Cov Lus Qhia Ua Lag Luam 2024, Hlis ntuj nqeg
Kawg hloov kho: 2024-01-16 14:01
Nyob rau hauv Lavxias teb sab kev lag luam, thiab tsis tsuas yog (tseem nyob rau hauv Belarus, Kazakhstan, Ukraine, Armenia), lub Edosha saw hypermarket ntawm cov khoom yog tsim. Cov lus teb los ntawm cov neeg siv khoom zoo siab ntawm cov khoom no tsis yog qhov tsis yooj yim. Meanwhile, nws tsuas muaj 2 xyoos xwb
Kawg hloov kho: 2023-12-16 08:12
Niaj hnub no, thaum taug kev nyob ib ncig ntawm lub nroog, koj ob lub qhov muag khiav dav los ntawm cov khw muag khoom muaj yeeb yuj. Yuav ua li cas los tsim ib lub khw qhov rai tsim uas nyiam cov neeg yuav khoom, tam sim no peb yuav pom nws
Kawg hloov kho: 2023-12-16 08:12
Txhua lub tuam txhab hauv nws cov haujlwm nquag siv cov ntsiab lus ntawm kev lag luam, uas pab kom nws ua tiav nws cov hom phiaj. Muaj ntau yam uas txhua tus thawj coj yuav tsum paub
Kawg hloov kho: 2023-12-16 08:12
Hnub no, cov khoom lag luam xws li Pepsi, Coca-Cola, Ikea, Snickers thiab ntau lwm tus paub rau txhua tus neeg siv khoom. Tab sis lawv pib los ntawm qhov tsawg tshaj plaws, raug tsim los ua ib lub lag luam me me. Tab sis txoj cai tshaj tawm kev lag luam tso cai rau lawv ua tiav ntau dua. Kev ua lag luam muaj peev xwm tau ua tiav lawv txoj haujlwm, thiab tam sim no cov tuam txhab no paub tsis yog hauv lawv lub tebchaws, tab sis kuj nyob deb dhau ntawm nws ciam teb
Kawg hloov kho: 2023-12-16 08:12
Kev txhawb nqa yog ib qho tseem ceeb ntawm txhua lub tuam txhab kev lag luam. Qhov kev tshwm sim no xav tau kev txhim kho ntawm nws tus kheej lub tswv yim thiab kev faib cov peev nyiaj. Qhov tshwm sim uas cov tuam txhab tshaj tawm tuaj yeem coj los txhawb cov khoom lag luam lossis kev pabcuam yog nyob ntawm qhov zoo ntawm kev npaj
Kawg hloov kho: 2023-12-16 08:12
Psychologists tau ua pov thawj tias ntxiv rau qhov kev xav paub, ib tus neeg kuj tau coj los ntawm kev nkag siab txog kev xav. Qhov no yog lub zog rau qhov tseeb tias cov neeg lag luam thoob ntiaj teb tau pib siv cov txheej txheem kev puas siab puas ntsws uas cuam tshuam rau lawv cov neeg tuaj saib
Kawg hloov kho: 2023-12-16 08:12
Ib yam khoom tshiab uas tshwm sim hauv khw yuav tsum ua kom tau raws li qhov xav tau ntawm cov neeg siv lub hom phiaj xaiv. Qhov no yog thawj lub hom phiaj tseem ceeb ntawm lub tuam txhab. Tab sis txhawm rau kom cov khoom lag luam xav tau thiab lees paub, kev siv zog ntau thiab nyiaj txiag yuav tsum tau siv rau nws qhov kev nce qib
Kawg hloov kho: 2023-12-16 08:12
Txhua lub lag luam nyob rau hauv nws cov dej num ua kom tau nyiaj. profit yog dab tsi? Peb yuav sim nkag siab txog qhov teeb meem no hauv tsab xov xwm no, cov txheej txheem rau kev tsim thiab kev faib tawm ntawm kev lag luam cov txiaj ntsig yuav raug txiav txim siab
Kawg hloov kho: 2023-12-16 08:12
Lub tuam txhab txoj cai kev lag luam txiav txim siab txoj hauv kev tseem ceeb, txoj hauv kev thiab cov kev muag khoom. Nws lub hom phiaj yog kom tau txais txiaj ntsig siab tshaj plaws, yam tsis muaj kev tsim khoom ntawm nws tus kheej poob nws lub ntsiab lus
Kawg hloov kho: 2023-12-16 08:12
Ib kab lus hais txog tus kws tshawb fawb zoo tshaj Philip Kotler. Lub xeem thiab thawj lub npe, Philip Kotler, txhais tau tias me ntsis rau cov pej xeem. Qhov no tsis yog ib tus neeg nyiam ua yeeb yaj kiab, tsis yog TV tshaj tawm, nws tus kheej lub neej cov ntsiab lus tau paub txog txhua qhov lus xaiv ntawm qhov nkag. Philip Kotler yog "tsuas yog" tus kws tshawb fawb Asmeskas, ib ntawm ntau txhiab, yog tias tsis yog lab, ntawm kev tshawb fawb. Thiab tseem nws tsim nyog paub txog nws tsis yog cov npoj yaig xwb
Kawg hloov kho: 2023-12-16 08:12
Kev kwv yees kev hloov pauv yog ib feem tseem ceeb thiab tseem ceeb ntawm kev nkag siab txog kev lag luam, thiab qhov nruab nrab daim tshev qhia txog qhov ntsuas no hauv cov ntsiab lus nyiaj txiag. Peb tuaj yeem hais tias qhov no yog qhov ntsuas thoob ntiaj teb ntawm cov neeg siv khoom txaus siab rau lub khw. Lub peev xwm los xam thiab nce nws tso cai rau lub tuam txhab kom nce kev muag khoom, nce tus nqi ntawm cov khoom muag turnover
Kawg hloov kho: 2023-12-16 08:12
Yuav kawm li cas muag hauv kev lag luam rau kev lag luam, lub tswv yim ntawm "kev ntseeg" txhais li cas, thiab yuav ua li cas thiaj li ua tau zoo B2B kev lag luam hauv kev muag khoom?
Kawg hloov kho: 2023-12-16 08:12
Yuav ua li cas kom koj cov khoom, khoom lossis kev pabcuam hauv kev thov? Nyob rau hauv lub ntiaj teb no niaj hnub no, txhua yam kev siv nyiaj txiag, txawm tias nws yuav mus rau lub tsev loj, mus xyuas lub tsev cia puav pheej lossis so ntawm lub chaw so, tau pom los ntawm tib neeg raws li kev nqis peev uas yuav tsum tau daws qhov teeb meem, tsim cov nyiaj tau los lossis muaj lub hom phiaj kawg. Thiab qhov ntxim nyiam dua los ntawm qhov pom ntawm qhov tshwm sim no lossis qhov kev nqis peev yog, qhov nyiaj ntau tus neeg npaj siv
Kawg hloov kho: 2023-12-16 08:12
Vadim Shiryaev muaj kev paub dhau los hauv kev lag luam. Nws yog tus kws tshaj lij hauv kev sab laj. Tau kawm nyob rau teb chaws USA
Kawg hloov kho: 2023-12-16 08:12
Kev siv GAP-kev tshuaj ntsuam xyuas (cov txheej txheem sib txawv) tso cai rau lub tuam txhab nrhiav txoj hauv kev zoo tshaj plaws ntawm kev txhim kho, tsim cov kev xav tau ntawm lub cev. Tus kws tshuaj ntsuam xyuas kev lag luam muaj peev xwm siv tau nws tsis yog los nrhiav kev daws teeb meem, tab sis kuj los tiv thaiv cov teeb meem tshwm sim
Kawg hloov kho: 2023-12-16 08:12
Hnub no, yuav luag txhua lub khw muag khoom muaj cov khoom lag luam, cov khoom siv ntau dhau ua rau cov neeg siv khoom xaiv thiab nyuaj rau yaum nws mus rau ib qho kev yuav khoom. Hauv kev teb rau kev sib tw loj hlob thiab qhov nyuaj ntawm kev koom nrog tus neeg yuav khoom hauv kev sib txuas lus, kev lag luam hla kev lag luam tau tshwm sim. Yuav ua li cas sai thiab pheej yig nyiam cov neeg siv khoom? Cov lus nug no tsim txom cov neeg lag luam thoob ntiaj teb. Tsis muaj ib lo lus teb rau nws. Tab sis kev lag luam hla tuaj yeem daws tau ntau yam teeb meem hauv kev nyiam cov neeg siv khoom
Kawg hloov kho: 2023-12-16 08:12
Kev tshaj tawm sim ntes cov neeg siv khoom txhua qhov chaw, thiab kev tsim cov ntsiab lus ntawm kev muag khoom yog qhov tseem ceeb tshwj xeeb hauv kev cuam tshuam tus cwj pwm ntawm tus neeg yuav khoom. Cov khoom siv tshaj tawm ntawm cov chaw muag khoom yog hu ua pos-materials. Cia peb teb cov lus nug: POS-cov khoom siv - nws yog dab tsi thiab lawv ua li cas? Cia peb txhais lub ntsiab hom thiab kev ua haujlwm ntawm cov xov xwm no
Kawg hloov kho: 2023-12-16 08:12
Retro nyiaj tshwj xeeb feem ntau siv hauv Russia. Lawv tau hnov tas li, tab sis ob peb tus neeg paub tias nws yog dab tsi thiab vim li cas cov khw muag khoom xav tau nws feem ntau
Kawg hloov kho: 2023-12-16 08:12
Cov kab lus tham txog cov txheej txheem ntawm kev sib txuas lus kev lag luam, nws cov yam ntxwv thiab qib ntawm kev ua tau zoo
Kawg hloov kho: 2024-01-16 14:01
Cov tuam txhab lag luam uas tsim cov khoom lossis muab kev pabcuam hauv ntau hom khoom, raug yuam kom ua qhov kev sib piv ntawm lub tuam txhab cov chaw lag luam los txiav txim siab txog kev faib cov peev txheej. Qhov siab tshaj plaws kev nqis peev nyiaj txiag tau txais los ntawm qhov tseem ceeb ntawm thaj chaw ntawm lub tuam txhab kev ua haujlwm, uas coj cov txiaj ntsig siab tshaj plaws. Cov cuab yeej rau kev tswj hwm cov khoom lag luam yog BCG matrix, piv txwv ntawm kev tsim kho thiab kev tsom xam uas pab cov neeg lag luam xaiv lub tswv yim rau kev txhim kho ntxiv
Kawg hloov kho: 2023-12-16 08:12
Lub luag haujlwm tseem ceeb ntawm cov txheej txheem noj yog kev muag thiab kev yuav khoom thiab kev pabcuam. Hauv kev sib txuas nrog cov kev cai lij choj uas tswj hwm nws, ntau hom kev siv nws tuaj yeem raug txheeb xyuas, nrog rau ntau yam uas cuam tshuam rau kev yuav khoom tus cwj pwm tuaj yeem txheeb xyuas
Kawg hloov kho: 2023-12-16 08:12
Kev lag luam niaj hnub ua tsis tau yog tias tsis siv Is Taws Nem. Nws tsis muaj teeb meem yog tias koj muag lossis ua ib yam dab tsi. Cov neeg siv khoom xav tau cov ntaub ntawv, thiab qhov yooj yim tshaj plaws kom tau txais nws yog tshawb hauv lub vev xaib. Tsis tas li ntawd, kev ua tau zoo ntawm kev siv ntau yam kev sib txuas lus tsis yog ib txwm ua kom txaus siab rau kev kawm, tab sis rau hauv Internet nws yog qhov yooj yim heev los ua. Kev tsom xam ntawm pawg yog suav tias yog ib qho ntawm cov kev nyiam tshaj plaws thiab pom kev
Kawg hloov kho: 2023-12-16 08:12
Cov cuab tam tsis yog tam sim no thiab cov cuab tam tam sim no muaj peev xwm ua tiav lub xeev cov cuab yeej, kev lag luam thiab kev nqis peev ntawm kev lag luam
Kawg hloov kho: 2023-12-16 08:12
Kev tshawb fawb kev lag luam yog lub hauv paus ntawm kev lag luam kev lag luam ntawm txhua lub lag luam. Nws suav nrog kev tshuaj xyuas txhua yam uas cuam tshuam rau kev ua tiav ntawm cov khoom lossis kev pabcuam
Kawg hloov kho: 2023-12-16 08:12
Txoj kev tshaj tawm yog ib txheej ntawm kev ua haujlwm uas yog tsom rau kev txhawb nqa cov kev pabcuam lossis cov khoom lag luam thiab cuam tshuam rau cov neeg tuaj saib. Qhov cuam tshuam tuaj yeem yog cov ntaub ntawv (thaum muaj sijhawm los paub txog cov kev pabcuam lossis cov khoom muag pom, saj, kuaj), nrog rau kev txhawb nqa (thaum koj tuaj yeem tau txais cov khoom txhawb nqa dawb thaum yuav khoom qee yam, tau txais ib qho khoom plig rau kev yuav khoom, luv nqi ntawm kev yuav khoom lossis khoom, thiab lwm yam)
Kawg hloov kho: 2023-12-16 08:12
Kev npaj xov xwm yog ib feem tseem ceeb ntawm txhua tus txheej txheem ntawm kev txhawb nqa cov khoom lag luam, txawm tias nws yog cov khoom tshiab thiab tsis paub lossis cov npe nrov
Kawg hloov kho: 2023-12-16 08:12
Niaj hnub PR tsav tib neeg lub siab: lawv raug yuam kom nyiam tsis yog hauv kev yuav khoom, tab sis kuj coj tus cwj pwm. Kev sib raug zoo nrog pej xeem - nws yog dab tsi, siv nws li cas? Kab lus no yuav nthuav qhia lub ntsiab secrets ntawm no science
Kawg hloov kho: 2023-12-16 08:12
Cov xwm txheej niaj hnub rau kev txhim kho kev lag luam txhawb kev tshwm sim ntawm txoj hauv kev tshiab thiab cov tswv yim los txhawb cov khoom thiab cov kev pabcuam rau kev ua lag luam. Hauv paus tshiab kev tshaj tawm thev naus laus zis tab tom txhim kho, txoj hauv kev tshaj tawm tau dhau los ua ntau thiab ntau dua, thiab feem ntau cov phiaj xwm tshaj tawm yog ua raws li kev sib koom ua ke rau kev tso npe rau lub tuam txhab hom lossis cov khoom sib cais. BTL - yog dab tsi? Cov uas tseem tsis tau paub txog kev tshaj tawm cov xwm txheej thiab lwm yam cuab yeej rau kev thov rov hais dua yog xav tsis thoob
Kawg hloov kho: 2023-12-16 08:12
Cov ntsiab lus - yog dab tsi? Lub tswv yim ntawm cov ntsiab lus thiab nws hom. Txoj kev siv thiab dab tsi nyob ntawm nws qhov zoo
Kawg hloov kho: 2023-12-16 08:12
Txoj haujlwm ntawm tus neeg lag luam niaj hnub no tseem tsis nkag siab rau ntau tus neeg, thiab vim li no, muaj ntau yam kev xav nyob ib ncig ntawm txoj haujlwm no. Ib tug neeg txiav txim siab tias qhov no yog tus muag khoom, lwm tus hu rau tus kws tshaj lij kev lag luam uas yog tus tshaj tawm. Ob qho kev xaiv tsis raug
Kawg hloov kho: 2023-12-16 08:12
Kev tshwj xeeb yog kev ua lag luam ncaj qha uas tus neeg muag khoom hais txog tus neeg yuav khoom thiab tsom mus rau ob qho txiaj ntsig tseem ceeb los ntawm kev yuav khoom thiab qee yam ntxiv. Qhov tseeb, muaj ntau ntau txoj hauv kev tshwj xeeb hauv kev lag luam. Peb yuav tsom ntsoov rau qee qhov ntawm lawv hauv peb qhov kev tshaj tawm
Kawg hloov kho: 2023-12-16 08:12
Kab lus no yuav qhia rau koj paub meej txog qhov kev txo nqi thiab kev tshaj tawm yog li cas, vim li cas lub khw muag khoom haum rau lawv thiab koj tuaj yeem txuag nyiaj li cas los ntawm kev yuav khoom muag. Nws tseem yuav piav qhia txog cov kev cai yooj yim rau kev yuav khoom nrog "cov nqi liab"
Kawg hloov kho: 2023-12-16 08:12
Kev lag luam sib xyaw ua ke tso cai rau koj ua tiav ntawm cov nqi tshaj tawm qis tshaj plaws, vim nws qhia meej meej cov neeg tuaj saib lub hom phiaj uas yuav txaus siab rau hom kev pabcuam no. Nyeem peb tsab xov xwm txog kev pheej hmoo ntawm kev lag luam thiab nws cov txiaj ntsig
Kawg hloov kho: 2023-12-16 08:12
Nyob ntiaj teb no tsis muaj kev tshaj tawm nyob qhov twg. PR yog dab tsi, txhua tus neeg uas xav ua kom nto moo lossis nplua nuj yuav tsum paub. Thiab, tau kawg, cov neeg ua lag luam yuav tsum paub txog kev tshaj tawm thev naus laus zis. Hauv kab lus no, peb yuav kawm cov kev cai yooj yim uas PR phiaj xwm yuav tsum ua raws
Kawg hloov kho: 2024-01-16 14:01
Yuav ua li cas sau ib qho tseem ceeb tshaj plaws ntawm lub tuam txhab phiaj xwm. Txoj hauv kev los npaj lub tuam txhab kev lag luam. Cov ntsiab lus dab tsi yuav tsum tau suav nrog hauv txoj kev npaj kom qhia meej lub hom phiaj ntawm lub koom haum lub neej. Kev piav qhia ntawm kev npaj cov txheej txheem ntawm qhov piv txwv ntawm cov koom haum loj
Kawg hloov kho: 2024-01-16 14:01
Hnub no, kev lag luam tsis ua haujlwm zoo txaus hauv cov koom haum Lavxias. Qhov no yog vim qhov tseeb tias muaj qee qhov kev tshawb fawb hauv tsev hauv kev lag luam, ua tsaug rau cov koom haum twg tuaj yeem tswj hwm lawv cov dej num hauv kev ua lag luam niaj hnub no
Kawg hloov kho: 2023-12-16 08:12
Hnub no koj tuaj yeem hnov txog lub tswv yim ntawm kev lag luam kev lag luam. Nws flashes hauv xov xwm thiab hauv TV. Ntau tus neeg uas pib tsim lawv tus kheej kev lag luam siv kev lag luam. Tab sis ob peb tus neeg xav txog qhov nws yog dab tsi. Paub lub ntsiab lus yuav pab koj siv nws hauv lub neej
Kawg hloov kho: 2023-12-16 08:12
Kev tshaj tawm yog txoj hauv kev niaj hnub los qhia cov neeg siv khoom rau koj cov khoom. Nws tham txog qhov zoo ntawm cov khoom thiab txhawb kom tus neeg yuav khoom. Txawm li cas los xij, muaj cov cuab yeej tshwj xeeb uas ua haujlwm tau zoo dua, vim tias lawv muaj peev xwm cuam tshuam rau tib neeg lub siab
Kawg hloov kho: 2023-12-16 08:12
Yav dhau los, cov suab paj nruag qis hauv xov tooj cua lossis cov yeeb yaj kiab tshaj tawm ntawm cov chaw nres tsheb npav yog qhov kev lag luam tseem ceeb ntawm cov tuam txhab kom nyiam cov neeg siv khoom tshiab. Tam sim no txhua yam tau hloov lawm. Ib qho ntawm qhov zoo tshaj plaws ntawm BTL yog kev lag luam kev lag luam, lossis kev tshwm sim-kev tshwm sim. Rau nws lub koom haum ua tau zoo, nws yog ib qho tsim nyog yuav tsum tau xaiv kom meej meej rau cov neeg tuaj saib, qhov chaw, cov neeg ua haujlwm lossis cov neeg nthuav qhia
Kawg hloov kho: 2023-12-16 08:12
Cov khoom tsim los ntawm ib lub tuam txhab yog tsom rau kev txaus siab rau qhov kev ntshaw thiab kev xav tau ntawm cov neeg siv khoom. Peb tuaj yeem hais tias cov khoom tsim los ua kom cov neeg siv khoom zoo siab