Kev tshaj tawm sim ntes cov neeg siv khoom txhua qhov chaw, thiab kev tsim cov ntsiab lus ntawm kev muag khoom yog qhov tseem ceeb tshwj xeeb hauv kev cuam tshuam tus cwj pwm ntawm tus neeg yuav khoom. Cov khoom siv tshaj tawm ntawm cov chaw muag khoom yog hu ua pos-materials. Cia peb teb cov lus nug: POS-cov khoom siv - nws yog dab tsi thiab lawv ua li cas? Cia peb txhais cov hom tseem ceeb thiab kev ua haujlwm ntawm cov xov xwm no.
POS cov ntaub ntawv: lawv yog dab tsi thiab vim li cas lawv xav tau?
Txoj kev loj hlob ntawm kev tshaj tawm xov xwm ua rau muaj ntau hom ntawv thiab npe. Qhov tseeb, lo lus "POS-cov ntaub ntawv" txhais tau tias qhov muag - taw tes ntawm kev muag khoom, thiab hom kev tshaj tawm no suav nrog txhua yam uas yog lub hauv paus ntawm kev tsim ntawm kev lag luam platforms. Lawv tuaj yeem pom hauv cov khw loj thiab cov khw me, lawv tau tsim los cuam tshuam cov neeg siv khoom tus cwj pwm ntawm qhov kev yuav khoom.
Keeb kwm ntawm POS cov ntaub ntawv
Kho kom zoo nkauj ntawm qhov chaw hauv khwtshwm yuav luag nrog cov khw muag khoom lawv tus kheej. Twb tau nyob rau hauv nruab nrab hnub nyoog sib sib zog nqus, koj tuaj yeem pom kev tsim cov pab pawg nkag mus rau cov khw hauv txoj kev tsis yooj yim tshaj plaws. Thaum xub thawj, cov no yog cov cim, cov cim npe, tab sis maj mam qhov muaj peev xwm thiab kev xav tau ntawm kev tshaj tawm tau nce, kev tsim cov khoom siv POS tau nthuav dav. Lub boom hauv point-of-muag advertising coincides nrog qhov tshwm sim ntawm cov khw muag khoom tus kheej nyob rau hauv thaum ntxov 20th caug xyoo. Thiab txij li thaum xaus ntawm lub xyoo pua 21st. ua cov ntaub ntawv POS tau dhau los ua kev tshaj tawm thoob plaws ntiaj teb.
Txoj kev nkag siab ntawm POS-cov ntaub ntawv
PoS tshaj tawm feem ntau pom tau tias yog lub hauv paus ntawm kev tsim sab hauv thiab navigation. Yog li ntawd, tus neeg yuav khoom tsis muaj qhov tsis lees paub lossis tsis zoo rau ntau cov lus tshaj tawm hauv lub khw. Thiab thawj thiab cov ntaub ntawv xov xwm txawm tias ua tau raws li qhov nyiam ntawm cov neeg siv khoom, vim lawv pab nws xaiv.
Functions
Promotional POS cov ntaub ntawv muaj ntau yam haujlwm:
- Txaus siab rau cov neeg yuav khoom rau ib yam khoom tshwj xeeb. Cov duab ci ntsa iab thiab tso rau hauv qhov chaw pom tau zoo tso cai rau cov ntaub ntawv POS kom paub qhov txawv ntawm qee yam khoom los ntawm ntau lwm tus ntawm cov khoom txee.
- Kev Ceeb Toom: Kev tso cov ntawv tshaj tawm hauv thaj chaw kuaj xyuas lossis hauv pem teb muag khoom nce muag vim qhov tseeb tias tus neeg yuav khoom nws tsis nco qab txog.
- Kev mob siab rau kev yuav khoom tam sim no: cov ntaub ntawv hais txog kev txo nqi thiab kev txhawb nqa txhawb nqa cov neeg yuav khoom hauvlub sij hawm no.
- Kev taw qhia cov neeg yuav khoom hauv pem teb kev lag luam: cov khoom qhia qeb pab cov neeg tuaj saib kom tsis txhob poob hauv khw, pab lawv nrhiav cov khoom tsim nyog thiab tsim kom muaj ib puag ncig zoo.
- Zoning qhov chaw muag khoom: faib qhov chaw ntawm cov txee thiab cov chaw ua haujlwm rau hauv qhov chaw ua rau kev nkag siab ntawm qhov chaw zoo dua.
- Tswj tus neeg yuav khoom taug kev hauv khw: kev tshaj tawm kev cai pab coj tus neeg yuav khoom ncaj qha rau cov khoom.
- Thiab tsuas yog ua haujlwm tshaj tawm: kev paub thiab cov ntaub ntawv hais txog cov khoom, ua haujlwm ntawm kev nco thiab lees paub ntawm hom.
qhov zoo tshaj
Qhov zoo ntawm POS cov ntaub ntawv yog lawv qhov ci ntsa iab, lawv zoo heev ntawm kev ntxim nyiam, thiab cov neeg siv khoom xav tau cov ntaub ntawv ntxiv thaum ua kev yuav khoom. Nws xav tau ib qho kev txhawb zog ntxiv los xaiv ib yam khoom los ntawm ntau yam kev xaiv. Yog li ntawd, xws li kev tshaj tawm tsis ua rau khaus thiab tsis lees txais (nrog rau kev siv tsim nyog) thiab tau txais txiaj ntsig zoo los ntawm cov neeg yuav khoom, nws tsis txawm paub tias cov cim ci ntsa iab, chij, wobblers, thiab lwm yam yog kev tshaj tawm.
Chaw nyob
Tam sim no peb tau teb cov lus nug "POS cov ntaub ntawv - lawv yog dab tsi?", nws tsim nyog saib cov chaw uas lawv tuaj yeem tshwm sim. Muaj ntau thaj chaw xws li:
- Pab pawg sab nraud. Ntawd yog, txhua yam uas qhia tus neeg yuav khoom txog qhov muaj qhov hluav taws xob. Cov no tuaj yeem yog cov khw muag khoom, tso cov paib ntawm txoj kev thiab cov kev taug kev, nrog rau qhov qubvaj tse, ru tsev installation, signboards. Txawm hais tias qee cov kws tshawb fawb ntaus nqi tom kawg rau hom kev tshaj tawm sab nraum zoov.
- Pab pawg nkag. Qhov no suav nrog tag nrho cov qauv tsim ntawm kev nkag mus rau hauv lub khw, cov no yog cov paib, cov ntawv nplaum ntawm lub qhov rooj, cov khib nyiab thiab cov quav ntxhua khaub ncaws ze ntawm qhov nkag, ncej.
- Kev lag luam pem teb. Qhov no suav nrog kev taw qhia, txawb, duab hauv pem teb, lub teeb vaj huam sib luag.
- cheeb tsam saib xyuas. Qhov no yog thaj chaw "kub" uas txhawb nqa kev yuav khoom tsis txaus ntseeg, qhov twg cov txee, cov khoom muag, cov thawv npib raug tso.
- thaj chaw tso saib. Kev tsim cov khoom tso tawm yog qhov tseem ceeb heev rau kev muag khoom, yog li yuav tsum muaj ntau cov ntaub ntawv ntawm no los pab cov neeg siv khoom, cov ntawv cim npe, wobblers, txee tham, coasters thiab racks tuaj yeem muab tso rau hauv cov chaw no.
Tsev hom POS cov ntaub ntawv
Tam sim no nws yog lub sijhawm los saib cov hom POS tshaj tawm. Txij li cov kev tshaj tawm no ua haujlwm ntau yam, muaj ntau hom POS cov ntaub ntawv. Thiab cov neeg tsim khoom txuas ntxiv tsim cov kev xaiv tshiab tsuas yog kom nyiam cov neeg yuav khoom.
Txij li thaum pib ntawm lub xyoo pua 20th, kev tsim cov khoom siv POS tau cuam tshuam nrog kev tsim ntau yam ntawm kev tshaj tawm. Cov hom no suav nrog tus nqi cim npe, daim ntawv tshaj tawm, sawv ntsug, txee thiab cov paib. Niaj hnub no, cov neeg nqa khoom ntawm hom no tab tom hloov pauv, cov ntaub ntawv tshiab tshwm sim, cov hauv paus ntsiab lus ntawm fastening yog txhim kho, yog li cov lus nug yog: "POS cov ntaub ntawv: nws yog dab tsi?" rov tshwm sim, vim nws tsis yog ib txwm muaj peev xwm nkag siab tias qhov tshwm sim hais txog kev tshaj tawm. Yog li ntawd, cov khoom lag luam racks thiab rhawv, kev tshaj tawm cov khoom siv hauv cov tsheb thauj khoom thiab cov pob tawb los yog lub thawv npibCov neeg siv khoom tsis lees paub nws yog kev tshaj tawm, thiab qhov no yog cov txheej txheem zoo rau kev paub qhov txawv ntawm cov khoom los ntawm cov neeg sib tw.
Ntawm ntau yam
Hnub no, kev txhim kho cov ntaub ntawv POS yog tag nrho kev lag luam tshaj tawm. Innovations nquag cuam tshuam rau qhov kev tshaj tawm no. Technology tso cai rau koj los tsim cov khoom siv POS tshwj xeeb. Nws yog dab tsi thiab yuav siv li cas rau hauv pem teb kev lag luam, txawm tias cov kws tshaj lij tsis tuaj yeem teb ib txwm. Piv txwv li, cov cim animated lossis 3D cov ntawv nplaum hauv pem teb nco ntsoov cov neeg siv khoom ntawm cov khoom muag.
Cov ntau yam niaj hnub suav nrog cov khoom siv POS hauv qab no:
- Jumbi. Cov no yog cov khoom lag luam inflatable qauv ntawm qhov loj me. Cov qauv zoo li no zoo nkauj heev, nyiam mloog, yooj yim rau kev sib sau thiab thauj.
- Txawb. Kev tsim cov khoom siv POS ntawm hom no yog qhov kev lag luam zoo heev, thiab cov nyhuv yog qhov siab heev. Hanging tsim tso cai rau koj thawb cov khoom kom ze rau qhov muag ntawm tus neeg yuav khoom.
- Cov ntawv nyuaj. Lawv tseem hu ua lub neej cov nuj nqis vim lawv yog lub neej loj ntawm cov cim lossis cov hnub qub los ntawm kev tshaj tawm.
- Lightboxes. Qhov nruab nrab no los ntawm kev tshaj tawm sab nraum zoov, nws yog lub vaj huam sib luag luminous nrog cov lus tshaj tawm.
- Pillars. Qhov no yog cov qauv sib hloov nrog cov dav hlau tshaj tawm tso rau ntawm 4 sab.
- Acrylics. Cov no yog cov dav hlau illuminated engraved nrog lub npe hom. Lawv tuaj yeem muab tso rau ntawm txee thiab racks.
Nyob rau hauv kev tshawb nrhiav cov cib fim tshiab, cov neeg tshaj tawm tuaj nrogtxhua txoj hauv kev tshiab ntawm kev qhia txog kev tshaj tawm rau hauv pem teb kev lag luam, yog li muaj xws li xov xwm xws li caj dab-hangers - daim ntawv rings nrog cov lus tshaj tawm muab tso rau ntawm lub caj dab ntawm lub raj mis, qhov muag-stoppers - ntau yam duab, faib, taw tes tso rau ntawm lub rhawv nrog cov khoom., daim nplaum, ntau yam ntawv nplaum, uas tuaj yeem muab tso rau txhua qhov chaw.
khoom
Kev lag luam tshaj tawm yog nyob rau hauv kev tshawb nrhiav tas li ntawm cov khoom siv tau zoo thiab pheej yig tshaj rau kev tshaj tawm xov xwm. POS kev tsim thev naus laus zis tau dhau los ua qhov nyuaj thiab txhim kho, lub hom phiaj ntawm qhov kev hloov pauv no yog kom ua tiav qhov ua tau zoo tshaj plaws. Kev tshaj tawm yog sim ua kom muaj txiaj ntsig thiab kev lag luam. Cov khoom pheej yig tshaj plaws yog txhua hom ntawv thiab duab los qhia. Cov ntawv cim npe, cov ntawv tshaj tawm, cov ntawv sau, cov chij tuaj yeem ua los ntawm cov ntawv ntawm cov thicknesses sib txawv. Dispensers rau nplooj ntawv, chaw tshaj tawm, sawv ntsug, thiab cov duab loj ntawm lub neej yog tsim los ntawm cov duab los qhia. Cov txheej txheem luam ntawv yuav txawv nyob ntawm cov xov xwm tshwj xeeb. Txhawm rau ua kom lub neej ntawm cov xov xwm zoo li no, lamination yog siv.
Plastic yog lwm yam khoom siv heev. Yuav luag txhua yam tuaj yeem ua los ntawm nws: txee, racks, mobiles, wobblers, thiab lwm yam. Ua POS cov ntaub ntawv los ntawm cov khoom siv no yog qhov kev lag luam tshaj plaws. Cov ntaub ntawv yas yog kim dua li cov ntawv xov xwm tab sis muaj lub neej ntev dua.
Cov ntaub ntawv tshiab tshaj plaws yog acrylic, LED teeb pom kev zoo, LED vaj huam sib luag thiab teeb pom kev zoo, neon tsim thiab txawm tias "hluav taws xob"paper."
Cov ntaub ntawv no ua rau nws muaj peev xwm rov ua kom qhov ci ntsa iab ntawm cov qauv tsim, uas txhais tau tias ua kom muaj txiaj ntsig ntawm kev tshaj tawm ntawm cov ntsiab lus muag.
