Txhua lub tuam txhab uas txiav txim siab nkag mus rau hauv kev lag luam ntsib kev sib tw hnyav. Txhawm rau kom tsis txhob tawg, koj yuav tsum yog "ceev dua, siab dua, muaj zog dua." Tab sis yuav ua li cas kom meej meej tsim qhov xav tau rau qhov no? Nov yog qhov kev tshawb fawb kev lag luam yog rau. Ib qho piv txwv tuaj yeem nthuav tawm raws li kev tshuaj xyuas ntawm txhua yam uas cuam tshuam rau ib yam khoom lossis kev pabcuam hauv cov xwm txheej uas twb muaj lawm. Nws yog tus yuam sij rau kev ua tiav ntawm lub tuam txhab thiab kev ua tiav ntawm txhua lub hom phiaj.
Txoj kev tswj hwm kev ua ub no thiab
Dab tsi yog tag nrho cov txheej txheem ntawm kev tshuaj xyuas sab nraud thiab sab hauv ntawm lub tuam txhab muaj? Kev tshawb fawb kev lag luam yog lub hauv paus ntawm kev lag luam kev lag luam ntawm txhua lub lag luam. Nws suav nrog kev tshuaj xyuas txhua yam uas cuam tshuam rau kev ua tiav ntawm cov khoom lossis kev pabcuam. Lub complex ntawm kev lag luam kev tshawb fawb nyob ntawm cov yam ntxwv ntawm cov khoom, cov kev taw qhia ntawm lub tuam txhab, lub teev ntawm ntau lawm, thiab lwm yam. Ntxiv mus, qhov tseem ceeb tshaj plaws determinant ntawm kev ua lag luam kev tshawb fawb yog lub hom phiaj kawg. Yog lub tuam txhab nrhiavthoob ntiaj teb? Nws puas yuav tsum tau nce kev paub thiab kev ntseeg siab rau cov khoom? Puas muaj kev hloov mus rau lwm ntu nqe? Tsuas yog nyob ntawm lub hom phiaj kom raug thiab muaj peev xwm tsim tau ib tus neeg tuaj yeem nkag siab tias cov ntaub ntawv twg yuav tsum tau sau rau hauv cov txheej txheem tshuaj xyuas.
Kev Tshawb Fawb Kev Lag Luam
Kev lig kev cai, ntu hauv qab no ntawm kev tshawb fawb kev lag luam yog qhov txawv:
Studying the offer
Nyob rau hauv cov txheej txheem ntawm kev soj ntsuam zoo li no, nws yog ib qho tseem ceeb kom muaj nuj nqis ntawm cov khoom lag luam, kawm txog qhov ntim ntawm ntshuam / xa tawm, muaj thiab / lossis hloov pauv hauv nws cov khoom lag luam. Tag nrho cov no tso cai rau koj los ua kev kwv yees txog kev loj hlob lossis kev poob qis hauv qib khoom.
Tsis tas li, nws cov qauv raug txiav txim siab ntawm no. Qhov no yog hais txog qhov tshwm sim ntawm cov khoom tshiab thiab cov khoom lag luam, kev ceev ntawm kev hloov kho qhov ntau. Lub khw muag khoom yog nyob rau hauv lub xeev ntawm kev hloov tsis tu ncua. Yog tias peb xav txog qhov xwm txheej hais txog ib yam khoom tshwj xeeb (raws li piv txwv ntawm kev tshawb fawb txog kev lag luam ntawm cov khoom lag luam, peb tuaj yeem siv cov tshuaj zawv plaub hau me nyuam), tom qab ntawd peb yuav tsum kawm txog kev txhim kho cov qauv ntawm cov khoom sib tw, lub xeev ntawm lub ntiaj teb. kev ua lag luam thiab lwm yam uas cuam tshuam rau cov qauv ntawm kev muab tshuaj zawv plaub hau. Hauv cov xwm txheej niaj hnub no, kev hloov kho thiab nthuav dav ntau yam thiab ntau yam ntawm cov khoom muag yog ceev heev. Qhov no yog cuam tshuam los ntawm ob qho tag nrho tshiab, yav tas los tsis tau tso tawm hom, thiab kev txhim kho nrawm ntawm cov khoom uas twb muaj lawm.
Studying demand
Qhov no, tej zaum, tuaj yeem hu ua qhov tseem ceeb tshaj plaws,uas characterizes theem ntawm kev thov rau ib yam khoom los yog kev pab cuam. Qhov ntsuas no qhia txog kev muaj peev xwm ntawm cov neeg siv khoom, cov kev xav tau thiab kev cia siab, yam tseem ceeb ntawm kev yuav khoom tus cwj pwm, kev cia siab rau kev hloov pauv ntawm cov khoom lag luam vim qhov kev loj hlob ntawm ntau lawm lossis theem ntawm nws lub neej voj voog. Ib qho piv txwv ntawm kev tshawb fawb txog kev lag luam hauv qhov no tuaj yeem nthuav tawm hauv daim duab hauv qab no.
txhawm rau txheeb xyuas qhov xav tau ntawm cov khoom lag luam lossis kev pabcuam, nws yog ib qho tseem ceeb kom paub qhov ntsuas ntawm kev ua lag luam muaj peev xwm. Ntawd yog, qhov saturation nyob rau hauv cov khoom no yog kwv yees raws li qhov ntsuas ntawm kev lag luam txawv teb chaws thiab kev lag luam txheeb cais.
Studying the condition of market competition
Qhov kev tshuaj ntsuam no yog qhov tseem ceeb vim tias raws li nws cov txiaj ntsig kev tswj hwm kev txiav txim siab tau ua, lub hom phiaj ntawm kev ua kom muaj txiaj ntsig zoo tshaj plaws ntawm lub tuam txhab. Ib qho piv txwv ntawm kev tshawb fawb txog kev lag luam hauv qeb no tuaj yeem sawv cev raws li kev sib piv ntawm ib lub tuam txhab muab thiab lawv cov neeg sib tw tseem ceeb. Tab sis ntawm no peb txiav txim siab tsis yog tsuas yog cov haujlwm ntawm cov tuam txhab-muag thiab cov tuam txhab-cov neeg yuav khoom, tab sis kuj yog cov kev coj ua lag luam dav dav uas tau tsim nyob rau hauv ib qho kev lag luam, cov xwm txheej rau kev txav ntawm cov khoom, kev faib tawm, teeb meem kev cai lij choj, kev lag luam thiab kev nom kev tswv, thiab lwm yam.
Txoj Kev Ua Lag Luam Kev Lag Luam
Kev tshawb fawb kev lag luam tso cai rau koj los txiav txim siab qhov kev xaiv zoo tshaj plaws rau kev faib khoom thiab muag cov khoom thiab cov kev pabcuam. Hauv ib puag ncig niaj hnub no, muaj peb txoj hauv kev nkag mus rau hauv kev ua lag luam.
Create your own distribution network
Thaum xaiv txoj hauv kev no los nkag rau hauv kev lag luam, koj yuav tsum ua tib zoo kawm tag nrho cov kev ua tau zoo thiab qhov tsis muaj zog ntawm cov neeg sib tw, npaj thiab cob qhia koj cov neeg sawv cev uas tuaj yeem tiv thaiv kev nyiam ntawm koj lub tuam txhab thiab txhawb kev muag khoom.
Siv cov neeg muag khoom ywj pheej
Txoj kev no yog hais txog kev tshawb nrhiav cov kev faib tawm uas twb muaj lawm. Cov no tuaj yeem yog cov lag luam ntiag tug thiab cov khw muag khoom loj thiab txawm tias lub khw muag khoom loj.
kev lag luam piv txwv
Nyob rau hauv cov txheej txheem ntawm kev kawm, kev sau, kev tshuaj xyuas thiab systematization ntawm tag nrho cov ntaub ntawv tau hais txog cov yam ntxwv sab nraud thiab sab hauv ntawm lub tuam txhab, nws cov neeg sib tw, cov khoom lag luam thiab kev lag luam tag nrho.
Cov ntaub ntawv khaws cia thaum kawm tau nthuav tawm hauv daim ntawv tshaj tawm uas muaj cov khoom hauv qab no:
- Kev soj ntsuam ntawm lub tuam txhab cov ntaub ntawv sab hauv (lub hom phiaj / lub hom phiaj, lub zeem muag ntev ntawm lub tuam txhab txoj kev txhim kho, nws cov peev xwm tsim tau, lub tuam txhab muaj zog thiab qhov tsis muaj zog).
- ntim thiab kev ua lag luam kev loj hlob (kev loj hlob ntawm kev loj hlob thiab kev hloov pauv kev lag luam, ntim khoom lag luam tam sim no).
- Kev lag luam segmentation (tsim thiab kev ncaj ncees ntawm cov txheej txheem segmentation, piav qhia ntawm ntu kev lag luam loj, ntau cov ncauj lus kom ntxaws segmentation ntawm pawg neeg yuav khoom zoo tshaj plaws).
- Kev tshuaj xyuas kev ua lag luam (kev txiav txim siab ntawm cov kev xav tau zoo, kev lag luam tseem ceeb, yam tseem ceeb cuam tshuam rau kev txiav txim siab yuav khoom lossis kev pabcuam,Cov neeg siv khoom tus yam ntxwv ntawm qhov zoo, kev lag luam teeb meem).
- Kev soj ntsuam ntawm cov neeg sib tw (segmentation ntawm cov lag luam sib tw, kawm txog lawv cov tswv yim kev txhim kho tseem ceeb, kev tshuaj xyuas ntawm tus nqi txoj cai hauv kev ua lag luam, kwv yees kev txhim kho ntawm qhov kev sib tw).
- Kev muag khoom kwv yees thiab kev lag luam kev lag luam zeem muag ntawm lub tuam txhab (cov hom phiaj zoo ntawm qhov project thiab SWOT tsom xam).
