Kev lag luam raws li kev tshaj tawm zoo rau txhua lub lag luam

Kev lag luam raws li kev tshaj tawm zoo rau txhua lub lag luam
Kev lag luam raws li kev tshaj tawm zoo rau txhua lub lag luam
Anonim

Yav dhau los, cov suab paj nruag qis hauv xov tooj cua lossis cov yeeb yaj kiab tshaj tawm ntawm cov chaw nres tsheb npav yog qhov kev lag luam tseem ceeb ntawm cov tuam txhab kom nyiam cov neeg siv khoom tshiab. Tam sim no txhua yam tau hloov pauv - kev tshaj tawm muaj lub sijhawm zoo heev. Yuav luag txhua lub hlis, kev tshaj tawm tshiab thiab cov ntsiab lus tsim tawm tshwm sim hauv kev lag luam tshaj tawm. Cov chaw tsim khoom siv ntau yam thev naus laus zis los txhawb kev paub thiab ua kom cov neeg siv khoom xav tau rau nws cov khoom.

Kev ua lag luam rau cov khoom thiab cov kev pabcuam muaj neeg coob coob, thiab txhua hnub muaj ntau tus neeg tsim khoom

Event Marketing
Event Marketing

ntau. Ntau pua lub tuam txhab, yog tias tsis yog ntau txhiab, tab tom sib ntaus sib tua rau txhua tus neeg yuav khoom. Rau kev tshaj tawm kev tshaj tawm zoo, koj yuav tsum siv tsis yog ATL thev naus laus zis thiab kev tshaj tawm BTL.

Kev lag luam suav nrog kev nthuav qhia, koom nrog tog, kev tshaj tawm, kev ncaj ncees, kev sib hlub sib pab, hnub so thiab lwm yam.

BTL-technology - tiv tauj ncaj qha nrog cov neeg siv khoom. Txoj kev no tso cai rau koj los teeb tsa"kev sib tham" ntawm lub tuam txhab thiab tus neeg yuav khoom, kom thawb nws mus ua kev yuav khoom.

Ib qho ntawm qhov ua tau zoo tshaj plaws ntawm BTL yog kev lag luam kev lag luam, lossis kev tshwm sim-kev tshwm sim. Cov kev lag luam no txhawb nqa tsis yog cov khoom lag luam nkaus xwb, tab sis kuj yog lub tuam txhab nws tus kheej. Cov tuam txhab loj uas saib xyuas lawv cov duab tsis tu ncua tuav xws li kev tshaj tawm.

Kev lag luam txheej xwm
Kev lag luam txheej xwm

Kev lag luam yuav luag ib txwm nce muag, thiab tseem ua rau muaj kev ncaj ncees ntawm cov neeg tuaj saib. Cov xwm txheej no tso cai rau cov neeg siv khoom kov cov khoom, kawm paub ntau ntxiv txog nws cov khoom tsim thiab hom. Tsis tas li ntawd, ntawm cov rooj sib tham no, tus neeg yuav khoom xav tau saib xyuas nws tus kheej, txog nws cov kev xav tau, uas kuj yog ib qho ntxiv rau cov chaw tsim khoom.

Kev lag luam yuav ib txwm muaj kev sib raug zoo. Cov phiaj xwm no tuaj yeem tsom dav dav thiab muaj ntau tus tsim thiab txhawb nqa, nrog rau nyiam cov neeg siv khoom coob.

Rau qhov kev tshwm sim ua lag luam zoo, koj yuav tsum xaiv qhov chaw, cov neeg ua haujlwm lossis tus tshaj tawm, nrog rau cov neeg tuaj saib lub hom phiaj. Tus neeg tsim khoom ntawm qhov kev tshwm sim yuav tsum tsis yog tsuas yog tus neeg ua yeeb yam txawj ntse, tab sis kuj yog tus kws tshaj lij kev lag luam thiab, tau kawg, tus tshaj tawm tswv yim.

Yuav kom muaj kev lag luam los pab koj tau txais cov lus teb xav tau los ntawm cov neeg siv khoom, koj yuav tsum nkag siab meej nws cov hom phiaj - nce siab ncaj lossis muag khoom. Lub tuam txhab yuav tsum to taub meej txog qhov feem ntawm cov peev nyiaj yuav tsum tau siv rau qhov kev tshwm sim.

Event organizer
Event organizer

Ib lub ci ntsa iabkev tshwm sim, uas tau teeb tsa los ntawm SONY nyob rau hauv lub nineties nyob deb, thaum lawv thawj lub xov tooj ntawm tes tau tshwm sim ntawm lub khw muag khoom. Lub tuam txhab tsim khoom ntiav ntau pua tus neeg ua yeeb yam uas tawm mus ncig hmo ntuj. Lawv ntsib cov neeg sib txawv thiab flirt nrog lawv. Thaum lub sij hawm sib tham, tus actor tus xov tooj nrov. Tau kawg, nws yog tus tshiab mobile ntaus ntawv. Tom qab qhov kev sib tw no, kev muag khoom ntawm lub xov tooj tau nce ntau zaus, lub hom lag luam tau paub ntau dua, vim hais tias txhua tus neeg tau tham txog cov neeg paub txawv txawv thiab "xov tooj" zoo kawg nkaus.

Kev ua lag luam tuaj yeem muaj peev txheej sib txawv. Txawm li cas los xij, qhov tseem ceeb tshaj plaws hauv kev tshaj tawm yog kev muaj tswv yim. Tus kws npaj qhov kev tshwm sim yuav tsum xav dhau ntawm cov qauv kev tshaj tawm kev tshaj tawm.

Nyob hauv keeb kwm, ib tus tuaj yeem pom ntau tus piv txwv ntawm ntau qhov kev txhawb nqa nyiaj txiag uas ua tsis tau, thiab sib piv rau tus nqi siab, koj tuaj yeem tso cov peev nyiaj tsawg, tab sis nthuav dav thiab ci ntsa iab, tom qab ntawd qhov kev nce siab ntxiv. hauv cov neeg siv khoom loy alty ua raws.

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