Direct Marketing

Direct Marketing
Direct Marketing
Anonim

Kev lag luam yog kev txaus siab ntawm cov khoom lossis kev pabcuam ntawm qee pawg pejxeem uas lub tuam txhab tsim.

Nyob rau hauv lub sijhawm ntawm cov ntaub ntawv thev naus laus zis thiab kev sib tw ua lag luam tub rog, kev lag luam yog ib feem tseem ceeb ntawm kev tswj hwm kev lag luam, vim tias cov tswv yim zoo tuaj yeem coj lub tuam txhab mus rau qib tshiab lossis tiv thaiv nws txoj kev puas tsuaj.

Kev Lag Luam Ncaj Ncees
Kev Lag Luam Ncaj Ncees

Kev lag luam ncaj qha yog hom kev lag luam sib txuas lus uas yog tsom rau kev sib tham nrog tus neeg siv khoom thiab tsim los rau cov lus teb tam sim los ntawm nws. Kev lag luam ncaj qha tuaj yeem ua tau los ntawm: tus neeg muag khoom, xa ntawv, hu xov tooj lossis cov npe xa ntawv, feem ntau, txhua yam uas tuaj yeem ntxias cov neeg siv khoom los yuav lossis ua.

Kev lag luam ncaj qha tuaj yeem muab faib ua:

Ib kauj ruam - tus neeg siv khoom teb rau cov lus tshaj tawm los ntawm kev yuav khoom.

Ob-kauj ruam - ua ntej yuav, cov neeg siv khoom yuav tsum ua qee yam, piv txwv li, nthuav tawm daim coupon lossis daim ntawv txais nyiaj.

Kev xaiv tsis zoo - cov neeg siv khoom yuavtau txais cov lus kom txog thaum sau ntawv tsis kam xa.

Kev lag luam ncaj qha tau dhau los ua neeg nyiam hauv tebchaws Russia, vim tias nws tso cai rau koj xa cov ntaub ntawv rau cov neeg siv khoom ntawm tus nqi tsawg. Tsis tas li ntawd, ib qho ntawm qhov zoo tshaj plaws yog tus kheej ntawm cov lus. Ib lub tuam txhab uas muaj cov ntaub ntawv khaws cia nrog cov ntaub ntawv hais txog cov neeg siv khoom muaj peev xwm hais lus thiab sau ntawv raws li tus kheej rau tus neeg nyob hauv, uas ua rau kom muaj txiaj ntsig ntawm kev sib txuas lus yuav luag 100%.

Direct marketing yog
Direct marketing yog

Txhua hnub koj mus rau koj tus email, koj pom cov ntawv hauv spam folder lossis phau ntawv hauv lub thawv xa ntawv - qhov no yog kev lag luam ncaj qha. Ntau cov lus tsis ncav cuag tus neeg nyob hauv lossis, tau mus txog, lawv raug xa mus rau lub thoob khib nyiab tam sim ntawd. Txhawm rau kom tus neeg ntsuas seb cov ntaub ntawv puas txaus siab rau nws, nws xav tau 2 vib nas this xwb. Tom qab thawj 2 qhov kev ntsuam xyuas thib ob, nws pib nyeem ntawv lossis muab pov rau hauv lub thoob khib nyiab. Tag nrho pawg ua haujlwm los tsim kev nthuav qhia ntawm cov khoom thiab cov kev pabcuam kom tus neeg siv khoom tsawg kawg tau nyeem cov lus, thiab nws yog ib qho kev kos duab los sau ib tsab ntawv kom cov neeg siv khoom teb.

Kev lag luam ncaj qha tsis yog tsuas yog muaj kev xa tawm mus rau ntau lub thawv ntawv, nws tseem yog kev sib txuas lus ntawm tus kheej ntawm tus thawj tswj hwm thiab tus neeg siv khoom. Hom no yog ib hom kev lag luam uas nrov tshaj plaws hauv ntiaj teb no.

Cia saib cov thev naus laus zis kev lag luam ncaj qha siv COLIN'S lub tswv yim hauv khw ua piv txwv. Xyoo 2006 COLIN'S tau qhia txog daim npav luv nqi. Daim npav tau muab tso rau ntawm qhov xwm txheej ntawm kev yuav khoom thiab sau daim ntawv nug. Raws li cov txiaj ntsig ntawm cov lus nug tau txaiscov ntaub ntawv, kev tshuaj xyuas ntawm cov neeg yuav khoom tau ua tiav thiab cov neeg tuaj saib lub hom phiaj raug txheeb xyuas. COLIN'S cov khw muag khoom yog tsoomfwv cov saw, yog li txhua cheeb tsam thiab lub khw muaj cov neeg tuaj saib sib txawv. Kev lag luam ncaj qha (COLIN'S piv txwv qhia tau hais tias kev xaiv ntawm lub tswv yim yuav tsum tau ua kom tiav) tau txais txiaj ntsig hauv qhov no.

Direct marketing piv txwv
Direct marketing piv txwv

Los ntawm kev paub txog nws cov neeg siv khoom, lub tuam txhab tau tsim qhov zoo tshaj plaws kev lag luam ncaj ncees - SMS, kev lag luam hauv xov tooj, kev lag luam e-mail, uas tso cai rau lub tuam txhab ib txwm nyob "hauv" nrog nws cov neeg siv khoom.

Los ntawm qhov piv txwv no, peb tuaj yeem pom tau tias txhua yam kev lag luam, suav nrog kev lag luam ncaj qha, yog txheej txheem ntau theem uas suav nrog kev tshawb fawb kev lag luam, txheeb xyuas cov neeg siv lub hom phiaj meej thiab txhais lub tswv yim.

Pom zoo: