Txoj kev tshaj tawm yog ib txheej ntawm kev ua haujlwm uas yog tsom rau kev txhawb nqa cov kev pabcuam lossis cov khoom lag luam uas cuam tshuam rau cov neeg tuaj saib. Qhov cuam tshuam tuaj yeem yog cov ntaub ntawv (thaum muaj sijhawm los paub txog cov kev pabcuam lossis cov khoom muag pom, saj, kuaj), nrog rau kev txhawb nqa (thaum koj tuaj yeem tau txais cov khoom txhawb nqa dawb thaum yuav khoom qee yam, tau txais ib qho khoom plig rau kev yuav khoom, luv nqi ntawm kev yuav khoom lossis khoom, thiab lwm yam).
Tam sim no ntau lub tuam txhab ntseeg siab tias yuav tsum tau tshaj tawm cov khoom lawv muag. Yog li, kev faib cov nplooj ntawv thiab lwm cov ntaub ntawv xov xwm hauv cov chaw muaj neeg coob coob, nrog rau qhov chaw muaj ntau tus neeg yuav khoom ntawm ib qho kev pabcuam lossis cov khoom lag luam, tau dhau los ua neeg nyiam heev.
Cov txiaj ntsig tau zoo yog ua tiav los ntawm kev tuav cov xwm txheej uas yuav tsis tsuas yog ua kom pom cov kev pabcuam thiabcov khoom, tab sis kuj tuav ntau yam kev sib tw nrog kos duab khoom plig thiab khoom plig. Tsis tas li ntawd, tastings yog nrov heev niaj hnub no. Cov neeg yuav khoom ntawm lawv tuaj yeem ua tib zoo saib ntawm cov khoom thiab tsim lawv tus kheej kev xav txog nws.
Promotion Purpose
Txoj kev tshaj tawm uas tau teeb tsa zoo yog ib txoj hauv kev kom nce kev muag khoom ntawm qee yam khoom. Cov nyhuv no tau ua tiav vim qhov tseeb tias cov neeg siv khoom raug txhawb kom yuav cov kev pabcuam lossis cov khoom muag. Tsis tas li ntawd, kev tshaj tawm yog txoj hauv kev zoo tshaj plaws los tawm tsam cov neeg sib tw thiab tso cai rau koj tswj hwm qhov kev thov rau cov khoom lag luam txawm tias nyob rau lub caij so.
Kev muag khoom loj tshaj tuaj yeem ua tiav yog tias tsuas yog kev tshaj tawm ntawm cov khoom lag luam tau ua tiav. Ib qho piv txwv yog kev nce qib ntawm cov khoom tshiab uas tuaj yeem nyiam cov neeg siv khoom txaus siab.
Kev ua haujlwm ntawm cov neeg txhawb nqa tsim nyog muaj peev xwm ua rau muaj kev nyiam thiab muaj txiaj ntsig zoo ntawm cov neeg siv khoom rau lub tuam txhab. Qhov no ua tiav los ntawm kev muag khoom thiab kev paub txog hom khoom.
Tastings
Txhua tus paub tias dhau ntawm lub plab ntawm tus neeg yuav khoom yog txoj hauv kev rau nws lub siab. Tastings yog ib txoj hauv kev zoo los qhia cov neeg siv khoom kom paub cov khoom zoo thiab tseem muab sijhawm rau lawv saj. Xws li kev tshaj tawm yog lub sijhawm pub dawb los kawm txog qhov zoo nkauj, saj cov khoom ntawm cov khoom, ntxiv rau, kawm txog nws qhov kev sib tw zoo thiab qhov zoo. Yog tias cov khoom muaj txiaj ntsig zoo, ces cia siab tias yuav muaj kev muag khoom ntxiv rau yav tom ntej. Tib neeg ib txwm xav tau cov khoom tshiab thiab cov khoom tshiab, yog li yog tias koj yog tus tuaj yeem muab cov khoom tshiab, cesCov kab yuav kab rau koj cov khoom.
Qhov zoo ntawm kev saj yog tias tus neeg yuav khoom muaj lub sijhawm kom paub txog cov khoom ntawm qhov chaw. Rau cov neeg siv khoom, nws muaj peev xwm tam sim ntsuas cov tshuaj tiv thaiv ntawm cov neeg siv khoom. Thiab tsuas yog koj tus kheej saj thiab kev paub ntawm tus kheej tsuas yog ua rau muaj kev txiav txim siab zoo.
khoom plig
Cov kev tshaj tawm hauv qab no yog khoom plig nrog qee qhov kev yuav khoom. Txhua tus nyiam tau txais khoom plig, yog li kev tshaj tawm zoo li no ib txwm muaj txiaj ntsig zoo. Tshwj xeeb tshaj yog tias khoom plig yog qhov tsim nyog thiab muaj txiaj ntsig. Yog tias koj yuav ob yam khoom thiab tau txais qhov thib peb pub dawb, qhov kev tshaj tawm no yuav tsis tso koj tseg.
Koj tuaj yeem nrhiav txoj hauv kev los tuav khoom plig rau txhua yam khoom. Qhov kev tshaj tawm no txhawb kom cov neeg siv khoom ncaj qha yuav ntau ntawm koj cov khoom, uas pab txhawb kev muag khoom.
Sampling
Sampling yog kev faib tawm dawb ntawm cov qauv khoom lag luam tsom rau cov neeg siv khoom lag luam tshaj tawm cov khoom lag luam. Nws tsis yog qhov nyuaj los muab piv txwv txog qhov kev ua li ntawd. Nws yog qhov zoo tshaj plaws rau cov khoom tsim los rau ntau qhov kev yuav khoom. Yeej, cov no yog cov khoom siv nrog tus nqi qis - naj hoom, khoom siv tu cev, tshuaj pleev ib ce, thiab lwm yam. Kev txheeb cais qhia tau hais tias los ntawm kev muab cov khoom sim, koj pab nce kev muag khoom, thiab tau txais cov neeg siv khoom tsis tu ncua. Kev kuaj yuav ua tau zoo tshaj plaws thaum qhia cov khoom tshiab rau kev ua lag luam.
Sampling types
- Cov qauv qhuav - tus neeg siv khoom tau qhia txog cov khoom, thaum nws coj mus tsev ib qho qauv ntawm cov khoom (cream, tshuaj zawv plaub hau, tshuaj tsw qab) "qhuavrations."
- Pack swap - hloov cov pob ib nrab ntawm cov khoom qub uas tau tshaj tawm tag nrho (cov pos hniav, luam yeeb).
- Horeca sampling - tshaj tawm luam yeeb thiab dej cawv hauv khw thiab khw.
- Cov qauv ntub dej yog ib qho kev qhia rau cov neeg yuav khoom sim cov khoom (kua txiv, cheese, hnyuv ntxwm, thiab lwm yam) ntawm qhov muag ncaj qha rau pem hauv ntej ntawm lub txee.
Feem ntau, cov qauv kev txhawb nqa tuaj yeem pom ntawm cov khoom muag ntawm tib lub npe khoom. Qhov no yog vim qhov tseeb tias feem ntau ntawm cov neeg siv khoom txiav txim siab ncaj qha ntawm qhov muag. Yog li ntawd, nrog kev faib khoom kom raug, tus neeg yuav khoom tam sim ntawd yuav txaus siab rau qhov kev thov tshiab, uas txhais tau hais tias cov txiaj ntsig ntawm kev yuav khoom yuav ua haujlwm. Nyob rau hauv peb lub teb chaws, cov qauv yog nrov thiab suav hais tias yog txoj kev zoo tshaj plaws los nyiam cov neeg siv khoom. Cov neeg siv khoom hauv tsev muaj ntau yam uas feem ntau xav tsis thoob cov neeg sawv cev ntawm cov tuam txhab Western.
