Kev tshaj tawm yog txoj hauv kev niaj hnub los qhia cov neeg siv khoom rau koj cov khoom. Nws tham txog qhov zoo ntawm cov khoom thiab txhawb kom tus neeg yuav khoom. Txawm li cas los xij, muaj cov cuab yeej tshwj xeeb uas ua haujlwm tau zoo dua, vim tias lawv muaj peev xwm cuam tshuam rau tib neeg lub siab. Paub qhov no, cov tuam txhab tsim cov tswv yim tshiab kom peb thiaj li xav siv lawv cov kev pabcuam lossis yuav cov khoom tsim nyog rau peb! Ib qho piv txwv ntawm kev tshaj tawm cov khoom lag luam: kom paub meej, peb txhua tus tau tsuas yog nco tau tias Orbit zom cov pos hniav tuav Ph ntawm qib tsim nyog. Thiab thaum peb mus yuav tej yam zoo li no, peb nco ntsoov lub npe tshwj xeeb no. Qhov no yog qhov cuam tshuam ntawm kev txhawb nqa cov khoom lag luam.
Target Audience
Ua ntej koj pib tshaj tawm kev tshaj tawm, koj yuav tsum txiav txim siab seb pawg neeg twg koj cov khoom tsim los rau. Nws yog qhov tseem ceeb no uas yuav pab koj nkag siab qhov twg kev tshaj tawm thiab cov khoom lag luam yuav "ua haujlwm". Muaj ntau txoj hauv kev, tab sis txhua tus neeg muaj lawv tus kheej qhov tseem ceeb: yog tias nws yog, piv txwv li, cov tshuaj uas tsim nyog rau cov neeg laus.cov neeg, koj yuav tsum tsis txhob nquag tshaj tawm nws ntawm qhov chaw sib tham! Nws yuav nkim sijhawm. Tab sis tso lub rooj tsavxwm lossis luam tawm cov ntawv tshaj tawm hauv cov ntawv xov xwm muaj koob npe yog qhov kev txiav txim siab. Cov ntawv tshaj tawm ntxim nyiam, daim ntawv qhia uas tuaj yeem muab faib rau hauv tsev kho mob yuav ua tau zoo dua thiab yuav pom koj cov neeg yuav khoom sai dua.
Zoo, rau cov tub ntxhais hluas uas tab tom nrhiav cov khoom siv ncaws pob, nws yuav yog txoj cai los tshaj tawm cov ntaub ntawv hauv social network lossis hauv cov chaw nyiam hluas. Tsis tas li ntawd, xws li cov neeg tuaj saib tau nyiam los ntawm cov yeeb yaj kiab lossis cov ntaub ntawv hauv xov tooj cua nrov.
Kev tshaj tawm sab nraud yog riam phom muaj zog
hom kev tshaj tawm no yog hu los ntawm ntau tus neeg tshwj xeeb, tab sis cov neeg lag luam hais tias nws ua tau zoo heev. Thiab nws ua haujlwm zoo li no: tus neeg tawm tsam nws lub siab nyiam nyeem cov ntawv qhia thiab nco txog cov lus hais. Thiab peb lub siab subconscious ua cov ntaub ntawv thiab kos cov lus xaus. Qhov tshwm sim yuav tsis ntev tom ntej: peb twb xav yuav qhov no lossis khoom ntawd lossis siv qhov no lossis qhov kev pabcuam ntawd.
Kev tshaj tawm rau cov khoom thiab kev pabcuam yog dab tsi? Cov xov xwm sab nraum zoov twg tuaj yeem siv tau? Nov yog cov npe ntawm cov cuab yeej nrov tshaj plaws:
- Shields yog cov khoom paub uas ua rau peb lub qhov muag thoob plaws lub nroog. Lawv nyiam mloog thiab ua rau cov neeg siv khoom tau txais cov ntaub ntawv ntxaws ntxiv txog lub tuam txhab lossis kev pabcuam. Kev ua hauj lwm yog qhia rau cov neeg khiav dej num, tab sis sab tsis ua hauj lwm tsis zoo, vim hais tias koj yuav tsum tig ib ncig los kawm txog dab tsi sau.
- Pointers - ib qho yooj yim saibkev tshaj tawm uas qhia ib tus neeg mus qhov twg mus nrhiav koj lub khw lossis chaw ua haujlwm. Ib qho piv txwv ntawm kev tshaj tawm cov khoom lag luam: ntxim hlub prints ntawm me me taw ntawm lub pavement los yog nyob rau hauv lub khw loj. Cov paib zoo li no tuaj yeem ua rau muaj kev txaus siab thiab ua rau lub tuam tsev uas cov khoom xav tau nthuav tawm.
- Cov kwj deg yog ncab kev tshaj tawm awnings, uas feem ntau nyob saum cov lem thiab cov kev hauv zos. Tus neeg tsav tsheb muaj peev xwm nyeem cov ntawv nyeem thiab nco ntsoov cov ntsiab lus ntawm kev sib cuag - qhov kev xaiv no suav tias yog siv tau zoo dua li cov ntaub thaiv npog.
- Sandwich neeg yog qhov kev tshaj tawm zoo tshaj plaws: cov neeg hnav khaub ncaws zoo nkauj thiab cuam tshuam nrog cov neeg siv khoom.
- Kev tshaj tawm ntawm kev thauj pej xeem tsis kim dhau, tab sis nws ua haujlwm zoo. Nws tau pom los ntawm cov neeg coob coob.
- Kev tsim hauv nroog - tsim cov duab tshaj tawm ntawm lub khw, pedestals, kiosks.
Static ads
Hom kev tshaj tawm tuaj yeem paub qhov txawv ntawm hom kev cuam tshuam rau tus neeg siv khoom thiab los ntawm txoj kev tso chaw. Ib txoj hauv kev yooj yim tshaj plaws los nthuav tawm lo lus yog kev tshaj tawm zoo li qub:
- Kev tshaj tawm hauv elevator. Txawm hais tias qhov yooj yim ntawm kev xa xov mus rau qhov kev txiav txim, txoj kev no ua haujlwm zoo. Ib tug neeg, nyob rau hauv ib qho chaw kaw, tsuas yog yuam kom kawm cov ntaub ntawv uas nyob rau ntawm qhov muag. Yog li ntawd nws yuav nco ntsoov nws, thiab tej zaum txawm xav.
- Kev tshaj tawm hauv subway thiab thauj. Qhov xwm txheej zoo sib xws. Tsuas yog nws ua haujlwm ntau dua - ntau lub sijhawm dawb, ntxiv rau muaj lub sijhawm tsis uatsuas yog nyeem cov ntaub ntawv xwb, tab sis kuj txheeb xyuas nws.
Internet yog tus pabcuam hauv kev tshaj tawm khoom
Thiab, tau kawg, koj tsis tuaj yeem ua yam tsis muaj lub ntiaj teb network nyob txhua qhov chaw! Kev tshaj tawm ntawm cov khoom lag luam yuav tsum tsis yog tsuas yog cov khoom zoo xwb, tab sis kuj tuaj yeem siv tau rau cov pej xeem. Thiab qhov yooj yim tshaj plaws kom ua tiav qhov no yog hauv Is Taws Nem - ntau lab tus tib neeg tab tom nrhiav cov ntaub ntawv raug txhua hnub, thiab koj qhov kev tshaj tawm txhawb kom lawv xaiv qhov yog. Tsis tas li ntawd, nws yog nyob rau hauv lub network uas koj tuaj yeem siv txhua hom ntaub ntawv: xov tooj cua, ntawv xov xwm, yeeb yaj kiab. Yam tseem ceeb:
- Banner yog cov duab nraaj nyob rau hauv daim ntawv ntawm cov duab plaub tsis tu ncua. Hom kev tshaj tawm zoo tshaj plaws thiab zoo tshaj plaws. Koj tso cov ntawv, duab lossis hu rau ntawm koj qhov kev tshaj tawm thiab muab tso rau hauv ib qho chaw.
- Text advertising - ob peb kab hais txog koj lub tuam txhab lossis cov khoom lag luam tuaj yeem muab tso rau hauv thematic lossis lwm qhov chaw. Lossis koj tuaj yeem sau ib tsab xov xwm los ntawm tus nyeem ntawv yuav kawm cov ntaub ntawv tseem ceeb (qhov tseem ceeb ntawm cov ntawv nyeem yog qhov txuas rau cov khoom txhawb nqa).
- Video footage. Xws li kev tshaj tawm tsis pheej yig, tab sis nws cov txiaj ntsig tsuas yog nyob rau sab saum toj. Ib qho piv txwv ntawm kev tshaj tawm cov khoom lag luam: Lub tuam txhab Coca-Cola nquag tso cov khoom lag luam hauv lub network uas tsis muaj qhov tsis zoo rau lawv cov neeg siv TV. Cov neeg tsim khoom yaum kom sim cov dej haus zoo tshaj plaws hauv lub tuam txhab ntawm cov phooj ywg lossis thaum so. Lwm qhov zais riam phom tuaj yeem hu ua kev tshaj tawm kab mob: koj saib video - thiab koj muaj lub siab xav qhia rau lwm tus neeg siv. Ntawd yog, koj tus kheejtshaj tawm cov khoom koj nyiam.
Cov ntsiab lus tshaj tawm
Lub network tau nquag siv cov ntsiab lus tshaj tawm, uas tau ua pov thawj nws tus kheej zoo. Cov neeg lag luam hais tias nws muaj peev xwm muag txhua yam! Muaj ob hom kev tshwm sim:
- Cov ntawv thiab banners uas tau muab tso rau ntawm nplooj ntawv uas phim lub ntsiab lus thiab cov ntsiab lus nrog kev tshaj tawm zoo sib xws. Txoj kev no muaj qhov loj ntxiv - nws tsis ua rau tus nyeem ntawv ntau heev thiab tuaj yeem pab tau zoo ntawm cov ntsiab lus ntawm cov ntaub ntawv.
- Kev tshaj tawm tso rau hauv kev tshawb fawb xyaw. Nws ua haujlwm yooj yim: koj nkag mus rau cov lus nug rau hauv lub tshuab tshawb nrhiav, thiab vim li ntawd, lub qhov rais pops ntawm sab xis lossis sab laug nrog cov duab lossis cov lus piav qhia ntawm cov khoom txhawb nqa / kev pabcuam. Ib qho piv txwv ntawm kev tshaj tawm cov khoom lag luam: "Peb yuav muag lub tsheb pheej yig", "Peb yuav ua rooj tog kom sai thiab ua tau zoo".
Guerilla Marketing
hom kev tshaj tawm no zoo meej rau ob tus neeg pib ua lag luam thiab cov neeg muaj txiaj ntsig tiag. Tsis tas li ntawd, koj muaj peev xwm txuag tau nyiaj - yuav luag tsis muaj nyiaj ntsuab, tab sis koj yuav tsum siv sijhawm ntau. Txoj kev yog dab tsi? Txhua leej txhua tus paub tias qhov nrov ntawm kev sib tham thiab ntau lub rooj sab laj thiab blogs tsuas yog nce, uas txhais tau hais tias koj muaj lub platform zoo heev uas koj tuaj yeem txhawb koj cov khoom. Sau cov kev tshuaj xyuas, qhia koj cov kev xav, pom zoo rau ntau pawg ntawm cov tswv cuab ntawm lub rooj sab laj … Vim li ntawd, tib neeg pib pom cov lus pom zoo li cov ntaub ntawv pov thawj thiab txhim khu kev qha. Ntau lub tuam txhab ua haujlwm li no, thiab qhov tshwm sim yog tiag tiagYog: Ntxiv nrog rau kev txhawb nqa lawv cov khoom, lub tuam txhab kuj tau txais kev lag luam zoo. Piv txwv li, kev tshaj tawm cov khoom tshiab yuav tsum muaj kev xav zoo rau pej xeem los ntawm lub tuam txhab. Nrog rau kev lag luam guerrilla, koj tuaj yeem tsim thiab ua kom txaus siab rau koj cov khoom.
TV thiab luam tawm tshaj tawm
hom kev tshaj tawm no tsis pheej yig, tab sis nws ua haujlwm zoo. Qhov khoom yog tias nws muaj peev xwm ncav cuag qhov dav dav ntawm cov neeg tuaj saib. Thiab txhua tus tuaj yeem nrhiav qee yam rau lawv tus kheej. Yog li yog tias koj npaj siv nyiaj ntau rau kev txhawb nqa cov khoom thiab cov kev pabcuam, siv xov xwm ntawm txhua qib, dhau li ntawd, kev tshaj tawm pom zoo tau pom zoo los ntawm tus neeg yuav khoom.
Nyob zoo cov neeg nyeem, txhua hom kev tshaj tawm tau zoo rau qib sib txawv. Muaj ntau ntau yam uas yuav tsum tau txiav txim siab rau nws los pab koj txhawb koj tus kheej txoj kev lag luam. Tab sis nco ntsoov: txhawm rau nce koj qhov muag, koj yuav tsum tau nqis peev hauv kev qhia rau cov neeg yuav khoom. Hmoov zoo!
