Kev tswj thiab saib xyuas cov ntsuas yog qhov tsim nyog tsis yog rau cov lag luam loj xwb. Yog tias lub khw me me lossis HoReCa lub tuam txhab npaj kom tau txais kev tuav pov hwm hauv kev ua lag luam thiab muaj cov nyiaj tau los tas li, nws yuav tsum tau ua raws li qhov ntsuas qhov nruab nrab. Qhov ntsuas no yuav muab cov ntaub ntawv hais txog qhov tob thiab qhov dav ntawm cov khoom sib txawv, qhov ua tau zoo ntawm cov neeg ua haujlwm muag.
Yuav ua li cas
Qhov nruab nrab daim tshev, cov qauv uas yooj yim thiab nkag siab txawm tias tus neeg nyiam ua haujlwm, tau yooj yim suav txawm los ntawm tus tsis yog tus kws tshaj lij. Cov nyiaj tau los rau ib lub sijhawm, muab faib los ntawm cov lej ntawm cov tshev rau tib lub sijhawm, yuav muab cov txiaj ntsig xav tau. Nws yog ib qho tseem ceeb uas yuav tsum tau coj mus rau hauv tus account theem ntawm kev nce nqi, kev hloov pauv ntawm tus nqi yuav khoom thiab kos npe rau ntawm cov khoom. Yog tias qhov kev hloov pauv tau zoo, lub khw muag khoom ua haujlwm tau zoo, tab sis yog tias nws tsis zoo lossis xoom, nws yuav tsum tau saib xyuas cov laj thawj ntawm qhov poob. Daim ntawv txais nyiaj ntsuab tuaj yeem txo tus nqi, piv txwv li, thaum muag. Kev saib xyuas tshwj xeeb yuav tsum tau them rau cov khoom lag luam uas coj cov nyiaj tau los zoo tshaj plaws, saib xyuas tus cwj pwm ntawm cov neeg sib tw hauv kev sib raug zoo rau cov khoom lag luam no thiab txheeb xyuas lawv cov kev hloov pauv los ntawmkoj lub khw.
Qhia txog cov teeb meem nrog qhov nruab nrab daim tshev hauv khw thiab yuav daws li cas
Nyob rau hauv daim tshev nruab nrab, tsis pub ntau tshaj 4-5 yam khoom. Qhov sib faib ntawm cov tshev nrog kev yuav khoom los ntawm 1 txog 3 yog maj mam nce mus txog 50% ntawm tag nrho cov muag khoom. Qhov kev nce ntawm cov nyiaj tau los tsawg dua li qhov kev nce nqi lossis nyob rau hauv cov ntaub ntawv thaum qhov kev nce hauv kev hloov pauv tau pom thaum lub khw tshiab qhib. Cov neeg siv khoom nyob rau hauv pem teb ua lag luam rau lub sijhawm luv luv, thiab qee lub tuam tsev tsis tuaj xyuas txhua.
Nws yog qhov tsim nyog los tshuaj xyuas qhov chaw ntawm ob lub khw nws tus kheej thiab cov chaw ua haujlwm, cov khoom lag luam, cov khoom lag luam ntawm kev muag khoom thaum nruab hnub. Ua ib qho kev ntsuam xyuas ntawm cov qauv ntawm cov assortment, tus nqi, turnover. ABC yog nqa tawm - kev muag khoom tsom xam, thaum lub sij hawm assortment yog xam, cov hauj lwm nrov tshaj plaws, cov khoom uas stale, thiab cov uas yog cov feem ntau profitable. Txheeb xyuas qhov kev xav tau ntawm kev hloov pauv ntawm qhov kev teeb tsa ntawm lub khw, yog tias tsim nyog, tsim txoj hauv kev nyob ib puag ncig hauv pem teb kev lag luam los ntawm kev txhim kho cov neeg hais lus txee thiab dai cov cim nrog cov taw qhia kom yooj yim ntawm kev taw qhia hauv khw. Tsim lossis hloov kho cov phiaj xwm thiab, tau kawg, npaj tshwj xeeb rau koj cov neeg siv khoom.
Yuav ua li cas txhawm rau txheeb xyuas qhov nruab nrab
1. Nce hauv kev lag luam margin. Nyob rau hauv lub xub ntiag ntawm ib tug tshwj xeeb muab thiab tsis muaj kev sib tw ncaj qha, qhov no yuav yog qhov yooj yim thiab ceev tshaj daws. Txawm li cas los xij, ob peb lub tuam txhab tuaj yeem khav tau ntawm qhov zoo dua. Rau feem ntau cov khoom muaj analogues. Yog li ntawd, nrog rau kev nce nqi ntawm cov khw muag khoom, nws yuav tsim nyognce qib ntawm kev pabcuam, txhim kho kev pabcuam. Thiab qhov no yog tus nqi ntxiv.
2. Assortment optimization. Tus neeg saib xyuas qeb, ua ke nrog cov neeg muag khoom, tuaj yeem tshuaj xyuas cov qauv kev sib tw, cov ntsiab cai ntawm kev yuav khoom thiab kev muag khoom. Txoj hauj lwm yog complex, mob siab rau, siv sij hawm.
Tactical txoj hauv kev kom nce qhov nruab nrab daim tshev
1. Siv lub hauv paus ntsiab lus ntawm complementarity. Muaj ntau cov khoom qhia tias muaj cov khoom sib ntxiv. Lub hauv paus ntsiab lus no tuaj yeem coj los ua lub hauv paus thaum tso cov khoom. Yog li, thaum yuav ib yam khoom, tus neeg yuav khoom yuav tsum xyuam xim rau qhov thib ob, uas ua tiav thawj zaug, nws muaj feem ntau tias nws yuav yuav nws, uas, dhau los, yuav nce qhov nruab nrab daim tshev hauv khw.
2. Kev sib raug zoo. Siv cov kev daws teeb meem npaj txhij, ua qauv qhia rau cov neeg siv khoom uas cov khoom thiab yuav ua li cas ua ke nrog ib leeg. Piv txwv li, nyob rau hauv cov ntaub ntawv ntawm cov khaub ncaws ntawm ib tug mannequin, tus neeg yuav khoom muaj lub siab xav yuav tag nrho cov duab, thiab tsis yog ib tug neeg. Hauv qhov no, qhov nyiaj tau los nruab nrab yuav nce ntxiv.
3. Muab rau "kev xa khoom" cov khoom ntawm kev xav tau impulse, nyob rau hauv cheeb tsam checkout. Ntsuam xyuas yog tias koj lub khw muaj cov khoom lag luam pheej yig me me hauv daim tshev nyiaj uas tus neeg siv khoom siv tau thaum mus txog qhov kev txiav tawm. Koj tseem tuaj yeem luam tawm cov khoom me me, tab sis cov khoom nrov nyob hauv nruab nrab ntawm lub tsev, ntxiv rau qhov muab tso rau ntawm qhov kev txiav txim.
4. Muaj daim ntawv pov thawj khoom plig lossis daim npav luv nqi. Kev sib cuag nrog cov neeg siv khoom lag luam tso cai rau peb kom nce kev muag khoom thaum lub sijhawm ua ntej hnub so, thiabkuj nyiam cov neeg siv khoom tshiab.
5. Txhim kho lub davhlau ya nyob twg rau kev them nyiaj tsis yog nyiaj ntsuab. Cov neeg siv khoom them nrog daim npav rho nyiaj siv nyiaj ntau dua thaum them nyiaj ntsuab, yog li ntawd, yuav muaj qhov nce ntxiv hauv daim tshev nyiaj nruab nrab.
6. Tsom ntsoov rau cov neeg yuav khoom ntawm cov khoom kim dua. Cov neeg muag khoom yuav tsum hloov cov xim ntawm cov neeg yuav khoom los ntawm cov khoom pheej yig mus rau ib qho kim dua. Cov neeg ua haujlwm ntawm kev lag luam hauv pem teb yuav tsum txaus siab muag cov khoom kim dua. Tej zaum nws yuav tsim nyog los qhia txog cov khoom txhawb siab rau cov neeg ua haujlwm thaum lawv muag qee yam ntawm cov khoom kim ib hlis.
7. Kev suav nrog hauv cov khoom lag luam pheej yig nrog cov npoo loj. Nws tsis yog qhov nyuaj rau muab cov khoom pheej yig, nws yuav tsis yooj yim rau cov neeg muag khoom muag, thiab lawv tsis tas yuav tsum tau txhawb nqa ntxiv. Cov khoom pheej yig yuav nyiam cov neeg siv khoom hauv khw, leej twg yuav yuav cov khoom pheej yig dua li qhov tau npaj tseg.
Kev txhawb nqa kev txhawb nqa raws li kev nce nyiaj tau txais txiaj ntsig
Kev tshwj xeeb - lwm txoj hauv kev kom nce qhov nruab nrab daim tshev. Ua kev tshaj tawm "Gift for purchase", "Thaum yuav 2 yam khoom, qhov thib 3 yog dawb", txo nqi ntawm qee lub sij hawm ntawm hnub, muag. Xws li kev txhawb nqa pab tsim kom muaj kev ntseeg siab ntawm lub khw thiab cov neeg siv khoom thiab tawm tswv yim zoo rau tus neeg yuav khoom. Tsis tas li ntawd, thaum ua kev txhawb nqa kev txhawb nqa, kev hloov pauv tau nce, uas yog, tus naj npawb ntawm cov neeg tawm hauv lub khw nrog kev yuav khoom nce. Ib lub sijhawm ntxiv kom tau txais cov neeg siv khoom cov ntaub ntawv tiv tauj, uas tej zaum yuav muaj nyob rau yav tom ntejsiv los nthuav qhia txog kev tshaj tawm los ntawm lub khw.
Result
Vim li ntawd, kev hloov pauv ntawm kev lag luam lag luam yuav nce ntxiv vim qhov nce ntawm cov kev yuav khoom hauv daim ntawv txais nyiaj ntsuab. Yuav muaj qhov txo qis hauv kev sib koom ntawm cov tshev me me thiab nce hauv qhov sib faib ntawm cov tshev nruab nrab, uas qhia txog kev ua tau zoo ntawm kev muag khoom thiab kev ua haujlwm ntawm cov neeg ua haujlwm. Tsis tas li ntawd, tus naj npawb ntawm impulse kev yuav khoom yuav nce ntxiv yog tias cov khoom lag luam thiab cov khoom lag luam pom tau zoo. Thiab nyob rau hauv lub plawv ntawm qhov zoo dynamics yog qhov nruab nrab check!
