Lub ntiaj teb niaj hnub no siv txhua yam kev tshaj tawm, suav nrog cov khoom tshwj xeeb, los txhawb thiab txhawb nqa hom. Muaj ntau ntau yam ntawm nws, thiab txhua pawg ua nws txoj haujlwm thiab kev ua haujlwm, ua raws li cov hom phiaj tsim, txawv tsis yog hauv cov thev naus laus zis nkaus xwb, tab sis kuj yog lub ntsiab lus.
Txoj cai tseem ceeb tshaj plaws los txiav txim siab thaum xaiv hom kev tshaj tawm cov khoom lag luam yog cov hom phiaj thiab lub hom phiaj ntawm cov neeg siv khoom. Branding chips yog siv nyob rau hauv tag nrho cov cheeb tsam ntawm lub neej - los ntawm kev nom kev tswv cov xwm txheej, kev nthuav qhia thiab cov rooj sib tham rau exhibitions, ua yeeb yam ua yeeb yam thiab nyob rau hauv lub tsim ntawm cov chaw muag khoom.
Qee yam ntawm kev tshaj tawm yog siv tau rau txhua qhov chaw. Piv txwv li, sawv ntsug uas yooj yim rau kev sib sau thiab nruab ntawm txhua qhov kev tshwm sim thiab qhov chaw ntawm txoj kev, thiab qhov zoo ntawm qhov tsim no yog qhov me me thiab qhov hnyav. Yog li ntawd, nws tuaj yeem siv tau yooj yim nyob txhua qhov chaw thiab txhua lub sijhawm.
Kev faib tawm
Variations tau tsimob qho tib si kev tshaj tawm thiab cov khoom lag luam ntawm ntau yam khoom siv los txiav txim siab cov neeg tuaj saib lub hom phiaj thiab cov txiaj ntsig ntawm kev siv. Lavxias txoj cai tsim cov kev faib tawm hauv qab no:
- political,
- kev lag luam,
- social,
- kev lag luam.
Cov khoom lag luam tshaj tawm yog siv hauv txhua qhov chaw no, tab sis hom nrov tshaj plaws yog kev lag luam. Ua cov khoom no yog ib kauj ruam tseem ceeb hauv kev sib tw PR.
Nyob ntawm cov khoom lag luam
Ntau yam ntawm kev tshaj tawm kev lag luam nyob ntawm ntau yam. Cov chav faib yog:
- tasks,
- qhov chaw thiab txoj hauv kev tso,
- scale.
Kev faib khoom ntawm kev tshaj tawm los ntawm lub hom phiaj:
- Ib txwm ua lag luam, lossis cov ntaub ntawv xov xwm, nws txoj haujlwm yog qhia rau cov neeg tuaj saib lub hom phiaj txog lub tuam txhab tshaj tawm, cov kev pabcuam lossis tus neeg. Yeej, cov no yog cov khoom luam tawm;
- Sib piv, uas pab cov neeg yuav khoom siv tau zoo ntawm lub tuam txhab los ntawm kev sib piv;
- Lub hom phiaj ntawm kev ceeb toom cov khoom yog muab lub sijhawm rau cov neeg tuaj saib nco txog cov khoom thiab lub tuam txhab. Kev tshaj tawm cov khoom lag luam feem ntau poob rau hauv pawg no.
Txhua yam ntawm pawg muaj qhov chaw tseem ceeb hauv kev tshaj tawm thiab kev tshaj tawm ntawm txhua hom.
Raws li qhov chaw thiab kev tso kawm
Qhov no yog qhov tseem ceeb ntawm kev sib cais ntawm cov khoom txhawb nqa. Lub hom phiaj ntawm pawg no yog txhawm rau txheeb xyuas qhov chaw uas muaj peev xwmcov neeg tuaj saib. Raws li qhov chaw thiab cov txheej txheem ntawm kev tso kawm, kev tshaj tawm tuaj yeem yog: sab nraum zoov thiab khoom plig, luam ntawv thiab TV, ncaj qha thiab zais. Thiab qhov no tsis yog tag nrho cov npe ntawm ntau yam.
Lwm qhov kev xav ntawm kev faib tsis muaj ntau pawg. Nws tsuas muaj 2 hom kev tshaj tawm - ua tau zoo thiab tsis muaj txiaj ntsig. Txoj cai tseem ceeb tshaj plaws yog txoj hauv kev rau tus kheej. Kev tshaj tawm tuaj yeem yog nyob rau hauv lub dav hlau - txhua yam ua tau hauv ntiaj teb no. Tab sis qhov tseem ceeb tshaj plaws yog txoj kev no yuav siv tau.
Ad Installs
Hom no yog qhov tshwj xeeb xav tau, vim tias lawv nyob rau pem hauv ntej ntawm cov neeg yuav khoom. Qhov no yog lub sijhawm tsis yog tsuas yog qhia rau cov neeg tuaj saib lub hom phiaj txog cov khoom thiab cov kev pabcuam, tab sis kuj tseem ceeb rau niaj hnub nco txog lub neej ntawm lub tuam txhab. Hom kev tshaj tawm no kuj suav nrog cov cim uas tau teeb tsa rau pem hauv ntej ntawm kev nkag mus rau hauv khw, tuav, khw noj mov, thiab chaw ua haujlwm hauv tuam txhab. Hom no tau siv txij thaum ub los, nws tsis poob nws qhov tseeb thiab kev ua tau zoo rau niaj hnub no. Cov neeg lag luam nco ntsoov tias nyob rau hauv cov nqe lus ntawm cov neeg tuaj saib, cov paib sib tw tsuas yog hauv Internet thiab TV. Lawv yog cov cim tseem ceeb ntawm txhua lub tuam txhab thiab cov tuam txhab loj, uas ua rau pom thawj zaug rau cov neeg siv khoom thiab cov kev pabcuam.
Txhua qhov kev tshaj tawm sab nraum zoov xav tias muaj qhov pib ua haujlwm, tom qab ntawd cov txheej txheem tsim khoom thiab kev teeb tsa tsuas yog pib. Tsis muaj kev txwv rau qhov loj thiab cov duab ntawm cov qauv zoo li no. RauTxhawm rau tsim cov txiaj ntsig zoo tshaj plaws rau cov neeg tuaj saib lub hom phiaj, koj yuav tsum tsim cov lus nco qab, cov duab zoo nkauj thiab tsis txhob qias neeg nrog cov khoom siv yees duab kom cov xim tsis "so" tom qab thawj los nag lossis daus.
Posters thiab sawv
Txhua hom khoom tshaj tawm muaj nws qhov zoo thiab qhov tsis zoo, tab sis hom siv feem ntau yog daim ntawv tshaj tawm. Qhov thib ob qhov chaw los ntawm lub sij hawm immemorial belongs rau lub stands. Ob hom kev tshaj tawm cov khoom lag luam no yog qhov tseem ceeb hauv kev tuav cov rooj sib tham, rooj sib tham, kev nthuav qhia. Rau cov neeg tuaj saib lub hom phiaj, cov ntawv tshaj tawm thiab cov ntawv sawv cev yog lub sijhawm los kawm cov ntaub ntawv tseem ceeb tshaj plaws ntawm cov khoom lossis kev pabcuam, rau cov tuam txhab nws yog lub sijhawm zoo tshaj plaws los ua kom koj tus kheej paub thiab tawm tswv yim zoo thawj zaug.
Kev muag khoom muag
Kev muag khoom muag tsis tshua muaj neeg nyiam ntawm cov tuam ntxhab ntawm cov khoom. Hom no yog lub sijhawm zoo rau kev pom cov khoom lag luam rau cov neeg siv khoom muaj peev xwm thiab nyiam mloog. Promotion stands yog tasting thiab nthuav rooj. Qhov kev saib no suav hais tias yooj yim heev thiab compact.
Booklet
Tsis muaj tsawg dua hom kev tshaj tawm. Yooj yim muab, cov no yog cov ntawv nrog ib lossis ntau qhov quav. Lub hom phiaj ntawm phau ntawv no yog kom paub cov neeg tuaj saib lub hom phiaj nrog cov khoom lossis cov kev pabcuam muab. Ib qho ntawm cov kev tshaj tawm pheej yig tshaj plaws uas tso cai rau koj kom ncav cuag tus naj npawb txaus ntawm cov neeg siv khoom. Tus tsim ntawm phau ntawv yuav tsum ci thiab nco tau kom nyob twj ywm hauv lub cim xeeb ntawm ib tug neeg. Cov khoom lag luam luam tawm- ib qho tseem ceeb uas yuav tsum tau saib xyuas tshwj xeeb.
Catalogue
Hom no tso cai rau tsis yog tsuas yog tshaj tawm cov khoom lag luam thiab nyiam cov neeg yuav khoom nrog kev tshaj tawm thiab luv nqi, tab sis kuj tseem ua kom cov neeg tuaj saib xyuas cov khoom, cov lus piav qhia thiab cov nqi. Cov duab muaj yeeb yuj thiab muaj txiaj ntsig zoo hauv phau ntawv teev npe yog tus yuam sij rau kev vam meej.
Flyer
Txoj kev pheej yig tshaj plaws, uas, txawm li cas los xij, ua tau zoo heev. Daim ntawv qhia ua cov haujlwm hauv qab no: ua ntej ntawm tag nrho cov, nws yuav tsum qhia cov ntaub ntawv hais txog ib yam khoom lossis kev pabcuam, ua kom cov neeg siv khoom paub txog cov xwm txheej thiab cov khoom muaj txiaj ntsig zoo. Lub luag haujlwm tseem ceeb ntawm kev tshaj tawm cov khoom luam tawm yog tsim cov neeg yuav khoom txaus siab rau kev yuav khoom thiab kev pabcuam, kom nyiam mloog.
Calendars
Muaj ntau hom:
- pocket,
- quarterly,
- tabletop,
- wall-mounted.
hom khoom tshaj tawm no yog khoom plig thiab feem ntau muab rau cov neeg koom tes thiab cov neeg ua haujlwm ntawm lub koom haum kom tswj tau cov duab. Ua ntej tshaj plaws, nws cuam tshuam nrog daim ntawv qhia hnub ntawm phab ntsa. Lawv saib kim thiab presentable. Nws yog kev cai muab khoom plig rau qee hnub so loj.
hnab tshos daim ntawv qhia hnub tuaj yeem xa tawm ntawm txoj kev zoo li daim ntawv qhia. Nws yog qhov yooj yim thiab nyiam cov neeg tuaj saib lub hom phiaj nrog lub suab nrov. Lawv yooj yim siv thiab yuav ua pov thawj muaj txiaj ntsig zoo hauv lub neej txhua hnub.
Daim ntawv qhia thib peb feem ntau yog muab tso rau hauv cov chaw ua haujlwm ntawm cov tuam txhab loj, vim lawv yooj yim heev rau siv. Lawv tau nthuav tawm nyob rau hauv daim ntawv ntawm daim phiaj peb lub hlis twg. Lawv suav hais tiascov khoom tshaj tawm nrov tshaj plaws ntawm daim ntawv qhia hnub.
Lub rooj hom yog qhov tseem ceeb ntawm kev teeb tsa desktop. Xws li cov khoom lag luam tshaj tawm, uas ib txwm nyob ntawm koj lub qhov muag, yuav nco ntsoov nco ntsoov cov ntaub ntawv tshaj tawm rau nws.
Pens
hom siv ntau tshaj plaws ntawm cov rooj sib tham, kev cob qhia thiab kev nthuav qhia yog tus cwj mem nrog lub logo. Nws yeej yuav nyob nrog koj cov neeg siv khoom ntev. Qhov no yog ib qho yooj yim tshaj tawm khoom plig khoom plig uas yuav tso cai rau cov neeg tuaj koom lub rooj sib tham tshwj xeeb los sau cov ntaub ntawv tsim nyog tam sim. Cov tib neeg feem ntau siv cov ntawv sau ntev ntev, thiab lub tuam txhab logo, piav qhia ntawm tus cwj mem lossis ntawv sau, tseem nyob hauv nco tau ntev.
Nws yog qhov nyuaj rau kev xav txog cov khoom lag luam zoo tshaj plaws thiab kev txhawb nqa yam tsis muaj kev tshaj tawm cov khoom lag luam. Qhov tseem ceeb tshaj plaws yog cov khoom no muaj lawv tus kheej zest thiab nco ntsoov los ntawm cov neeg siv khoom muaj peev xwm. Txawm tus cwj mem nrog lub logo yog ib kauj ruam mus rau kev vam meej.
