Kev muag khoom nce qib yog ib txoj haujlwm tseem ceeb ntawm txhua lub koom haum kev lag luam, feem ntau yog siv los ntawm kev tshaj tawm ncaj qha ntawm cov khoom thiab cov kev pabcuam. Ib txoj hauv kev tsim nyog rau txoj kev no yog cov txheej txheem kev lag luam kev lag luam, qhov nrov ntawm cov txheej txheem hauv ntiaj teb tau loj hlob ib hnub. Cia peb sim seb qhov kev lag luam kev lag luam yog dab tsi thiab nws ua haujlwm li cas.
Lub tswvyim thiab qhov tseem ceeb ntawm kev lag luam kev lag luam
Feem ntau, kev lag luam kev lag luam yog cov txheej txheem tshwj xeeb ntawm kev tshaj tawm kev muag khoom siv los ntawm cov lag luam wholesale thiab cov khw muag khoom. Nws ua haujlwm los ntawm cov cuab yeej tshwj xeeb los cuam tshuam cov neeg siv khoom ntawm ntau qib.
Tib lub sijhawm, kev cuam tshuam ncaj qha tuaj yeem ua rau ob qho tib si ntawm cov neeg siv khoom kawg thiab ntawm cov neeg nruab nrab, uas nws lub luag haujlwm tau ua los ntawm cov neeg koom hauv cov khoom lag luam txhawb nqa - cov neeg muag khoom, cov neeg muag khoom, cov neeg muag khoom. Raws li cov txheej txheem ntawm kev cuam tshuam, cov no tuaj yeem yog ob qho tib si cov khoom siv ntawm kev cuam tshuam, piv txwv li, khoom plig,luv nqi, khoom plig, thiab lwm yam kev txhawb siab.
Txoj kev nce qib no zoo dua li kev tshaj tawm ncaj qha - ATL, uas txhua tus neeg tsim khoom tau mob siab rau nqis peev. Thaum nws tsuas yog ceeb toom rau cov neeg ntawm cov khoom tau tshaj tawm thiab sim ntxias lawv kom yuav nws, kev lag luam kev lag luam, uas yog indirect lossis BTL tshaj tawm, ncaj qha lossis los ntawm cov neeg nruab nrab, ua rau tus neeg yuav khoom nyiam nws thaum lub sijhawm yuav khoom.
Lub Hom Phiaj thiab Lub Hom Phiaj ntawm Kev Lag Luam Lag Luam
Lub hom phiaj tseem ceeb ntawm kev tshaj tawm kev lag luam tsis yog tsuas yog txhawm rau nce cov txiaj ntsig lossis kev muag khoom hauv lub sijhawm luv lossis ntev. Yeej, txhua qhov kev ua yog tsom los tsim cov duab zoo ntawm cov chaw tsim khoom, tsim kom muaj tus neeg siv khoom ncaj ncees rau nws tus kheej thiab cov khoom nws tsim.
Kev lag luam lag luam suav nrog kev ua tiav cov hom phiaj tseem ceeb los ntawm cov npe hauv qab no ntawm cov dej num:
- Kev tswj cov khoom muag. Kawm txog cov yam ntxwv ntawm kev puas siab puas ntsws ntawm tus neeg yuav khoom, kos nws cov xim rau cov khoom, kho cov ntaub ntawv hais txog nws hauv siab.
- Txhim kho txoj haujlwm ntawm tus neeg muag khoom hauv kev muag khoom hauv kev sib tw. Yeej qhov kev nyiam ntawm koj cov neeg siv khoom, tsim cov duab zoo ntawm lub tuam txhab, txheeb xyuas cov txiaj ntsig ntawm cov khoom tshwj xeeb thiab txhawb nqa lawv.
- Kev txhim kho kev muag khoom. Optimization ntawm qhov chaw lag luam hauv pem teb.
- Tswj kev ua ntawm lub peev xwmneeg siv khoom. Kev ceev cov txheej txheem ntawm kev txiav txim siab yuav khoom thiab nce nws cov nyiaj.
Kev lag luam kev lag luam hauv tuam txhab
Hais txog kev lag luam kev lag luam, nws yuav tsum tau muab sau tseg tias qhov no tsuas yog ib qho ntawm ntau txoj hauv kev los txhawb kev muag khoom. Hauv kev lag luam, nws yog ib feem tseem ceeb ntawm tag nrho cov phiaj xwm kev lag luam thiab kev siv nyiaj txiag, thiab yuav tsum tau ua nyob rau hauv kev sib raug zoo nrog cov npe lag luam tsis tu ncua thiab kev txhim kho.
Nyob ntawm qhov ntsuas ntawm lub koom haum, ib lub tuam tsev tuaj yeem tsim los yog tus kws tshaj lij, tus neeg ua lag luam, tuaj yeem ntiav. Txawm li cas los xij, txoj haujlwm tshiab lossis txoj haujlwm yuav yog ib feem ntawm lub tuam txhab lag luam uas twb muaj lawm. Nws tseem muaj peev xwm outsource cov haujlwm no.
Ib tus qauv tsim tshiab los yog tus neeg cog lus thib peb yuav tsum kawm thiab txheeb xyuas lub xeev tam sim no ntawm kev muag khoom lag luam, tsim thiab siv, raws li cov ntaub ntawv tau txais, cov phiaj xwm kev lag luam kev lag luam los txhawb cov khoom ntawm kev lag luam nruab nrab. cov koom haum thiab cov neeg siv khoom kawg.
Basic khoom lag luam lag luam
Cov cuab yeej lag luam lag luam yog qhov dav heev. Ntawm nws cov cuab yeej tseem ceeb yog:
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Kev muag khoom ncaj qha.
- Muab cov luv nqi, nyiaj tshwj xeeb rau cov neeg koom nrog hauv kev faib khoom.
- Kev txhawb nqa ntawm cov neeg siv khoom kawg hauv daim ntawv khoom plig thaum yuav khoom, khoom plig kos.
- Kev muag khoom. Xws li kev siv thiab tswj kev teeb tsa ntawm cov khoom ntawm cov khoom muag, kev sab laj,Kev paub cov neeg siv khoom nrog cov khoom tshiab hauv khw, tuav kev tshaj tawm, kev sib tw thiab kev nthuav qhia.
- Kev lag luam tshwj xeeb kev lag luam. Qhov no suav nrog lub koom haum ntawm cov khoom nthuav tawm thiab nthuav tawm, kev sib tham, rooj sib tham thiab kev cob qhia rau cov neeg ua haujlwm muag khoom.
Kev txiav txim siab siv qee yam cuab yeej yog tsim los ntawm cov neeg ua haujlwm rau kev ua raws li kev lag luam tawm tswv yim. Qhov kawg tshwm sim los ntawm daim ntawv thov ntawm txhua tus ntawm lawv yog txiav txim siab los ntawm cov yam ntxwv ntawm ib qho xwm txheej.
Ua haujlwm nrog cov muag khoom
Kev lag luam lag luam yog qhov kev paub zoo uas qhia meej tias cov neeg xa khoom, cov neeg lag luam, cov neeg muag khoom tuaj yeem cuam tshuam li cas los txhawb cov khoom xav tau ntawm cov neeg yuav khoom. Ntawm tag nrho cov cuab yeej ntawm kev cuam tshuam, ib tus tuaj yeem tso tawm cov khoom txhawb siab rau cov khoom nruab nrab ntawm cov khoom xa tawm. Nws feem ntau yog tsim los ntawm kev tshaj tawm los ntawm tus neeg muag khoom, uas tuaj yeem raug coj mus rau:
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nthuav dav qhov ntim ntawm kev yuav khoom. Feem ntau cuam tshuam nrog kev txo tus nqi yuav khoom, tab sis cov xwm txheej rau kev tso cai luv nqi yuav txawv, piv txwv li:
- Bonus siv tau rau lub sijhawm ntawm daim ntawv cog lus thaum yuav ib yam khoom.
- Lub sijhawm luv nqi kub muab.
- Muab cov khoom ntxiv rau kev yuav khoom ntim khoom.
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Kev loj hlob ntawm kev muag khoom. Cov xwm txheej zoo li no yog tsom rau kom tau txais kev txhawb nqa rau cov neeg nruab nrab kom nquag pliasmuag ib yam khoom. Lawv tuaj yeem siv rau hauv ntau txoj kev:
- Tsim thiab txhawb kom ua raws li kev npaj muag khoom ntim.
- Kev sib tw thiab nqi zog rub rau cov neeg ua haujlwm nrog kev ua tau zoo.
- Tuav "Tus Neeg Yuav Khoom Tsis Paub" nce qib thiab muab nqi zog rau cov neeg ua haujlwm zoo tshaj plaws.
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Kev nce kev faib khoom ntawm cov khoom muag. Nws muaj nyob rau hauv kev them nyiaj ntawm tus neeg nruab nrab rau kev ua tiav ib qho ntawm cov hom phiaj:
- Cov khoom muaj nyob rau hauv tus naj npawb ntawm cov khw muag khoom.
- Cov khoom xav tau yog muab rau hauv cov lej ntawm cov ntsiab lus muag.
- Cov xwm txheej tshwj xeeb rau kev nthuav tawm cov khoom ntawm cov khoom muag tau ua tiav.
Kev muag khoom raws li ib feem ntawm kev lag luam kev lag luam
Kev lag luam kev lag luam txiav txim siab txog kev muag khoom raws li cov haujlwm tshwj xeeb uas tau ua nyob rau thaj chaw ntawm cov khw muag khoom thiab tsom mus rau kev muag khoom ntxiv rau cov neeg siv khoom kawg. Txhua yam kev tshaj tawm yog ua los ntawm cov chaw tsim khoom cov neeg ua haujlwm hauv kev pom zoo nrog lossis tsis muaj tus neeg nruab nrab. Ntawm qhov chaw tseem ceeb ntawm kev ua haujlwm yog:
- Kev teeb tsa yog tus yuam sij rau kev muag khoom. Cov khoom ntawm lub txee yuav tsum tau nthuav tawm raws li qhov ua rau tus neeg yuav khoom xav yuav nws.
- Txoj cai ntawm cov khoom lag luam nthuav tawm.
- Kev npaj ntawm qhov muag: txiav txim siab qhov chaw zoo ntawm lub pavilion hauv lub khw muag khoom, siv qhov tseeb zoning thiab chav tsim los ntawm qhov kev xav ntawm kev lag luam, teeb pom kev zoo thiabsuab nkauj kho siab.
- Khoom siv hauv pem teb kev lag luam: xaiv cov khoom ua yeeb yam, mannequins, tub yees thiab lwm yam khoom siv.
- Muab cov khoom muag nrog POS cov ntaub ntawv, uas suav nrog cov ntawv tshaj tawm thiab cov ntawv tshaj tawm, cov ntawv cim npe, cov ntaub ntawv sawv cev, txee, thiab lwm yam.
- Kev nqis tes ua ntawm cov ntaub ntawv suab thiab kev tshaj tawm video ntawm kev lag luam pem teb.
- Txoj kev tshaj tawm - rho npe, kos duab, kev sib tw uas txhawb cov neeg tuaj saib yuav khoom tshwj xeeb.
Specialkev lag luam lag luam
Cov hom kev txhawb siab, zoo li kev muag khoom, raug cais raws li qhov tsis muaj tseeb, lawv feem ntau yog tsom rau kev ua siab ncaj rau ntawm cov neeg siv khoom nruab nrab. Cov nram qab no muaj ntau yam txawv:
- Kev cob qhia kev cob qhia, kev cob qhia rau cov neeg ua haujlwm ntawm cov neeg muag khoom. Cov xwm txheej no tau tuav kom paub koj tus kheej zoo dua nrog ntau yam tam sim no thiab cov yam ntxwv ntawm cov khoom tshwj xeeb.
- Cov rooj sib tham ua lag luam thiab cov rooj sib tham. Lawv yog cov rooj sib tham ib ntus ntawm cov neeg sawv cev ntawm cov neeg muag khoom thiab cov neeg muag khoom tseem ceeb tshaj plaws, uas cov txiaj ntsig tau suav nrog hauv qhov chaw tsis raug cai, kev cia siab ntxiv rau kev koom tes tau sib tham, teeb meem raug txheeb xyuas thiab cov kev daws teeb meem tau tham txog. Cov xwm txheej no feem ntau yog tsim los ntawm cov tuam txhab saw loj.
- khoom plig ua lag luam. Lawv yog ib feem ntawm kev lees paub kev lag luam feem ntau. Lawv yuav tsum tau muab tshwj xeeb rau lub sijhawm, thiab xaiv raws li txoj hauv kev uas lawv muaj txiaj ntsig zoo li qhov ua tau.rau tus neeg txais.
Kev ua haujlwm tsom rau ntawm tus neeg siv khoom kawg
Txawm tias muaj ntau txoj hauv kev ua haujlwm nrog cov neeg nruab nrab, tsis txhob hnov qab tias kev lag luam kev lag luam kuj yog ib txoj hauv kev zoo los cuam tshuam cov neeg siv khoom. Ua kom muaj kev txhawb siab ntxiv rau cov neeg yuav khoom, lawv tau tsom mus rau lub sijhawm luv luv ntawm kev thov rau cov khoom txhawb nqa. Muaj cov kev cuam tshuam hauv qab no:
- Txoj cai, kev ua si, kev sib tw, kev xav tsis thoob. Xav tias qhov tsis paub qhov nce ntxiv thaum yuav khoom.
- Lub koom haum ntawm cov kev pab cuam club. Lub zej zog ntawm cov neeg yuav khoom ntawm ib lub npe tshwj xeeb yog tsim, uas cov tswv cuab tau txais txiaj ntsig nrog qee yam tshwj xeeb.
- Kev txhawb nqa kev siab hlub, kev txhawb nqa thiab kev lag luam. Ntau yam xwm txheej tshwj xeeb tau tuav kom nyiam cov neeg tuaj saib: concerts, festivals, ob tog, kev sib tw kis las, lub nroog hnub so.
- Kev koom tes hauv kev lag luam nthuav tawm thiab siv cov chaw tshaj tawm xov tooj ntawm tes hauv cov chaw muaj neeg coob.
- Kev faib cov ntawv tshaj tawm txog cov khoom lag luam, qhia txog kev muaj peev xwm rau nws qhov kev yuav khoom.
- Yuav khoom plig. Nws tuaj yeem raug teeb tsa ua khoom plig hauv txhua pob khoom, muab ntau qhov ntim ntawm tib tus nqi, tuav kev txhawb nqa xws li "1 + 1".
- Sampling - pub dawb ntawm cov khoom kuaj.
- Kev txo nqi ntawm cov khoom lag luam thiab kev faib cov daim coupon rau kev yuav khoom tom ntej ntawm luv nqi los ntawm cov ntawv xov xwm, lwm yam khoom lossis xa ntawv.
Kev ua lag luam kev lag luamevents
Ntxiv rau qhov kev paub zoo ntawm cov cuab yeej, tus thawj tswj hwm kev lag luam yuav tsum muaj peev xwm ntsuas qhov ua tau zoo ntawm cov kev ntsuas. Qhov no yog ib qho tseem ceeb heev, vim hais tias qhov kev siv ntawm ib tug trading lub tswv yim yog kim heev thiab kev tswj tej zaum yuav xav paub yuav ua li cas profitable xws li ib tug peev thiab seb nws puas tsim nyog ua nws.
Kev ua tau zoo lossis kev sib txuas lus ntawm kev lag luam kev lag luam qhia tau hais tias nws tus cwj pwm ua tau zoo npaum li cas los ntawm kev tsim cov duab. Feem ntau ntawm no peb tab tom tham txog kev paub txog kev lag luam, kev ua siab ncaj rau nws, kev paub txog cov neeg siv khoom txog kev hloov pauv ntawm tus nqi txoj cai thiab cov khoom lag luam ntawm ib lub npe tshwj xeeb.
Kev lag luam kev lag luam sawv cev rau qhov suav tau los ntawm kev siv cov cuab yeej txhawb kev muag khoom. Nws yog feem ntau ua raws li lub hom phiaj ntsuas - kev muag khoom, kev yuav khoom, kev faib khoom, qhov loj ntawm cov neeg siv khoom. Kev tsom xam piv lawv cov txiaj ntsig ua ntej thiab tom qab kev lag luam kev lag luam.
Cov kauj ruam yooj yim ntawm Kev Lag Luam Ua Lag Luam Zoo
Tau paub tias kev lag luam lag luam yog dab tsi, koj yuav tsum nkag siab tias yuav npaj cov txheej txheem ntawm nws daim ntawv thov ua tiav. Cov txheej txheem, nrog rau cov txheej txheem ntawm cov cuab yeej siv, yuav txawv nyob ntawm qhov tshwj xeeb ntawm ib rooj plaub. Txawm li cas los xij, cov theem tseem ceeb ntawm kev lag luam kev lag luam tuaj yeem txheeb xyuas:
- Lub hom phiaj sab hauv, tsim cov txiaj ntsig xav tau.
- Tsim cov kev sib txuas tsim nyog hauv cov khoom lag luam xa tawm thiab kev tshuaj xyuaslawv lub peev xwm.
- Kev cob qhia rau cov neeg ua haujlwm muag khoom.
- Kev siv cov txheej txheem los ua kom muaj kev ncaj ncees ntawm cov neeg koom nrog hauv kev faib khoom.
- Cov txheej txheem ntawm kev cuam tshuam cov neeg nruab nrab.
- Yuav khoom.
- Ua haujlwm nrog tus neeg siv kawg.
- Tshaj tawm ntawm kev ua tau zoo ntawm kev sib tw.
Cov txiaj ntsig tau txais yuav tsum muab piv nrog cov xav tau. Tom qab ua qhov kev hloov kho uas tsim nyog, cov txheej txheem yuav tsum rov ua dua. Cyclicity yog txuam tsis tau tsuas yog nrog lub impossibility ntawm kev xaiv lub zoo tagnrho kev lag luam kev lag luam tswv yim nyob rau hauv thawj zaug sim, tab sis kuj nrog lub unstable tej yam kev mob ntawm lub sab hauv thiab sab nraud ib puag ncig, uas yuav tsum tau ib tug txaus hloov nyob rau hauv lub tuam txhab ua hauj lwm ntawm nws tus kheej.
Kev lag luam lag luam yog kev sib koom ua ke ntawm kev lag luam txuas txuas los txhawb cov khoom lag luam los ntawm cov neeg tsim khoom mus rau cov neeg siv khoom. Nws lub koom haum muaj peev xwm yuav tuaj yeem lav qhov txiaj ntsig zoo rau txhua tus neeg koom nrog.
