Kev tshaj tawm hauv kev lag luam yog ib txoj hauv kev zoo los qhia rau tib neeg txog koj qhov kev thov. Hauv ntiaj teb niaj hnub no, muaj ntau tshaj nees nkaum ntau hom kev tshaj tawm. Tus neeg tshaj tawm tuaj yeem xaiv raws nraim qhov nws nyiam tshaj plaws thiab yuav xa ncaj qha rau nws lub tuam txhab.
Vim qhov kev xaiv dav ntawm kev tshaj tawm kev tshaj tawm, txhua tus tuaj yeem yooj yim qhia rau lwm tus neeg txog cov haujlwm ntawm lawv lub lag luam. Cov nqi tuaj yeem sib txawv heev thiab tag nrho nyob ntawm tus neeg nqa khoom xov xwm. Hauv qhov no, nws tsim nyog nco txog txoj cai yooj yim. Qhov nyiaj tau los ntau lub tuam txhab tau txais, cov nyiaj ntau nws tsim nyog nqis peev hauv kev tshaj tawm koj cov khoom lossis kev pabcuam. Kab lus no yuav piav qhia txog hom kev tshaj tawm hauv kev lag luam nrog piv txwv.
hom kev tshaj tawm los ntawm lub hom phiaj
Kev tshaj tawm hauv kev lag luam yog lub ncauj lus dav nrog ntau yam nta. Txog niaj hnub no, ntau hom kev tshaj tawm tau paub, sib txawv hauv lub hom phiaj ua raws.
- Informative.
- Image-persuasive.
- sib piv.
- Nco ntsoov.
Kev tshaj tawm hauv kev lag luam yog ib txoj hauv kev zoo los qhia rau cov neeg siv khoom muaj peev xwm txog qhov kev tshaj tawm uas tau tshwm sim. Lub hom phiaj tseem ceeb ntawm txoj kev no yog nrhiav cov neeg yuav khoom tshiab.
hom duab ntawm kev tshaj tawm hauv kev lag luam yog tshwm sim los ntawm kev sib txuas lus nrog cov neeg siv khoom muaj peev xwm hauv ib txoj kev lossis lwm qhov. Lub hom phiaj tseem ceeb yog tsim kom muaj kev thov rau cov kev pabcuam lossis cov khoom, nrog rau tsim cov duab tshwj xeeb ntawm lub tuam txhab.
Kev sib piv kev tshaj tawm yog kev sib piv ntawm cov khoom tshaj tawm nrog cov khoom zoo sib xws ntawm cov tuam txhab sib tw.
Ib yam kev nco txog kev tshaj tawm hauv kev lag luam yog tshaj tawm cov khoom lag luam uas twb paub rau qee lub voj voog ntawm tib neeg, tab sis tau pib poob nws qhov chaw.
Ad placements
Txawm li cas los xij, nyob ntawm hom khoom lossis kev pabcuam, nws yuav tsum xaiv qhov chaw tshaj tawm kev tshaj tawm. Ib yam li hom kev tshaj tawm hauv kev lag luam txawv, yog li ua qhov chaw. Piv txwv li, cov khoom "kev xav" yog qhov zoo tshaj plaws tshaj tawm hauv kev xav hauv xov tooj cua - xov tooj cua lossis TV, Internet. Cov khoom "Rational" tau tshaj tawm, dhau los, ntawm cov vev xaib paub zoo, xov tooj cua, hauv xovxwm, nrog kev pab ntawm kev tshaj tawm sab nraum zoov. Kev tshaj tawm hauv kev lag luam yog dab tsi tuaj yeem ua rau kev lag luam ua tiav yog tias ua tiav lub luag haujlwm.
Kev Tshaj Tawm Sab Nraud
Kev tshaj tawm sab nraum zoov yog nyob ncaj qha rau hauv nroog ntawm lub ru tsev lossis phab ntsa ntawm lub tsev, daim ntawv tshaj tawm, ntau yam sawv ntsug thiab chij, ntawm kev thauj mus lostxhais tau tias, hauv subway. Hom kev tshaj tawm no hauv kev lag luam tuaj yeem hu ua pob nyiaj siv, thaum ntau tus neeg yuav them sai sai rau nws. Piv txwv li, yog tias koj lub tsev noj mov nyob rau sab qaum teb ntawm Moscow, cov ntawv tshaj tawm tuaj yeem muab tso rau hauv cheeb tsam. Tom qab ntawd cov neeg nyob hauv cheeb tsam yuav paub txog koj lub lag luam.
Shields
Txhua tus neeg tau pom dua cov ncej ntawm txoj kev lossis ze ntawm ko taw, nrog rau cov ntawv tshaj tawm. Qhov no yog ib txoj hauv kev zoo los tham txog koj cov khoom lossis kev pabcuam, tshwj xeeb tshaj yog vim txhua tus neeg mob siab rau nws. Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias qhov chaw nyob thiab tus xov tooj tsis zoo li yuav tsum nco ntsoov. Yog li ntawd, nws tsim nyog siv cov ntawv loj xwb, cov lus uas yuav tsum nco ntsoov. Yog tias ua tau, nws yog qhov zoo dua rau nruab ob peb daim thaiv.
Nyob zoo ib tsoom phooj ywg sawv daws
Nyob rau hauv rooj plaub no, kev tshaj tawm tau muab tso rau ntawm cov khoom tshwj xeeb thiab ncab ncaj qha rau ntawm txoj kev. Txij li thaum kev sib cuag ntawm cov neeg yuav khoom nrog cov qhab nia ntau dua, koj tuaj yeem qhia tus xov tooj lossis chaw nyob ntawm lub tuam txhab.
Signs
Cov boards me tau dai nyob ze rau ntawm qhov chaw ua haujlwm. Nws yog ntshaw kom siv cov ntawv loj thiab cov xim ci kom nyiam lwm tus los ntawm kev deb.
Pillars
Cov qauv me me nrog lub tuam txhab npe, tus lej xov tooj lossis chaw nyob. Lawv muab ncej ze ntawm lub qhov rooj nkag.
Sandwich neeg
Ib tug neeg hnav khaub ncaws zoo nkauj yuav nyiam ib txwm nyiam. Yuav kom tau txais cov qhab nia siab dua, nws tuaj yeem muab cov ntawv tshaj tawm. Ib qho piv txwv zoo heev ntawm hom kev tshaj tawm hauvkev lag luam uas siv cov khaub ncaws yog tso ib tus neeg hauv daim duab tas luav ze ntawm cov menyuam yaus lub tsev noj mov.
Pneumatic nuj nqis
Cov no yog cov duab loj loj loj. Lawv tuaj yeem ua tau ntau yam duab. Txoj kev tshaj tawm no suav tias yog qhov txawv txav thiab qub, yog li nws yuav nyiam cov neeg nyob deb.
Daim ntawv nplaum nplaum
Nws tuaj yeem yog ob daim ntawv tshaj tawm thiab cov ntawv nplaum. Feem ntau lawv tuaj yeem pom ntawm tus ncej, hauv subway, tsev kawm qib siab, ntawm phab ntsa tsev thiab lwm yam.
Urban-type structures
Nyob rau hauv rooj plaub no, kev tshaj tawm tau muab tso rau ntawm lub thawv ntawv xaiv tsa, lub rooj muag khoom, nres. Kev tshaj tawm tuaj yeem yog dynamic lossis zoo li qub. Dynamic hais txog qhov uas tib neeg mus tas li. Tsis muaj sijhawm ntau rau kev nkag siab ntawm kev tshaj tawm, yog li cov ntawv yuav tsum luv li sai tau, qhia meej meej thiab sau rau hauv cov ntawv loj. Kev tshaj tawm zoo li muaj xws li ib qho uas tau muab tso rau hauv elevators, subway, thiab lwm yam. Tib neeg xyaum tsis txav mus rau qhov kev tshaj tawm. Hauv qhov no, koj tuaj yeem ua cov ntawv sau kom ntxaws, ntxiv qee qhov tseeb thiab cov ntsiab lus.
Internet
Lub sijhawm dhau los, qhov ntim ntawm kev tshaj tawm hauv yuav luag txhua qhov xov xwm pib poob, tab sis hauv Is Taws Nem, txhua yam yog qhov tsis sib xws. Muaj ob peb lub laj thawj rau qhov no. Kev tshaj tawm kuj pheej yig thiab tseem ncav cuag cov neeg tuaj saib zoo.
Banner
Hauv Is Taws Nem, banners zoo li cov duab plaub. Nws yog suav tias yog qhov kev xaiv tshaj plaws. Lub banner tuaj yeem qhia cov neeg tuaj xyuas qhov chaw tshaj plawscov duab sib txawv lossis cov ntaub ntawv. Koj tuaj yeem tso qhov txuas mus rau tus tshaj tawm lub vev xaib. Banners tuaj yeem muaj ntau qhov sib txawv.
Text Ads
Tshaj tawm ntau kab ntawm ib sab ntawm cov ntawv tseem ceeb. Tej zaum nyob rau hauv daim ntawv ntawm ib tsab xov xwm hais txog ib lub tuam txhab.
Videos
Tus nqi kim tshaj plaws ntawm kev tshaj tawm online. Feem ntau siv los ntawm cov tuam txhab paub zoo. Qee zaum koj tuaj yeem pom cov yeeb yaj kiab nrog kev tshaj tawm zais. Lawv tuaj yeem xa mus lossis tawm tswv yim rau. Lawv yog cov tshaj tawm xov xwm.
Cov ntsiab lus tshaj tawm
- Cov ntawv lossis banners nyob ntawm cov nplooj ntawv uas muaj cov ntsiab lus zoo sib xws. Cov kev tshaj tawm no tsis cuam tshuam thiab feem ntau muaj txiaj ntsig.
- Kev tshaj tawm ncaj qha hauv lub tshuab tshawb nrhiav. Thaum ib tus neeg tshawb nrhiav cov ntaub ntawv, cov txiaj ntsig tau qhia cov lus tshaj tawm nrog cov lus nkag rau hauv qhov tshawb nrhiav bar. Piv txwv li, ib tug neeg nkag mus rau lo lus "furniture". Nws yuav nthuav tawm tshaj tawm "Kuv muag rooj tog", "Lub khw Uyut muaj cov rooj tog pheej yig thiab zoo."
hom kev tshaj tawm no suav tias yog qhov ua tau zoo tshaj plaws. Tus nqi ntawm cov kev pabcuam yuav txawv thiab nyob ntawm lub sijhawm ntawm kev tshaj tawm ntawm ib lub vev xaib lossis ntawm tus naj npawb ntawm kev xav. Koj tuaj yeem siv cov forums lossis blogs. Kev tshaj tawm yuav ua tau zoo thiab tib lub sijhawm nrog tus nqi tsawg kawg nkaus, uas tseem ceeb heev rau cov tuam txhab hluas.
Print media
Nws yog cov xovxwm uas suav tias yog ib txwm tshaj tawm ntawm kev tshaj tawm. Kev tshaj tawm tuaj yeem muab tso rau hauv ib qho ntawv xov xwm,magazine.
Modular advertising
Nws tuav ib feem ntawm txoj hlua. Yog tias ua tau zoo, nws yuav pom tseeb. Txhua yam ntaub ntawv tseem ceeb hauv kev xav ntawm tus tshaj tawm yog qhia. Lub sijhawm ntawm qhov ua tau zoo ntawm qhov module yog qhov nruab nrab ib lub lim tiam.
Classified ads
Nyob rau hauv rooj plaub no, kev tshaj tawm tau tshaj tawm nyob rau hauv nqe tshwj xeeb. Nws suav hais tias yog qhov kev xaiv pheej yig tshaj plaws rau kev tshaj tawm cov ntaub ntawv. Cov yam ntxwv tseem ceeb ntawm cov khoom, kev pabcuam raug qhia. Vim qhov zoo li tsis zoo, tus nyeem ntawv yuav tsis pom qhov kev tshaj tawm, tab sis qhov muaj xws li kev tshaj tawm rau txhua tus neeg suav tias yog ib qho ntxiv.
Text Ads
Ib kab lus tag nrho yog sau txog ib yam khoom lossis kev pabcuam. Koj tuaj yeem qhia ntau yam hauv nws, tab sis nws yuav tsum nco ntsoov tias tsis yog txhua tus neeg tau npaj los nyeem cov ntawv nyeem zoo li no. Tsis tas li ntawd, tus nqi ntawm kev tshaj tawm no ntau dua.
TV
TV suav tias yog qhov tshaj tawm tshaj plaws. Txoj kev tshaj tawm cov khoom no yog kim heev thiab tsis yog txhua lub tuam txhab muaj peev xwm them taus nws.
Videos
Txoj kev no tau nthuav dav ntawm cov tuam txhab sib txawv. Qhov nruab nrab video ntev yog 15-30 vib nas this. Sim ua kom muaj yeeb yuj tshaj tawm, ci ntsa iab thiab qub. Qhov no yuav ua rau cov neeg saib pom.
Creep kab
Tus nqi qis dua, tab sis tsis yog txhua tus neeg yuav nyeem cov ntawv sau me me rau hauv qab ntawm lub vijtsam. Cov ntaub ntawv no nyuaj rau kev nkag siab thiab tseem nyuaj rau nco ntsoov.
TV khw
Qhov kev zov me nyuam yuav qhia txhua yam txog yam khoom lossis kev pabcuam. Koj tuaj yeem yuav khoom nrog tus xov tooj.
Sponsorship
Muaj tseeb koj tau pom tias thaum kawg ntawm qee qhov kev pab cuam cov npe ntawm cov neeg txhawb nqa tau hais. Qhov no tso cai rau koj los tuav cov duab ntawm lub tuam txhab. Tus nqi ntawm qhov kev tshaj tawm no siab heev.
Radio
Yog koj xav nyiam cov tub ntxhais hluas, ces koj yuav tsum tau tshaj tawm hauv xov tooj cua. Suab lus nco tau zoo heev. Qhov tsis zoo tsuas yog tias nws nyuaj heev kom nco ntsoov tus xov tooj lossis chaw nyob ntawm lub tuam txhab. Yuav kom tsis txhob siv nyiaj ntau dhau, nws yog qhov zoo dua los tshaj tawm hauv xov tooj cua hauv zos. Xov tooj cua teb chaws nug ntau dhau rau kev tshaj tawm.
Tshaj tawm tshaj tawm
Tus neeg ua ntej nyeem cov lus tshaj tawm. Tom qab ntawd nws yuav raug ntaus hauv xov tooj cua tas li.
Music Intro
Qhov txiaj ntsig loj ntawm kev tshaj tawm yog cov suab paj nruag tso cai rau koj nco qab cov ntaub ntawv zoo dua. Cov ntawv yuav tsum yog luv luv. Ces tus mloog yuav nco tsis tau tsuas yog lub suab nkauj xwb, tab sis kuj yog cov lus tshaj tawm. Yuav kom tau txais qhov txiaj ntsig zoo tshaj plaws, nws tsim nyog xaiv ntau zaus tib lub sijhawm. Thaum tus mloog hloov chaw xov tooj cua, nws yuav ua rau tsis tu ncua raws li qhov kev tshaj tawm. Tsis tas li ntawd, nws tsim nyog xaiv qhov chaw xov tooj cua zoo. Kev nyiam ntawm nws cov neeg mloog yuav tsum zoo ib yam li cov neeg ntawm koj lub hom phiaj. Nws yog qhov zoo tshaj los xaj ntau zaus.
Muaj ib qho lojtus naj npawb ntawm txoj kev tshaj tawm. Siv cov ntaub ntawv hais txog qhov zoo thiab qhov tsis zoo ntawm hom kev tshaj tawm hauv kev lag luam nthuav tawm hauv kab lus no, koj tuaj yeem xaiv qhov kev xaiv zoo. Koj yuav tsum tau sim ua kom tshaj tawm nthuav thiab nco. Tom qab ntawd nws yuav tsis cuam tshuam cov neeg siv khoom.
