Kev ua lag luam yog tus nqi, khoom muag, nyiaj txiag teeb meem hauv kev lag luam ntawm lub teb chaws kev lag luam lossis kev lag luam tag nrho ntawm lub sijhawm. Tsis tas li ntawd, lo lus no hais txog feem ntau ntawm kev lag luam thiab kev sib raug zoo uas cuam tshuam rau kev txhim kho ntawm thawj cov haujlwm ntawm kev lag luam thiab txoj haujlwm ntawm cov neeg ua si hauv kev ua lag luam.
Key Features
Yog li, kev lag luam kev lag luam yog qhov sib piv ntawm kev xav tau rau kev muab khoom, qhia hauv qhov ntau thiab ntau ntawm cov khoom thiab cov kev pabcuam hauv khw. Tsis tas li ntawd, qhov piv txwv no tuaj yeem ntsuas ob qho tib si nyob rau hauv lub moj khaum ntawm kev lag luam tag nrho, thiab hauv ib qho kev lag luam sectors (segment ntawm qhov chaw lag luam). Nyob rau hauv cov ntaub ntawv no, lub lag luam teeb meem kuj yog tus kheej-kev txiav txim siab ntawm tus nqi thiab nomenclature txoj cai ntawm lub ntsiab players muab lawv cov khoom. Yog li, cia peb hais tias, qhov nce / poob ntawm tus nqi rau qee yam khoom tuaj yeem ua rau ob qho tib si los ntawm cov yam ntxwv ntawm cov khoom sib xws thiab cov qauv ntawm cov khoom siv thiab kev thov, thiab los ntawm qhov xwm txheej hauvkev lag luam tag nrho lossis kev cuam tshuam ntawm cov ntsuas sab nraud. Nws tseem yog ib qho tseem ceeb uas qhov teeb meem kev lag luam hauv ib qho kev lag luam tsis tuaj yeem txiav txim siab cais tawm ntawm qhov xwm txheej hauv thaj chaw muaj feem xyuam. Qhov chaw lag luam yog tus cwj pwm los ntawm kev sib koom ua ke ntawm ntau yam uas cuam tshuam ncaj qha lossis cuam tshuam rau ob qho tib si ntawm cov qauv tsim cov players thiab cov haujlwm ntawm cov neeg yuav khoom zoo tib yam.
Analysis
Cov xwm txheej kev lag luam kuj yog qhov "natural" analytical indicator of the state of affairs in an industry, a part of the market space. Yog li ntawd, thaum soj ntsuam cov yam ntxwv ntawm kev lag luam luam tawm, nws yog ib qho tsim nyog, ua ntej ntawm tag nrho cov, suav cov ntsuas xws li kev ua lag luam saturation thiab muaj peev xwm, kev koom tes ntawm cov tuam txhab ua lag luam, thiab qhov ntim ntawm cov khoom siv, kev siv nyiaj txiag thiab kev koom tes. Tom qab ntawd, raws li cov ntaub ntawv tau txais, txhawm rau taug qab li cas cov xwm txheej no cuam tshuam rau tus nqi txoj cai thiab kev xav tau zoo. Txawm li cas los xij, kho qhov xwm txheej ntawm kev ua lag luam - yog tias qhov xav tau tshwm sim - nyob ntawm qhov kev ua tiag tiag ntawm txhua tus neeg nyiam nyiam, suav nrog lub xeev ua tus saib xyuas tseem ceeb ntawm cov qauv kev cai lij choj tsim los tswj kev sib tw ib puag ncig.
Market factor
Ntawm cov, cov hauv qab no sawv tawm:
- Dynamics ntawm kev muab khoom thiab kev thov.
- Tus qauv ntawm kev muab khoom thiab kev thov.
- Kev lag luam ntawm cov players.
- qauv thiab dynamics ntawm kev lag luam.
- Cov khoom siv hauv cheeb tsam thiab kev thov tshwj xeeb.
- Regional specificationkhoom siv.
- ntsuas qhov ntsuas, cov yam ntxwv ntawm "fashion" rau cov khoom thiab cov kev pabcuam.
- Kev ua lag luam tshwj xeeb.
Kev lag luam kev lag luam
Raws li koj paub, kev kwv yees yog qhov ua tsaug, tab sis tseem ceeb heev rau kev lag luam. Qhov tsawg kawg nkaus, nws yog ib qho tsim nyog yuav tsum tau ua cov phiaj xwm tom qab kev txhim kho lub tswv yim rau ob peb xyoos tom ntej no tau qhia meej meej. Tom qab ntawd nws yog twb muaj peev xwm tham txog qhov ntim ntawm tam sim ntawd thiab muaj peev xwm muag khoom, thiab cov nqi ntawm kev tsim cov khoom siv raw thiab cov khoom lag luam, thiab qhov ntim ntawm kev nqis peev hauv thev naus laus zis, thiab lwm yam hauv ib lo lus, tsim cov haujlwm niaj hnub hauv koj lub khw.
