Dab tsi tuaj yeem nyuaj dua li kev ua haujlwm nrog cov neeg siv khoom? Tej zaum, tsuas yog rov qab ua haujlwm lub cev rov qab tuaj yeem piv nrog qhov no. Tab sis nws tsis yog hais txog nws tam sim no. Kev tsim ntawm kev thov thiab kev muag khoom nce qib yog ib txoj haujlwm ntev thiab lub luag haujlwm uas yuav tsum tau ua tib zoo npaj ua ntej. Hnub no peb yuav tham txog hnub no.
Lub hauv paus ntawm kev muag khoom yog dab tsi?
Kev xav tau tiam thiab kev muag khoom nce qib tsis yog ib txheej txheej txheem tsis siv neeg nkaus xwb, tab sis kuj muaj cov haujlwm uas suav nrog tib neeg. Ua ntej nthuav tawm cov khoom lag luam, cov neeg tshaj tawm yuav tsum kawm kom paub tseeb tias nws tuaj yeem ua tau raws li qhov xav tau ntawm cov neeg yuav khoom, thiab tseem ntseeg tau, sib tw thiab nyab xeeb.
Yog cov khoom tseem tshiab, nrov thiab pheej yig, ces nws yuav yooj yim me ntsis los tsim kev thov thiab txhawb kev muag khoom. Raws li koj paub, tsis hais txog kev ua haujlwm, kev kawm thiab haiv neeg, thaum ua kev yuav khoom, tib neeg tau tsav los ntawm peb hom nkaus xwbkev txhawb siab:
- Kev txhawb siab. Ib tug neeg txiav txim siab ib yam khoom raws li tus nqi ntawm cov nyiaj.
- Kev txhawb siab. Kev xaiv ntawm ib tug neeg yog cuam tshuam los ntawm kev coj noj coj ua uas tau tsim hauv zej zog. Piv txwv li, tus neeg ua haujlwm hauv chaw ua haujlwm yuav tsis yuav ris tsho rau kev ua haujlwm.
- Kev txhawb siab. Rau cov neeg feem coob, tsis yog tsuas yog qhov zoo ntawm cov khoom tseem ceeb, tab sis kuj nws cov hom, uas yuav qhia txog kev sib raug zoo.
Thaum tsim kev thov thiab txhawb kev muag khoom, cov ntsiab lus no yuav tsum tau muab coj los rau hauv tus account ua ntej.
Promotion
Tom qab ib tug neeg paub tias nws yuav tsum yuav ib yam dab tsi, nws pib nrhiav cov ntaub ntawv hais txog cov khoom. Nws, raws li txoj cai, yog nthuav tawm nyob rau hauv daim ntawv ntawm kev tsim kev thov thiab txhawb kev muag khoom. Lawv, nyob rau hauv lem, tau tsim tshwj xeeb los nyiam cov neeg siv khoom.
Cov cuab yeej nyob rau hauv rooj plaub no yog xws li kev nce qib. Qhov no yog cov lus ntawm cov ntaub ntawv hais txog cov khoom hauv txhua daim ntawv uas yuav nyiam mloog. Cov yam ntxwv tseem ceeb tshaj plaws yog:
- Tsim cov duab muaj koob npe ntawm tus nqi qis thiab cov khoom tshiab.
- Xa cov ntaub ntawv tiav txog cov khoom thiab qhov zoo ntawm cov khoom.
- Tshaj tawm qhov nrov ntawm cov khoom.
- Hloov txoj kev siv cov khoom siv.
- Tsim kev txaus siab.
- -ntseeg tus neeg tau txais kev pab yuav.
Kev xav tau tiam thiab kev tshaj tawm kev muag khoom
Hu rau tus neeg yuav khoomCov neeg siv khoom xav tau thiab muaj siab xav yuav cov khoom lag luam, ntau hom kev tshaj tawm yog siv hauv kev lag luam:
- Kev tshaj tawm. Feem ntau, nws tau tshaj tawm hauv xov xwm lossis xa ncaj qha rau tus neeg yuav khoom los ntawm kev xa ntawv.
- Publicity. Lo lus no hais txog qhov tsis yog tus kheej thov rau cov neeg tuaj saib. Lub tuam txhab feem ntau tsis them rau cov lus zoo li no, tsis zoo li kev tshaj tawm xov xwm. Kev tshaj tawm feem ntau yog hu ua cov lus pom uas tus kws kho sau ntawv sau rau hauv xovxwm txog ib yam khoom.
- Kev muag khoom. Qhov no suav nrog ntau hom kev lag luam uas txhawb nqa tus neeg yuav khoom. Tsis zoo li kev tshaj tawm thiab kev tshaj tawm, uas yog npaj los nthuav tawm cov ntaub ntawv hais txog ib yam khoom, kev muag khoom yog tsom rau kev muag khoom kub.
- muag khoom. Txoj kev no tsim kom muaj kev thov thiab txhawb kev muag khoom tau ua tus thawj coj rau lub sijhawm ntev. Thaum pib, sai li sai tau raws li kev lag luam kev lag luam pib tsim, kev sib txuas lus tus kheej ntawm tus neeg muag khoom thiab tus neeg yuav khoom kom ntseeg tau tias kev yuav khoom yog lub hauv paus ntawm kev muag khoom zoo.
Yog tias peb muab txhua hom kev tshaj tawm thiab muag, peb tuaj yeem hais tias cov txheej txheem no yog cov kev ntsuas nyuaj los tsim kev thov thiab txhawb kev muag khoom. Txhua tus neeg ua lag luam yuav tsum paub lawv txhawm rau nce lawv tus kheej muag.
Hais txog qhov system hauv luv luv
Yog tias peb tham txog cov txheej txheem tsim kev thov thiab txhawb kev muag khoom, ces txhua yamkev siv zog yog tsom mus nrhiav cov kuab tshuaj ntawm cov neeg siv khoom thiab kos lawv cov xim rau cov khoom kom ua tau raws li lawv cov kev xav tau yuav khoom. Lub sijhawm no, cov kws tshaj lij tab tom sim daws qhov teeb meem ntawm kev xaiv ntawm "lawv" cov khoom thiab cov khoom sib tw. Tau kawg, yog tias tus neeg yuav khoom paub zoo, ces nws yuav xaiv qhov khoom uas nws paub zoo tshaj plaws.
Yog li, nws tuaj yeem hais tau tias kev thov tsim cov haujlwm muaj kev sib txuas lus thiab kev lag luam.
Txoj Kev
Kev sib txuas lus cuam tshuam li cas? Thaum lub sij hawm soj ntsuam, cov neeg siv khoom yooj yim pom lub npe ntawm lub tuam txhab, hom, hom, thiab lwm yam. Thaum nws los txog rau lub sijhawm yuav, nws yooj yim paub lub sijhawm no los ntawm lwm yam khoom.
Qhov thib ob, cov txiaj ntsig kev lag luam tuaj yeem pom thaum tus neeg siv khoom muaj lub siab xav yuav ib yam khoom tshwj xeeb. Cov nyhuv no tsuas yog tshwm sim hauv 13-15% ntawm cov neeg teb.
Cov txheej txheem ntawm kev tsim cov kev thov thiab txhawb kev muag khoom ntawm cov khoom lag luam sib txawv ntawm cov khoom sib txawv. Tsis tas li ntawd, tus neeg lag luam yuav tsum tau coj mus rau hauv tus account tus cwj pwm coj tus cwj pwm ntawm cov neeg siv khoom, coj mus rau hauv tus account lub neej voj voog ntawm cov khoom thiab tus nqi ntawm qhov kev xav tau. Qhov no tsis yog qhov kawg ntawm kev thov tiam thiab kev tshaj tawm kev muag khoom.
kwv yees
Nws yog ib qho tseem ceeb uas yuav tsum tau xyuam xim rau lub tuam txhab uas txhawb nqa cov khoom. Kev saib xyuas tshwj xeeb yuav tsum tau them rau qhov ntim thiab ua ntu zus ntawm kev siv cov cuab yeej txhawb nqa. Kev thov thiab kev muag khoom yuav tsum tsis txhob kim. Qhov piv ntawm kev siv nyiaj rau kev tshaj tawm thiab cov txheej txheem cuam tshuam yuav zoo li no:
- Kev txhim kho thiab txhawb nqa lub cim lag luam - 17% ntawm tag nrho cov peev nyiaj.
- Tuav kev nthuav qhia thiab nthuav tawm - 19%.
- Xa ntawv xaj tshaj tawm - 12%.
- Muab kev pabcuam rau tus neeg yuav khoom - 13%.
- nqi zog, luv nqi, kev txhawb siab, khoom plig, rho npe - 23%.
- Net promotional khoom – 12%
- Kev Sib Tham thiab lwm lub rooj sib tham - 4%.
Kev ua qhov no, nws tsim nyog nco ntsoov tias hauv kev lag luam, kev tsim khoom tsim thiab kev muag khoom yuav tsum ua kom nyiam cov neeg yuav khoom rau xyoo tom ntej. Tej zaum yuav tsis muaj qhov tshwm sim, tab sis koj yuav tsum tsis txhob suav rau nws.
Block FOS thiab STIS
Qhov kev thov tsim thiab kev muag khoom txhawb nqa muaj ob qhov thaiv. Cov no yog, ntsig txog, ntsuas los tsim kev thov thiab txhawb kev muag.
Lawv lub hom phiaj tseem ceeb yog qhia rau cov neeg yuav khoom txog qhov muaj nyob ntawm cov khoom. Tsis tas li ntawd, kev saib xyuas yog kos rau cov kev xav tau uas ib yam khoom muaj peev xwm txaus siab. Tsis tas li, cov neeg siv khoom tau muab pov thawj ntawm qhov zoo ntawm cov khoom. Nws yog cov pov thawj zoo uas txhawb cov neeg siv khoom ntseeg siab hauv cov khoom, uas ua rau nce qib ntawm kev muag khoom.
Lub luag haujlwm tseem ceeb ntawm kev thov tsim kev ntsuas yog kom yeej ib feem ntawm cov khoomkev lag luam. Cov txheej txheem no yuav tsum tau ua nyob rau hauv thawj theem, sai li sai tau cov khoom pib nkag mus rau hauv lub lag luam. Feem ntau, kev txiav txim siab yuav khoom yuav tsum tau ua tib zoo sib tham lossis xav txog, yog li txhua qhov kev thov tsim tawm yuav tsum muaj kev cuam tshuam rau txhua tus neeg uas tuaj yeem koom nrog kev txiav txim siab.
Cov haujlwm uas pab tsim kev thov feem ntau suav nrog:
- Kev tshaj tawm.
- Exhibitions.
- Fairs.
- Public Relations.
Kev Muag Khoom
Raws li txoj cai ntawm kev tsim kev muag khoom, nws yuav tsum ua rau cov neeg siv khoom muaj kev nyiam ruaj khov rau ib lub hom phiaj tshwj xeeb thiab xav ua kom rov yuav khoom dua. Yooj yim muab tso, lub hom phiaj tseem ceeb ntawm cov xwm txheej no yog txhawb cov neeg siv khoom mus rau tom ntej, rov yuav khoom ntawm qee hom, nrhiav tau cov khoom loj thiab tsim kev lag luam kev sib raug zoo nrog cov chaw tsim khoom.
Nyob rau hauv ib puag ncig ntawm kev sib tw siab thiab kev lag luam ntau dhau ntawm cov khoom lag luam, kev ua ub no ntawm kev muag khoom yog qhov tseem ceeb tshwj xeeb. Feem ntau, cov txheej txheem no tau muab faib ua 2 pawg loj, nyob ntawm qhov khoom uas yuav tsum tau cuam tshuam.
thawj pab pawg suav nrog cov haujlwm tsom ncaj qha rau tus neeg yuav khoom. Lawv tsim cov duab ntawm kev lag luam kev lag luam nrog cov txiaj ntsig zoo. Piv txwv li, muaj kev txo nqi ntawm cov ntsiab lus faib khoom. Lossis ib tug neeg tuaj yeem thov qiv nyiaj rau tus neeg hlub.khoom. Koj tseem tuaj yeem ntsib cov xwm txheej xws li:
- Kev faib khoom pub dawb rau kev sim.
- Txais, pauv lossis kho cov khoom siv.
- Presentation.
- ncig ncig ua si.
- Press conferences.
- PR phiaj xwm.
Cov xwm txheej no tau paub thoob plaws hauv xov xwm raws li lawv tau tham tas li.
Pab pawg thib ob suav nrog cov txheej txheem uas cuam tshuam rau cov neeg nruab nrab thiab ua rau lawv muag nrog ntau lub zog. Cov neeg nruab nrab muaj zog ntau dua hauv kev nthuav dav thiab ntxiv dag zog rau cov phiaj xwm ntu. Cov xwm txheej zoo li no yuav tsum muaj xws li:
- Muab cov khoom tsim nyog rau kev muag.
- Khoom siv rau kev cob qhia, chav dej hluav taws xob thiab cov ntsiab lus muag.
- Kev txo nqi thiab muag tus nqi (nws cov neeg muag khoom muaj cai nce thiab khaws qhov sib txawv).
- nyiaj npib khoom plig.
- Hnub so lossis sijhawm so.
- khoom plig txhawb siab ncaj ncees.
PR thiab tshaj tawm
Txoj cai ntawm kev thov tsim thiab kev muag khoom yog ua raws li ntau yam kev sib txawv thiab kev ua ub no. Tab sis kev tshaj tawm thiab PR yog qhov xav tau ntau dua thiab nrov. Nrog lawv cov kev pab, cov chaw tsim khoom daws cov teeb meem hauv qab no:
- Muab kev coj noj coj ua ntawm lub koom haum nrog cov ntaub ntawv hais txog qhov uas pej xeem xav txog nws.
- Tsim cov lus teb los cuam tshuam rau pej xeem kev xav.
- Qhia cov haujlwm ntawm lub tuam txhab kev tswj hwm txoj hauv kev uas muaj txiaj ntsig rau pej xeem.
- Txhim lub xeevkev npaj rau kev hloov pauv, cia siab tias yuav txhim kho cov kev xav tau ua ntej.
- Siv kev tshawb fawb thiab qhib kev sib txuas lus raws li nws txoj kev ua haujlwm tseem ceeb.
Muab nws yooj yim, PR pab tsim kev sib raug zoo ntawm cov pej xeem thiab cov tuam txhab. Cov xwm txheej zoo li no pab tsim cov kev xav zoo rau pej xeem txog lub hom phiaj, cov khoom lag luam thiab cov duab ntawm lub tuam txhab.
Kev faib khoom
Lub luag haujlwm tseem ceeb hauv kev tsim cov kev thov thiab kev muag khoom ntawm cov khoom lag luam yog ua los ntawm lawv cov kev faib khoom kom raug, uas yog, cov dej num hais txog kev npaj thiab lub cev txav ntawm cov khoom ntawm lub tuam txhab mus rau tus neeg yuav khoom. Nws yog ua los ntawm kev faib tawm, thiab lawv cov tswv cuab ua ntau lub luag haujlwm tseem ceeb:
- Tshawb nrhiav haujlwm. Sau cov ntaub ntawv tsim nyog los xyuas kom meej qhov kev sib pauv.
- Kev muag khoom. Tsim thiab loj faib ntawm cov ntaub ntawv khoom.
- Tsim kev sib cuag. Txuas nrog cov neeg yuav khoom.
- Kev kho cov khoom raws li cov neeg siv khoom xav tau.
- Pom zoo tus nqi rau kev xa khoom ntxiv.
- Kev thauj mus los thiab khaws cov khoom muag.
- Tshawb nrhiav nyiaj uas them tus nqi ntawm kev khiav lag luam channel.
thawj tsib lub luag haujlwm yog tsom rau kev ua lag luam, tus so pab ua kom tiav.
Txhua txoj kev faib tawm muaj ntau theem. Nyob rau hauv lawv, nws yog kev cai txhais tau tias intermediaries uas ua ib yam ntawm cov dej num. Txhua yam ntawm cov dej num no tsom mus raucoj cov khoom los ze zog rau nws cov neeg siv khoom kawg. Txij li thaum ob tus neeg tsim khoom thiab tus neeg yuav khoom ua haujlwm qee yam, lawv kuj yog cov khoom ntawm cov khoom xa tawm. Nws ntev ncaj qha nyob ntawm tus naj npawb ntawm cov theem nruab nrab.
Kev hloov pauv
Lwm lo lus tseem ceeb hauv kev tsim kev thov thiab kev muag khoom yog kev txav ntawm cov khoom. Qhov no txhais tau hais tias ib qho kev ua haujlwm nyuaj uas suav nrog tag nrho cov haujlwm cuam tshuam nrog kev thauj mus los ntawm cov khoom lag luam mus rau tus neeg yuav khoom.
Cov txheej txheem faib khoom muaj ntau yam: kev tsim khoom hauv tsev ntawm cov khoom thiab lawv cov kev txheeb xyuas, ntim khoom, kev thauj mus los, kev xa khoom thiab kev lag luam.
Thaum xaiv qhov chaw thiab faib channel, xav txog cov hauv qab no:
- Tus naj npawb ntawm cov neeg siv khoom hauv qhov chaw faib khoom thiab qhov loj ntawm qhov nruab nrab yuav khoom. Qhov chaw ntawm cov khw muag khoom, cov sijhawm qhib, xav tau cov neeg ua haujlwm muag khoom thiab cov nyiaj qiv nyiaj.
- Tsis txhob hnov qab txog kev txaus siab ntawm lub tuam txhab. Yog li, nws yog ib qho tsim nyog los muab lub peev xwm los tswj cov txiaj ntsig, kev ua haujlwm ntawm cov neeg ua haujlwm. Npaj cov khoom xa tuaj thiab ua kom tiav.
- Raws li cov khoom lag luam, koj yuav tsum txiav txim siab tus nqi ntawm cov khoom. Xav txog qhov nyuaj cia, shipping zaus, hnyav, thiab lwm yam.
- Tsis txhob hnov qab txog cov neeg sib tw. Koj yuav tsum paub lawv tus lej, qhov nthuav dav ntawm cov khoom. Nkag siab txog txoj kev muag khoom uas lawv siv, cov cuab yeej tshaj tawm thiab kev faib tawm.
- Txoj kev faib tawm. Lawv tus lej, kev ua haujlwm, muaj, kev cai lij choj thiab kev tso kawm.
Cov Lus Qhia
Yog li, kev thov tsim thiab kev muag khoom nce qib tuaj yeem suav tias yog txheej txheem nyuaj thiab ntau yam.
Koj tuaj yeem hais tias nws yog txheej txheem ncig. Thaum xub thawj, cov chaw tsim khoom, los ntawm kev tshawb fawb thiab kev lag luam kev lag luam, txiav txim siab seb cov neeg siv khoom xav tau dab tsi, tsim cov khoom uas ua tau raws li cov kev xav tau no. Tom qab ib zaug ntxiv, kev tshawb fawb tau ua tiav txog kev nyiam ntawm cov neeg siv khoom, cov khoom tiav yog hloov kho raws li qhov kev cia siab. Tom qab ntawd cov ntaub ntawv hais txog cov khoom tshiab mus rau ntau yam xov xwm, cov chaw tsim khoom xaj cov phiaj xwm tshaj tawm. Tsim kev sib txuas lus nrog cov neeg xa khoom, muab lawv nrog cov khoom tiav. Cov neeg muag khoom muag cov khoom lag luam rau cov neeg yuav khoom, thiab tom qab ib ntus lub tuam txhab rov ua kev tshawb fawb kev lag luam kom paub seb cov neeg yuav xav li cas txog cov khoom.
Txoj kev xav tau ntawm cov neeg siv khoom tau txiav txim siab ntawm txoj kev, cov khoom lag luam dhau los ntawm kev hloov kho. Cov ntaub ntawv raug coj mus rau cov neeg yuav khoom muaj peev xwm tias cov khoom tuaj yeem daws nws cov teeb meem, yog li kev thov raug tsim. Thiab qhov twg xav tau tshaj plaws, lub tuam txhab ua cov ntsiab lus ntawm kev muag khoom, uas yog, nws tsim cov ntsiab lus ntawm kev muag khoom. Qhov no yog tag nrho cov txheej txheem rau kev tsim cov khoom siv thiab kev thov, yog tias peb tham txog nws hauv qhov nutshell.
