Tam sim no, kev faib tawm ntawm kev tshaj tawm txuas ntxiv hloov pauv sai. Kev tsim kho tshiab tau tsim, cov qeb sub ntxiv tau tsim. Hauv lub neej niaj hnub no, yuav luag txhua qhov haujlwm ua haujlwm yog raws li kev tshaj tawm. Ob lub koom haum ua lag luam thiab tsis muaj txiaj ntsig txhawb nqa lawv cov kev pabcuam lossis cov khoom lag luam. Txawm hais tias koj nyuam qhuav tawm hauv tsev los, koj yuav pom tias muaj ntau yam khoom tshaj tawm nyob ib puag ncig koj.
Ad definition
Thawj pib, kev tshaj tawm los ntawm Latin lo lus reclama (qhia tawm) thiab reclamare (teb, thov).
Kev faib tawm ntawm kev tshaj tawm thiab lub tswv yim ntawm kev tshaj tawm yog ob qho tib si uas muaj feem cuam tshuam rau ib leeg.
Kev txhais ntawm lo lus "kev tshaj tawm" raws li kev coj ua hauv kev lag luam kev sib txuas lus yog raws li hauv qab no: nws yog kev sib cuam tshuam ntawm tib neeg. Cov ncauj lus tshaj tawm muaj qhov muag cuam tshuam rau qhov no lossis qhov khoom ntawd.
Kev tshaj tawm yogKev hloov pauv ntawm kev sib txuas ntawm ntau yam ntaub ntawv uas tus tshaj tawm tuaj yeem tau txais qee qhov nyiaj, nyob ntawm qhov xwm txheej thiab qhov zoo ntawm cov khoom tshaj tawm. Nws yog ua los ntawm kev siv ntau txoj kev thiab txoj hauv kev.
Kev faib tawm ntawm kev tshaj tawm los ntawm kev ua haujlwm thiab lub hom phiaj
Yog tias peb xav txog cov qauv ntawm kev tshaj tawm los ntawm lub hom phiaj thiab lub hom phiaj, peb tuaj yeem paub qhov txawv ob peb:
- Cov ntaub ntawv. Peb tuaj yeem hais tias qhov no yog tus sawv cev tseem ceeb ntawm kev faib tawm ntawm hom kev tshaj tawm. Qhia rau tib neeg txog txhua yam kev pabcuam thiab cov khoom, cov ntaub ntawv / tswj cov duab ntawm lub tuam txhab, thiab tseem qhia rau tus neeg paub meej txog cov khoom txhawb nqa.
- Txoj kev xav. Ua ntej tshaj plaws, nws tsim cov duab ntawm tus neeg ua lag luam. Pab hloov tus cwj pwm ntawm tus neeg siv khoom rau cov khoom kom zoo dua. Tau txais qhov tseem ceeb tshwj xeeb ntawm theem ntawm kev loj hlob ntawm cov muag khoom.
- Nco ntsoov. Pab cov neeg siv khoom kom nco qab lawv cov npe nyiam thiab tswj xyuas cov khoom lag luam uas twb tau tsim lawm.
- Cov neeg siv khoom. Lub hom phiaj ntawm yuav luag 90% ntawm tag nrho cov neeg tshuaj xyuas kev tshaj tawm, raws li nws tau npaj tsuas yog rau cov neeg uas tsis npaj siab yuav rov muag khoom, tab sis yuav lawv rau kev siv tus kheej.
- Kev lag luam tshaj tawm. Nws tau pom los ntawm cov kws tshaj lij, cov lag luam wholesale lossis cov lag luam ntiag tug. Nws ntseeg tau tias kev tshaj tawm kev lag luam yog pom tsis tau rau cov neeg siv khoom nruab nrab.
Pab pawg ntawm pawg no tuaj yeem hu ua kev faib tawm ntawm kev tshaj tawm hauv kev lag luam.
Kev tshaj tawm lag luam
Raws li tau hais hauv kab lus no, muaj ntau yam kev tshaj tawm. Thiab kev lag luam advertisingNws hloov tawm tias nws kuj muaj ob peb txoj kev faib. Nws tuaj yeem yog:
- Industrial. Txhawb nqa cov khoom lag luam lossis kev pabcuam.
- Kev lag luam. Taw tes rau wholesalers thiab retailers.
- Agricultural. Nws tsis yooj yim rau kwv yees tias qhov kev tshaj tawm no yog npaj rau cov neeg ua liaj ua teb.
- Kev. Nws yog tsom rau cov tswv ntawm cov chaw tsim khoom noj, kws kho hniav lossis cov koom haum raug cai.
Nws tsim nyog sau cia tias kev lag luam thiab cov neeg siv khoom tshaj tawm muaj ntau qhov sib txawv tseem ceeb. Yog tias thawj zaug yog hom kev lag luam uas tsuas yog nyiam cov neeg yuav khoom, ces qhov thib ob yog tus tshaj tawm tus yuam sij rau kev sib txuas lus nrog cov neeg siv khoom muaj peev xwm.
Txawm li cas los xij, tseem muaj kev faib tawm raws cai ntawm kev tshaj tawm. Txhawm rau paub qhov txawv ntawm nws hom, koj yuav tsum nkag siab lub hom phiaj ntawm tus tshaj tawm. Piv txwv li, nws puas npaj los txhawb cov haujlwm nyiaj txiag lossis nws puas yuav yog kev tshaj tawm rau cov tuam txhab pov hwm, nrog rau cov tuam txhab muab kev pabcuam peev. Undoubtedly, muaj lwm lub hom phiaj.
Nyob ntawm ib ntawm cov hom phiaj no, peb hom kev tshaj tawm kev cai lij choj tuaj yeem txhais tau:
- kev lag luam.
- Social.
- Kev nom kev tswv.
thawj tus tsim thiab tswj cov paj laum feem ntau hauv cov koom haum raug cai.
Qhov thib ob tiv thaiv lub xeev lossis pej xeem kev txaus siab thiab nrog rau cov haujlwm, qhov tshwm sim uas yuav pab tau rau tib neeg.
Qhov thib peb qhia txog kev tshaj tawm txhua yam ntaub ntawv hais txog cov neeg sib tw rau ntau lub xeev kev xaiv tsatxoj haujlwm. Nws tsim qee yam kev xav ntawm txhua tus neeg txog tus neeg thov kev pabcuam rau pej xeem.
Cov cuab yeej txhawb nqa
Muaj ntau yam khoom siv los nthuav tawm cov lus tshaj tawm. Cov lus no yog tsom rau kev ua tiav cov lus tawm tswv yim ntawm tus neeg yuav khoom thiab tus muag khoom. Lub hom phiaj ntawm qhov thib ob yog muag cov khoom tshaj tawm / kev pabcuam rau thawj zaug.
Txawm li cas los xij, tsis muaj ib qho kev faib tawm ntawm kev tshaj tawm. Tab sis nws tsim nyog sau cia tias qhov nruab nrab tshaj tawm tsis tuaj yeem yog qhov nruab nrab tshaj tawm. Piv txwv li, cov ntawv xov xwm yog ob qho tib si ntawm kev tshaj tawm thiab cov neeg nqa khoom muag.
Tab sis cov tshuaj pleev ib ce muaj ntim, uas yog cov cuab yeej tshaj tawm. Tab sis cov tshuaj pleev ib ce nws tus kheej yuav tsuas yog cov khoom txhawb nqa, thiab tsis yog tus nqa khoom ntawm cov ntaub ntawv tshaj tawm.
Cov cuab yeej tshaj tawm yog siv los tsim qee yam cuam tshuam rau cov neeg siv khoom, raws li nws xav yuav cov khoom txhawb nqa.
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Txhawm rau xa cov lus rau cov neeg siv khoom, nws yuav tsum xaiv qhov chaw raug rau nws qhov kev faib tawm. Txhua yam nyob ntawm seb lub hom phiaj ntawm cov lus tshaj tawm yog dab tsi.
Tau ntev heev tau muaj kev faib tawm ntawm kev tshaj tawm, lossis qhov chaw tshaj tawm.
Kev tshaj tawm sab nraud
Qhov ntau tshaj plaws thiab tej zaum yuav nco qab tshaj plaws thaum tus tshaj tawm tsis yog tub nkeeg dhau lawm thiab tau pom muaj tswv yim txaus.
Kev tshaj tawm sab nraud tuaj yeem yog:
- Banners.
- Ntau yam kev tshaj tawm hauv hluav taws xob (tus ncej, Morris sawv, thiab lwm yam).
- Nkauj.
- Prismatrons.
- Illuminated promotional tsab ntawv.
- Decals ntawm tsheb.
Tau kawg, qhov no tsis yog tag nrho kev faib tawm ntawm kev tshaj tawm sab nraum zoov. Tsis txhob hnov qab cov ntawv tshaj tawm, cov ntawv xov xwm thiab cov ntawv tshaj tawm uas cov neeg txhawb nqa muab tso rau ntawm phab ntsa.
Qhov no kuj suav nrog cov khoom plig, khaub ncaws, ntawv sau thiab lwm yam khoom siv coj los ntawm tus tshaj tawm.
Kev tshaj tawm sab nrauv muaj nuj nqis vim nws yooj yim pom los ntawm leej twg ntawm cov neeg tuaj saib thiab pheej yig.
Qhov phem tshaj plaws ntawm txoj kev no yog qhov feem ntau cov neeg taug kev tsis nyiam tsis mloog cov duab kos thiab cov ntawv nyeem, tshwj tsis yog, tau kawg, lawv txawv ntawm qee lub tswv yim tshwj xeeb.
PR on TV
Ib txoj hauv kev tseem ceeb sib npaug los tshaj tawm ib yam dab tsi yog los ntawm kev siv TV. Qhov tsuas caveat: txoj kev no yog twv yuav raug hu tsis haum rau kev txhawb cov khoom lag luam.
TV tshaj tawm yog qhov ua tau zoo, vim lawv nthuav tawm cov lus animated uas muaj qhov txav thiab ua qauv qhia ntawm ib yam khoom. Tus neeg siv yuav tuaj yeem ntsuas qhov zoo ntawm cov kev pabcuam xaiv nrog nws tus kheej ob lub qhov muag.
"pom yeej ib txwm zoo dua hnov" - lo lus paj lug no yog ua raws li los ntawm ntau tus neeg. Zoo dua siv nws rau koj kom zoo dua thaum koj txiav txim siab los txhawbkhoom thiab xaiv TV coj mus muag.
Tab sis muaj ib qho tseem ceeb: rau cov lus kom ncav cuag tus neeg txais, nws yuav tsum ua tib zoo saib TV tshaj tawm. Txwv tsis pub, cov ntaub ntawv yuav ya dhau pob ntseg.
Yuav ua kom kev tshaj tawm zoo thiab ua tau zoo, koj xav tau:
- Tsim ib lub tswv yim muaj tswv yim thiab yooj yim ua raws.
- Siv cov lus tsawg.
- Xav txaus siab rau tus neeg yuav khoom los ntawm thawj feeb ntawm kev saib.
- Ua siab rau cov kev xav tam sim no.
Txawm li cas los xij, TV tab tom pib poob nws txoj kev tuav, thiab tsawg tus neeg tau txais kev saib xyuas rau cov khoom tshaj tawm uas tau tshaj tawm los ntawm qhov ntawd.
xov tooj cua ceeb toom
Ntawm ib sab, xov tooj cua tshaj tawm yog qhov kev txhawb nqa zoo. Raws li qhov xwm txheej koj tsis mloog xov tooj cua - koj yuav hnov txog kev tshaj tawm thiab, txawm li cas los xij, tsis txhob nco cov ntaub ntawv tseem ceeb (tshwj tsis yog, tau kawg, koj nyiam nws).
Tab sis ntawm qhov tod tes, nrog kev pab ntawm xov tooj cua, koj tuaj yeem hnov cov lus tshaj tawm xwb. Koj yuav tsis pom xov tooj cua hais txog dab tsi. Qhov no tuaj yeem ua rau qhov tsis zoo ntawm cov ntaub ntawv tshaj tawm.
Yuav kom xov tooj cua tshaj tawm kom coj cov txiaj ntsig xav tau rau tus tshaj tawm thiab tsim cov txiaj ntsig xav tau rau tus mloog, tsuas yog cov ntaub ntawv tsim nyog tshaj plaws yuav tsum tau siv hauv kev tshaj tawm. Nws yog ib qho tseem ceeb heev uas yuav tsum tau sib txuas tus neeg siv tau los ntawm thawj cov lus. Cov lus yuav tsum yog qhov zoo. Lom zem tshaj tawm ua haujlwm zoo.
kev tshaj tawm hauv internet
Ntse is the most visited andqhov feem ntau nrhiav tom qab kev pab ntawm tag nrho cov. Ntau txhiab tus neeg saib xyuas nplooj ntawv web txhua ob. Nws yog cov peev txheej uas niaj hnub no yog qhov zoo tshaj plaws rau kev tshaj tawm ib yam dab tsi.
Nws muaj txiaj ntsig zoo tshaj plaws los npog cov lus tshaj tawm hauv Is Taws Nem los ntawm kev sib tham hauv qab no:
- "VKontakte".
- Nyiam nug tau Instragram.
- Twitter.
- Telegram.
- YYouTube.
Ntxiv rau kev sib tham, tus tshaj tawm tuaj yeem siv ntau lub rooj sib tham nrov. Txhua yam nyob ntawm seb qhov kev pabcuam lossis lub koomhaum twg yuav tsum tau nce qib.
Qhov txiaj ntsig ntawm kev siv Is Taws Nem rau lub hom phiaj no yog tias koj yuav muaj ntau yam kev xaiv ntawm cov ntsiab lus uas koj xav nthuav tawm rau browser. Koj tuaj yeem qhib tag nrho koj txoj kev xav kom nws ua tiav. Yog tias koj muaj qee qhov kev txawj ntse hauv kev tsim web, programming lossis video / duab kho kom raug - tsis txhob poob siab tias koj txoj haujlwm yuav raug qhuas ntawm netizens.
Qhov tsis zoo ntawm hom no yog cov kws sau ntawv nrov tshaj plaws ntawm lawv cov ntawv tshaj tawm yuav yeej nyob hauv thawj kab hauv kev tshawb fawb xyaw ntawm txhua lub npe. Koj yuav nyuaj rau pom yog tias koj tsis muaj qee yam xwm txheej lossis cov neeg ua raws.
Tsuas yog cov peev txheej nrov feem ntau them lawv cov kev tshaj tawm lossis tuaj yeem suav rau tib neeg cov lus pom.
Ntiaj teb qhov tseeb
Kev paub thiab kev thov hauv lub network tuaj yeem tau txais, tab sis rau qhov no koj yuav tau siv sijhawm ntau ua haujlwm dawb hauv Is Taws Nem. Tsis tas li, koj cov ntsiab lusyuav tsum muaj ntaub ntawv, nthuav thiab tshiab. Txwv tsis pub, tsis muaj leej twg yuav txaus siab rau koj qhov project.
cov neeg siv Internet yog cov neeg muaj hnub nyoog 12 thiab tshaj saud. Nws yog ib qho tsim nyog yuav tsum tau hais kom meej meej cov neeg tuaj saib lub hom phiaj uas cov khoom siv tshaj tawm yog npaj, txwv tsis pub yuav muaj kev pheej hmoo ntawm qhov seem ntawm qhov ntxoov ntxoo. Raws li qhov no, koj yuav xaiv qhov chaw uas koj yuav tshaj tawm cov khoom.
Koj tuaj yeem thiab yuav tsum them rau cov nqe lus tshaj tawm yog tias koj xav tau ntau tus neeg tuaj yeem pom koj ua ntej. Nws muaj txiaj ntsig zoo los siv cov kev pabcuam them nqi ntawm lub vev xaib avito.ru thiab au.ru.
Nco ntsoov tias kom ua tiav PR cov haujlwm, nws tsis txaus kom paub cov hom thiab kev faib tawm ntawm kev tshaj tawm zoo. Peb xav tau cov tswv yim thiab kev tsim kho tshiab uas tsis muaj leej twg tau ua ua ntej koj. Koj tuaj yeem nrhiav lub hauv paus rau koj cov tswv yim txawv teb chaws, txij li tag nrho cov qauv hauv Russia los ntawm qhov ntawd.
