Kev ua haujlwm nrog cov ntsiab lus optimization yog ib txwm nyuaj heev. Ntxiv nrog rau qee cov qauv tsim thiab cov cai, cov kws tshaj lij yuav tsum tau nrhiav ib tus neeg mus kom ze rau cov peev txheej thiab nws cov kev muab. Ntau qhov kev vam meej nce qib nyob ntawm kev tshaj tawm. Nws zoo li cas?
Kev tshaj tawm
Kev tshaj tawm uas muab tso rau ntawm nplooj ntawv hauv kev sib tham, vev xaib thiab browsers hu ua Internet advertising. Nws tau tsim nws tus kheej tshwj xeeb tus cwj pwm: nws yog sawv cev los ntawm ib tug sab nraud banner, thaiv, video, thiab lwm yam., thiab kuj coj mus rau lub website ntawm tus tswv ntawm cov khoom los yog kev pab cuam.
Tam sim no peb twb paub ntau hom tsiaj uas tuaj yeem ua ke thiab sib txawv me ntsis ntawm ib leeg. Cov ntsiab lus tshaj tawm yog suav tias yog qhov nrov tshaj plaws.
Qhov tseem ceeb yog cov ntsiab lus
Cov ntsiab lus tshaj tawm yog dab tsi? Qhov no yog cov lus uas tau tshwm sim rau tus neeg siv raws li cov ntsiab lus, cov ntsiab lus ntawm nplooj ntawv. Hom no ua haujlwm heev xaiv. Reflected raws li kev txaus siab ntawm tus qhua. Cov ntawv tshaj tawm no ua rau muaj kev pheej hmoo uas tus neeg siv yuav nyem rau nws.
Cov ntsiab lus tshaj tawm feem ntau ua haujlwm vim yog cov lus xaiv raug xaiv. Nws tuaj yeem yog kev tshawb nrhiav thiab thematic. Thawj yog nyob ntawm tus neeg siv qhov kev thov, thiab qhov thib ob yog qhov sib ntxiv ntawm cov ntsiab lus thematic.
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hom no tuaj yeem xa mus rau kev tshawb fawb xyaw. Qhov koj pom feem ntau nyob ntawm koj cov lus tshawb nrhiav. Tshawb nrhiav kev tshaj tawm yog suav tias yog qhov ua tau zoo tshaj plaws ntawm txhua qhov vim tias lawv pom tseeb tshaj plaws cuam tshuam tus neeg siv lub siab nyiam.
Piv txwv li, koj sau lub npe ntawm lub microphone uas koj tau npau suav txog ntev mus rau hauv lub thawv tshawb nrhiav. Kev tshawb nrhiav yuav muab cov txiaj ntsig: thawj ob peb txoj kev xaiv yog kev tshawb fawb tshaj tawm, ib sab uas nws hais li ntawd. Nws yuav coj koj mus rau lub vev xaib uas koj tuaj yeem yuav lub cuab yeej.
Tus tshaj tawm them rau qhov kev tshaj tawm no ntau txoj hauv kev: los ntawm kev nias, kev xav lossis cov lus tseem ceeb.
thawj zaug
Nws nyuaj rau tsis lees paub tias cov peev txheej tau mus xyuas ntau tshaj plaws tam sim no yog lub tshuab tshawb nrhiav. Tau kawg, nws nyob ntawm cheeb tsam. Piv txwv li, nyob rau hauv Russia, muaj coob tus siv tsuas yog Yandex, thaum nyob rau hauv lub ntiaj teb no tus so ntawm lub ntiaj teb no Google search engine yog suav tias yog nrov.
Tshawb nrhiav kev tshaj tawm thawj zaug tshwm sim xyoo 1994. Tom qab ntawd ib qho ntawm cov kev tshawb fawb xyaw pib tso banners uas tau tsim nyob ntawm cov neeg siv thov. Twb tau nyob rau xyoo 1998, Yandex pib siv cov txheej txheem no.
Tom qab ob peb xyoos, Google tau tshawb nrhiav kev tshaj tawm raws li lub hauv paus ntawm browser. NtauCov neeg tshaj tawm tau pib pom tias tus qauv no tau ua tiav thiab pib nyiam lawv cov nyiaj txiag rau thaj chaw no.
Qhov kev pabcuam
Nws yuav tsum nkag siab tias kev tshaj tawm kev tshawb fawb yog lub hauv paus ntawm kev tso cai ua lag luam, uas yog tawm tsam ib txwm muaj. Hauv thawj kis, ib yam khoom lossis kev pabcuam tsis raug rau tus neeg siv, tab sis koom nrog kev kawm ntawm cov khoom. Ua li no, nws yog ib qho yooj yim kom yeej kev ntseeg siab ntawm cov qhua los ntawm kev muab nws cuam tshuam kev tshaj tawm.
Kev lag luam ib txwm muaj kev nruj dua. Nws imposes cov khoom ntawm cov neeg siv khoom thiab ua rau nws cuam tshuam vim li cas nws tuaj rau qhov no lossis cov peev txheej ntawd. Qee zaum qhov kev xaiv no siv tau, tab sis feem ntau tseem ntxhov siab.
hom kev tshaj tawm no yog dab tsi?
Zoo, qhov no, cov lus nug yuav zoo li yooj yim dhau. Zoo li lwm yam kev tshaj tawm, qhov no yog txhawm rau nce kev muag khoom. Tab sis nws tseem muaj cov haujlwm tshwj xeeb uas, ib txoj hauv kev lossis lwm qhov, cov ntsiab lus tshawb nrhiav kev tshaj tawm ua haujlwm:
- muag;
- demand;
- branding.
Vim tias hom kev tshaj tawm no ua haujlwm ncaj qha nrog tus qhua, nws cuam tshuam nrog kev muag khoom. Raws li tau hais ua ntej, ntau tseem nyob ntawm qhov tseeb ntawm cov lus nug. Tus neeg siv tab tom nrhiav, thiab qhov kev tshaj tawm tam sim ntawd pab nws nrhiav cov khoom xav tau. Tsis tas li ntawd xwb, nws yeej paub meej tias txij li thaum tus qhua tab tom nrhiav ib yam dab tsi, nws muaj feem ntau yuav npaj yuav nws.
Ua tsaug rau kev tshaj tawm hauv kev tshawb fawb xyaw, koj tuaj yeem ua tausim ua kom muaj kev thov. Sau cov kev txheeb xyuas, cov kws tshaj lij nkag siab txog lawv cov neeg tuaj saib thiab npaj ua haujlwm nrog nws. Ua tsaug rau lub hom phiaj, koj tuaj yeem pib tsim kev thov ua ntej tso tawm cov khoom tshiab.
Thaum kawg, cov ntawv tshaj tawm no ua rau muaj kev sib koom siab ruaj khov hauv lub siab ntawm cov neeg siv. Nov yog yuav ua li cas lub lag luam niche ua haujlwm.
haujlwm tshaj tawm
Ib qho peev txheej tuaj yeem cuam tshuam nrog kev tshaj tawm, tab sis rau qhov no koj yuav tsum paub seb yuav txuas nws li cas me ntsis. Cov kev pabcuam yog lub luag haujlwm rau kev ua haujlwm nrog nws, nyob ntawm seb lub tshuab tshawb nrhiav twg koj tsiv mus.
Piv txwv li, Google tsim cov peev txheej Adwords rau qhov no, thiab Yandex - Direct. Ob qhov kev pabcuam no txawv me ntsis ntawm ib leeg, tab sis muaj lub hom phiaj sib xws - qhov tseeb. Nws yog ib qho tseem ceeb heev uas qhov kev thov ntawm cov neeg tuaj xyuas coincide nrog qhov koj muab rau lawv. Tab sis ua ntej koj pib ua haujlwm nrog kev tshaj tawm hauv online, cov kws tshaj lij pom zoo kom sau cov ntaub ntawv.
Ua ntej, koj yuav tsum txhais cov duab ntawm cov neeg tuaj saib lub hom phiaj (cov neeg tuaj saib lub hom phiaj). Feem ntau, cov kws tshaj lij ua haujlwm tam sim ntawm kev tsim ntawm tsib cov duab ntawm cov neeg yuav khoom ntawm ib qho kev pabcuam. Txhawm rau ua qhov no, koj yuav tsum txheeb xyuas leej twg tuaj xyuas koj qhov chaw: hnub nyoog, qhov chaw, nyiam, thiab lwm yam.
Tom ntej no, koj yuav tsum txiav txim siab txog cov khoom lossis cov kev pabcuam uas koj yuav txhawb nqa. Nws tag nrho yog nyob ntawm cov peev txheej thiab nws lub tswv yim. Tom qab ntawd, koj yuav tsum tau ua hauj lwm nrog cov ntsiab lus uas zoo tshaj plaws piav txog ib yam khoom. Koj tuaj yeem siv cov cuab yeej thib peb lossis txiav txim siab ntawm koj tus kheej cov lus tseem ceeb uas koj yuav txhawb nqa.
Tom ntej, tsim kev tshaj tawm. Qee zaum nws tuaj yeem yog qhov yooj yim tshaj plaws, tsis muaj kev lag luam gimmicks. Yuav luag txhua tus neeg ua haujlwm hauv daim teb no tuaj yeem ua qhov no. Yog tias koj xav nyiam thiab lom zem rau tus qhua, ces koj yuav tsum tig mus rau tus kws sau ntawv zoo uas paub ua haujlwm nrog kev tshaj tawm.
Cov kauj ruam tom ntej yog siv cov peev txheej saum toj no los tsim kev sib tw thiab khiav nws. Txhawm rau ua qhov no, koj yuav tsum rov ua kom tiav koj tus account. Koj yuav tsum tau npaj rau qhov tseeb tias thawj zaug nws tsis zoo li tias koj yuav muaj peev xwm tshaj tawm cov tshaj tawm zoo tshaj plaws. Feem ntau yuav, qee yam yuav tsum tau hloov pauv hauv tus txheej txheem, thaum soj ntsuam tus neeg siv tus cwj pwm.
Ua haujlwm nrog Google
Txhawb kev tshawb fawb tshaj tawm hauv Google yog txheej txheem siv sijhawm. Raws li kev xyaum qhia, txoj kev no yog qhov ua tau zoo tshaj plaws, vim muaj coob tus neeg siv ntawm lub tshuab tshawb nrhiav no.
Qhov peculiarity yog tias kev tshaj tawm tau pom tsis yog hauv PC nkaus xwb, tab sis kuj ntawm lwm yam khoom siv. Hauv kev teeb tsa koj tuaj yeem qhia meej meej heev. Piv txwv li, koj tuaj yeem qhia cov khoom lag luam rau cov tswv ntawm Apple cov khoom siv lossis rau cov neeg nyob hauv Moscow. Txhua yam yuav nyob ntawm koj lub hom phiaj.
Kev tshaj tawm ntawm kev tshawb nrhiav network yuav tshwm sim nyob ntawm peb yam, yog li cov kws tshaj lij pom zoo kom ua tib zoo xav txog lawv kom tsis txhob poob qhov tseem ceeb - qhov tseeb.
Kuv yuav tsum xyuam xim rau dab tsi? Ua ntej koj yuav tsum txiav txim siab ntawm tus nqi. Qhov no yog tus nqi uas koj txaus siab them rau kev nias rau ntawm qhov kev tshaj tawm. Piv txwv li, ib qho kev tshaj tawm tuaj yeem ua haujlwm nrogob peb lo lus tseem ceeb. Txhua tus ntawm lawv tuaj yeem muab tus nqi tib yam. Yog tias ib qho ntawm lawv sawv dhau sijhawm, koj tuaj yeem nce qhov kev twv.
Nws yuav tsum nkag siab tias tus nqi teev yuav tsawg dua. Piv txwv li, yog tias koj teem 10 rubles ib nyem, thiab koj tus neeg sib tw yog 5 rubles, ces koj yuav them 5.01.
Cov kws tshaj lij pom zoo kom ua tib zoo saib xyuas qhov zoo ntawm kev tshaj tawm. Adwords thaum kawg yuav ntsuas nws ntawm kaum-point ntsuas. Qhov no yuav tso cai rau koj los txheeb xyuas qhov ua tau zoo ntawm kev tshaj tawm, nce nws nyob ntawm qhov ua tau zoo ntawm cov peev txheej.
Google kuj tso cai rau koj siv hom ntawv tshaj tawm. Nws raug nquahu kom siv nws, vim tias nyob rau hauv txoj kev no tus qhua tau txais cov ntaub ntawv ntau ntxiv txog koj, thiab, raws li, lub sijhawm ntawm kev muag khoom nce. Nco ntsoov suav nrog koj tus lej xov tooj, chaw nyob, txuas rau qhov loj me, thiab lwm yam.
Nco ntsoov tias kev tshaj tawm tshawb fawb tsuas yog cov ntawv nyeem xwb, tab sis tuaj yeem txhim kho nrog cov duab, yeeb yaj kiab, thiab ntau dua.
Cov Lus Qhia
Tshawb nrhiav kev tshaj tawm yog cov cuab yeej txhawb nqa tau zoo. Cov kev tshaj tawm zoo li no tshwm sim thaum tshawb nrhiav cov lus nug ntsig txog. Blocks tuaj yeem nyob rau sab saum toj ntawm qhov teeb meem, nrog rau muab tso rau hauv qhov lav module.
Qhov kev tshaj tawm tiav tau raug ntsuas, yog li cov kws tshaj lij ib txwm nco ntsoov koj ntawm peb yam uas koj yuav tsum tau ua tib zoo saib: ua raws li cov qauv ntawm Lavxias teb sab lus, Tsoom Fwv Teb Chaws Txoj Cai "Ntawm Tshaj Tawm" thiab cov kev cai sab hauv ntawm cov kev pabcuam.
