Kev tshaj tawm yog nyob ib puag ncig peb hnub no. Nws tuaj yeem pom hauv TV thiab hauv subway, ntawm lub qhov rais ntawm lub tsheb thiab ntawm cov khoom pov tseg. Nws zoo nkaus li tias txhua qhov chaw thiab qhov chaw ua raws li kev tshaj tawm kev tshaj tawm. Txawm li cas los xij, tsis yog. Ntawm chav kawm, distributors ntawm cov khoom thiab ntau manufacturers sim siv txhua lub sij hawm los tshaj tawm lawv cov khoom. Txawm li cas los xij, muaj kev txwv nruj rau cov dej num no. Hauv peb tsab xov xwm, peb yuav tham txog kev faib cov ntsiab lus tseem ceeb ntawm kev tshaj tawm kev tshaj tawm thiab muab cov lus piav qhia ntxaws ntxaws.
Cov ntaub ntawv tseem ceeb
Raws li txoj cai lij choj "Ntawm Kev Tshaj Tawm" lub tswv yim no tau txhais raws li hauv qab no: nws yog daim ntawv them nyiaj tsis yog tus kheej ntawm kev cuam tshuam nrog cov neeg siv khoom txhawm rau nthuav tawm thiab txhawb cov khoom thiab cov kev pabcuam. Nyob rau tib lub sijhawm, nws yuav tsum paub meej los ntawm cov lus uas nws tuaj. Cov lus tshaj tawm yog suav tias yog kev tshaj tawm rau pej xeem, uas yog, cov xwm txheej tau teev tseg hauv nws yuav tsum muaj rau txhua tus neeg. Txij li thaum koj tuaj yeem txhawb nqa cov khoom sib txawv thiab kev pabcuam rau ib qho twghom phiaj cov neeg tuaj saib, muaj ntau cov channel thiab txhais tau tias ntawm kev tshaj tawm kev faib tawm. Lawv txoj kev siv yog tswj hwm los ntawm txoj cai lij choj thiab qhov tshwj xeeb ntawm cov lus. Kev tshaj tawm yog ib qho ntawm cov cuab yeej ua lag luam. Nws cov yam ntxwv tshwj xeeb yog:
- Public xwm. Kev tshaj tawm ib txwm hais txog qee pawg neeg nruab nrab, koom ua ke los ntawm kev noj qab haus huv-piv txwv li lossis tus cwj pwm coj cwj pwm.
- Tsis qhia npe. Cov lus tshaj tawm, txawm tias tsim rau ib pawg neeg tshwj xeeb, tsis yog tsom rau ib tus neeg tshwj xeeb.
- Unidirectional. Kev tshaj tawm tsis yog hais txog kev tawm tswv yim los ntawm cov neeg siv khoom, cov lus teb rau nws yuav tsum yog nyob rau hauv daim ntawv ntawm ib qho kev txiav txim, piv txwv li, kev yuav khoom uas tau muab.
- Qhia tau meej thiab ntseeg. Kev tshaj tawm yuav tsum ua rau lub siab xav teb, vim tias nws yuav tsum tau sawv tawm ntawm ntau lwm qhov kev thov. Tsis tas li ntawd, nws yuav tsum ua tiav lub hom phiaj, uas yog, kom ntseeg tau tus neeg ntawm qhov zoo thiab qhov zoo ntawm cov khoom.
- Kev sib kho. Cov lus tshaj tawm yeej ib txwm cuam tshuam nrog kev faib tawm, nyob ntawm lawv.
Kev faib tawm
Ua ntej tus yam ntxwv tseem ceeb ntawm kev tshaj tawm kev tshaj tawm, nws yog qhov tsim nyog los txiav txim siab nws hom, vim lawv xav tau ntau hom kev nthuav qhia ntawm cov lus. Kev lig kev cai, kev tshaj tawm yog cais raws li cov hom phiaj nws nrhiav. Hauv qhov kev xav no, cov hom hauv qab no yog qhov txawv:
- Qhia.
- Informative.
- Nco ntsoov.
- Imaging.
Tseem muaj kev coj ua ntawm kev sib txawv nyob ntawm seb hom tshaj tawm. Hauv qhov kev xav no, kev tshaj tawm tau hais txog:
- Kev lag luam. Ua raws lub hom phiaj ntawm kev muag khoom lossis kev pabcuam.
- Social. Lub hom phiaj ntawm kev txhawb nqa txhua lub tswv yim, kev siab hlub, qee yam cwj pwm.
Txoj kev ntawm kev tshaj tawm kev tshaj tawm yuav txawv ntawm kev tshaj tawm kev lag luam.
Tseem muaj kev faib tawm nyob ntawm qhov chaw ntawm kev tshaj tawm lossis kev tshaj tawm. Hauv qhov kev xav no, kev tshaj tawm tuaj yeem ua tau zoo li no:
- Printed (xws li phau ntawv).
- Outdoor.
- TV.
- Ntawm xov tooj cua.
- Nyob rau hauv xovxwm.
- Nyob hauv Internet.
- Hidden.
- Custom.
Muaj lwm qhov kev coj ua ntawm faib kev tshaj tawm rau:
- ATL (sab nraum zoov, TV thiab lwm yam, piv txwv li xov xwm ncaj qha).
- BTL. Qhov no yog zais kev tshaj tawm (kev tshwm sim, kev tshaj tawm, cov txheej txheem tsis yog qauv).
Cia tham txog lawv kom meej.
Functions
Nws yog qhov tsim nyog xaiv txoj hauv kev, cov ntawv thiab txhais tau tias ntawm kev tshaj tawm kev tshaj tawm, raws li lub hom phiaj uas nws nrhiav. Kev lig kev cai, ntau yam ntawm nws cov haujlwm yooj yim yog qhov txawv:
- Cov ntaub ntawv. Qhov no yog lub luag haujlwm tseem ceeb tshaj plaws ntawm kev tshaj tawm, tso cai rau nws qhia cov neeg tuaj saib lub hom phiaj txog cov khoom tshiab thiab cov kev pabcuam, txog kev hloov pauv ntawm lawv cov khoom, txog qhov muaj peev xwm ntawm lawv daim ntawv thov, hais txog cov ntsiab lus muag.
- Txoj kev xav. Rau cov neeg siv khoom yuav khoom,Nws yog ib qho tsim nyog kom yaum nws ntawm qhov zoo ntawm kev yuav khoom. Kev tshaj tawm yuav tsum maj mam tsim hauv cov phiaj xwm cov tswv yim hais txog qhov zoo ntawm cov khoom, nws cov khoom zoo thiab cov khoom.
- Ceeb toom txog ib yam khoom lossis kev pabcuam. Nyob rau lub sijhawm ntawd thaum cov chaw tsim khoom tsis muaj dab tsi ntxiv txog nws cov khoom, nws yuav tsum tswj hwm qib kev paub txog nws. Qhov no yog qhov tsim nyog kom tus neeg yuav khoom, yog tias xav tau, nco ntsoov qee lub npe thiab yuav khoom.
- Txoj haujlwm. Qhov no muaj nuj nqi yog txuam nrog tsim nyob rau hauv cov neeg siv kev xaav ntawm ib tug tej yam duab ntawm cov khoom. Nws yog ib qho tseem ceeb rau tus neeg muag khoom los kho cov txheej txheem tshwj xeeb ntawm cov khoom hauv lub cim xeeb ntawm tus neeg yuav khoom.
- Image. Txhawm rau khaws cov neeg siv khoom ncaj ncees, nrog rau tsim tus cwj pwm zoo rau cov khoom lag luam, kev tshaj tawm yuav tsum tsis tu ncua tham txog nws qhov txiaj ntsig thiab txiaj ntsig.
Ntxiv rau, kev tshaj tawm ua rau kev lag luam, kev kawm, kev sib raug zoo, txawm tias kev kawm thiab kev lom zem ua haujlwm.
Txoj kev tshaj tawm xov xwm
Cov lus lag luam yuav tsum ncav cuag tus neeg siv khoom kom ua tiav cov haujlwm tau muab rau lawv. Nyob rau tib lub sijhawm, cov neeg lag luam yuav tsum nrhiav cov channel ntawm cov ntaub ntawv uas feem ntau xav tau los ntawm cov neeg tuaj saib lub hom phiaj.
Kev vam meej ntawm kev sib txuas lus yog nyob ntawm seb qhov kev sib tw ntawm kev xa xov raug xaiv li cas, seb hom ntawv ntawm qhov kev thov rov hais dua zoo li cas rau kev faib tawm. Kev lig kev cai, lawv txhais tau tias lub platform rau tshaj tawm cov ntaub ntawv. Txhua yam kev tshaj tawm niaj hnub no muaj lawv tus kheejQhov zoo thiab qhov tsis zoo. Txawm li cas los xij, cov txheej txheem ntawm kev nthuav qhia cov ntaub ntawv tau hloov pauv tas li, txhim kho, siv cov thev naus laus zis tshiab txhawm rau txhawm rau xa cov ntaub ntawv zoo dua rau cov neeg siv khoom.
hom kev tshaj tawm xov xwm thiab channel
Kev faib tawm ib txwm yog nyob ntawm qhov chaw tso npe ua ntej. Hauv qhov no, faib tawm sab nraum zoov, TV, khoom plig, luam tawm, xov tooj cua tshaj tawm, nrog rau cov lus hais txog cov khoom thiab cov kev pabcuam hauv xovxwm thiab hauv Internet. Tsis tas li ntawd, hauv kev faib cov ntsiab lus tseem ceeb ntawm kev tshaj tawm kev tshaj tawm, muaj ntau hom:
- ncig.
- Hidden.
- ATL (tus kab saum toj kawg nkaus).
- BTL (tus hauv qab kab).
ATL - cov no yog cov tshooj classic ntawm kev cuam tshuam ncaj qha, uas yog, cov neeg siv khoom nkag siab tias nws muaj lus tshaj tawm rau pem hauv ntej, thiab kho nws raws li. Cov pab pawg no suav nrog 5 qhov kev tshaj tawm ib txwm muaj: cov ntaub ntawv sab nraud (daim ntawv tshaj tawm, daim ntawv tshaj tawm, thiab lwm yam), xovxwm, TV, xov tooj cua thiab Internet.
BTL yog kev sib txuas lus zais cia. Cov neeg siv khoom feem ntau tsis nkag siab tam sim ntawd tias nyob rau pem hauv ntej ntawm nws yog kev tshaj tawm. Cov pab pawg no suav nrog kev tshaj tawm khoom plig, kev muag khoom, kev lag luam kev lag luam, kev tshaj tawm thoob ntiaj teb, kev tshaj tawm ntawm cov ntsiab lus muag, hauv xinesmas, hauv tshav dav hlau, kev tso khoom, thiab lwm yam.
nias
Nov yog qhov nruab nrab tshaj tawm classic. Cov ntawv xov xwm thiab cov ntawv xov xwm yog cov kev coj noj coj ua thiab kev saib xyuas tshaj plaws rau kev xa xov xwm. Txawm tias muaj tseeb hais tias hnub no cov xovxwm yog maj mam poob nws cov qub hauj lwm, nws tseem yognyob rau hauv kev thov, yog li ntawd nws yog siv los ua ib qho cuab yeej rau kev tshaj tawm kev faib khoom. Muaj cov phiaj xwm - cov neeg uas txuas ntxiv nyeem ntawv xov xwm thiab cov ntawv xov xwm. Lawv suav nrog cov neeg laus. Rau cov neeg no, nyeem ntawv xov xwm yog ib tug cwj pwm ntev.
Cov neeg nyob deb nroog tuaj yeem suav nrog ntawm no. Cov pej xeem nyob hauv cov zos thiab cov nroog tau nyeem cov xov xwm hauv cheeb tsam, vim nws tseem yog qhov tseem ceeb ntawm cov ntaub ntawv hais txog lub neej hauv zos.
Cov kws tshaj lij los ntawm ntau qhov chaw kuj tseem niaj hnub nyeem cov ntawv tshwj xeeb.
Cov ntawv xov xwm Glossy tseem nyob hauv qhov xav tau ntawm lawv cov neeg nyeem thiab yuav tsis tso tseg nyob rau hauv lub siab ntawm Internet.
Qhov kom zoo dua ntawm kev tshaj tawm xovxwm yog tias tus neeg tuaj yeem nyeem tau ntev npaum li lawv xav tau, yog li cov channel no tsim nyog rau kev tshaj tawm cov khoom lag luam, xws li cov khoom lag luam hauv tuam txhab. Tsis tas li ntawd, kev tshaj tawm hauv cov ntawv xov xwm muaj koob npe nrov. Yog li ntawd, cov khoom kim heev tsis siv cov channel no. Lwm qhov zoo dua ntawm kev tshaj tawm xovxwm yog nws tus txheeb ze pheej yig thiab siab lub hom phiaj.
Qhov tsis zoo ntawm qhov channel no yog tias tsis yog txhua tus neeg tuaj saib lub hom phiaj tuaj yeem cuam tshuam nrog nws txoj kev pab, piv txwv li, cov tub ntxhais hluas hnub no xyaum tsis nyeem ntawv xov xwm. Tsis tas li ntawd, kev tshaj tawm, piv txwv li, hauv ntawv xov xwm, khiav rau lub sijhawm luv luv. Txhawm rau nce nws, koj yuav tsum rov ua koj qhov kev thov los ntawm tus lej mus rau tus lej.
Nov yog lwm qhov channel classic rau kev faib tawm cov ntaub ntawv tshaj tawm. Cov ntsiab lus tseem ceeb ntawm kev nthuav tawm cov ntawv tshaj tawm yog cov ntawv teev npe, phau ntawv, cov ntawv sau,daim ntawv qhia hnub, phau ntawv, daim ntawv tshaj tawm, daim ntawv tshaj tawm, ntawv xa ntawv. Qhov zoo ntawm cov channel no yog nws cov nqi qis, kev pab cuam lub neej ntev ntawm cov lus, tus cwj pwm zoo ntawm cov neeg siv khoom uas feem ntau pom cov khoom luam tawm raws li khoom plig (ntau tus neeg tsim khoom nthuav qhia daim ntawv qhia hnub lossis phau ntawv sau ua khoom plig), muaj peev xwm xa cov khoom loj. ntau cov ntaub ntawv nyuaj nyob rau hauv daim duab kos duab, kos duab, cov ntawv loj. Qhov tsis zoo yog qhov kev pabcuam me me ntawm cov neeg tuaj saib, tsuas yog cuam tshuam rau qhov pom channel kom tau txais cov ntaub ntawv.
Kev tshaj tawm sab nraud
Nov yog ib qho kev sib txuas lus zoo tshaj plaws. Qhov no suav nrog cov paib, ncej, billboards, streamers, lub nroog hom, prismatrons, LED cov ntxaij vab tshaus, firewalls, nrog rau kev tshaj tawm ntawm kev thauj mus los, ntawm cov rooj tog hauv kev, ntawm balloons.
Cov npe txhais tau tias ntawm kev faib tawm sab nraum zoov muaj qhov zoo hauv qab no:
- High geographic selectivity - koj tuaj yeem cuam tshuam rau tib neeg nyob ze rau ntawm lub khw tshaj tawm.
- 24/7 action.
- Long message life.
- Tus nqi qis.
Qhov tsis zoo ntawm kev tshaj tawm sab nraud yog:
- Kev sib cuag luv luv (ib tus neeg nyob hauv qhov sib cais thib ob yuav tsum nkag siab qhov uas tau muab rau nws, dab tsi yog qhov tseem ceeb ntawm cov lus). Qhov no ua rau cov lus nyuaj nkag siab thiab nco qab.
- Tus cwj pwm tsis zoo ntawm tib neeg, raws li kev tshaj tawm cuam tshuam cov neeg tsav tsheb, ua rau lub nroog tsis zoo.
Txawm li cas los xij, cov ntawv tsis yog qauvtxau (txoj kev rooj tog, kev tsim txawv txawv, TV sab nraum zoov) kov yeej cov kev tsis txaus siab no.
Internet
Hnub no, lub ntsiab lus tseem ceeb ntawm kev tshaj tawm kev tshaj tawm yog nyob hauv lub ntiaj teb hluav taws xob network. Qhov no yog vim qhov tseeb tias Internet tau nkag mus rau tib neeg lub neej. Hom kev tshaj tawm hauv online yog:
- Sites.
- Banners.
- E-mail xov xwm.
- Tej hom phiaj thiab nqe lus tshaj tawm.
- Social networks.
Channel no muaj ntau yam zoo. Qhov no yog ib tug ncaj pheej yig txhais tau tias ntawm disseminating cov ntaub ntawv, nws muaj ib tug heev lub hom phiaj muaj peev xwm, uas yog, lub meej xaiv ntawm lub hom phiaj cov neeg tuaj saib, siv yuav luag tag nrho cov hom ntawm cov ntaub ntawv xaav: pom, auditory. Kev tshaj tawm online yog qhov hloov pauv tau yooj yim thiab teb, thiab nws cov txiaj ntsig tuaj yeem ntsuas tau raug heev.
Qhov tsis zoo ntawm cov cuab yeej no yog raws li hauv qab no:
- Tsis yog txhua tus neeg tuaj saib tuaj yeem ncav cuag online.
- Ntau tshaj tawm suab nrov.
- Muaj peev xwm thaiv cov lus tshaj tawm los ntawm cov neeg siv lossis kev tshawb fawb xyaw.
- Kev tsis pom zoo rau pej xeem kev nkag siab ntawm kev cuam tshuam.
Phones
Kev faib tawm niaj hnub ntawm kev tshaj tawm xov xwm tuaj yeem ua tsis tau ntxiv lawm yam tsis hais txog lwm hom kev faib khoom ntawm cov khoom thiab cov kev pabcuam. Peb tab tom tham txog cov xov tooj ntawm tes thiab lawv cov ntawv thov. Cov kev tsim kho tshiab no tsis tau mus unnoticed.ua lag luam.
Txoj hauv kev tseem ceeb ntawm kev tshaj tawm xov tooj ntawm tes yog xa cov lus, nthuav qhia banners, cov ntaub ntawv hauv daim ntawv thov. Qhov zoo ntawm cov channel no yog kev xa xov sai sai, lawv tus kheej qhov xwm txheej, qhov tseeb ntawm kev ntsuas ntawm cov teebmeem tau txais, tus nqi qis, thiab kev sib cuam tshuam (tus neeg siv khoom tuaj yeem ua qhov phiaj xwm tam sim ntawd tom qab tau txais xov xwm lossis qee yam teb rau lub lus).
Qhov tsis zoo ntawm qhov no txhais tau tias kev faib tawm cov ntaub ntawv tshaj tawm yog cov neeg tuaj saib tsawg, cov neeg muaj hnub nyoog 35 xyoos tseem tsis tau siv cov peev txheej sib txawv ntawm cov khoom siv txawb.
TV
Yog tias peb ua tus yam ntxwv ntawm hom thiab txhais tau tias ntawm kev tshaj tawm kev tshaj tawm, ces TV yuav tuav ib qho ntawm cov thawj coj ntawm lawv. Niaj hnub no, Is Taws Nem nquag thawb nws ib sab, tab sis tseem tsis tau muaj peev xwm kov yeej nws. Tib neeg mus txuas ntxiv mus saib TV yeeb yaj kiab thiab yeeb yaj kiab. Qhov no siv tau rau cov neeg tuaj saib ntawm txhua lub hnub nyoog thiab pawg.
Cov hom phiaj tseem ceeb ntawm kev tshaj tawm hauv TV yog cov yeeb yaj kiab, tshuaj ntsuam xyuas, tshaj tawm, kev txhawb nqa ntawm cov kev pab cuam thiab ntau lub npe, TV tshaj tawm, xov xwm dab neeg, yeeb yaj kiab. Qhov zoo ntawm cov channel no yog qhov dav dav ntawm cov neeg tuaj saib lub hom phiaj, muaj peev xwm cuam tshuam rau ntau qhov kev nkag siab ntawm cov ntaub ntawv, qhov nrov ntawm cov kev pab cuam, thiab tus nqi qis ntawm kev sib cuag nrog ib tus neeg saib.
Qhov tsis zoo ntawm kev tshaj tawm hauv TV yog:
- Nws tus nqi siab (koj yuav tsum tua ib qho kev lag luam kom siv cov channel no, tab sis nws raug nqi ntau heev).
- Kev xaav ntawm pej xeem tsis zoo (cov neeg hloov pauv lossis taug kev deb ntawm TV thaum kev tshaj tawm).
- Short message.
- Tus nqi siab ib feeb ntawm huab cua.
TV yog ib txoj hauv kev zoo tshaj plaws los faib kev tshaj tawm hauv zej zog. Nco ntsoov tias lub xeev tau teeb tsa qee cov quotas rau kev tshaj tawm cov ntaub ntawv no.
xov tooj cua tshaj tawm
Tshaj tawm qhov tseem ceeb ntawm kev tshaj tawm kev tshaj tawm, nws tsis tuaj yeem hais txog xov tooj cua. Cov ntaub ntawv nruab nrab no suav nrog kev tshaj tawm, kev tshaj tawm, jingles, tshaj tawm, tshaj tawm thiab xov xwm dab neeg, xov tooj cua tshaj tawm, thiab cov yeeb yam thiab kev txhawb nqa.
Txhua xyoo cov neeg mloog xov tooj cua tsuas yog nce ntxiv, tib neeg mloog xov tooj cua thaum mus ncig hauv tsheb, uas txhais tau tias lawv kuj haus tshaj tawm. Qhov zoo ntawm cov ntaub ntawv nthuav qhia yog:
- Nws nrawm thiab yoog raws (koj tuaj yeem xa cov lus tshaj tawm ib hnub ua ntej tshaj tawm).
- Wide coverage.
- qib kev xaiv zoo (cov chaw xov tooj cua niaj hnub no tau nce zuj zus tsom rau cov neeg tuaj saib tshwj xeeb nqaim).
- Tus nqi qis.
Qhov tsis zoo ntawm xov tooj cua tshaj tawm yog:
- Lub sijhawm luv luv ntawm kev sib cuag.
- Txoj kev cuam tshuam tsuas yog ntawm kev mloog channel ntawm cov ntaub ntawv nkag siab.
- Cov neeg mloog tsis zoo (cov neeg tuaj yeem hloov chaw xov tooj cua thaum lub sijhawm tshaj tawm xov xwm).
Tsis tas li, kev xaav ntawm lub xov tooj cua raws li lub suab tom qab kuj yog qhov tsis zoo. Cov neeg feem ntau tsis mloog cov xov xwm tshaj tawm qhia lawv.
POS tshaj tawm
Thaum piav txog hom thiab txhais tau tias ntawm kev tshaj tawm kev tshaj tawm, tsis txhob hnov qab txog kev muab cov ntaub ntawv tsim nyog ntawm cov ntsiab lus muag. Qhov no yog ib qho cuab yeej zoo heev rau kev cuam tshuam cov neeg siv khoom, nrog rau kev txhawb nqa kev muag khoom thiab kev pabcuam. Nws cov qauv tseem ceeb yog:
- POS cov ntaub ntawv. Cov no yog ntau yam kev tsim cov ntsiab lus ntawm kev muag khoom: cov khoom lag luam, cov khoom lag luam racks thiab cov tub yees, cov lus qhia, cov thawv npib, cov neeg hais lus txee, chij, dummies, nqe cim npe. Tag nrho cov no yuav pab kom paub qhov txawv ntawm cov khoom los ntawm cov neeg sib tw thiab nyiam cov neeg siv khoom.
- Internal advertising. Cov no yog cov ntawv tshaj tawm, kev tshaj tawm hauv khw hauv TV thiab xov tooj cua, cov ntawv tshaj tawm.
- Txhawm thiab ntim khoom.
- tus neeg muag khoom tswv yim.
Qhov zoo ntawm cov channel no yog kev ntseeg siab ntawm cov neeg siv khoom rau hom kev tshaj tawm no, tus nqi qis, kev ua haujlwm siab - tus neeg siv khoom, tau pom cov ntaub ntawv hais txog cov khoom, tuaj yeem yuav tam sim.
Qhov tsis zoo ntawm POS tshaj tawm yog qhov nrov nrov tshaj tawm, ua haujlwm nyuaj-rau-siv.
khoom plig
Lwm yam tsis yog ib txwm siv ntawm kev tshaj tawm kev tshaj tawm yog khoom plig. Mugs, baseball kaus mom, t-shirts, daim ntawv qhia hnub, cwjmem, ntawv teev npe, key chains, paib yog ib tug me me txheej txheem ntawm cov khoom uas yuav siv tau rau promotional lub hom phiaj.
Qhov zoo ntawm qhov channel no yog qhov kev ntseeg siab ntawm cov neeg tuaj saib lub hom phiaj: tus neeg tau txais khoom plig pom tau tias nws yog khoom plig. Yog li ntawd, nws muaj kev xav zoo,uas nws hloov mus rau cov khoom.
Hnub no, tsim cov khoom plig nthuav tawm yog tag nrho kev lag luam tshaj tawm. Txhawm rau ua kom cov neeg koom tes lossis cov neeg siv khoom txaus siab, koj tuaj yeem tuaj nrog cov khoom tshwj xeeb uas cov neeg txais yuav txaus siab. Cov khoom zoo li no yuav ua rau lawv nco txog lub tuam txhab thiab nws cov khoom tau ntev.
Qhov tsis zoo ntawm cov khoom plig tseem ceeb raws li kev tshaj tawm kev tshaj tawm yog lawv cov nqi siab (feem ntau) thiab kev pabcuam me me ntawm cov neeg tuaj saib. Tsis tas li ntawd, qhov downside yog tias nws yuav luag tsis tuaj yeem ntsuas qhov ua tau zoo ntawm cov ntaub ntawv nthuav tawm.
Public advertising
Hnub no muaj ntau yam khoom zoo kawg los yuav ib yam. Cov neeg siv khoom tsim ntau yam txheej txheem kom tsis txhob muaj kev sib cuag nrog cov ntaub ntawv zoo li no. Hauv qhov no, qhov tshwm sim tshwm sim - zais kev tshaj tawm. Ib txhia ntseeg hais tias qhov no yog 25th ncej, uas yog sensational thaum lub sij hawm. Nyob rau hauv cov ntaub ntawv niaj hnub no, koj tuaj yeem nyeem ntau cov ntaub ntawv hais txog qhov zais ntawm kev tshaj tawm thiab lawv cov yam ntxwv. Raws li cov kws tshaj lij, hom no suav nrog:
- Kev tso khoom (khoom, khoom, thiab lwm yam. siv hauv cov yeeb yaj kiab thiab TV qhia los ntawm cov neeg ua yeeb yam thiab cov neeg nthuav qhia).
- Native advertising.
- cov ntaub ntawv khoom hauv blogs, tshuaj xyuas thiab cov lus pom.
Qhov kom zoo dua ntawm hom kev tshaj tawm no yog nws qhov cuam tshuam tsis zoo rau cov neeg siv khoom, uas yuav tsum tsis txhob hnov qab tias lawv tab tom sim muag ib yam dab tsi rau nws. Txawm li cas los xij, hom kev tshaj tawm cov ntaub ntawv no kuj muaj qhov tsis zoo. Nov yog:
- Nyuajkwv yees tau tshwm sim.
- Kev pab me me thiab tsis raug ntawm cov neeg tuaj saib.
- Tus nqi tiv tauj siab.
- Qhov nyuaj ntawm kev tsim cov lus tshaj tawm uas tuaj yeem cuam tshuam rau cov neeg siv khoom.
Qhov zoo thiab qhov tsis zoo ntawm cov channel sib txawv
Cov neeg tsim khoom thiab xa khoom ntawm cov khoom thiab cov kev pabcuam yuav tsum xaiv txoj kev tshaj tawm kev tshaj tawm raws li kev paub txog tus yam ntxwv ntawm txhua qhov channel. Kev lig kev cai, kev ntsuam xyuas ntawm nws cov lus qhia pib nrog kev txiav txim siab tus nqi ntawm kev sib cuag. Qhov no yog ib qho ntawm cov cim tseem ceeb tshaj plaws uas qhov zoo lossis qhov tsis zoo ntawm cov cab kuj raug ntsuas. Nws paub tias kev tshaj tawm hauv TV yog ib qho channel kim. Nov yog nws qhov tsis zoo.
Kev ntsuas qhov zoo thiab qhov tsis zoo ntawm kev tshaj tawm kev faib tawm txhais tau tias, ib tus yuav tsum sib txuas lawv lub peev xwm nrog cov hom phiaj tau teeb tsa. Yog li, yog tias txoj haujlwm yog kom ceev nrooj tshaj tawm rau cov pej xeem txog kev qhib lub khw tshiab, tom qab ntawd kev tshaj tawm sab nraum zoov yuav yog qhov zoo tshaj plaws channel. Thiab yog tias koj xav qhia cov neeg tuaj saib lub hom phiaj txog cov yam ntxwv ntawm kev pabcuam hauv tuam txhab nyiaj tshiab, ces koj tsis tuaj yeem pom cov channel zoo dua li Is Taws Nem thiab xovxwm. Yog li ntawd, nws muaj peev xwm tham txog qhov muaj peev xwm thiab kev txwv ntawm kev faib tawm thiab kev tso tawm ntawm kev tshaj tawm tsuas yog cuam tshuam rau ib qho xwm txheej tshwj xeeb.
phiaj xwm kev tshaj tawm
Txhawm rau cuam tshuam rau cov neeg siv khoom, nws tsis txaus los tso ib qho lus tshaj tawm rau qhov chaw. Nws yog ib qho tsim nyog yuav tsum tau ua tib zoo xav txog kev sib txuas lus, tsim cov lus tseeb thiab xaiv txoj cai ntawm kev sib cuag nrog cov neeg mloog. Txoj kev xaiv cov dej numkev faib tawm cov ntaub ntawv tshaj tawm yog hu ua kev npaj tawm xov xwm.
Nws suav nrog ob peb kauj ruam tseem ceeb. Nyob rau theem pib, nws yog ib qho tsim nyog los txiav txim siab lub hom phiaj ntawm kev sib txuas lus. Qhov no tuaj yeem yog cov ntaub ntawv, kev thov tsim, kho hauv lub cim xeeb thiab kev nkag siab ntawm cov neeg siv khoom cov duab ntawm cov khoom thiab cov ntsiab lus ntawm nws cov neeg koom tes, ceeb toom ntawm cov khoom, hom, tsim cov duab zoo, thiab lwm yam.
kauj ruam tom ntej yog txiav txim siab cov neeg tuaj saib. Cov khoom lag luam lossis cov khoom lag luam yuav muaj ntau yam ntawm cov neeg siv khoom, tab sis rau kev sib tw tshaj tawm, ib lossis ob ntawm cov txiaj ntsig tau zoo tshaj plaws tam sim no raug xaiv.
Tom ntej no, kev tshaj tawm txog kev cuam tshuam rau cov neeg tuaj saib no yog tsim. Tom qab ntawd cov txheej txheem rau kev xaiv cov txhais tau tias ntawm kev tshaj tawm kev tshaj tawm pib - qhov no yog ib qho tseem ceeb tshaj plaws ntawm kev npaj kev tshaj tawm. Nws yog ib qho tsim nyog yuav tsum siv cov channel uas yuav tso cai rau qhov ua tiav tag nrho ntawm cov neeg tuaj saib lub hom phiaj.
Tom ntej no, peb suav cov ntsuas xws li qhov ncav cuag thiab kev sib cuag ntau zaus uas xav tau los txiav txim siab lub sijhawm ntawm kev tshaj tawm kev tshaj tawm thiab peev nyiaj nws.
Kev yuav khoom thiab xov xwm muag
Muaj ob hom kev ua haujlwm tseem ceeb hauv kev ua haujlwm nrog kev tshaj tawm xov xwm - kev yuav khoom thiab kev muag khoom. Nyob rau hauv thawj rooj plaub, qhov no yog kev yuav khoom ntawm qhov chaw nyob rau hauv lub txhais tau tias ntawm advertising tis. Kev tshaj tawm hluav taws xob txhais tau tias ua cov haujlwm no raws li kev txhawb nqa, thiab hauv TV lossis xov tooj cua qhov haujlwm no yog ua los ntawm cov thawj coj. Lawv feem ntau yuav cov sijhawm tshaj tawm hauv ntau los muag lawv tom qab.khw muag khoom tshaj tawm. Txawm li cas los xij, muaj cov neeg yuav khoom ua haujlwm ntawm ib sab ntawm tus neeg tshaj tawm loj.
Mediaselling yog tus txheej txheem rov qab. Nws muaj nyob rau hauv muag advertising platforms rau buyers. Feem ntau cov neeg muag khoom tab tom nrhiav rau cov neeg yuav khoom rau 100% sau cov lus tshaj tawm. Kev yuav khoom thiab kev tshaj tawm xov xwm yog ua raws li cov txheej txheem ntawm kev txo nqi thiab pob khoom. Nov yog tag nrho cov kos duab ntawm kev sib haum xeeb.
Txoj cai hais li cas
Kev tshaj tawm yog txheej txheem nyuaj uas tau tswj hwm los ntawm Txoj Cai Kev Tshaj Tawm. Nws teev cov npe ntawm cov khoom, kev xa cov ntaub ntawv hais txog qhov twg yog qhov txwv. Piv txwv li, cov dej haus cawv thiab cov khoom luam yeeb yuav tsis raug tshaj tawm hauv xov xwm.
Tseem tswj tau yog qhov ntim ntawm kev tshaj tawm hauv kev faib tawm. Qhov no tshwj xeeb tshaj yog rau TV thiab xov tooj cua. Tus tswv ntawm lub vev xaib tsis tuaj yeem sau tag nrho cov channel nrog cov ntaub ntawv tshaj tawm, tshwj tsis yog nws yog ib qho kev tshaj tawm tshwj xeeb rau kev xa cov ntawv tshaj tawm txog cov khoom thiab cov kev pabcuam. Raws li txoj cai, cov tswv ntawm txhua qhov chaw cov ntaub ntawv yuav tsum faib chaw rau kev tshaj tawm hauv zej zog.
