Txhua tus tswv ntawm Internet portal xav pom nws qhov project hauv cov lus nug saum toj kawg nkaus. Txhawm rau kom muaj peev xwm txhawb nqa lub xaib, thawj kauj ruam yog kom phim cov neeg tuaj saib uas twb muaj lawm nrog cov xav tau. Yog tias cov pawg no tsis sib xws, ces tus optimizer yuav tsum hloov lub vev xaib txhawb nqa lub tswv yim mus rau qhov tsim nyog dua. Nws yuav tsum tau siv cov ntsiab lus uas yuav nyiam cov neeg tuaj saib lub hom phiaj rau lub xaib. Yuav kom nkag siab qhov no zoo dua, koj yuav tsum kawm cov lus nug tshawb fawb.
nqe lus nug yog dab tsi
Tshawb nrhiav yog lub hauv paus tseem ceeb ntawm SEO. Cov lus nug tshawb fawb nws tus kheej tuaj yeem yog ib lo lus, kab lus, lossis tag nrho kab lus uas tus neeg sau rau hauv lub thawv tshawb. Cov npe ntawm cov chaw uas lub tshuab tshawb nrhiav yuav muab rau koj yuav muab tso ua ke raws li qee txoj cai. Lub luag haujlwm tseem ceeb hauv kev qeb duas yog ua los ntawm cov lus tshawb nrhiav, uas yuav tsum yog lo lus tseem ceeb ntawm nplooj ntawv nplooj ntawv thiab rov ua dua ob peb zaug. Txhawm rau txhawm rau txhim kho qhov chaw zoo, koj yuav tsum paub cov hom thiab hom kev tshawb nrhiav.
Muab nws yooj yim, txhua yam koj ntaus rau hauv Google, Yandex lossis lwm qhov system yog cov lus nug tshawb fawb.
xov xwm
Ib qho lus nug qhia tau hais tias tus neeg siv yuav tsum nrhiav cov ntaub ntawv tshwj xeeb, cov lus qhia, lossis daim ntawv qhia. Hom kev tshawb nrhiav no yog tus cwj pwm los ntawm kev tshawb fawb tob: tus neeg siv tuaj yeem tshawb xyuas ntau lub vev xaib kom pom cov ntaub ntawv dav. Tsis tas li, cov ntaub ntawv thov feem ntau muaj cov lus: yuav ua li cas, thaum twg, vim li cas, vim li cas, tshuaj xyuas. Qhov no yuav tsum tau coj mus rau hauv tus account los ntawm optimizer.
Examples:
- Jim Carrey biography;
- yuav ua li cas ntxuav khau suede;
- vim beavers tsim dams;
- hom kev caij nkoj.
Cov ntaub ntawv thov feem ntau yog muab los ntawm cov chaw uas muaj kev kawm zoo thiab tsis ua raws li kev lag luam. Yog li ntawd, tus optimizer yuav tsum tau coj mus rau hauv tus account tias cov kev tshawb fawb cav yuav coj mus rau hauv tus account lub yam tseem ceeb ntawm cov kev kawm ntawm cov kev pab cuam thiab theem ntawm kev ntseeg siab nyob rau hauv lub site. Thiab kev lag luam txuas mus rau lwm qhov chaw yuav tsis txiav txim siab hauv qeb duas.
Navigation
Navigation queries yog nkag mus nrhiav ib qhov chaw tshwj xeeb. Tus neeg siv siv cov lus nug navigation yog tias nws tsis nco qab qhov chaw nyob ntawm lub xaib lossis nws yooj yim dua rau nws nrhiav nws hauv lub tshuab tshawb nrhiav.
Examples:
- VK;
- lamoda;
- wikipedia;
- cov phooj ywg ru.
Nws ua rau tsis muaj kev nkag siab ntxiv rau cov lus nug navigation rau lub ntsiab lus ntawm lub xaib uas tsis cuam tshuam nrog koj hom. Cov neeg yuav xyuam xim tsis tsuas yog rau txoj haujlwm ntawm lub xaib hauv qhov kev tshaj tawm, tab sis kuj rau lub logo thiab chaw nyob.
Kev sib tw
Kev thov kev lag luam qhia tias muaj lub siab xavtus neeg siv los ua ib qho kev txiav txim, uas yog, kev lag luam. Cov kev thov no yuav muaj cov lus: yuav, rub tawm, sau npe, xaj.
Examples:
- yuav iPhone 5s;
- xaj pizza tom tsev Moscow;
- download google chrome;
- -Sau npe hauv Facebook.
Cov lus nug txog kev lag luam yog qhov ua tau zoo tshaj plaws hauv kev txhawb nqa lub vev xaib kev lag luam, yog li cov kws tshaj lij SEO yuav tsum tau them nyiaj tshwj xeeb rau lawv. Hom kev tshawb nrhiav no ua rau cov neeg tuaj saib lub hom phiaj, uas yog npaj kom tawm nyiaj rau ntawm qhov chaw. Tias yog vim li cas thiaj li muaj kev sib tw siab tshaj plaws ntawm no thiab qhov tseem ceeb ntawm yam xws li kev tsim, kev yooj yim ntawm kev taw qhia ntawm qhov chaw, cov khoom lag luam thiab cov nqi nce ntxiv.
Multimedia
Multimedia queries yog tsom rau kev tshawb nrhiav video, suab, duab thiab lwm yam ntaub ntawv multimedia. Ib hom lus nug zoo sib xws hauv kev tshawb fawb xyaw.
Examples:
- cat videos;
- kab tshoob dresses yees duab;
- Eegor Creed's new album listen online;
- Game of Thrones season 7 saib dawb.
Txoj kev tshaj tawm ntawm lub xaib rau cov kev thov no tsis ua haujlwm zoo. Thawj kab yog nyob los ntawm cov chaw loj xws li YouTube, Yandex. Music thiab Pinterest. Txawm li cas los xij, nws yuav tsum raug coj mus rau hauv tus account tias cov ntaub ntawv multimedia ua rau kom yooj yim ntawm cov ntaub ntawv nkag siab thiab sau lub xaib nrog cov ntaub ntawv pom.
General
Cov lus nug dav dav tsis tuaj yeem raug ntaus nqi rau ib yam ntawm cov lus nug tseem ceeb. Tus neeg siv uasnkag mus rau cov lus nug dav dav rau hauv qhov kev tshawb fawb bar, tsis nrhiav ib qhov chaw tshwj xeeb lossis txhua yam tshwj xeeb. Feem ntau cov kev thov no luv heev: lawv muaj ib lossis ob lo lus.
Examples:
- laptops;
- coat;
- cacti;
- ua luam dej.
Raws li cov kev thov no, nws tsis tuaj yeem nkag siab qhov tus neeg siv xav tau: mus yuav lub tsho loj, saib cov qauv, lossis tsuas yog nrhiav tus nqi xwb.
Txhawb ib lub xaib rau cov lus nug dav dav tuaj yeem nyuaj heev, vim tias feem ntau lawv muaj kev sib tw ntau dhau. Nyob rau tib lub sijhawm, kev hloov pauv ntawm cov neeg siv uas tau mus xyuas qhov chaw me me - tom qab tag nrho, lawv feem ntau yog cov ntaub ntawv hauv qhov xwm txheej. Yog li ntawd, koj yuav tsum tau ua tib zoo xav txog seb qhov kev thov dav dav puas tsim nyog tus nqi los txhawb lawv.
hom kev tshawb nrhiav
Ntxiv rau hom kev tshawb nrhiav, lawv tau muab faib ua hom raws li 4 qhov tsis muaj.
- Frequency - txiav txim siab seb cov lus nug puas yog qhov nrov lossis tsis, uas yog, nrog qhov zaus nws tau tsav mus rau hauv kab tshawb nrhiav los ntawm cov neeg siv. Lawv muab faib ua qhov siab zaus (nrhiav ntau dua 5000 zaug / hli), nruab nrab zaus (500-5000 zaug / hli), tsawg zaus (tsawg dua 500 zaug / hli) thiab micro-tsawg zaus (0-10 zaug. / hli). Cov lej yuav txawv nyob ntawm lub tshuab tshawb nrhiav; Nov yog Yandex indicators.
- Competitiveness - qhov piv ntawm cov ntsiab lus zoo thiab tus naj npawb ntawm cov vev xaib uas tau tshaj tawm rau qhov kev thov no. Lawv tau muab faib ua kev sib tw heev (yuav lub smartphone), kev sib tw nruab nrab (yuav Samsung smartphone) thiabqis kev sib tw (yuav Samsung Galaxy A7).
- Qib tus nqi ntawm cov lus nug tshawb fawb qhia txog cov txiaj ntsig uas tus neeg siv yuav tau txais. Lawv muab faib ua ob hom: kev lag luam (yuav ib lub hlau, xaj hosting) thiab tsis yog lag luam, lawv kuj yog cov ntaub ntawv (origami keeb kwm, xov xwm ntawm Krasnodar Territory).
- Geo-dependency qhia txog kev sib txuas ntawm kev thov mus rau ib cheeb tsam lossis nws qhov tsis tuaj. Muaj geo-dependent thov (showrooms nyob rau hauv Moscow, ib tug kav dej nyob rau hauv Ryazan) thiab geo-independent sawv daws yuav (cov yeeb yaj duab hauv internet, phau ntawv rau cov tub ntxhais kawm).
Paub hom thiab hom kev tshawb nrhiav cov lus nug ua kom yooj yim rau kev ua haujlwm ntawm SEO cov kws tshaj lij. Nrog kev pab ntawm kev faib tawm, nws yooj yim dua los txiav txim siab seb cov lus nug twg yuav ua tiav zoo tshaj plaws hauv lub xaib: kev lag luam rau lub koom haum ua lag luam, cov ntaub ntawv xov xwm rau cov ntawv xov xwm nrov science lossis lub rooj sab laj, multimedia rau video hosting. Qhov tseem ceeb tshaj plaws yog kom paub meej tias lub vev xaib ua haujlwm li cas thiab lub hom phiaj twg nws cov neeg tsim ua raws.
