Nyob hauv peb lub sijhawm, Is Taws Nem yog qhov chaw tseem ceeb hauv kev lag luam thiab tib neeg lub neej txhua hnub. Txawm li cas los xij, muag koj cov khoom los ntawm kev muab lawv tso rau hauv ib qho kev pab cuam hauv Internet yog tag nrho cov duab. Peb tuaj yeem hais dab tsi, tsim lub vev xaib, muaj peev xwm piav qhia koj cov khoom lag luam zoo thiab nyiam cov neeg tuaj saib ntau dua - txhua qhov no tsim nyog tawm hws dhau. Tsis ntev los no, ntau cov lus qhia txog cov ncauj lus no tau tshwm sim hauv Is Taws Nem. Peb, ib yam nkaus, yuav tsis lag tom qab cov qauv dav dav. Cia peb saib seb yuav ua li cas kom cov neeg yuav khoom txaus siab los ntawm kev sau ntawv rau koj qhov chaw kom raug.
Tsis yog lub luag haujlwm kawg hauv kev sau cov ntawv muag yog ua los ntawm kev xaiv cov ntsiab lus raug. Nws yog dab tsi? Lawv yuav tsum siv qhov twg? Yuav ua li cas xaiv cov lus tseem ceeb? Hauv qab no yog qee cov lus qhia siv tau los pab koj ua tiav hauv kev lag luam online.
Dab tsi yog lo lus tseem ceeb
Muab nws yooj yim, lo lus tseem ceeb yog lo lus uas yog ib feem ntawm cov kab lus tseem ceeb uas cov neeg siv nkag mus rau hauv lub tshuab tshawb fawb hauv Is Taws Nem. Cov lus qhia zoo ib yam li cov lus nug tseem ceeb - cov no yog ob peb lo lus uas feem ntau tuaj rau tib neeg lub siab kom lawv txiav txim siab tshawb hauvsearch engine xwb lawv. Raws li koj tuaj yeem pom, lawv qhov tseem ceeb tsis tuaj yeem raug overestimated. Lo lus tseem ceeb yog yam peb yuav tsum kawm kom phim. Cia wb mus saib yuav ua li cas ntxiv.
Vim li cas thiaj xaiv lo lus tseem ceeb
Nws yuav nyob ntawm seb koj xaiv cov lus hais kom raug npaum li cas cov neeg tuaj saib yuav tau txais koj cov peev txheej hauv Internet, hla koj cov neeg sib tw. Tej zaum tseem muaj cov neeg uas tsim cov vev xaib rau lawv tus kheej txaus siab - thiab qhov no yeej zoo. Txawm li cas los xij, txhua tus paub tias Internet tau dhau los ua lub hauv paus tseem ceeb rau kev muag thiab kev lag luam ntawm cov khoom lossis kev pabcuam. Yog li ntawd, txawm tias lwm tus neeg siv ntawm Lub Ntiaj Teb Wide Web mus ntsib koj qhov chaw nyob ntawm seb koj muag ntau npaum li cas thiab seb nws tuaj yeem ua tau li cas. Koj xav tau dab tsi?
Yuav ua li cas xaiv lo lus tseem ceeb
txhawm rau tshawb nrhiav cov ntsiab lus kom raug, koj yuav tsum paub tias tib neeg xav li cas thiab cov lus tseem ceeb uas lawv nkag feem ntau. Piv txwv li, yog tias koj yog ib tus neeg muag khoom ntawm cov ntaub ntawv luam tawm, ces koj yuav tsum paub cov phau ntawv twg yog cov neeg siv Is Taws Nem nrov dua tam sim no thiab yuav ua li cas kom paub tseeb tias lawv tuaj rau koj qhov chaw rau phau ntawv no. Los yog, yog tias koj tab tom muag khaub ncaws lossis khau rau kev lag luam hauv lub tebchaws, ces koj yuav tsum txiav txim siab seb hom twg los yog hom twg yog tam sim no nrov ntawm cov neeg. Tsis tas li ntawd, koj yuav tsum paub txog qhov kev txiav txim thiab cov ntaub ntawv cov neeg siv Is Taws Nem nkag rau cov kab lus thiab kab lus uas siv cov lus tseem ceeb tshawb nrhiav. Yuav ua li cas kom ua tiav qhov no? Hmoov zoo, tsis tas yuav suav ib yam dab tsi, thiab ntau ntxiv kom twv seb qhov kev txaus siabntawm cov neeg. Txhawm rau pab txhawb txoj haujlwm no, muaj cov kev pabcuam tshwj xeeb hauv Is Taws Nem uas suav cov lej ntawm qee qhov kev thov rau peb. Siv cov chaw zoo li no, koj tuaj yeem txiav txim siab siv lo lus twg hauv ib lo lus tshwj xeeb. Koj tseem yuav tau paub cov ntaub ntawv tshiab tshaj plaws txog qhov uas tib neeg nyiam tam sim no.
Yandex Wordstat - lo lus tseem ceeb tshawb nrhiav
Ib lub vev xaib uas muab cov txheeb cais peb xav tau yog Yandex Wordstat. Nws nyob ntawm: wordstat.yandex.ru. Tom qab nkag mus rau hauv lub xaib, koj yuav tsum sau npe thiab ua raws li cov lus qhia.
Tsis muaj ib yam nyuaj txog qhov no. Koj yuav tsum tau sau ib lo lus lossis lus nug uas qhia koj hom kev ua lossis cov khoom koj muag, thiab nyem rau ntawm lo lus "Xaiv". Tab sis yuav ua li cas nrog cov txheeb cais uas tshwm sim?
Yandex Wordstat statistics
Tom qab nkag mus rau lub npe ntawm koj cov khoom, koj yuav pom ib lub rooj ntawm cov neeg siv tshwj xeeb thov hauv Yandex search engine, uas, ib txoj kev lossis lwm qhov, cuam tshuam nrog cov lus koj tau nkag. Cov ntaub ntawv txheeb cais yuav muab tso rau hauv ob kab. Hauv thawj ib qho, koj tuaj yeem pom cov ntsiab lus uas suav nrog cov lus koj tau nkag mus, thiab hauv qhov thib ob, cov lus nug zoo sib xws uas nyiam tshaj plaws. Txhua kem, nyob rau hauv lem, muab faib ua ob kem - "kev txheeb cais los ntawm cov lus" thiab "tus naj npawb ntawm impressions ib hlis".
Qhov yooj yim ntawm qhov kev pabcuam no pom tseeb - koj tuaj yeem lim cov ntaub ntawv muab nyob ntawm thaj chaw koj nyob. Qhov no yog qhov tseem ceeb tshwj xeeb yog tias, piv txwv li, cov lus tseem ceeb raug xaiv rauib qhov chaw rau lub network ntawm cov khw me me hauv ib lub nroog, cheeb tsam lossis lub tebchaws. Yog tias koj xav tau cov ntsiab lus tseem ceeb, siv "Tag nrho cov lus nug" tab. Hauv qhov no, cov ntaub ntawv yuav raug nthuav tawm rau txhua cheeb tsam.
Cia peb txav los ntawm txoj kev xav mus rau kev xyaum thiab saib cov piv txwv tshwj xeeb uas koj tuaj yeem siv qhov kev pabcuam no thiab nrhiav cov ntsiab lus.
Piv txwv ntawm kev siv Yandex Wordstat
xav tias koj yog tus muag khau. Tej zaum thaum xub thawj koj yuav tuaj nrog qee yam xws li: "Kuv xav yuav THOMAS MÜNZ hom khau." Txawm li cas los xij, nws tsim nyog sau cia tias, raws li txoj cai, cov neeg siv Is Taws Nem yog neeg tub nkeeg los sau cov kab lus ntev. Yog tias koj tau tshawb nrhiav qee yam hauv Is Taws Nem, nug koj tus kheej cov lus nug: "Kuv yuav ua li cas?" Sim muab koj tus kheej tso rau hauv qhov chaw ntawm tus neeg yuav khoom. Piv txwv li, tus neeg no tuaj yeem nkag mus rau cov lus nug "yuav khau" - tsuas yog ob lo lus.
Raws li cov lus qhia "yuav khau", Yandex Wordstat system muab koj cov lus nug txheeb cais. Yog li, koj tuaj yeem pom dab tsi hauv ib lub hlis cov neeg tuaj saib ntawm Yandex lub tshuab tshawb nrhiav tau nyiam tshaj plaws: "yuav khau khw" thiab "yuav khau rau lub caij ntuj no" - txhua qhov kev thov muaj ntau dua 27 txhiab zaus. Qhov kev "yuav khau rau menyuam yaus" tau nkag mus tsawg kawg 24 txhiab lub sijhawm, thiab "yuav khau hauv Is Taws Nem" thiab "qhov twg yuav khau" - ntau dua 21 txhiab zaus txhua. Tus naj npawb ntawm cov neeg nyob rau pem hauv ntej ntawm ib qho kev thov tshwj xeeb yog koj cov neeg yuav khoom. Los ntawm kev siv cov ntsiab lus tseem ceeb hauv koj cov ntawv, koj yuav tuaj yeem nyiam cov neeg yuav khoom ntxiv rau koj qhov chaw.
Google Adwords
Ntxiv rau qhov uas twb paub lawm Yandex Wordstat cov kev pabcuam xaiv lo lus tseem ceeb, muaj cov kev pabcuam zoo sib xws tsom rau kev xaiv cov ntsiab lus rau Google tshawb nrhiav cav. Nws hu ua Google Adwords. Txhawm rau tshawb nrhiav lo lus tseem ceeb ("Google"), siv tib txoj cai.
xav tias peb xam cov ntsiab lus twg los siv, sau lawv thiab npaj siv rau hauv cov ntawv. Txawm li cas los xij, lwm lo lus nug tshwm sim: "Yuav ua li cas thiaj zoo?"
Nyob ntawm qhov tshwm sim ntawm cov ntsiab lus
Nws yog qhov zoo tshaj los siv ntau hom lus tseem ceeb tshwm sim hauv ib tsab xov xwm. Cia wb mus saib tag nrho cov lus tseem ceeb no thiab yuav ua li cas thiaj ua tau zoo.
Raws li qhov tshwm sim tiag tiag txhais tau tias lo lus tseem ceeb siv yam tsis muaj kev hloov pauv. Qhov no txhais tau hais tias nws yuav tsum tau sau raws nraim los ntawm cov lus txheeb cais. Koj tsis tuaj yeem hloov tus poj niam txiv neej, tus lej, qhov xaus ntawm cov lus thiab cais lawv nrog cov cim cim. Tau kawg, txhua yam nyob ntawm qhov loj ntawm tsab xov xwm, tab sis raws li txoj cai, koj xav tau tsawg kawg ob lo lus tseem ceeb hauv ib tsab xov xwm. Zoo ib yam li hom kev sau lo lus tseem ceeb no yog qhov hu ua "direct nkag". Qhov tsuas yog qhov txawv ntawm nws: cov lus tuaj yeem sib cais los ntawm cov cim cim. Yog li, cov lus nug "yuav khau hauv online", txhawm rau ua kom nws nyeem tau ntau dua, tuaj yeem sau tau raws li hauv qab no: "Koj puas saib xyuas qhov twg koj tuaj yeem yuav khau? Nws tsis yog ib txwm yooj yim mus nrhiav qhov peb xav tau hauv Is Taws Nem. Yog li ntawd, peb caw koj mus rau peb lub vev xaib, qhov chaw koj yuav tau txais cov ntaub ntawv tiav txogkoj tab tom nrhiav dab tsi." Raws li peb tuaj yeem pom, cov lus tseem tsis hloov pauv thiab sawv hauv kab, tab sis tseem nyob hauv cov kab lus sib txawv thiab sib cais los ntawm cov lus nug. Rau kev tshawb fawb xyaw, qhov sib tw tiag tiag yuav luag sib npaug rau qhov sib tw ncaj qha, tab sis nws yooj yim dua nkag mus rau nws.
Diluted tshwm sim ntawm lo lus tseem ceeb
Txhua tus tuaj yeem siv qhov sib tw ncaj qha, yog tias tsis yog rau ib qho "tab sis" - thaum muaj ntau lo lus tseem ceeb, qhov no ua rau muaj kev tsis txaus ntseeg ntawm kev tshawb nrhiav neeg hlau. Ob leeg "Yandex" thiab "Google" tuaj yeem tso qhov chaw zoo li no rau hauv ib hom "black list" yog tias lawv xav tias cov ntawv sau los ntawm cov neeg siv misinform rau tus neeg siv khoom. Yog li ntawd, lawv tuaj nrog diluted tshwm sim uas tuaj yeem siv rau hauv cov ntawv nyeem nrog rau qhov tseeb. Yog li, peb cov lus nug yav dhau los "yuav khau online" tuaj yeem tsim raws li hauv qab no: "Kuv tuaj yeem yuav nkawm khau zoo hauv online nyob qhov twg?"
Synonymous thiab morphological tshwm sim
Qee lub sij hawm, nyob rau hauv rooj plaub uas ib lo lus yuav thov nyob rau hauv ib tug hloov daim ntawv, tus neeg muas zaub tuaj yeem qhia meej rau tus kws sau ntawv tias cov kab lus tseem ceeb tuaj yeem siv rau hauv qhov tshwm sim morphological lossis synonymous. Qhov no txhais li cas? Cov lus teb yog nyob rau hauv cov npe ntawm qhov tshwm sim lawv tus kheej. Nyob rau hauv ib rooj plaub, nws yuav ua tau los hloov cov lus nyob rau hauv ib kab lus uas haum synonyms. Ntawd yog, "yuav nkawm khau zoo" tuaj yeem txhais tau tias "yuav khau zoo" lossis "yuav khau zoo." Hauv lwm qhov xwm txheej, koj tuaj yeem hloov pauv morphologically xaus. Cov lus nug dhau los "yuav zoonkawm khau" tuaj yeem rov hais dua li "yuav khau zoo".
qauv sau ntawv hauv cov lus nug tseem ceeb
Qee lub sij hawm cov lus nug yog grammatically tsis raug, tab sis zoo li cov neeg siv Internet feem ntau ua yuam kev hauv qhov no lossis lo lus ntawm cov kab lus tseem ceeb. Yuav ua li cas rau qhov no? Nws yog qhov zoo dua los ua qhov typo ntawm koj lub xaib kom nyiam cov neeg tuaj saib ntau dua. Yog li hais, kev lag luam xav tau kev txi.
Nrhiav cov ntsiab lus kom nyiam cov neeg tuaj saib ntau dua
Lwm qhov tseem ceeb uas yuav tau xav txog yog qhov muaj koob meej ntawm qhov kev thov tshwj xeeb thiab qhov nthuav dav ntawm lub ncauj lus. Piv txwv tias koj xav khwv tau nyiaj los ntawm qhov chaw los ntawm kev tso tawm los ntawm cov tuam txhab lossis kev txuas mus rau lwm qhov chaw ntawm koj cov peev txheej. Ua li no, tau kawg, koj xav tau koj qhov chaw mus xyuas. Txhawm rau kom nyiam cov neeg tuaj saib ntau, nws yog ib qho tseem ceeb uas yuav tau xaiv lub ntsiab lus zoo rau lub xaib thiab txiav txim siab cov lus nug tseem ceeb uas yuav ua rau cov neeg siv tuaj rau koj. Tab sis yuav ua li cas yog tias koj lub vev xaib yog ib qho ntawm ntau kaum tawm txhiab tus zoo sib xws uas, zoo li koj li, muaj tib lo lus tseem ceeb? Kev paub qhia tau hais tias tib neeg muaj feem ntau yuav mus xyuas cov peev txheej uas nyob rau thawj ob nplooj ntawv hauv kev tshawb fawb cav, uas txhais tau hais tias tsis muaj leej twg yuav tuaj xyuas koj qhov chaw yog siab heev. Yuav ua li cas? Xwb, them nyiaj tshwj xeebtsom rau cov ntsiab lus nruab nrab. Piv txwv li, lo lus tseem ceeb "yuav khau" yeej nkag mus rau hauv kev tshawb fawb los ntawm 10 npaug ntau tus neeg ntau dua li tag nrho cov ua ke. Txawm li cas los xij, nws puas tsim nyog cia siab tias ntawm qhov kev thov no cov neeg tuaj rau koj? Yog li ntawd, nws yog qhov zoo dua los siv cov ntsiab lus nruj me ntsis. Dab tsi ntxiv, "yuav khau online" thiab "yuav khau pheej yig" twb muaj "yuav khau", yog li koj tsis nco dab tsi.
Rau xaiv cov ntsiab lus ntawm cov ncauj lus, siv cov kev pabcuam txawv teb chaws WordStream. Cov ntaub ntawv tseem ceeb tau qhia ntawm no raws li feem pua.
Siv cov ntsiab lus los txhawb koj lub xaib
Yog li peb tau kawm tias lo lus tseem ceeb yog dab tsi. Qhov no, nyob rau hauv lem, pab peb to taub lub hauv paus ntsiab lus ntawm kev tsim cov ntawv uas muaj cov neeg siv queries nrov. Raws li peb tau pom, qhov no yog ib txoj hauv kev zoo kom txav koj lub xaib mus tom ntej. Pab nrhiav cov ntsiab lus "Wordstat". Cov no yog cov txheeb cais zoo tsim los pab cov neeg tsim lub vev xaib thiab cov kws luam ntawv. Nws tsuas yog yuav tsum nco ntsoov tias qhov ntsuas tseem ceeb hauv txhua yam. Raws li peb tau hais dhau los, nws yog ib qho tseem ceeb kom tsis txhob overdo nws nrog tus naj npawb ntawm kev thov. Siv koj cov lus tseem ceeb me ntsis. "Google" thiab "Yandex" nyob rau hauv rooj plaub no yuav tsis ntxiv koj cov peev txheej rau "cov npe dub", tab sis tsuas yog pab txhawb rau nws qhov kev tshaj tawm.
