Tshawb nrhiav cov lus tseem ceeb hauv Yandex. Cov ntsiab lus txheeb cais. "Yandex.Direct"

Cov txheej txheem:

Tshawb nrhiav cov lus tseem ceeb hauv Yandex. Cov ntsiab lus txheeb cais. "Yandex.Direct"
Tshawb nrhiav cov lus tseem ceeb hauv Yandex. Cov ntsiab lus txheeb cais. "Yandex.Direct"
Anonim

Txhawm rau tshawb nrhiav cov ntaub ntawv hauv Is Taws Nem, cov neeg siv khoom txaus siab rau cov khoom thiab cov kev pabcuam nkag mus rau lawv cov lus thov rau hauv kev tshawb fawb xyaw - lo lus tseem ceeb thiab kab lus. Txhua cov lus nug sawv cev rau cov kev xav tau thiab kev xav tau ntawm ib tus neeg siv tshwj xeeb ntawm lub tshuab tshawb nrhiav. Cov kev thov no raug tshuaj xyuas los ntawm kev tshawb fawb xyaw, thiab raws li lawv, cov txiaj ntsig tshawb fawb rau cov chaw tsim nyog rau cov neeg siv tau tshwm sim.

Cov ntsiab lus tshaj tawm

lus tseem ceeb
lus tseem ceeb

Yuav kom nkag siab qhov kev tshaj tawm cov ntsiab lus yog dab tsi, koj yuav tsum xav txog nws cov yam ntxwv tseem ceeb:

  1. Cov ntsiab lus tshaj tawm kev tshaj tawm tsuas yog qhia rau cov neeg siv uas yuav txaus siab rau nws.
  2. Tus tshaj tawm tsuas yog them rau tus neeg siv nyem rau ntawm qhov txuas, tsis yog lub sijhawm nws tau tshwm sim.
  3. Tus tshaj tawm txiav txim siab tus nqi ntawm tus qhua hloov mus rau lawv qhov chaw.
  4. Kev xav ntawm kev tshaj tawm tshwm sim nyob ntawm tus nqi uas tus tshaj tawm them rau kev nyem rau nws.
  5. Kev vam meej ntawm kev tshaj tawm kev tshaj tawm rau cov neeg tuaj saib ntawm qhov kev xav, txij li kev xa tawm ntawm kev tshaj tawm yog raws li cov lus nug ntawm cov neeg siv.
  6. Kev tswj kom meej ntawm kev ua tau zoo ntawm lub tuam txhab txuas mus ntxiv. Tus naj npawb ntawm kev hloov pauv ntawm kev tshaj tawm mus rau lub xaib tau yooj yim suav. Nyob rau tib lub sijhawm, ob lub platform rau kev tshaj tawm thiab kev tshaj tawm nws tus kheej tau txheeb xyuas qhov cuam tshuam nrog tus lej ntawm cov kev xav rau cov lej ntawm nws.
  7. Quick return on invest.

Tshawb nrhiav kev tshuaj ntsuam

Cov txiaj ntsig ntawm kev txais thiab tshuaj xyuas cov lus nug tshawb fawb rau txhua qhov kev lag luam online yog qhov loj heev. Ua tsaug rau kev tsom xam ntawm cov kev thov no, kev tsim cov chaw lag luam tau nthuav dav, thiab cov khoom lag luam tau yoog raws cov hom phiaj ntawm cov neeg siv khoom. Raws li qhov tshwm sim, lub vev xaib tau nce qib hauv kev tshawb fawb hauv thawj kab ntawm qhov ntsuas thiab tau txais lub sijhawm los saib ntau zaus los ntawm cov neeg tuaj saib.

Piv txwv li, ib lub tuam txhab muag microwave ncu. Txhawm rau nrhiav nws lub vev xaib hauv Is Taws Nem, tus neeg siv yuav tsum nkag mus rau cov lus nug "yuav lub microwave."

keywords thiab kab lus
keywords thiab kab lus

Yuav kom lub tuam txhab lub vev xaib kom siab npaum li qhov ua tau hauv cov txiaj ntsig tshawb fawb, cov ntsiab lus muab tso rau hauv nws yuav tsum muaj qhov cuam tshuam raws li qhov ua tau (suav nrog lub niche nyob hauv lub tuam txhab). Tom qab ntawd nws yuav tau ua ntej ntawm qhov chaw dav dav, thiab ntau tus neeg yuav khoom yuav tuaj xyuas nws.

Yuav ua li cas thiaj nrhiav tau cov lus tseem ceeb

Ib qho yooj yim-rau-siv, tab sis lub cuab yeej muaj zog heev uas ua kom yooj yim rau kev tshawb nrhiav cov lus tseem ceeb hauv Yandex yog muab los ntawm lo lus tseem ceeb tus neeg npaj Yandex. Wordstat.

Nyob rau ntawm nplooj ntawv tseem ceeb ntawm "Yandex. Wordstat" muaj ib kab rau lo lus tseem ceeb, ib tug xov tooj ntawm switchable functions thiab"Xaiv" khawm. Cov kab lus tseem ceeb rau kev tshawb nrhiav tau nkag mus rau hauv kab, thiab lub pob "Xaiv" yog xav tau los pib nws.

Cov ntsiab lus tseem ceeb:

  • tus neeg siv lo lus tseem ceeb raug tso cai hauv txoj hlua;
  • Koj tuaj yeem tshem tawm cov lus ntxiv ncaj qha rau hauv kab.

Txhim kho qhov kev tshawb fawb, nws ib txwm muaj txiaj ntsig los qhia thaj chaw uas cov khoom lossis kev pabcuam yuav raug tshawb nrhiav. Kev qhia tag nrho lub tebchaws raws li ib cheeb tsam feem ntau muab ntau txoj kev xaiv, yog li nws yog qhov zoo tshaj los txwv koj tus kheej rau hauv nroog.

keyword planner
keyword planner

Tom qab xaiv lub nroog, koj yuav tsum muab qhov hloov pauv hauv "los ntawm cov lus" txoj haujlwm thiab nyem rau ntawm "Xaiv" khawm. Ib ob kab lus tshwm nyob rau ntawm qhov screen.

kev pab xaiv lo lus tseem ceeb
kev pab xaiv lo lus tseem ceeb

Ntawm sab laug yog cov nqe lus uas phim cov lus thov nkag, thiab sab xis yog cov lus nkag los ntawm cov neeg siv nrog rau peb qhov kev thov. Ntawd yog, kab ntawv no muaj cov ntsiab lus tseem ceeb uas yuav tsum tau suav nrog hauv cov npe. Hauv tib qhov kev pabcuam Yandex, koj tuaj yeem kawm keeb kwm ntawm kev thov thiab txiav txim siab qhov kev thov rau txhua lub sijhawm. Txhawm rau ua qhov no, koj tsuas yog yuav tsum muab qhov hloov pauv hauv "Keeb kwm ntawm kev thov" txoj haujlwm.

nrhiav lo lus tseem ceeb hauv yandex
nrhiav lo lus tseem ceeb hauv yandex

Kev kwv yees cov ntaub ntawv tau txais, koj tuaj yeem hloov pauv hloov pauv cov ntsiab lus tshaj tawm cov tswv yim, txiav txim siab yuav ua li cas los tshaj tawm cov phiaj xwm hauv txhua lub nroog.

Rau Chrome, qhov yooj yim plug-in tau tsim los xaiv cov ntsiab lus - Yandex Wordstat Helper kev pabcuam, uas txuag kev siv zog thiabLub sijhawm los tshawb nrhiav cov ntsiab lus hauv Yandex. Koj tuaj yeem nruab nws los ntawm Chrome Web Store.

Dab tsi yog "Yandex. Direct"

Yandex ncaj qha
Yandex ncaj qha

Qhov no yog qhov system tso tawm hauv Yandex tshaj tawm xov xwm thiab nws lub tshuab tshawb nrhiav. Rau txhua tus neeg siv tshwj xeeb, cov kev tshaj tawm no yog tus kheej, vim tias lub kaw lus siv cov lus nug uas tus neeg siv nkag mus rau hauv lub kaw lus ua ntej tso lawv. Yog li ntawd, xws li kev tshaj tawm yog cov ntsiab lus.

"Yandex. Direct" ib txhij qhia kev tshaj tawm tsis yog hauv Yandex cov txiaj ntsig tshawb nrhiav, tab sis kuj muaj lwm yam kev pab:

  • "Odnoklassniki";
  • "LiveJournal";
  • xov xwm online "Los ntawm Tes Rau Tes";
  • search engine "Aport";
  • portal Mail.ru.

Yuav ua li cas khiav ib qho kev tshaj tawm

Lub tswv yim ntawm kev muaj peev xwm tshaj tawm rau cov ntsiab lus tshaj tawm ntawm cov khoom lag luam hauv Yandex. Direct system muaj peb ntu:

  • kawm thiab tsim cov lus nug tseem ceeb;
  • tsim kev tshaj tawm zoo raws li lawv;
  • tsom xam cov txiaj ntsig.

Tsim cov lus nug tseem ceeb

Thawj kauj ruam hauv kev tsim cov phiaj xwm tshaj tawm yog los txiav txim siab cov neeg tuaj saib lub hom phiaj ntawm cov kev pabcuam lossis cov khoom lag luam, nws cov yam ntxwv dav dav.

Lub hom phiaj tseem ceeb ntawm kev tshaj tawm kev tshaj tawm yog tsim kom muaj kev sib tw khiav, uas tsuas yog ua tiav los ntawm kev ua haujlwm nrog cov neeg tuaj saib zoo. Nyob rau hauv rooj plaub ntawm kev ua yuam kev nyob rau theem nolub tuam txhab khiav txoj kev pheej hmoo ntawm nkim nyiaj txiag tshaj tawm ntawm cov tsheb khiav qis thiab, vim li ntawd, tau txais tib yam kev ua haujlwm qis ntawm tag nrho cov phiaj xwm tshaj tawm.

Raws li cov txiaj ntsig ntawm theem no, cov lus tseem ceeb tau tshawb fawb hauv Yandex, uas yog tsim los ntawm cov yam ntxwv ntawm cov khoom tshaj tawm. Ob peb lub tswv yim xaiv tau tsim, tab sis kev siv cov lus nug nruab nrab thiab tsawg zaus tau lees paub los ntawm cov kws tshaj lij yog qhov ua tau zoo tshaj plaws.

Kev txhim kho ntawm kev tshaj tawm

Tom qab tshawb nrhiav lo lus tseem ceeb hauv "Yandex", kev tshaj tawm tau muab tso ua ke. Nws yog ib qho tseem ceeb uas yuav tau siv cov lus tseem ceeb hauv cov npe thiab cov ntawv ntawm cov ntawv tshaj tawm no. Ib qho kev tshaj tawm cais yog tsim rau txhua lo lus tseem ceeb.

Ad placements

Cov ntsiab lus tshaj tawm tau muab tso rau hauv SERP ntau txoj hauv kev.

Chaw Tshwj Xeeb

Nyob rau hauv qhov kev xaiv no, kev tshaj tawm yog nyob rau sab saum toj ntawm nplooj ntawv, uas pom tau rau tus neeg siv tam sim tom qab qhib thiab yog li ntawd cov txiaj ntsig zoo tshaj plaws. Nrog rau qhov chaw tshwj xeeb, tsis pub ntau tshaj peb qhov kev tshaj tawm tau muab tso rau ntawm nplooj ntawv, siv los txhawb cov chaw rau cov lus nug nqaim.

Guaranteed impressions

Rau cov lus nug dav dua, siv ib feem ntawm nplooj ntawv mus rau sab xis ntawm cov txiaj ntsig thaiv. Txog li plaub qhov zoo li qub tau muab tso rau ntawd, sib xws rau cov lus nug passphrase.

Ad in rotation

Cov kev tshaj tawm no muaj tus nqi qis tshaj. Txawm li cas los xij, lawv tsis tau lees tias yuav qhia. Qhov ntau tshaj tawm tso tawm uas phim cov lus nug, qhov tsawg dua nws yuav tshwm simtxhua tus.

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