Instagram cov neeg siv tau koom nrog, cov neeg tuaj saib yog hnyav thiab nquag cuam tshuam nrog ib leeg thiab hom. Daim ntawv thov yog nrov heev, tshwj xeeb tshaj yog rau kev lag luam nce qib, thiab nws kuj tseem siv tau ntawm kev mus siv cov khoom siv mobile. Instagram txawv ntawm cov kev sib raug zoo ib txwm muaj nyob rau hauv nws tam sim no hloov dua siab tshiab tiam. Tab sis yuav ua li cas txhawb cov khoom ntawm Instagram kom lawv yuav? Wb tham txog qhov ntawd.
Kev lag luam xav tau Instagram
Yuav ua li cas txhawb cov khoom lag luam hauv Instagram? Cov lus nug no tau nug los ntawm ntau tus neeg lag luam. Thiab tag nrho vim hais tias kev txheeb cais qhia tias nws muaj txiaj ntsig los muag los ntawm kev sib raug zoo. Kwv yees li 17% ntawm tag nrho cov neeg siv social network uas muaj hnub nyoog 18 xyoo txheeb xyuas lawv tus account txhua hnub. Ntau tshaj li ib nrab ntawm cov neeg sau npe hauv Instagram mus rau daim ntawv thov tsawg kawg ib zaug hauv ib hnub, 35% ua nws ob peb zaug hauv ib hnub. Cov no yog cov millennials uasfeem ntau txiav txim siab yuav khoom raws li qhov pom kev txhawb nqa thiab kev cuam tshuam hauv zej zog. Qhov nruab nrab hnub nyoog ntawm cov neeg tuaj saib yog los ntawm 18 mus rau 29 xyoo, ntau tshaj li ib nrab ntawm cov neeg siv nquag yog poj niam.
Muaj qee qhov piv txwv yooj yim thiab zoo heev ntawm kev siv kev sib tham hauv kev lag luam. Piv txwv li, Haute Future, lub khw muag khaub ncaws online los ntawm cov tub ntxhais hluas tsim qauv zoo tshaj plaws hauv Tebchaws Europe, muag ntau dua 80% ntawm nws cov khoom los ntawm Instagram. Lub khw Muag Khoom Muag-los ntawm-kuv nyiam txog 65% ntawm cov neeg siv khoom siv kev sib raug zoo, thiab qee tus neeg ua lag luam (tshwj xeeb tshaj yog rau cov lag luam me hauv Is Taws Nem lossis cov tuam txhab tsim cov khoom xuas tes ua) ua kev muag khoom tshwj xeeb hauv Instagram. Daim ntawv thov no zoo heev rau kev txhawb nqa cov khoom hauv Is Taws Nem hais lus Lavxias.
Tsis yog rau B2B thiab kev pabcuam
Ib tus tseem tuaj yeem sib cav nrog kev txhawb nqa kev pabcuam los ntawm Instagram, vim qee lub npe tswj hwm los ntawm kev pom cov ntsiab lus txawm tias zoo dua li hauv cov kev sib raug zoo uas koj tuaj yeem piav qhia meej txhua qhov nuances ntawm cov kev pabcuam muab thiab muab rau tus neeg siv khoom. lub sijhawm los tham nrog tus kws tshaj lij hauv lub sijhawm.
Instagram kev muag khoom ua tau zoo rau cov khoom siv kho lub cev, cov tuam txhab tsim kho, phau ntawv tshaj tawm thiab cov khw muag khoom muag ntau yam khoom. Thiab qhov no tsuas yog tsawg dua 10% ntawm cov kev xaiv tau! Tab sis raws li rau B2B, txhua yam yog qhov nyuaj ntawm no. Nws tsis zoo li tias txoj hauv kev rau kev tshaj tawm yuav muaj txiaj ntsig zoo rau qhov notuam txhab. Txawm hais tias ib tus account tsuas yog tsim tau rau lub hom phiaj ntawm kev tsim khoom lag luam, thiab tsis yog rau kev muag khoom thiab kev pabcuam ncaj qha.
Txoj kev ntawm tus account lag luam
Yuav ua li cas tshaj tawm cov khoom lag luam ntawm Instagram zoo tshaj plaws? Txhawm rau ua qhov no, koj yuav tsum tsim ib tus account lag luam, vim tias tus kheej tsis tsim nyog rau kev lag luam. Cov txiaj ntsig tseem ceeb ntawm tus account lag luam (hauv daim ntawv thov, koj tuaj yeem ua qhov kev xaiv no hauv qhov chaw) yog raws li hauv qab no:
- khawm "Kev Sib cuag" yuav tso cai rau tus neeg siv xa xov, hu lossis nrhiav qhov chaw nyob (thiab daim ntawv thov tseem yuav tsim txoj hauv kev, qhia sijhawm thiab nyob deb) ntawm lub tuam txhab lossis tus muag khoom.
- Muaj peev xwm txuas Facebook los tswj kev tshaj tawm siv kev lag luam kev lag luam txuas ntxiv.
- Setting up comment moderation. Koj tuaj yeem kaw kev tawm tswv yim ntawm cov ntawv tshaj tawm, siv qhov kev xaiv no rau ib tus neeg cov duab thiab yeeb yaj kiab, lossis rau txhua qhov kev tshaj tawm ib zaug.
- Lub peev xwm siv cov cuab yeej tshuaj ntsuam yam tsis muaj cov haujlwm thiab cov kev pabcuam los ntawm cov neeg tsim tawm thib peb. Tus tswv tus account yuav pom qhov ncav cuag ntawm tus ncej, cov tshaj tawm nrov tshaj plaws, tus naj npawb ntawm cov thwjtim tshiab, kev hloov pauv kev cai, thiab ntau dua. Daim ntawv teev cov muaj peev xwm loj tuaj.
Zoo thiab ntsiab lus
Yuav ua li cas txhawb cov khoom lag luam ntawm Instagram? Nws tag nrho pib nrog nplooj tsos thiab cov ntsiab lus. Tab sis tau kawg, koj yuav tsum xub sau npe rau nplooj ntawv yog tias koj tsis tau. Yog tias koj twb muaj nplooj ntawv tuam txhab hauv social network, ces tsuas yog hloov mus rau tus account lag luam hauv qhov chaw. Yog tias tsis muaj tus account ntawm Instagram, tab sismuaj Facebook, koj tuaj yeem nkag rau hauv tam sim los ntawm kev sib raug zoo no. Tsis muaj ib tug los yog lwm tus? Koj yuav tsum tsim cov nplooj ntawv ua ntej.
Thaum xaiv tus avatar, koj yuav tsum xav txog qhov puag ncig thiab qhov loj me. Cov kev daws teeb meem zoo yog lub tuam txhab logo lossis lub npe ntawm cov kev pabcuam, yog tias, tau kawg, nws haum. Ib daim duab los ntawm lwm tus social network tsis haum - koj yuav tsum coj mus rau hauv tus account qhov tshwj xeeb ntawm Instagram. Yog tias tsis muaj cov duab uas tsim nyog, ces koj yuav tsum tau txiav txim rau kev txhim kho tus avatar rau tus tsim qauv lossis ua rau koj tus kheej.
Nws yog ib lub tswv yim zoo los tso USP hauv cov lus piav qhia. Koj tuaj yeem sau cov khoom lossis kev pabcuam. Koj tuaj yeem ntxiv dag zog rau cov lus piav qhia nrog hashtags thiab cov cim me me, tab sis koj yuav tsum tsis txhob nqa mus - koj yuav tsum nco ntsoov 150 tus cim txwv. Yog tias koj xav tau ntxig qhov txuas mus rau lub vev xaib official ntawm lub tuam txhab, qhov no tuaj yeem ua tiav hauv cov lus piav qhia, vim tias cov kev sib txuas hauv cov lus piav qhia hauv qab daim duab thiab cov lus pom ntawm Instagram tsis ua haujlwm, thiab ua raws li lawv, koj yuav tsum luam txhua yam manually..
Muab cov ntawv sau rau ntawm txhua daim duab yog nkees thiab tsis tas tso cai rau koj los saib ze ntawm cov khoom. Yog li ntawd, ntau tus neeg muag khoom xaiv ib qho kev nyab xeeb sib npaug thiab txaus nyiam heev los tiv thaiv cov ntsiab lus ntawm tub sab nyiag - daim npav lag luam tau muab tso rau ib sab ntawm cov khoom hauv daim duab. Nws zoo nkaus li nthuav heev thiab ua rau kom muaj kev paub txog kev lag luam. Tab sis nrog cov ntawv sau koj yuav tsum tau ceev faj ntxiv, vim tias lawv cov nplua nuj ua rau pom kev qaug zog.
Txom nyem rau tso duab
Ib qho ntawm txoj hauv kev los txhawb cov khoom lag luam ntawm Instagram yog muab cov neeg siv khoom zoo me merau tshaj tawm cov duab khoom hauv koj tus account. Qhov no tuaj yeem yog qhov feem pua ntawm cov luv nqi lossis suav nrog cov naj npawb ntawm cov nyiam hauv qab daim duab (tus naj npawb ntawm nyiam=rubles ntawm luv nqi). Qee lub sij hawm cov neeg lag luam ntshai tias qhov luv nqi tuaj yeem ua rau muaj txiaj ntsig zoo, tab sis yog tias koj yuav tsum muab pov tseg txawm tias 500 rubles, tom qab ntawd 500 tus neeg yuav pom cov khoom, feem ntau ntawm cov uas yav dhau los tsis paub txog lub neej ntawm lub tuam txhab tus account. Ib tug yuav sau npe, thiab ib tug, tej zaum, yuav tso ib qho kev txiav txim.
Kev sib tw thiab khoom plig
Yuav ua li cas txhawb cov khoom lag luam ntawm Instagram koj tus kheej? Cov neeg tuaj yeem tuaj yeem raug caw tuaj yeem tshaj tawm cov duab nrog cov khoom lag luam thiab cov npe hashtag hauv lawv tus account, cog lus tias tus neeg siv uas nyiam tshaj plaws yuav tau txais qee yam khoom plig lossis luv nqi. Qhov zoo tshaj plaws ntawm cov duab tuaj yeem muab tso rau ntawm nplooj ntawv ua lag luam.
Pab ntawm bloggers thiab hnub qub
Muaj ntau qhov sib txawv hauv kev ua haujlwm nrog cov neeg muaj npe nrov uas tau paub thoob plaws sab nraud social network, thiab bloggers. Koj tuaj yeem sim muag koj cov khoom ntawm qhov luv nqi rau kev tshaj tawm hauv tus account nrov. Cov neeg muag khoom ntawm cov khaub ncaws hnav thiab cov tshuaj pleev ib ce tuaj yeem tshaj tawm nrog kev zoo nkauj bloggers (nyob rau hauv qee qhov xwm txheej, koj tuaj yeem txiav txim siab qhov zoo ntawm tus neeg muaj npe nrov), thiab cov neeg muag khoom ntawm cov khoom noj khoom haus thiab cov khoom ntawm ntuj tsim - nrog rau cov neeg uas txhawb nqa lub hauv paus ntawm kev noj qab haus huv, kev noj qab haus huv. cov kws qhia.
Nyob rau hauv cov nyiaj ua koob tsheej, tsis muaj kev xaiv - kev tshaj tawm yuav raug nqi nyiaj. Ntawm no nws yog ib qho tseem ceeb kom xav txog lub tswv yim thiab qhov chaw uas lub hom phiaj yog concentrated.cov neeg tuaj saib. Nyob rau hauv cov ntaub ntawv no, nws yog ntshaw kom tsis txhob ncaj qha advertising. Nrog rau txoj hauv kev muaj peev xwm, cov neeg ua raws li tus thawj coj xav tau muaj feem yuav xav yuav tib yam khoom. Kev muag khoom ntawm Instagram yuav tsis cia koj tos.
Koj tuaj yeem sib tham ntawm tus kheej nrog cov chaw, lossis koj tuaj yeem ua nws ib nrab ntawm kev sib pauv. Tsim nyog, piv txwv li, LabelUp. Qhov chaw yuav raug nqi tsawg kawg yog 800 rubles rau ib qho kev tshaj tawm. Cov nyiaj no suav nrog ib feem pua ntawm cov nyiaj tau los sib pauv, yog li yog tias cov peev nyiaj nyob hauv qhov txwv nruj, ces nws yog qhov zoo dua los tham nrog cov tswv ntawm cov chaw koj tus kheej.
Direct Advertising
Qhov no tsis yog tsuas yog muag cov khoom "ntawm lub hauv pliaj", tab sis kuj tseem txhawb nqa koj tus account. Rau kaum las, koj tuaj yeem nqa qee yam ntaub ntawv rau 5,000 txhiab tus neeg. Yog tias txhua yam ua tiav, ces 30 feem pua ntawm lawv yuav yuav cov khoom, qhov nruab nrab hloov dua siab tshiab (tsis suav nrog kev ua haujlwm) yog 8-10%, tab sis txawm tias tsis ua tiav kev tshaj tawm muab 2-3% hloov dua siab tshiab. Thiab qhov no yog 1,500 tus neeg zoo tshaj plaws, 500 qhov nruab nrab, lossis tsawg kawg 100 tus neeg siv khoom tshiab.
Insta-kev tshaj tawm yog kev taw qhia tshiab hauv kev lag luam hauv internet. Koj tuaj yeem tau txais kev cob qhia los ntawm ntau tus kws qhia thiab cov kws ua haujlwm, tab sis qhov tseeb tseem muaj cov cuab yeej tsawg heev rau kev lag luam semi-automatic lossis tsis siv neeg los ntawm kev sib raug zoo no. Qhov no yog qhov zoo - txhua yam ua ntej, tab sis tam sim no koj tuaj yeem xyaum ntawm "cov tub ntxhais hluas" cov neeg tuaj saib.
Kuj tseem muaj ob peb txoj haujlwm tsim nyog los txhawb cov khoom ntawm Instagram. Cov pub dawb feem ntau ua rau cov nyiaj cuav, thiab cov txiaj ntsig ntawm cov nyiaj them tsis tau raug pov thawj. Yog li tam sim no, nws yog qhov zoo dua los xaiv "phau ntawv" kev tshaj tawm kev lag luam.
Txhawm rau tsim kev tshaj tawm kev tshaj tawm, koj yuav tsum siv Facebook. Txhua yam tuaj yeem ua tiav hauv ntu "Kev Tswj Xyuas Kev Tshaj Tawm": hom kev tshaj tawm tau teeb tsa nyob ntawd, cov hom phiaj xav tau ntawm kev tshaj tawm kev tshaj tawm tau qhia, thiab cov neeg siv lub hom phiaj thiab cov peev nyiaj tau txiav txim siab. Tom qab ntawd, koj tuaj yeem siv "Manage ad" los saib cov txheeb cais thiab txheeb xyuas cov txiaj ntsig.
cov ntsiab lus tseem ceeb
Yuav ua li cas txhawb cov khoom lag luam ntawm Instagram? Daim duab catalog yog ib txoj hauv kev zoo los nthuav qhia koj cov khoom lag luam tag nrho, tab sis koj tuaj yeem tsim cov ntsiab lus tseem ceeb ntawm cov ncauj lus kom ua kom cov neeg tuaj koom nrog ntau tshaj plaws. Muaj ntau ntau yam piv txwv thiab lawv yooj yim heev: cov neeg muag tsheb kauj vab tuaj yeem tham txog yuav ua li cas kho tsheb kom zoo, cov tshaj tawm tuaj yeem ua cov ntawv sau rau ntau yam ntsiab lus thiab tshaj tawm cov kev tshuaj xyuas los ntawm cov neeg nto moo, lub khw muag khoom siv camping tuaj yeem muab cov lus qhia meej thiab nkag siab txog kev xaiv cov khoom. nyob ntawm lub hom phiaj caum los ntawm cov neeg tuaj ncig tebchaws uasi. Txhawm rau kom tsis txhob tsis meej pem, koj yuav tsum tsim cov ntsiab lus thiab ua raws li nws nruj me ntsis - qhov no yog qhia hauv Internet kev lag luam kev cob qhia kev kawm.
Live thiab Instagram Dab Neeg
Kev siv cov kev pabcuam no nyiam cov neeg tuaj saib thiab ua rau kom ncav cuag kev tshaj tawm. Cov ntawv tshaj tawm tsis tu ncua feem ntau hla, tab sis cov kev tshaj tawm nyob ib txwm pom thawj zaug hauv qhov pub. Nyob, koj tuaj yeem qhia cov neeg siv khoom txog cov khoom lossis qhia cov ntsiab lus tseem ceeb. Lwm txoj hauv kev kom tsis txhob hnov qab koj tus kheej yog "Cov Dab Neeg". Tsis muaj coob tus neeg uassaib tag nrho cov pub, tab sis "Cov Dab Neeg" tau saib los ntawm yuav luag txhua tus neeg siv Instagram.
Lwm yam kev lag luam
Qhia sab hauv lub tuam txhab yog ib txwm nthuav thiab nyiam cov neeg siv khoom. Koj tuaj yeem siv yuav luag txhua lub sijhawm cov ntaub ntawv - kev ua haujlwm ntawm cov cuab yeej tshiab, qhib ceg tshiab, lub rooj sib tham txhua lub lim tiam. Qhov no yuav tso cai rau cov kev pabcuam tsis tu ncua ntawm lub tuam txhab cov haujlwm. Koj tuaj yeem tshaj tawm cov duab ntawm cov neeg ua haujlwm ntawm lawv qhov chaw ua haujlwm kom cov neeg siv khoom paub tias lawv cuam tshuam nrog cov neeg tiag tiag, thiab tsis yog nrog lub tuam txhab faceless, uas muaj ntau.
Qee yam muaj txiaj ntsig
Yuav ua li cas muag khoom hauv Instagram? Cov kev cai yooj yim twb tau teev tseg lawm, tab sis muaj qee cov lus qhia tseem ceeb:
- Russian hashtags. Yog tias thaj chaw ntawm lub tuam txhab kev ua ub no txwv rau Russia, ces koj yuav tsum tsis txhob siv lo lus Latin lossis lus Askiv.
- Hashtags los ntawm kev txaus siab. Koj yuav tsum pom cov hashtags twg yog qhov nrov ntawm cov neeg tuaj saib lub hom phiaj thiab ntxiv rau cov ntawv tshaj tawm ntawm lub ncauj lus.
- Marks ntawm daim ntawv qhia. Geo-targeting yuav cia koj taw qhia cov ntaub ntawv rau cov neeg tuaj saib los ntawm qhov chaw nyob.
- Cov duab zoo nkauj. Txawm tias qhov muag tsis pom kev tuaj yeem muag tau zoo nkauj. Koj tuaj yeem thaij duab tsis yog cov kaus poom xim, tab sis pleev xim rau qhov rooj.
- Cov ntaub ntawv thawj zaug. Cov neeg tuaj yeem tuaj yeem pom cov khoom tshiab ua ntej lawv tshwm sim ntawm qhov chaw. Ib qho kev xaiv yog los tsim ib pab pawg tsom thiab cia cov khoom raug kuaj.
- Lwm cov social networks. Tus account yuav tsum tsis txhob nyob deb ntawm lwm qhov chaw. Yog lub tuam txhabyog tam sim no ntawm Vkontakte thiab Facebook, koj tuaj yeem tshaj tawm cov duab nyob ntawd, tab sis nrog kev ncua me ntsis. Qhov no tso cai rau cov neeg siv xaiv txoj kev sib txuas lus uas haum rau lawv zoo tshaj plaws.
Kev ntsuas qhov tshwm sim
Ib theem tseem ceeb ntawm kev nce qib ntawm Instagram yog qhov kev ntsuas ntawm cov txiaj ntsig ntawm kev tshaj tawm kev tshaj tawm. Yog tias txhua yam ua tiav yog lawm, cov txiaj ntsig zoo (qhov nce ntawm cov neeg siv npe, cov lus pom tshiab thiab ntau tus nyiam hauv qab daim duab) yuav tsis ua rau koj tos. Tsis muaj kev txhawb nqa? Tej zaum tsis yog txhua qhov ua tau tiav los yog qee yam ua tsis raug. Nws tsim nyog rov mus saib cov ntsiab lus tseem ceeb ntawm kev tshaj tawm kev tshaj tawm.