Pib pib cov neeg lag luam hauv Is Taws Nem thiab cov webmasters tau nkag mus rau hauv cov lus tsis txaus ntseeg "kev tshawb nrhiav". Qhov no yog dab tsi "beast"? Thiab vim li cas koj thiaj li yuav tsum tshawb xyuas Yandex thov txhua? Yuav kom nkag siab tias txhua yam ua haujlwm li cas, koj yuav tsum delve me ntsis rau hauv cov algorithms ntawm kev tshawb fawb xyaw.
Kev tshawb nrhiav yog dab tsi?
Txhua tus neeg uas qee yam tuaj rau hauv Is Taws Nem nkag qee cov lus rau hauv qhov tshawb nrhiav. Piv txwv li, "dab tsi yog ib qho synchrophasotron" lossis "yuav lub laptop hauv Samara yog pheej yig". Qhov tseeb, qhov no yog cov lus nug tshawb fawb - dab tsi tus neeg siv nkag rau hauv qhov tshawb nrhiav.
Tom qab ntawd, tshawb nrhiav neeg hlau xaiv ntau txhiab (lossis ntau lab) ntawm cov kev xaiv uas haum rau peb qhov kev thov (qhov chaw uas cov kab lus tshawb nrhiav pom) - lawv tsim cov khoom tsim tawm.
Feem ntau peb tsuas yog xav tau 1 nplooj ntawv xwb, siab tshaj - 2-3 ntxiv. Nov yog qhov TOP uas txhua tus siv zog kom tau. Tom qab tag nrho, tsis muaj lub ntsiab lus hauv kev tshaj tawm dhau ntawm nplooj 3rd. Vim tsuas yog nyob rau hauvtshwj xeeb cov neeg siv scrolls kom deb li deb. Kwv yees li ntawm 70% ntawm cov neeg tuaj saib tsis saib dhau ntawm nplooj 1 tag nrho (yog tias koj tsis coj qee lub ntsiab lus nqaim, tau kawg).
Nws yog qhov tsim nyog xav tias ntau tus neeg nkag mus rau cov lus nug tshwj xeeb hauv qhov kev tshawb nrhiav, ntau lub tsheb (kev hloov pauv hloov pauv) cov peev txheej uas nyob hauv TOP tau txais. Tias yog vim li cas rau txhua tus optimizer, tshawb xyuas cov lus nug hauv Yandex yuav luag ib txwm "mob taub hau". Yuav ua li cas optimize qhov chaw kom lawv nkag mus rau hauv TOP yog qhov teeb meem cais. Thiab hauv tsab xov xwm no peb yuav tsis kov nws.
Yuav ua li cas cov lus nug nrhiav nyob ntawm cov neeg tuaj saib?
Qhov nyuaj yog qhov kev nug tib yam tuaj yeem tsim los ntawm ntau txoj hauv kev. Cia peb hais tias koj xav tau cov ntaub ntawv hais txog yuav ua li cas kom tshem tau qhov mob plab. Koj tuaj yeem nkag mus rau "mob plab, yuav ua li cas," lossis koj tuaj yeem ua nws zoo li no "yuav ua li cas sai thiab tsis muaj txiaj ntsig txo cov tsos mob ntawm gastralgia." Qhov no yog vim li cas peb yuav tsum tshawb xyuas Yandex cov lus nug - txhawm rau txiav txim siab seb peb cov neeg tuaj saib lub hom phiaj tab tom nrhiav cov ntaub ntawv ntawm ib lub ntsiab lus.
Cov lus nug twg uas tib neeg yuav ntaus ntau zaus? Nws zoo nkaus li tias cov lus teb yooj yim. Ntawm no, kev txheeb xyuas ntawm Yandex thov tsis xav tau. Obviously thawj tus. Tab sis cov no yog cov neeg zoo tib yam. Thiab yog tias peb cov neeg tuaj saib yog cov neeg muaj tsawg kawg yog kev kawm kho mob lossis kws kho mob? Qhov xwm txheej hloov radically. Yog li ntawd, ua ntej ua hauj lwm nrog cov ntsiab lus (nrhiav cov lus nug uas tus webmaster optimizes lub site), koj yuav tsum to taub raws nraim li cas cov ntsiab lus ntawm lub site yog thiab leej twg lub hom phiaj cov neeg tuaj saib.
Nws yog ib qho tseem ceeb muabcov ntsiab lus hauv hom lus uas cov neeg nyeem yav tom ntej tau siv los. Yog tias lawv xyaum cov kws kho mob, cov lus kho mob nyuaj yuav tsim nyog. Rau cov tub ntxhais kawm ntawm kev kho mob hauv tsev kawm qib siab, cov lus siv yuav tsum tau txiav txim siab. Thiab cov neeg nyeem uas nyob deb ntawm cov tshuaj, yog tias ua tau, nws yog qhov zoo dua kom tshem tawm txhua lub tswv yim nyuaj.
Kev tshawb nrhiav txheeb cais yog dab tsi?
Yog li koj txiav txim siab li cas thiab seb tib neeg tshawb nrhiav ntau npaum li cas? Ua ntej ntawm tag nrho cov, koj yuav tsum tau txiav txim siab ntawm qhov kev kawm ntawm cov peev txheej. Cia peb hais tias cov peev txheej tau mob siab rau kev tsim kho. Tab sis "kev tsim kho" yog qhov dav heev. Nws yog ib qho tsim nyog los teeb tsa qee qhov "qhov ncauj qhov ntswg" - kom ua tiav qhov kev thov me ntsis. Piv txwv li, coj cov no:
- tsim tsev nrog koj tus kheej tes;
- foundation;
- brick house;
- ua tiav;
- ru tsev;
- pob zeb ua haujlwm;
- kev txhim kho av;
- frame tsev;
- engineering networks;
- hluav taws xob hauv tsev ntiag tug.
"Qhov ncauj qhov ntswg" tuaj yeem yog txhua yam, tab sis qhov kev thov yuav tsum nrov heev (ntxiv rau qhov hauv qab no) thiab muaj 1-2 lo lus. Hais lus nruj me ntsis, cov no yog cov ncauj lus yav tom ntej ntawm lub xaib. Peb xav kom lawv tshawb xyuas qhov zaus ntawm cov lus nug hauv Yandex.
Tam sim no peb txheeb xyuas cov lus nug uas siv cov "qhov ncauj qhov ntswg" thiab sib sau ua ke cov ntsiab lus semantic. Ua nws manually yog ntev heev thiab tedious. Muaj cov kev pabcuam tshwj xeeb uas yuav ua qhov no tau txais. Piv txwv li, Tus Sau Cov Ntsiab Cai. Qhov kev pab cuam yog them, tab sis twv yuav raug hu tsim nyog cov nyiaj. Nws tseem yuav txheeb xyuas qhov zaus ntawm kev thov hauv Yandex. Rau cov neeg uas xav txuag nyiaj, muaj lwm txoj hauv kev pub dawb los ntawm tib tus tsim tawm.
Hmoov tsis zoo, cov khoos kas tseem tsis tau kawm los xav rau peb. Tsuas yog xyuas cov lus thov hauv Yandex raws li cov lus tseem tsis txaus. Yog, qhov tshwm sim yog ob peb txhiab lo lus tseem ceeb. Kuj tseem muaj qee qhov parameter - zaus. Nws qhia tau hais tias muaj pes tsawg tus neeg hauv ib lub hlis tau tshawb nrhiav cov lus nug tshwj xeeb. Raws li txoj cai, qhov ntau zaus, qhov kev thov yuav coj mus los ntau dua. Qhov ntawd txhais tau tias nws zoo dua.
Tab sis hauv kev xyaum, tej yam tsis yooj yim li. Thiab qhov kev kuaj xyuas heev ntawm kev thov rau cov lus tseem ceeb hauv Yandex tuaj yeem ua yuam kev rau tus pib. Thiab txhua tus yuam sij yuav tsum tau soj ntsuam ntxiv manually. Vim li cas? Peb yuav tshuaj xyuas kom meej hauv qab no.
Service "Yandex. Wordstat"
Muaj cov kev pabcuam tshwj xeeb. Lawv sau cov lus nug tshawb fawb los ntawm Yandex. Qhov no tshwm sim tau. Nws tsis yog rau tsis muaj dab tsi uas IT tuam txhab lag luam nqis peev nyiaj ntau hauv kev txhim kho neural network algorithms thiab kev txawj ntse. Koj tuaj yeem txheeb cov ntaub ntawv los ntawm lub teb chaws thiab lub nroog, lossis siv ntau yam "neeg ua haujlwm". Tab sis ua ntej ua ntej…
Vim tias "guinea npua" peb muaj yog Yandex tshawb nrhiav cav, cia peb tig mus rau cov kev pabcuam uas sau cov txheeb cais ntawm cov lus nug tseem ceeb ntawm nws cov neeg siv. Nws yog hu ua "Yandex. Wordstat". Kev pabcuam yooj yim thiab yooj yim heev. Nws lub luag haujlwm tseem ceeb yog los pab webmasterstshawb xyuas tus naj npawb ntawm kev thov hauv Yandex rau tus yuam sij tshwj xeeb.
Nws yooj yim kom paub cov txheeb cais ntawm qhov kev thov. Nws yog txaus los tsav ib daim ntawv thov mus rau hauv cov kev pabcuam kab thiab nias nkag. Tsis pub dhau ob peb vib nas this, lub kaw lus yuav tshawb xyuas qhov nrov ntawm qhov kev thov hauv Yandex thiab xa cov txiaj ntsig rov qab. Los ntawm lub neej ntawd, qhov zaus yuav raug txiav txim los ntawm cov neeg tuaj saib dav tshaj plaws. Koj tuaj yeem tsom nws los ntawm lub tebchaws, cheeb tsam lossis nroog.
thaj chaw tshawb nrhiav
Cia peb hais tias peb xav tau qhov zaus ntawm qhov kev thov "chav tsev tu" hauv Samara. Tom qab ntawd hauv qhov chaw peb yuav tsum nrhiav lub nroog no thiab zuam nws. Yog tias peb txaus siab rau tag nrho Samara cheeb tsam, tshwj tsis yog rau Togliatti, peb zuam thaj tsam Samara, tom qab ntawd peb pom lub nroog Togliatti thiab uncheck lub thawv nyob ib sab ntawm nws. Yog li, tag nrho Samara cheeb tsam yuav raug xaiv nrog kev zam ntawm ib lub nroog - Tolyatti.
Wordstat yog qhov kev pabcuam ntse heev. Ua ke nrog cov lus nug "tsev tu", nws yuav qhia tias lwm tus neeg tab tom nrhiav kev pabcuam no li cas. Kev tso tawm yog muab faib ua 2 ntu. Nyob rau sab laug, qhov kev pabcuam qhia txhua qhov kev thov uas muaj lo lus tseem ceeb. Sab xis yog qhov hu ua ncha. Lub kaw lus qhia dab tsi lwm tus neeg tab tom nrhiav rau leej twg nkag mus rau cov lus nug "tu tsev" hauv lub tshuab tshawb nrhiav. Thiab tam sim no qhov kev lom zem…
"Ntshiab" zaus
Cov duab thaij duab saum toj no qhia tau hais tias cov txheeb cais ntawm cov lus nug "kev tu tsev" yam tsis muaj phiaj xwm los ntawm cheeb tsam yog 96,336. Daim duab no txhais li cas? Tsuas yog hais tias ntau yam kev thov uas muaj "tsev tu"nkag 96,336 lub sijhawm hauv ib hlis.
Lub sijhawm no, feem ntau cov kws tshaj lij webmasters "ceg". Lawv xav tias lawv yuav ua kom zoo dua nplooj ntawv rau qhov kev thov no thiab tam sim ntawd tau txais ntau txoj kev tsheb. Txawm li cas los xij, tej yam tsis yooj yim li…
Yuav kom paub seb muaj pes tsawg tus neeg siv tab tom nrhiav raws nraim peb qhov kev thov - "chav tsev tu", koj yuav tsum nkag mus rau nws raws nraim li qhov no (hauv nqe lus) hauv kab kev pabcuam. Lub screenshot hauv qab no qhia tau hais tias tsuas yog 8,538 tus neeg tau nkag mus rau lub sijhawm tshawb nrhiav "chav tsev tu". Qhov no yog lub npe hu ua net zaus - tus naj npawb ntawm cov sij hawm raws nraim cov lus nug tshawb fawb tau nkag mus rau hauv lub tshuab tshawb nrhiav - "ntxuav cov chav tsev", hauv peb cov ntaub ntawv, thiab tsis yog cov lus sib txawv nrog nws.
kev sib tw tseem ceeb dua
Nkauj hmoob zoo. Txawm li cas los xij, qhov no tsuas yog ib sab ntawm lub npib. Qhov thib ob parameter, uas yuav tsum tsis txhob hnov qab, yog kev sib tw ntawm cov lus nug tshawb fawb. Nws yog dab tsi? Rau kev mloog ntawm cov neeg siv yog kev tsov rog loj. Yog tias qee qhov kev tshawb nrhiav muab cov tsheb khiav zoo, ces muaj ntau tus neeg uas xav nce mus rau nws (kom tau txais tib lub tsheb khiav). Thiab qhov no txhais tau tias koj yuav tsum tau tawm tsam rau "qhov chaw sov" ntawm nplooj ntawv thawj zaug ntawm kev tshawb nrhiav.
"Busting luj tshib" nrog cov players loj yog kev lag luam uas tsis muaj kev cia siab. Lawv cov peev nyiaj, tib neeg thiab kev peev txheej "tsis tuaj yeem dhau". Tias yog vim li cas koj yuav tsum ua txhua tus yuam sij (nrhiav lus nug) manually. Lub luag haujlwm ntawm tus kws saib xyuas lub vev xaib yog nrhiav cov neeg nyiam tshaj plaws (nruab nrab) thiab cov neeg sib tw qis.
Yuav tshuaj ntsuam li cas?
Yuav tshuaj xyuas qhov kev sib tw ntawm cov lus nug tshwj xeeb, koj tuaj yeem kawmnrhiav tau manually. Txoj kev no yog qhov nyuaj heev - xav txog tias koj yuav tsum kawm cov neeg sib tw zoo li no rau ntau pua tus yuam sij. Ntau haum rau pros tshaj rau beginners, raws li nws muab qhov tseeb tshaj plaws tshwm sim. Muab hais tias muaj kev ntseeg ruaj khov rau qhov tseem ceeb ntawm cov txheej txheem uas tau txais kev tshuaj xyuas.
Rau cov pib tshiab thiab cov uas tsis xav thab, muaj txoj hauv kev yooj yim dua - Mutagen kev pabcuam. Feem ntau nws kuj yog qhov tseeb heev. Lub downside yog tias nws yog, qhov tseeb, "black box". Tsis muaj leej twg, tshwj tsis yog cov neeg tsim khoom, paub txog dab tsi algorithms nws siv niaj hnub no. Thiab dab tsi yuav ua haujlwm tag kis.
Tshawb nrhiav cov haujlwm hauv Yandex
Ntau tus webmasters ntsib lwm qhov kev sib tw. Koj yuav tsum txheeb xyuas qhov chaw nyob hauv lub tshuab tshawb nrhiav (piv txwv li, hauv Yandex) lub vev xaib nyob rau qee cov lus nug tseem ceeb. Koj tuaj yeem tshawb xyuas qhov no manually los ntawm kev nkag mus rau cov lus nug uas xav tau rau hauv qhov kev tshawb fawb bar thiab sim nrhiav koj qhov chaw hauv cov txiaj ntsig tshawb fawb. Tab sis muaj txoj hauv kev yooj yim dua - siv ib qho ntawm ntau cov kev pabcuam uas yuav "tshem tawm" txoj haujlwm tau txais. Piv txwv li, AllPosition lossis Topvisor.
LSI kab lus lossis "tails"
Nws tsis tuaj yeem tsis tham txog lwm txoj hauv kev kom nce kev khiav mus rau qhov chaw. Raws li kev sib tw tsuas yog loj hlob, nws dhau los ua nyuaj rau kev nce qib hauv high- thiab nruab nrab-frequency search queries. Tab sis optimizers tau pom txoj hauv kev kom tau txais kev tsheb los ntawm cov lus nug tsawg zaus, los ntawmuas tsawg tus neeg ua ntej.
Yuav ua li cas, nplooj ntawv tau kho kom zoo rau 1 qhov kev thov sib tw. Piv txwv li, "yuav ua li cas yuav ib chav tsev." Ntxiv rau hauv cov ntawv nyeem, ntau cov kab lus tau muab tso nrog uas tib neeg tsav cov lus nug no rau hauv lub tshuab tshawb nrhiav. Piv txwv li, cov lus nug "yuav ua li cas yuav ib chav tsev" yuav haum xws li "tails" raws li nyob rau hauv Moscow, nyob rau hauv ib lub tsev tshiab, tsis muaj ib tug tswv tsev, ntawm nws tus kheej, sai sai, pheej yig, tsis muaj ib tug down them, thiab hais txog.
Nws tuaj yeem muaj ntau pua lo lus LSI hauv ib kab lus. Thiab txhua tus yuav coj me ntsis kev khiav tsheb. Yog li ntawd, thiab rau cov lus nug tseem ceeb - "yuav ua li cas yuav ib chav tsev" tsab xov xwm yuav nce siab dua hauv cov txiaj ntsig tshawb fawb. Tej zaum txawm tias nkag mus rau hauv TOP, yog tias tsab xov xwm muaj ntau yam, muaj txiaj ntsig thiab nthuav.
Cov Lus Qhia
Cov ntsiab lus saum toj no, peb tuaj yeem kos cov lus xaus hauv qab no:
- tshawb nrhiav cov lus nug tseem ceeb heev rau tus tswv web - yam tsis tau kawm thiab tshuaj xyuas lawv, nws tsis tuaj yeem ua kom lub vev xaib tuaj xyuas thiab coj mus rau TOP ntawm kev tshawb fawb tau;
- ib nqe lus twg hauv lub tshuab tshawb nrhiav muaj 2 qhov tseem ceeb - zaus thiab kev sib tw, qhov siab dua thawj zaug thiab qis dua thib ob, qhov zoo dua tus yuam sij no yog rau tus optimizer;
- txhawm rau sau cov lus nug tshawb fawb, Yandex muaj kev pabcuam tshwj xeeb - Wordstat;
- koj tuaj yeem saib cov txheeb cais rau ib lub tebchaws, cheeb tsam lossis nroog;
- Qhov kev hu ua ntshiab zaus yog qhov tseem ceeb rau tus kws saib xyuas lub vev xaib, kom paub, cov lus nug hauv Wordstat yuav tsum tau nkag mus rau hauv cov lus hais;
- Nws yooj yim los txheeb xyuas qhov kev sib tw ntawm qhov kev thov tshwj xeeb hauv "Mutagen" kev pabcuam;
- siv cov lus nug tsawg zaus, koj tuaj yeem ua taunyiam ntau lub tsheb, rau qhov no lawv siv LSI kab lus.
Ua ntej sau lub xaib nrog cov ntsiab lus, nws tseem ceeb heev uas yuav tsum tau txheeb xyuas cov lus nug thiab sau cov ntsiab lus semantic. Nov yog hom kev tshawb fawb txog kev lag luam - nws yuav qhia tias koj cov ntsiab lus nthuav dav npaum li cas rau cov neeg siv.
Qhov kev xaiv zoo tshaj yog thaum ib pawg neeg tab tom nrhiav cov ntaub ntawv ntawm lub ncauj lus, tab sis tsis muaj cov ntsiab lus txaus hauv cov txiaj ntsig tshawb fawb. Tom qab ntawd muaj txhua txoj hauv kev uas koj qhov chaw yuav nrov thiab xav tau hauv lub niche no. Muab, tau kawg, tias nws muaj peev xwm sau nws nrog cov ntaub ntawv tseem ceeb, muaj txiaj ntsig thiab nthuav dav ntawm lub ncauj lus.
Qhov ntau lub hom phiaj cov neeg tuaj saib yog, ntau lub sij hawm lawv siv rau hauv koj qhov chaw, qhov kev tshawb fawb siab dua yuav ua rau nws. Hauv particular, "Yandex". Kev thov kev lees paub qhov kev pabcuam yog qhov cuab yeej muaj zog heev ntawm sab tes xis.
Qhov sib txawv yog qhov uas nws yog tus cwj pwm coj ua uas txiav txim siab rau kev tshawb nrhiav neeg hlau. Txawm hais tias muaj qee qhov kev siv loj los ntawm cov peev txheej zoo tseem tseem ceeb. Txawm li cas los xij, nws qhov kev cuam tshuam ntawm cov qeb duas yog maj mam txo qis.
