Digital - yog dab tsi? Cov cuab yeej ua lag luam digital

Cov txheej txheem:

Digital - yog dab tsi? Cov cuab yeej ua lag luam digital
Digital - yog dab tsi? Cov cuab yeej ua lag luam digital
Anonim

Tsis ntev los no, ib qho SEO-kev txhawb nqa tau txaus rau lub neej vam meej hauv ntiaj teb Internet. Tab sis lub sijhawm dhau mus, thiab kev nce qib hauv lub hnub nyoog ntawm cov ntaub ntawv thev naus laus zis tsis nyob twj ywm. Kev tshaj tawm hauv Is Taws Nem tab tom txhim kho thiab tau txais lub zog, thaum tag nrho lwm yam (sab nraum zoov, luam tawm, thiab lwm yam) kev tshaj tawm twb nyob rau ntawm nws qhov siab tshaj lossis txawm tias poob. Yog li txhua yam tib yam, digital - nws yog dab tsi?

Digital yog kev tshaj tawm ntawm lub hom phiaj los ntawm txhua qhov tam sim no muaj peev xwm cov ntaub ntawv, xov tooj hluav taws xob, xws li TV, Is Taws Nem, social networks, xov tooj cua, thiab lwm yam xov xwm hauv Is Taws Nem.

dab tsi yog digital
dab tsi yog digital

Txoj kev xav

Digital yog qhov kev lag luam tshiab tag nrho uas coj los ua ke ntawm txhua qhov kev sib txuas lus uas twb muaj lawm. Lub ntsiab tseem ceeb yog nyob ntawm qhov muaj peev xwm ntawm cov xov xwm tshiab. Lo lus no yog hloov qhov kev lag luam hauv Internet uas twb paub lawm, uas tam sim no nkag siab ntau dua. Thaum teb ib lo lus nug"digital - yog dab tsi?" Nws yuav tsum nco ntsoov tias qhov no yog qhov nyuaj rau cov neeg siv khoom.

txiaj ntsig

Kev lag luam digital muaj ntau qhov txiaj ntsig tsis tuaj yeem, cov no yog:

  • Tsim. Hauv Is Taws Nem tso cai rau koj los sib txawv tus neeg siv los ntawm ntau qhov tsis sib xws, qhov no ua rau kev tshaj tawm cuam tshuam ntau dua.
  • Nqe. Feem ntau, cov digital tseem pheej yig dua li kev tshaj tawm xov xwm niaj hnub, txawm hais tias muaj teeb meem ntawm cov cuab yeej, nrog kev tshwm sim ntawm ntau thiab ntau tus neeg uas xav siv Internet ib puag ncig rau kev nce qib, nws cov nqi kuj nce ntxiv.
  • muaj peev xwm taug qab kev ua tau zoo.
lub koom haum digital
lub koom haum digital

Tus qauv kev lag luam digital zoo

Kev daws cov lus nug "digital - nws yog dab tsi?", koj yuav tsum nkag siab tias qhov no yog qee yam qauv ntawm kev nce qib. Nws suav nrog cov khoom hauv qab no.

1. Brand/product knowledge.

Channel no yog siv tau zoo tshaj plaws hauv qab no:

  • Rau cov hom phiaj nqaim. Tej zaum yuav muaj txiaj ntsig zoo ntawm kev tshaj tawm lossis kev koom ua ke nrog cov neeg paub zoo, feem ntau tau mus xyuas portals ntawm cov neeg tuaj saib no.
  • Cov txiaj ntsig ntawm digital yog ntau dua nrog cov tub ntxhais hluas thiab cov neeg siv siab heev, ntxiv rau, nws tseem yog qhov thib ob ntawm cov ntsiab lus ntawm kev pabcuam ntawm cov neeg tuaj saib.
  • Yog tias nws tsis tuaj yeem ua kev tshaj tawm hauv TV.
  • Nrog pob nyiaj me me.

2. Hom kev saws me nyuam.

Digital ua haujlwm zoo tshaj plaws thaum:

  • BrendaNws yog ib qho tsim nyog los qhia txog koj tus kheej, kom cov neeg siv khoom xav tau.
  • Lub hom phiaj yog tus yam ntxwv los ntawm kev koom nrog kev xav ntawm cov neeg siv khoom.
  • Hom khoom yooj yim nkag siab hauv Is Taws Nem, muab "kev tshaj tawm sai sai" rau lawv.
  • Brands (muag lossis yuav, kev pabcuam) ua haujlwm tsuas yog muaj cov qauv, tus qauv.

3. Kev yuav khoom.

Yog tias koj qhia lub npe rau cov neeg tuaj saib los ntawm digital, ces tus qauv yuav tsum tau sim ntawm qhov chaw, tib yam.

4. Cov txiaj ntsig muaj txiaj ntsig thaum yuav los ntawm digital.

Kev tuav ntawm cov neeg siv khoom los ntawm kev txhawb siab, nqes ib ntus thiab kev txhawb nqa tas li.

5. Loy alty.

Yuav kom cov neeg siv xav tias muaj kev koom tes ntau dua li kev xav, nws yog ib qho tsim nyog yuav tsum kawm lawv kom tob, tsim kev sib tham. Thiab qhov no yog qhov uas digital muaj zog zoo li tsis muaj lwm yam.

kev lag luam digital
kev lag luam digital

Ntse

Kev lag luam digital yog kev tshaj tawm cov khoom lag luam rau cov neeg coob coob los ntawm cov channel digital. Txhawm rau nkag siab txog digital - nws yog dab tsi, cia peb sau cov npe nrov tshaj plaws hauv kev tshaj tawm digital:

  • search engines;
  • ntsiab lus thiab kev tshaj tawm teaser;
  • kev tshaj tawm ntawm banners;
  • SMM thiab blogs;
  • kev tshaj tawm hauv xov tooj ntawm tes;
  • kev tshaj tawm hauv cov ntsiab lus video;
  • viral ads.

Kev lag luam hauv internet tau nce mus rau hauv kev lag luam digital. Niaj hnub no nws yog ib tug complex thiab meej lub npe.

Lub tuam txhab xav taukev lag luam digital rau cov laj thawj hauv qab no:

  • SMS thiab MMS cov lus poob lawv qhov chaw, tab sis cov khoom siv mobile, ntawm qhov tsis sib xws, tau txais nws.
  • Tam sim no, kev hloov pauv ntawm Is Taws Nem mus rau hauv lub network tau saib.
  • Txhua xyoo, cov TV digital tau maj mam hloov chaw hauv av thiab txuas nrog Internet daim ntawv thov, uas tso cai rau cov neeg siv txuas lawv cov nyiaj nrog cov ntawv thov ntse ntawm cov khoom siv hluav taws xob thiab ua kom yooj yim rau kev siv TV, vim tias nws cov koob npe poob qis.
  • Kev tshaj tawm hauv hluav taws xob (POS-terminals, LED-cov ntxaij vab tshaus, cov kab khiav) yog maj mam hloov cov kev tshaj tawm sab nraum zoov paub txog peb lub qhov muag nrog nws cov chij thiab lub teeb lub thawv. Qhov no tso cai rau koj kom nyiam cov neeg siv khoom nrog lub zog ntau dua, tsis yog thaum nruab hnub, tab sis kuj thaum hmo ntuj. Txhawb kev yuav, txhawb nqa.
  • Cov ntawv thov tshwj xeeb ntawm lub xov tooj smartphones tso cai rau koj tsis yog saib cov xwm txheej hauv lub sijhawm tiag tiag, tab sis kuj tseem koom nrog hauv lawv.
  • Txawm tias kev ua yeeb yam tau cuam tshuam los ntawm kev lag luam digital. Kev siv ntau yam duab kos duab, suab paj nruag, thiab lwm yam tau ua ib kauj ruam loj rau hauv kev lag luam kos duab.
digital advertising
digital advertising

Digital Agency - yog dab tsi?

Piv rau cov chaw tshaj xov xwm niaj hnub uas tuav koj qhov kev tshaj tawm, cov koom haum digital muab ntau yam sib txawv ntawm cov kev pabcuam zoo dua tam sim no:

  • Tsim, tu thiab txhawb nqa lub vev xaib, tsim.
  • Tshaj tawm lub tswv yim txhim khotuam txhab, nws cov ntaub ntawv ib puag ncig.
  • Ua haujlwm hauv zej zog online, pab pawg, blogs, kev sib tham, kev sib tham thiab cov platform tshwj xeeb.
  • Kev koom tes ntawm cov xwm txheej, kev sib tw, kev nthuav qhia ua ke nrog kev tshaj tawm online.
  • Kev mob siab rau thiab hloov pauv ntxiv ntawm cov neeg siv khoom hauv online mus rau offline sphere.

Qhov sib txawv tseem ceeb ntawm lub koom haum digital thiab lub koom haum tshaj tawm zoo tib yam yog kev ua haujlwm hauv pab pawg me me nrog cov neeg ua haujlwm ywj pheej thiab tsis muaj kev ua haujlwm offline. Cov cuab yeej tseem ceeb ntawm lub koom haum digital yog kev saib xyuas kev sib raug zoo.

Ua pov thawj kev ua tau zoo ntawm kev nqis peev hauv digital hauv ntau txoj hauv kev: los ntawm koj qhov kev xav tau thiab ua tsaug rau koj cov ntawv thiab khoom plig rau kev ntsuas zoo thiab cov ntaub ntawv.

Nws yog ib qho niaj hnub no los tsim kev pabcuam cov neeg siv khoom nrog cov ntaub ntawv xov xwm nyuaj dua li cov ntaub ntawv qhuav.

Kev saib xyuas ntawm qhov chaw, blogs, kev sib raug zoo, kev koom tes hauv blogs, muaj cov khoom tshwj xeeb zoo siab txais tos. Yog tias cov ntsiab lus ntawm tag nrho cov saum toj no tsis hloov kho, feem ntau yuav cov koom haum no tsis muaj yav tom ntej.

Cov chaw tshaj lij digital yog ADV, R / GA, Promo Interactiv, Grey New York, Pirogov Bureau, Zebra, Razorfish, DesignDepo, Viral Factory, Mr. Cov Hluas/RepNation.

cov chav kawm digital
cov chav kawm digital

Digital Advertising: Qhov Tseem Ceeb Qhov txawv

Kev txhim kho sai ntawm lub ntiaj teb Internet thiab nws cov kev pabcuam, nrog rau qhov tshwm sim ntawm cov khoom siv tshiab thiab ntau daim ntawv thovthawb lub tuam txhab siv cov tswv yim digital. Nws yog ib qho tsim nyog yuav tsum ua raws li lub sijhawm, nrawm nrawm rau txhua qhov xwm txheej. Tab sis txawm qhov no tsis yog qhov tseem ceeb tshaj plaws, qhov tseem ceeb tshaj plaws yog kev kwv yees, muaj peev xwm saib qhov xwm txheej txias, xav txog yav tom ntej.

Digital advertising defies feem ntau ntawm cov cai ntawm kev lag luam offline, yog li thaum xav txog tus khub digital, ua ntej saib lawv cov txiaj ntsig hauv online. Txhawm rau tswj tus neeg ua haujlwm txhawb nqa digital, koj yuav tsum tau txais yam tsawg kawg nkaus ntawm kev paub txog qhov muaj peev xwm ntawm Internet. Niaj hnub no nws tsis yog teeb meem los kawm cov chav kawm digital hauv Is Taws Nem uas qhia cov tswv yim thiab cov hau kev.

Pom zoo: