Kev tshaj tawm hauv Is Taws Nem niaj hnub no yog cov cuab yeej lag luam muaj zog tshaj plaws siv los ntawm ntau lab lub tuam txhab thoob ntiaj teb. Qhov no yog tus qauv yeej tiag tiag, uas txhais tau tias muaj txiaj ntsig zoo rau ob tog. Koj txhais li cas?
Kev tshaj tawm hauv Internet yog kev sib cuam tshuam ntawm ob tog: tus tshaj tawm thiab tus webmaster. Nyeem ntxiv txog lawv lub luag haujlwm yog dab tsi thiab vim li cas nws thiaj li muaj txiaj ntsig zoo rau lawv txhua tus kom koom tes nrog ze li sai tau hauv peb tsab xov xwm. Nws feem ntau yuav mob siab rau cov lus piav qhia ntawm ad units - yuav ua li cas los tsim lawv, tso lawv kom raug thiab ua nyiaj rau nws.
txiaj ntsig rau tus webmaster
Pib nrog, cia peb piav qhia vim li cas tus tswv ntawm lub xaib (lossis, yooj yim tso, tus kws saib xyuas lub vev xaib) yuav tsum koom tes nrog lub koomhaum tshaj tawm. Wb hais tias koj muaj peev xwm. Nws cov ntsiab lus tuaj yeem yog kev lag luam (piv txwv li, piav qhia ntawm cov hlau) thiab lom zem (koj cov paj huam). Ob qho tib si thawj thiab thib ob yog qhov chaw, uas yog mus xyuas los ntawm cov neeg uas txaus siab rau cov ntaub ntawv uas tau muab tso rau hauv nws. Tab sis muaj qhov sib txawv loj ntawm lawv - lub hom phiaj thiab txoj hauv kev ua kom tau nyiaj.
Yog tias thawj zaug koj tuaj yeem pib muag cov hlau los ntawm kev sib koom ua ke los ntawm qee lub khw hauv online, tom qab ntawd hauv qhov thib ob nokev xaiv tsis suav nrog, koj yuav tsis tuaj yeem ua kom tau nyiaj koj cov peev txheej zoo. Thiab ntseeg kuv, muaj ntau ntau qhov chaw hauv lub ntsiab lus lom zem. Rau cov hom phiaj no, muaj kev tshaj tawm xov xwm. Tau kawg, muaj ntau ntawm lawv nyob rau hauv kev ua lag luam, tab sis tsuas muaj ob peb lub tuam txhab loj tiag tiag. Lub network loj tshaj plaws yog suav tias yog los ntawm kev tshawb nrhiav loj Google. Nws hu ua AdSense.
Kev zoo nkauj ntawm lub tuam txhab yog tias leej twg muaj lub vev xaib tuaj yeem ua haujlwm nrog nws. Thiab koj tuaj yeem khwv tau nyiaj ntawm koj cov peev txheej tau yooj yim thiab yooj yim, tsis hais nws qhov kev kawm (qhov tseeb, tshwj tsis yog cov ntsiab lus nrog "cov neeg laus" cov ntsiab lus thiab cov chaw pirated txwv tsis pub los ntawm cov cai). Txhawm rau ua qhov no, koj yuav tsum tsim ib qho ad thaiv ntawm lub network uas koj koom tes thiab nruab rau ntawm nplooj ntawv ntawm koj qhov chaw. Tom qab ntawd, sai li sai tau thaum tus qhua tuaj rau koj, nws yuav pom qhov thaiv thiab, tej zaum, nyem rau ntawm nws, xav paub ntxiv txog qhov no lossis qhov kev thov ntawd. Koj, ua tus tswj xyuas lub vev xaib, qhov no yuav tau txais cov nyiaj tau los. Suab yooj yim, puas yog?
Advertiser Benefits
Kaum tawm txhiab tus tshaj tawm ua haujlwm hauv cov kev tshaj tawm no. Tag nrho cov ntawm lawv txiav txim tso rau hauv blocks vim hais tias lawv xav tau koj cov qhua. Thiab qhov kev zoo nkauj yog tias txawm tias nyob rau hauv cov ncauj lus uas, nws yuav zoo li, tsis cuam tshuam nrog kev lag luam txhua, yuav muaj cov neeg siv txaus siab yuav qhov chaw hauv blocks.
Qhov no yog vim muaj ntau qhov zoo ntawm kev tshawb fawb tshaj tawm. Nws yog hom phiaj heev. Qhov no txhais tau tias, siv ntau cov ntxaij lim dej, koj tuaj yeem "xaiv" cov neeg tuaj saib rau ntawm qhov chaw uas kojxav tau. Cov txheej txheem kev ntsuam xyuas tuaj yeem yog: lub tebchaws nyob, hom lus, lub nroog, kev ua haujlwm ntawm tus neeg siv. Koj tuaj yeem xaiv qhov chaw uas koj qhov kev tshaj tawm yuav raug muab tso rau, xaiv lawv raws li koj cov qauv. Qhov no yog ob qho yooj yim thiab tau txais txiaj ntsig, vim tias qhov no koj ua haujlwm nrog cov neeg tuaj nqa nqaim txaus siab rau koj cov khoom thiab cov kev pabcuam.
Thiab, tau kawg, lwm qhov ntxiv ntawm qhov kev tshaj tawm no yog nws tus nqi qis. Txhawm rau tso koj qhov kev tshaj tawm, hais tias, TV, koj them nyiaj ntau rau qhov dav tshaj plaws. Txawm li cas los xij, tej zaum yuav muaj tsawg tus neeg txaus siab tiag tiag. Ntawm qhov tod tes, hauv kev tshaj tawm online, koj tsuas yog them rau kev nyem - kev mus ntsib tiag tiag rau koj qhov chaw.
Intermediary - affiliate network
Ua raws li kev ua haujlwm ntawm "yuav-muag" cov phiaj xwm kev lag luam hauv Is Taws Nem yog tsim los ntawm kev tshaj tawm xov xwm. Muaj ntau ntawm lawv, raws li peb tau hais los saum toj no - lawv ua haujlwm nrog ntau hom thaiv, muaj cov yam ntxwv thematic, qee qhov kev xaiv tshwj xeeb hauv kev xaiv thiab kev ntsuas kev khiav tsheb. Tab sis qhov loj tshaj plaws yog cov tes hauj lwm ua los ntawm kev tshawb fawb xyaw Google, Yandex, Bing thiab lwm yam.
Million of advertisers thiab webmasters tau sib sau ua ke hauv cov tuam txhab no vim muaj ntau hom kev ua ub no. Raws li, muaj qhov xav tau ob qho tib si rau kev txiav txim ntawm yav dhau los thiab rau cov peev txheej muab los ntawm tom kawg.
Hauv Russia, Yandex ad unit (muab los ntawm Yandex Advertising Network) thiab Google (tsim hauv Google AdSense) tuaj yeem suav tias yog qhov nrov tshaj plaws. Peb txhua tus tuaj yeem ntsib lawv ntawm ntau pua txhiab qhov chaw. Txij li thaum tus intermediary yog ib lub tuam txhab loj hauv Is Taws Nem, nws yooj yim heev thiab ua haujlwm nrog nws, txij li nws muab tag nrho cov cuab yeej rau kev tshaj tawm. Nov yog qhov peb yuav tham ntxiv kom ntxaws ntxiv tom qab.
Cov cuab yeej tshaj tawm
Yog li, raws li peb tau sau tseg lawm, muaj ntau ntau cov cuab yeej sib txawv uas koj tuaj yeem tso qhov txuas, chij lossis lwm yam ntaub ntawv los ntawm koj cov neeg koom tes ntawm nplooj ntawv ntawm koj qhov chaw. Txhua tus tuaj yeem siv ib lossis lwm qhov, raws li lawv tus kheej nyiam. Tab sis qhov nrov tshaj plaws (tsawg kawg hauv Google AdSense) yog ob hom cuab yeej - ad units thiab contextual link units.
Tau kawg, ib lossis lwm qhov ntawm lawv tuaj yeem siv tau nyob ntawm seb qhov kev kawm ntawm cov peev txheej yog dab tsi, kev sib haum xeeb npaum li cas qhov no lossis cov khoom ntawd yog "pob" rau hauv kev tsim ntawm qhov chaw, nws pom tau los ntawm cov neeg tuaj saib. Raws li cov txheej txheem no thiab lwm yam, webmasters feem ntau ua rau lawv xaiv los ntawm cov blocks. Thiab qhov no yog qhov tsim nyog heev, raws li kev txheeb cais tau lees paub.
Ad units yog cov ntsiab lus tshaj tawm (duab lossis video) uas tus qhua pom. Qhov no tseem tuaj yeem suav nrog flash banner, vim nws kuj tau siv ntau hauv kev tshaj tawm. Obviously, daim duab tej zaum yuav txaus nyiam rau cov neeg siv, vim hais tias ntawm nws yuav ua rau ib tug nias. Ntxiv dua thiab, nrog cov duab nraaj, cov ntaub ntawv tuaj yeem nthuav tawm sai dua thiab raug dua li yog tias peb tham txog kab ntawv.
txiaj ntsig
Advertising blocksntawm qhov chaw lawv muaj lwm txoj hauv kev - blocks ntawm cov ntsiab lus txuas. Qhov no yog qhov tseeb square nyob rau hauv uas muaj ntau yam txuas mus rau advertisers 'websites muab tso rau. Txhua ntawm lawv muaj peb ntu: cov npe, cov lus piav qhia thiab chaw nyob ntawm cov peev txheej. Yuav kom qhia rau koj qhov tseeb, muaj cov chaw uas hloov cov kev tshaj tawm hauv qhov txuas txuas kom organically rau kev tsim ntawm lawv nplooj ntawv uas lawv tuaj yeem tsis meej pem nrog cov ntawv qhia zaub mov. Thiab nyob rau hauv cov ntaub ntawv no, tau kawg, tus neeg siv ua qhov kev hloov, nrhiav qhov no los yog lub npe nthuav. Vim li no, qee zaum cov cuab yeej siv tau zoo dua.
Thiab lwm qhov xwm txheej, cov chaw tshaj tawm ntawm nplooj ntawv hauv lawv cov duab sawv cev yog qhov nthuav dua, thiab vim li ntawd - kev ntxias ntau dua rau cov neeg siv.
Ntau hom ntawv
Raws li koj nkag siab, qee qhov chaw yuav siv ntau qhov sib txawv ntawm cov cuab yeej tshaj tawm no. Qhov no yog vim, ntawm lwm yam, rau kev tsim cov nplooj ntawv uas cov ntawv tshaj tawm tau muab tso rau, nrog rau cov kev xav tau ntawm lub vev xaib. Piv txwv li, qee cov neeg nyiam ib lub me me square banner uas muab seamlessly rau hauv tsab xov xwm, thaum lwm tus nyiam ib tug loj ntsug skyscraper nyob rau sab ntawm nplooj.
Muaj ntau cov ntaub ntawv hais txog qhov loj npaum li cas yuav tsum yog, qhov twg zoo dua rau qee qhov chaw, tab sis peb yuav ua kom yooj yim me ntsis. Raws li kev tshawb fawb los ntawm cov kws tshaj lij los ntawm Google AdSense, qhov loj tshaj plaws yog 336 x 280, 300 x 250, 728 x 90, 300 x 600 thiab 320 x 100 (rau cov khoom siv mobile).
Raws li, cov qauv no tuaj yeem pomfeem ntau, thiab cov qhua qhov muag yog feem ntau accustomed rau lawv. Lwm nam yog practicality. Cov duab hais txog qhov tsawg kawg nkaus ntawm qhov chaw, txawm hais tias lawv tuaj yeem muaj cov ntaub ntawv ntau tshaj plaws. Tib qhov ntau thiab tsawg ntawm cov ntawv tshaj tawm tuaj yeem pom nyob rau hauv cov kev tshawb fawb loj. Hauv AdSense, piv txwv li, thaum xaiv hom ntawv chij, tus webmaster kuj pom tias qhov kev tshaj tawm yuav zoo li cas ntawm nws qhov chaw hauv hom saib ua ntej.
Accommodation
Nruab ad units yog qhov yooj yim heev. Txhawm rau ua qhov no, koj yuav tsum tso qhov html-code ntawm koj qhov chaw. Nws yog nthuav tawm nyob rau hauv daim ntawv ntawm ib txheej ntawm cov cim uas ua rau tus khub qhov chaw uas koj koom tes los tsim kev tshaj tawm ncaj qha rau ntawm nplooj ntawv ntawm koj qhov chaw. Ntawd yog, koj yuav tsum tsis txhob txhawj txog kev sib txuas ib tus tshaj tawm - txhua yam tau teeb tsa yooj yim heev, peb twb tau hais txog qhov no saum toj no, thaum pib ntawm tsab xov xwm.
Tau kawg, txhawm rau kom koj qhov thaiv tuaj yeem pom ntawm lub xaib, koj yuav tsum txiav txim siab tsis yog ntawm nws hom, tab sis kuj nyob ntawm qhov chaw nws yuav muab tso rau. Tom qab ntawd, koj yuav tsum xa mus rau cov ntaub ntawv ntawm koj cov peev txheej thiab muab tshuaj txhuam tus lej.
Xaiv qhov chaw
Raws li koj nkag siab, cov ntsiab lus ntawm peb tsab xov xwm yog kev tshaj tawm. Advertising blocks, kev tso kawm ntawm advertising blocks - qhov no yog txhua yam uas txaus siab rau advertiser, webmaster thiab intermediaries, tshwj tsis yog rau cov qhua. Rau lawv, kev nplua nuj ntawm kev tshaj tawm hauv online tuaj yeem dhau los ua qhov tsis zoo, txij li tus neeg tsuas yog yuav tsis raug tso cai los tshawb nrhiav cov ntaub ntawv uas nws, qhov tseeb, tau mus xyuas koj cov peev txheej. nwsphem yog tias muaj ntau tshaj tawm. Yog li ntawd, cov lus qhia tseem ceeb yog tsis txhob litter koj nplooj ntawv nrog ntau ntawm kev tshaj tawm. Qhov no yuav ua rau qis qis-los ntawm-tus nqi, uas tseem yuav txhais tau tias tus nqi qis dua rau koj.
Nws yog qhov zoo dua los txiav txim siab qhov twg koj yuav tso ib lossis ob qhov kev tshaj tawm hauv txoj hauv kev uas lawv tsawg "tsis yooj yim" li qhov ua tau rau tus neeg siv. Tus qhua yuav tsum tsis txhob pom tias muaj kev tshaj tawm nyob rau hauv pem hauv ntej ntawm nws - txwv tsis pub nws yuav tsis nyem rau nws.
ntsuas ntsuas
Muaj ntau yam cuab yeej los pab koj txiav txim siab qhov twg los tso koj cov ntawv tshaj tawm. Cov no yog cov kev pabcuam analytical. Txhua tus neeg muag khoom loj muaj lawv. Google Analytics tau lees paub tias yog lub cuab yeej zoo tshaj plaws hauv ntiaj teb, uas tso cai rau koj muab cov ntaub ntawv ntau tshaj plaws txog qhov twg koj cov neeg tuaj saib nyem, lawv saib dab tsi thiab ntev tshaj plaws, thiab lwm yam. Siv cov cib fim no kom nkag siab tias tus neeg coj li cas hauv koj lub xaib, thiab teeb tsa "cuam tshuam" rau nws hauv daim ntawv thaiv. Tsis txhob hnov qab mus saib xyuas cov chaw tshaj tawm hauv koj lub xaib koj tus kheej kom pom nws "los ntawm sab nraud" thiab nkag siab tias yuav txhim kho li cas thiab yuav ua li cas.
Opportunities
Kev cia siab rau cov nyiaj tau los ntawm qhov chaw siab heev. Cov tswv peev txheej, los ntawm kev tsim cov ntsiab lus ntawm lawv cov ncauj lus nyiam, tuaj yeem yooj yim khwv tau ntau dua li lawv tau txais hauv lawv txoj haujlwm tseem ceeb. Qhov no muab sijhawm rau koj kom khwv tau yam koj nyiam ua tshaj plaws. Thiab qhov no yog qhov txias heev ntawm kev xav sim thiab ua haujlwm hnyav dua.
Cov Lus Qhia
Hnub noAd units yog cov cuab yeej muaj txiaj ntsig zoo rau kev khwv nyiaj hauv Is Taws Nem. Siv qee qhov kev txawj tsom xam, lawv tuaj yeem nce cov nyiaj tau los ntawm ib lub vev xaib. Thiab qhov no qhib cov horizons tshiab rau cov neeg uas nyiam ua qhov no. Kev paub qhia tau tias muaj ntau thiab ntau dua li "Internet entrepreneurs".
