Ib qho txiaj ntsig ntawm kev txhawb nqa cov khoom thiab cov kev pabcuam, nrog rau cov tuam txhab feem ntau, yog kev tshaj tawm. Sab nraum zoov advertising yog siv los nyiam cov neeg tuaj saib dav. Billboard yog ib qho cuab yeej zoo rau nws qhov kev tso kawm.
Qhov no yog dab tsi?
Tus tsim lub npe "billboard" los ntawm Tebchaws Meskas. Nyob ntawd, cov tuam txhab tau dai cov ntawv tshaj tawm nrog cov ntawv tshaj tawm ("cov nqi", cov lus tshaj tawm) ntawm cov ntoo ntoo, cov laug cam ("boards"). Lub hom phiaj ntawm qhov kev tsim no yog qhia rau cov neeg koom nrog kev sib tw thiab txhim kho hauv lawv lub cim xeeb tshaj tawm cov ntaub ntawv hais txog hom kev pabcuam, lub tuam txhab cov khoom lag luam.
Yog li ntawv yuav ua li cas? Nws yog dab tsi? Cov no yog cov qauv billboard rau kev tshaj tawm sab nraum zoov. Lawv yog cov thav duab kho ntawm ib qho kev txhawb nqa, sheathed nrog plywood lossis galvanized steel los xij, npog nrog huab cua-resistant compounds.
Qhov tseem ceeb ntawm qhov chaw
Billboards tau teeb tsa raws txoj kev thiab txoj kev, ntawm txoj kev loj thiab txoj kev loj uas muaj cov dej ntws txaus, faib txoj kab, ntawm lub ru tsev, qhov kawg thiab facades ntawm lub tsev. Qhov chaw ntawm kev tshaj tawm sab nraum zoov nyob rau hauv qhov chaw muaj kev tsheb ntau tshaj plaws rau tib neeg thiab tsheb yog qhov ua tau zoo tshaj plaws hauv kev tshaj tawm kev tshaj tawm, txij li cov ntawv tshaj tawm no tau siv txhua hnub.tuaj rau cov neeg sawv cev ntawm txhua pawg neeg sib raug zoo.
Qhov chaw zoo tshaj plaws ntawm cov ntawv tshaj tawm nrog kev tshaj tawm sab nraum zoov yog nyob rau hauv thaj tsam ntawm kev txo qis kev txav ntawm cov kwj deg nyob rau hauv pem hauv ntej ntawm lub teeb tsheb thiab lem, cov neeg taug kev hla thiab lwm yam kev txwv tsis pub muaj, nyob rau hauv qhov chaw ntawm cov tsheb khiav tsis tu ncua. Feem ntau lawv muab tso rau ze ntawm qhov chaw muag khoom ntawm cov khoom tshaj tawm. Txhawm rau nyiam cov neeg taug kev, nws raug nquahu kom teeb tsa cov qauv tshaj tawm raws li kev taug kev. Cov ntaub thaiv npog zoo tau teeb tsa rau ntawm qhov nruab nrab ntawm txoj hlua khi thiab npog cov kev sib tw khiav.
Billboard advertising
Billboards yuav tsum tsis txhob them los ntawm cov khoom uas cuam tshuam nrog kev pom kev pom: cov tsev, ntoo, tsheb hnyav. Kev yooj yim thiab nkag mus saib cov ntaub ntawv ntawm cov ntawv tshaj tawm yuav tau txais txiaj ntsig zoo.
Cov qauv zoo li no nyiam cov neeg caij tsheb thaum tsiv mus los vim qhov screen loj thiab tsim tawm. Cov qauv no cuam tshuam rau qhov pom kev nco ntawm daim duab. Billboards yuav tsum txaus nyiam, tab sis tsis overloaded nrog cov ntaub ntawv.
Cov kws tshawb fawb tau ua pov thawj tias qhov kev nkag siab thiab kev cia ntawm daim duab hauv kev nco yog nrawm dua li nyeem ntawv. Tus neeg tsav tsheb muaj sijhawm me ntsis kom paub txog cov ntaub ntawv kom tsis txhob cuam tshuam los ntawm kev tsav tsheb. Yog li ntawd, kev tshaj tawm ntawm cov ntawv tshaj tawm yuav tsum tau xav txog qhov nthuav dav tshaj plaws.
me ntsis dag
Tsis ntau cov ntawv nyeem, tsom mus rau cov duab nraaj. Cov lus tshaj tawm yuav tsumqhia lub ntsiab lus ntawm lub tswv yim. Rau qhov no, nws yog qhov zoo dua los siv lub font loj thiab meej. Ntawm qhov deb ntawm ntau tshaj 50 cov kauj ruam, cov ntawv teeb yuav tsis pom, thiab lub siab tawv dhau yuav sib koom ua ke rau hauv ib qho txuas ntxiv mus. Kev sau ntawv dawb nrog cov suab sib txawv yog qhov zoo.
Muab cov ntaub ntawv sau ntau ntawm cov ntawv tshaj tawm yog ua tau nyob ze ntawm cov neeg taug kev hla. Qhov no yog vim qhov ceev ceev ntawm kev txav ntawm tib neeg. Tus nqi ntawm cov ntaub ntawv nyob rau hauv cov laug cam yuav tsum yog xws li hais tias ib tug neeg thaum lub sij hawm lub zog muaj sij hawm kom paub nws tus kheej nrog cov ntawv nyeem los ntawm pib mus rau thaum xaus. Lub teeb ci ntsa iab ntawm cov ntawv tshaj tawm thaum hmo ntuj txhim kho qhov cuam tshuam thiab tsim cov duab zoo ntawm lub tuam txhab.
Kev tsim qauv kev tshaj tawm kev cai hais txog qhov tshwj xeeb ntawm qee lub tsev, ua kom zoo sib xyaw nrog txoj kev architecture los ntawm qhov pom zoo nkauj. Qhov luaj li cas ntawm daim duab kos yuav tsum sib haum nrog cov khoom nyob ib puag ncig. Yog li cov qauv kev tshaj tawm yuav tsis npog cov khoom zoo nkauj ntawm cov tsev.
Kev faib tawm ntawm cov qauv
1. Los ntawm tus naj npawb ntawm cov tog neeg uas cov ntaub ntawv tshaj tawm. Nyob ntawm qhov no, lawv paub qhov txawv:
- ib sab;
- ob tog. Ntawd yog, sab "A" yog qhia rau lub ntsiab txav ntawm qhov ntws, sab "B" yog rov qab rau nws;
- daim ntawv qhia peb sab. Qhov no txhais li cas? Qhov kev pom no muab rau kev sib xyaw ntawm peb lub dav hlau rau hauv cov qauv rau kev teeb tsa, piv txwv li, ntawm kev sib tshuam;
- plaub sab (tsawg dua).
2. Form:
- tiaj;
- V-shaped;
-daim duab peb sab.
3. Los ntawm qhov loj ntawm qhov chaw tshaj tawm. Tus qauv billboard loj yog 6x3 m. Feem ntau siv thiab nrov billboard qhov ntau thiab tsawg yog 6x3 thiab 12x3 m. Kuj tseem muaj cov ntawv loj loj 18, 1x6, 1 m. Ib qho zoo ntawm cov qauv tsim yog tsim cov qauv ntawm txhua qhov loj ntawm qhov kev thov ntawm tus neeg siv khoom.
4. Raws li hom kev tsim kho, muaj cov ntawv pov thawj collapsible (transformers) thiab tsis-collapsible billboards.
hom kev tshaj tawm cov qauv
1. Static yog cov qauv dawb-standing.
2. Dynamic installations yog qhov zoo tshaj plaws. Kev tsim khoom siv thev naus laus zis thiab kev tsim qauv muab rau kev hloov pauv ntawm ntau cov duab. Cov no suav nrog cov prismaboards (prismatrons) - cov no yog cov ntaub thaiv npog ntsuas 3 x 6 m. Cov ntaub ntawv ntawm qhov kev tsim no muaj trihedral equilateral prisms. Thaum lawv tig 120 °, cov duab hloov pauv, thiab thaum lawv tig 360 °, daim duab hloov peb zaug.
Digital billboards qhia cov yeeb yaj kiab. Muaj cov qauv uas siv cov teebmeem tshwj xeeb, sib tham sib thiab cov duab holographic.
Hnub no, ntxiv rau cov ntawv xov xwm nyob ruaj ruaj, cov ntawv xov tooj txawb tau nrov. Cov qauv no yog dab tsi? Lawv kuj hu ua auto posters, auto shields, brand tsheb. Muab tso rau ntawm lub tsheb txav tau pom zoo heev. Lub tsheb nres tau yooj yim hloov daim ntawv xov tooj txawb rau hauv ib qho chaw nres tsheb. Xws li kev tshaj tawm yog qhov zoo tshaj plaws siv los ntxiv rau kev tshaj tawm hauv ntau qhov chaw.
Kev txhim kho thiab sib dhosdesigns
Ua ntej txhim kho daim ntawv tshaj tawm, koj yuav tsum xaiv thaj chaw tshwj xeeb thiab txheeb xyuas nws qhov passability. Qhov no txiav txim siab qhov chaw nyob yav tom ntej ntawm daim ntaub thaiv. Rau cov qauv teeb tsa thawj zaug, nws yog ib qho tsim nyog yuav tsum tau txais kev tso cai rau lawv qhov kev tso kawm thiab kev sib koom tes nrog cov kev pabcuam cuam tshuam: lub nroog cov tub ceev xwm, cov chaw tshaj tawm thiab cov tuam tsev architecture. Feem ntau cov koom haum tshaj tawm tau koom nrog cov koom haum lub sijhawm no. Txawm li cas los xij, cov ntaub thaiv npog yog tswj hwm los ntawm lub nroog cov tuam tsev architecture.
Feem ntau cov chaw tau txais txiaj ntsig twb tau coj mus lawm, yog li nws yooj yim dua rau kev yuav lossis xauj cov qauv teeb tsa los ntawm cov koom haum tshaj tawm thiab ua tiav daim ntawv cog lus tsim nyog nrog lawv. Kev them nyiaj yug billboard yog ntsia rau ntawm lub hauv paus thaiv lossis ib lub pob zeb monolithic nrog kev txhawb zog.
Billboards raug cua thiab daus, yog li kev saib xyuas tshwj xeeb yog them rau kev teeb tsa. Cov qauv teeb tsa yuav tsum muaj zog thiab txhim khu kev qha.
Kev xav txog kev txhim kho
- Nws yog koj daim ntawv tshaj tawm uas yuav tsum sawv tawm tsam keeb kwm yav dhau los ntawm lwm qhov kev tshaj tawm kev sib tw. Yees duab, kos duab, keeb kwm yav dhau, tus naj npawb ntawm cov cim, qhov sib nrug ntawm cov ntawv thiab cov lus, cov ntawv xim thiab font - tag nrho qhov no yog qhov tseem ceeb!
- Lub kaum sab xis ntawm lub dav hlau ntawm daim ntawv tshaj tawm mus rau kev taw qhia ntawm cov kwj deg txav.
- Billboard visibility. Qhov chaw tshaj tawm yuav tsum tsis txhob npog nrog ntoo, vaj tse, ncej, txoj kev kos npe. Thaum tsaus ntuj, nws raug nquahu kom siv lub teeb rov qab rau qhov pom kev.
- Yuav tsum tau kuaj xyuas kev thauj mus los -ua raws li kev tso cai nyob deb ntawm txoj kev mus rau daim ntaub thaiv thaum lub installation.
Production Features
Txoj Cai rau kev tso cov ntawv tshaj tawm - cov khoom lag luam zoo tshaj plaws. Ua li no, lub hauv paus yog them nrog galvanized steel los yog plywood. Qhov saum npoo yog kho nrog kev tiv thaiv tshwj xeeb (piv txwv li, ziab roj) lossis ntawv hlau. Qhov no tiv thaiv kev puas tsuaj los ntawm huab cua phem.
Poster printing
daim ntawv tshaj tawm yog ua hauv lub tsev luam ntawv. Nrog cov kev daws teeb meem uas tsis yog qauv, lawv tau ua ke nrog cov teeb pom kev tshwj xeeb, 3D cov ntsiab lus, cov khoom ntxig, cov khoom tawg tawm dhau ntawm ciam teb ntawm kev tshaj tawm. Kev luam ntawv tab tom ua:
- ntawm daim ntawv tuab. Nws tsis zam qhov cuam tshuam ntawm huab cua, yog li lub neej ntawm cov ntawv tshaj tawm no yog qhov tsis txaus ntseeg. Pom zoo rau kev tshaj tawm ib zaug.
- ntawm cov ntaub los ntawm kev tshaj tawm banner yog tsim. Daim ntawv tshaj tawm nrog cov ntaub zoo li no yuav saib zoo thiab nthuav.
Yuav ua li cas thiaj siv tau daim duab?
- painting;
- duab;
- tus kheej nplaum zaj duab xis;
- hom ntawv loj puv xim luam ntawv.
Rau me me ntawm cov ntawv tshaj tawm (txog 5 daim), nws raug nquahu kom siv nws tus kheej-nplaum zaj duab xis, uas yog unpretentious rau huab cua puag thiab yog sawv cev los ntawm ib tug loj palette ntawm ntxoov. Lub sijhawm siv sijhawm ntau tshaj plaws yog kev pleev xim, vim tias nws muaj kev txwv ntawm qhov zoo ntawm cov xim thiab lub sijhawm ntawm kev tsim khoom. Siv rau kev tshaj tawm tshwj xeeb nrog lub tswv yim tshwj xeeb.
Nrovmethod
Ib txoj hauv kev nrov thiab yooj yim los tso rau ntawm daim ntawv tshaj tawm yog luam ntawv, uas muab rau digital lossis offset luam ntawv. Thawj txoj kev yog siv rau kev luam ntawv cov ntawv tsuas yog los ntawm cov ntawv tuab thiab cov ntawv me me (tsawg kawg 10 daim ntawv tshaj tawm).
Offset txoj kev luam tawm cov ntaub ntawv ntawm ib daim ntawv tshwj xeeb (vinyl) ntaub ntawm qhov sib txawv. Yog tias teeb tsa kom raug, daim ntawv tshaj tawm yuav kav ntev txog 3 lub hlis. Nyob rau tib lub sijhawm, nws yuav tsum tau hloov pauv (vim huab cua puag, sai sai ntawm cov xim tsaus). Kev npaj ua ntej thiab tsim cov ntawv tshaj tawm los ntawm banner npuag siv sijhawm ntau.
Rau qhov tsim ntawm ib daim duab tshaj tawm hauv ib hnub, koj tuaj yeem siv cov ntawv loj loj. Cov tshuab luam ntawv xim tshwj xeeb luam tawm ntawm ob daim ntawv tuab thiab yas. Txoj kev electrostatic tau txais kev muaj koob meej ntawm txoj kev siv cov duab.
Billboard Cov txiaj ntsig
- cuam tshuam rau lub hom phiaj dav dav, cuam tshuam rau cov neeg koom hauv kev thauj mus los thiab kev taug kev;
- npog thaj tsam loj thaum ua kev tshaj tawm kev tshaj tawm;
- tso tawm cov duab muaj yeeb yuj thiab cov ntawv zoo ntawm txhua qhov nyuaj thiab qhov loj;
- kev tsim kho muaj lub zog txaus thiab kev ntseeg tau;
- ntxiv rau qhov chaw teeb pom kev nyob ib sab ntawm daim thaiv thaum hmo ntuj.
Zoo kawg
Yog li, daim ntawv tshaj tawm - yog dab tsi? Qhov no yog hom kev tshaj tawm sab nraum zoov uas cuam tshuam rau txhua yam.social strata ntawm cov pejxeem. Cov vaj huam sib luag tau nthuav dav hauv lub neej niaj hnub no thiab yog qhov nrhiav tau tshaj plaws hauv kev tshaj tawm.
