Ua ntej tham txog qhov kev ua kom zoo nkauj yog dab tsi, koj yuav tsum nkag siab lub tswv yim ntawm kev ua kom zoo thiab txiav txim siab seb cov kev pabcuam hauv Is Taws Nem xav tau li cas, thiab tom qab ntawd ua ib kauj ruam los tsim cov ntawv tshwj xeeb thiab nthuav rau cov neeg siv thiab tshawb fawb xyaw.
SEO ntawv optimization yog dab tsi
Kev ua kom zoo hauv ntiaj teb kev nkag siab yog kev txhim kho ntawm txhua tus yam ntxwv, thiab tshwj xeeb rau lub xaib, nws yog kev txhim kho ntawm tus kheej cov khoom uas tuaj yeem muab faib ua sab hauv thiab sab nraud.
SEO-kev ua kom zoo ntawm cov ntawv nyeem, zoo li, cov duab nraaj - tag nrho cov no yog txhawm rau nce txoj haujlwm ntawm lub xaib hauv kev tshawb fawb cav, thiab yog li ntawd nce tsheb khiav, uas tuaj yeem nqa nyiaj tau los rau yav tom ntej.
Text yog ib feem tseem ceeb ntawm cov ntsiab lus, uas yuav tsum txaus siab rau tib neeg thiab tshawb nrhiav neeg hlau, thaum txhua tus neeg sawv cev yuav tsum muaj nws lub hom phiaj los ntawm cov ntawv nyeem. Piv txwv li, tus neeg siv pom cov ntawv nyeem, muaj peev xwm tau txais cov ntaub ntawv tseem ceeb, lossis txiav txim siab, lossis rub tawm qee cov ntaub ntawv. Rau cov neeg hlau, lub hom phiaj yog nrhiav thiab muab cov ntawv nyeem rau cov neeg siv uas yuav teb rau qhov kev thov ntau li ntau tau.
Ua haujlwm ntawm kev tshawb fawb cav optimization ntawm cov ntawv ntawm lub xaib xav taukev paub thiab sijhawm ua haujlwm nrog ob tog ib zaug thiab txhim kho koj cov peev txheej hauv txoj kev no. Txhawm rau tsim qhov kev xaiv zoo tshaj plaws uas yuav txaus siab rau ntau pawg, koj yuav tsum coj mus rau hauv tus account tag nrho cov ntsiab lus uas yuav tau tham hauv qab no.
Pib nrog cov xov xwm
Ib qho ntawm cov ntsiab lus tseem ceeb hauv kev tshawb fawb cav optimization ntawm cov ntawv ntawm ib tsab xov xwm yog ua haujlwm nrog cov ncauj lus thiab cov npe, ib yam dab tsi uas tam sim ntawd ntes tus neeg siv lub qhov muag thiab tuaj yeem thawb nws mus rau nplooj ntawv.
Muaj ntau ntau hom headers uas tsim los ntawm tus lej:
- H1 – Heading 1.
- H2 – Heading 2.
- H3 – Heading 3.
- H4 - Nplooj 4.
- H5 – Heading 5.
- H6 - Nplooj 6.
Qhov twg lub ntsiab lus tseem ceeb tshaj plaws yog H1 thiab qhov tsis tseem ceeb H6. Cov ncauj lus thiab cov ncauj lus me ua rau cov ntsiab lus nthuav tawm ntawm nplooj ntawv, thiab ntawm no yog ob peb yam tseem ceeb kom paub:
- H1 - lub ntsiab lus tseem ceeb tshaj plaws uas yuav tsum muaj nyob rau ntawm nplooj ntawv rau kev tshawb fawb cav optimization ntawm cov ntawv nyeem, tab sis tsuas yog ib zaug xwb. Nws yuav tsum tau pom tseeb thiab sawv siab tshaj li qhov ua tau saum tus so. Feem ntau, nws yog cov xov xwm uas tuaj yeem teb cov lus nug uas tshawb nrhiav neeg hlau tab tom nrhiav cov ntaub ntawv.
- H2 - tseem ceeb hauv cov ntsiab lus thiab tuaj yeem tshwm 1 txog 3 zaug hauv ib nplooj ntawv, tshwj xeeb tshaj yog tias muaj ntau cov ntsiab lus.
- H3 - H6 yog cov npe xaiv tau, tab sis H3 nyiam los ntawm kev tshawb fawb xyaw, tus so tuaj yeem siv tau raws li qhov xav tau.
Nkauj thiabxov xwm
Tom qab nws tau paub meej tias cov xov xwm dab tsi yog dab tsi thiab lawv nyiam npaum li cas ntawm cov kev tshawb fawb xyaw, koj yuav tsum xav txog seb koj puas yuav tsum sau cov ntsiab lus hauv lawv. Tau kawg, nws tsim nyog, vim tias kev tshawb nrhiav neeg hlau, ua ntej ntawm tag nrho cov, xyuam xim rau cov ncauj lus, tshwj xeeb tshaj yog tsom rau thawj peb hom. Nws yog ib qho tseem ceeb heev uas yuav tsum tso cov ntsiab lus hauv lawv, tab sis nws tsis yog qhov tsim nyog los ntxig tib tus yuam sij rau hauv txhua tus. Nyob rau tib lub sijhawm, nws tsim nyog nco ntsoov tias lub npe yuav tsum tsis pub dhau 50-70 tus cim, vim tias tus neeg hlau yuav tsis suav nrog lwm tus.
Cov kab ntawv xov xwm yuav tsum tau teeb tsa kom muaj txiaj ntsig thiab tsis yog ib kab lus sau cov ntsiab lus uas yuav raug suav hais tias yog spam.
Cov lus tseem ceeb, ntxiv rau kev siv cov npe, kuj tseem ntxiv rau cov ntsiab lus nws tus kheej kom ua kom zoo dua cov ntawv rau kev tshawb fawb xyaw. Feem ntau, lawv siv ib lo lus tseem ceeb, los ntawm cov nplooj ntawv thiab qhov chaw tshaj tawm. Tab sis yog tias koj xav tau lossis xav ntxig lwm tus yuam sij, ces koj yuav tsum nco ntsoov txog qhov tsis zoo li qhov ntom ntom, piv txwv li. feem pua ntawm cov ntsiab lus tseem ceeb hauv kev sib raug zoo rau tag nrho cov ntawv ntim. Nws yuav tsum tsis txhob siab tshaj 7-9%, yog li qhov no tsis ceeb toom kev tshawb fawb xyaw, 2-3% yog suav tias yog qhov zoo tagnrho ntom.
Dhau li ntawm kev nkag ncaj qha, muaj lwm hom lus tseem ceeb:
- morphological - cov uas sawv cev rau lo lus ntawm tus yuam sij ncaj qha;
- ncaj qha thiab thim rov qab - thawj zaug rov hais dua cov lus xaj, qhov thib ob hloov nws;
- ntshiab thiab diluted - cov uas yuav diluted nrog cov lus los yog conjunctions;
- grammaticallyraug thiab sau tsis raug rau cov ntawv nyeem kom zoo tshaj plaws, tab sis feem ntau cov tshuab tshawb nrhiav kom raug typos thiab tsim cov lus nug kom raug.
Cov ntawv tseem ceeb tsis muaj
Kev vam meej ntawm tsis yog nplooj ntawv xwb, tab sis tag nrho lub xaib yuav nyob ntawm seb cov ntawv sau li cas, yog li muaj ntau yam tseem ceeb los txiav txim siab uas yuav ua lub luag haujlwm.
Thawj thiab tseem ceeb tshaj - cov ntawv sau rau tib neeg, tsis yog rau kev tshawb nrhiav neeg hlau. Nco ntsoov tias muaj qhov tseem ceeb bounce tus nqi thaum tus neeg siv, raws li qhov kev thov, tau mus rau ntawm lub xaib thiab paub tias tsis muaj cov ntaub ntawv tseem ceeb ntawm no, thiab tawm hauv cov peev txheej sai sai. Tus neeg hlau ib txwm kuaj pom lub sijhawm, thiab tom qab ntawd txheeb xyuas nws, xaus lus tias qhov kev thov tsis ua raws li qhov kev cia siab, thiab txo qis hauv qhov ntsuas.
Siv lo lus ntaus ntawv raws li txoj kev nce qib txhais tau sai sai rau nplooj ntawv kawg thiab raug nplua los ntawm txhua lub tshuab tshawb nrhiav.
Thib ob - yog tias cov ntawv sau rau tib neeg, ces nws yuav tsum muaj lub ntsiab lus thiab teb rau qhov kev thov, thiab thib peb, nws yuav tsum yog qhov tshwj xeeb, tsis yog theej los ntawm lwm qhov chaw. Cov kev txwv no kuj yuav raug coj mus rau hauv tus account. Tab sis nws yuav tsum to taub tias cov ntawv nyeem uas yog ib qho kev qhia, piv txwv li, rau ib qho tshuaj, yuav tsis yog thawj, thiab qhov no yuav tsis raug coj mus rau hauv tus account, tab sis cov ntawv hais txog kev mus txawv tebchaws yuav tsum txawv ntawm 90% thiab siab dua.
Cov ntawv nyeem yuav tsum nthuav thiab "tsis muaj dej", lub npe hu ua, uas nyuam qhuav dhau los tshwj xeebmuaj feem xyuam, uas yuav pab tau optimizing cov ntawv ntawm lub site.
Dej yog cov lus qhia txog kev tsim, prepositions, pronouns, yog tias lawv raug tshem tawm ntawm cov ntawv, ces lub ntsiab lus ntawm kab lus yuav tsis raug ua txhaum. Nws ntseeg tau tias 15% ntawm cov dej yog qhov ntsuas tau, txwv tsis pub cov ntawv nyeem yuav dhau los ua kom qhuav thiab tig mus rau hauv kev ua lag luam, uas txhais tau hais tias tho txawv, uas tsis tuaj yeem siv rau qhov chaw qhia ntawv. Ntau tshaj 30% ntawm cov dej hauv cov ntawv tsis yog cov ntawv qhia, uas yog tsim los rau qhov ntim xwb.
Kawg - cov ntawv yuav tsum tau ua kom nws yooj yim pom los ntawm tib neeg thiab suav nrog tus neeg hlau.
Yuav ua li cas sau ntawv kom raug
Nws tau hais saum toj no tias cov ntawv nyeem yuav tsum muaj qee yam qauv, uas yuav pab tau thaum nyeem ntawv thiab txhim kho cov ntawv rau kev thov, tab sis yuav ua li cas thiaj tsim tau nws cov qauv tsim nyog yuav tsum tau piav qhia nyias:
- Thaum pib ntawm cov ntawv nyeem, koj yuav tsum tsim cov ntsiab lus tseem ceeb, thiab tom qab ntawd piav qhia hauv kab lus hauv qab no. Ntawd yog, koj yuav tsum tau mus los ntawm qhov txaus siab tshaj plaws mus rau qhov tsis txaus siab tshaj plaws kom tus neeg siv tuaj yeem ntes tau rau qee yam thiab nyeem kom kawg.
- Cov ntawv loj yuav tsum tau muab faib ua cov kab lus, yog li tus neeg pom cov ntawv yooj yim dua, thiab nws zoo li nws nthuav ntau dua li ib daim ntawv txuas ntxiv ntawm kab lus.
- Rau cov ntawv loj, nws tsim nyog siv subheadings thiab nws raug nquahu kom ua qhov no txhua peb mus rau tsib kab lus, yog li muab faib ua ntu.
- Cov ntawv loj tsis yog ib qho cim ntawm kab lus zoo, vim nws tuaj yeem ua dej ntau, thiab tag nrho cov ntsiab lus muab zais hauv 2-3 kab lus. Qhov loj tshaj plaws yog lub ntsiab lus, thiab lub ntim yog twbme me. Tab sis feem ntau, cov ntawv nyeem yog hais txog 300-400 lo lus thiab txawv nyob ntawm seb cov ntsiab lus, lus nug, thiab lwm yam ntsiab lus ntawm nplooj ntawv. Nws tshwm sim tias nws yog qhov tseem ceeb tshaj plaws, piv txwv li, rau lub khw hauv online los qhia cov khoom lag luam, thiab koj tuaj yeem tham txog qhov kawg ntawm nplooj ntawv hauv ob kab lus.
- Tsis txhob hnov qab siv cov ntawv sau npe thiab cov npe, ob qho tib si cov neeg siv thiab cov tshuab tshawb nrhiav zoo li lawv.
Dab tsi yuav tsum tsis nyob hauv ntawv
Kev ua kom zoo ntawm cov ntawv yuav tsum zam qhov yuam kev uas yuav cuam tshuam nrog kev nce qib, txhawm rau tiv thaiv lawv, koj yuav tsum paub txog cov neeg nyiam tshaj plaws:
- Cov ntawv yuav tsum yog ntuj thiab sau rau tib neeg, raws li twb tau hais lawm, thiab nco ntsoov tias cov neeg tshawb nrhiav pom qhov zoo.
- Koj yuav tsum tsis txhob siv nws scan es tsis txhob siv cov ntawv sau, uas yog suav tias yog cov ntaub ntawv nraaj, vim tus neeg hlau tsuas tsis paub nws.
- Tsis txhob bold tag nrho cov ntsiab lus ib zaug li kev tshawb fawb xyaw yuav tsis nyiam nws.
- Koj yuav tsum siv cov ntawv sau yog tias nws nthuav dav ntau lub vijtsam, txwv tsis pub tus neeg siv yuav tsis pom nws zoo. Ntawm no, ntxiv rau kev siv cov kab lus thiab cov npe, koj tuaj yeem ntxig cov duab, hyperlinks, qhia qhov tseem ceeb ntawm kab lus nrog cov xim lossis cov thav duab, thiab tsim cov ntxhuav. Tag nrho cov no tau pom zoo los ntawm cov neeg siv thiab cov ntawv nyeem tau tsim tam sim.
- Nws yuav tsum paub, qhov no yog ib qho tseem ceeb tshaj plaws. Txwv tsis pub, txhua qhov kev siv zog los txhawb nqa tuaj yeem ua tsis tiav.
- Txhua cov ntsiab lus tseem ceeb tsis yog xwbtawg rau hauv kab lus, tab sis kuj muab tso rau hauv cov blocks uas koj xav tau indent.
- Rau qhov chaw lag luam, tsis yog cov ntsiab lus zoo xwb tseem ceeb, tab sis kuj tseem muaj cov nyees khawm pom lossis hyperlinks uas yuav hloov lawv mus rau qhov kev txiav txim, mus rau nplooj ntawv nug, thiab lwm yam.
Using tags in formatting
Qee tus siv cov cim sib txawv, lwm tus nug cov lus nug: lawv puas xav tau thiab lawv yuav tsum siv? Nws tau raug pov thawj ntau dua ib zaug tias cov tshuab tshawb nrhiav teb tau zoo rau cov cim npe thiab pom lawv tsis yog hauv cov npe, tab sis kuj nyob rau hauv cov ntawv nyeem. Tab sis koj yuav tsum ua raws li ib qho kev ntsuas thiab tsis txhob ntxig rau hauv txhua lo lus.
Lub ntsiab thiab nquag siv tag:
- H1 txuas ntxiv mus rau nqe lus thiab subheadings.
- or - bold text.
- - Ua kom pom tseeb hauv cov ntawv qaij.
- - kab ntawv hauv qab.
Muaj ntau lwm cov ntawv uas tuaj yeem siv rau hauv cov ntawv nyeem, tab sis qhov nrov tshaj plaws yog cov uas tau teev tseg saum toj no, uas tuaj yeem ua rau cov ntawv nyeem txaus nyiam.
Tools for optimization
Txawm tias tus kws tshaj lij tshaj lij tsis tas yuav sau cov ntawv zoo tshaj plaws uas yuav txaus siab rau tus neeg siv thiab tus neeg hlau. Txawm hais tias tsab xov xwm sau tau zoo, tab sis tsis pom los ntawm kev tshawb fawb xyaw, lossis txhua yam raug kho rau lawv, tab sis nws qhov kev nyeem tau dhau los zuj zus. Ntawm no, thaum txhim kho cov ntawv nyeem, cov cuab yeej thib peb tuaj yeem pab tau, uas yuav qhia koj tias yuav tsum tau kho thiab kho li cas.
Piv txwv li, koj tuaj yeem siv qhov kev pabcuam"Glavred" rau kev nyeem ntawv ceev ceev ntawm cov ntawv nyeem, qhov twg tag nrho cov lus qhia tsis tsim nyog thiab cov lus hais, cov kab lus nyuaj dhau ntawm cov cim cim thiab cov lus cliché uas zoo dua tsis siv yuav raug sau tseg.
"Glavred" qib cov ntawv nyeem, qhov twg qhov qhab nia siab tshaj yog 10. Tab sis tsis txhob siv zog kom tau qhab nia siab tshaj, vim tias cov ntawv tuaj yeem qhuav. Qhov qhab nia zoo tshaj plaws yog suav tias yog los ntawm 7 cov ntsiab lus thiab siab dua, qhov twg yuav tsis muaj cov lus tsis txaus ntseeg thiab cov lus nres ntxiv.
Ntawm ntau qhov kev pab cuam cuam tshuam txog kev sau ntawv, muaj cov kev pab cuam uas txiav txim siab "zaub mov" ntawm cov lus thiab kab lus. Qhov ntsuas no yuav siv sij hawm rau hauv tus account lub zaus ntawm lo lus, uas yuav tsum tsis txhob ntau tshaj 3 ntsiab lus ntawm classical scale. Nws yog xam raws li lub hauv paus square ntawm tus naj npawb ntawm repetitions. Kuj tseem muaj "kev kawm xeev siab", uas yog xam raws li qhov piv ntawm cov lus rov qab rau tag nrho cov lus.
Tab sis kev kho tus kheej tuaj yeem ua tau zoo dua li txhua yam cuab yeej, vim nws yog koj uas nkag siab tias cov ntawv yuav tsum yog, rau nplooj ntawv twg nws tau tsim thiab hom twg yuav tsum yog. Lossis koj tuaj yeem siv qhov kev pabcuam zoo rau cov ntawv nyeem. Piv txwv li, nyob rau hauv cov lus piav qhia ntawm ntu "Hais txog lub tuam txhab" koj yuav tsum tau siv cov ntawv kos duab, tab sis qhov twg qhov tseeb yuav qhia. Koj yuav tsum tsis txhob sau cov lus hais tias "peb lub tuam txhab yog qhov zoo tshaj plaws", "peb muaj cov kws tshaj lij tshaj lij." Koj tuaj yeem piav qhia qhov haujlwm yooj yim, qhia tias leej twg ua haujlwm thiab lub tuam txhab muaj sijhawm ntev npaum li cas.
Snippet-articles
Ib lub hauv paus ntawm cov ntawv nyeem yog cov ntawv sau tau zoo, uas txhais los ntawm lus Askiv txhais tau tias ib feem lossis nqe lus ntawm cov ntawv. Nws yog cov ntaub ntawv luv luv no uas tshwm sim thaum cov chaw xa rov qab rau qhov kev thov tshwj xeeb.
Nyob rau theem tshawb nrhiav, tus neeg siv yuav tsum tau sib txuas los ntawm ib qho snippet uas muaj cov lus piav qhia thiab lo lus tseem ceeb. Feem ntau nws muaj 120-160 cim, qhov twg muaj qhov tshwm sim ncaj qha thiab tsis ncaj, tsis muaj dej ntau dhau, tab sis kuj suav nrog cov ntsiab lus tsis yog xwb.
Yog hais tias cov snippet, los yog lwm yam lus piav qhia tag, yog tsis txawj sau ntawv, ces lub search engine yuav xaiv ib tug excerpt los ntawm cov ntawv nws tus kheej, thiab tej zaum nws yuav tsis ua tau zoo tshaj plaws, raws li nws yuav raug muab tshem tawm. ntawm cov ntsiab lus.
Ntawm-xav tau cov ntawv kho kom zoo dua cov kev pabcuam
Txhawm rau ua tiav qhov txiaj ntsig zoo yam tsis muaj cov ntsiab lus raug, suav nrog cov ntawv nyeem, yuav luag ua tsis tau. Lub vev xaib yuav tsis tuaj yeem ncav cuag cov haujlwm siab, yuav tsis muaj coob tus tuaj xyuas, thiab yog li ntawd, muag.
Rau kev tshawb nrhiav cav optimization ntawm cov ntawv, koj yuav tsum siv sijhawm qee lub sijhawm thiab muaj kev paub tsim nyog, tab sis tsis yog txhua tus tswv tsev tuaj yeem nrhiav sijhawm, thiab ib tus neeg tsuas tsis paub yuav ua li cas lossis tsis nyiam sau, txawm tias lawv to taub lawv tej dej num. Ntawm no, cov koom haum thib peb uas muab cov kev pabcuam kho cov ntawv nyeem tuaj yeem tuaj yeem cawm tau. Thiab ntau tus siv cov kev pabcuam no.
Hnub no muaj ntau lub tuam txhab uas txhawb nqa lub vev xaib, nrog rau ua cov kev pabcuam tus kheej, suav nrog kev ua kom zoo rau cov ntawv nyeem.
Ua ntejtso siab rau txoj haujlwm rau tus neeg tsis paub lossis tuam txhab, nws tsim nyog saib ntawm cov ntaub ntawv, tsim cov ntsiab lus meej ntawm kev siv thiab teeb tsa tus nqi rau tag nrho ntim lossis rau 1000 cim.
Koj yuav tsum tsim ib lossis ob phau ntawv rau nplooj ntawv homepage thiab rau nplooj ntawv "Hais txog". Ua tsaug rau qhov no, koj tuaj yeem txuag tau ob lub sijhawm thiab nyiaj txiag los ntawm kev siv lub tshuab tshawb nrhiav kev pabcuam rau cov ntawv nyeem uas muaj peev xwm, tshwj xeeb thiab nthuav. Nws kuj tseem tuaj yeem siv rau ntau qhov kev sib pauv luam ntawv, qhov twg koj tuaj yeem xaiv tus neeg ua yeeb yam uas yuav tsim cov ntawv zoo raws li txhua qhov kev pom zoo.
