Kev lag luam nyob hauv nws tsuas muaj ob hom: kev tsim khoom thiab kev pabcuam thiab lawv muag. Tag nrho lwm yam kev ua haujlwm ua lub luag haujlwm txhawb nqa, ua kom nrawm lossis txawm tias qeeb ntawm kev ua lag luam. Kev tsim khoom thiab kev lag luam tau hloov pauv tas li hauv cov pace, cov ntaub ntawv, txoj hauv kev, thiab lwm yam. Tshwj xeeb, kev tshaj tawm cov khoom thiab kev pabcuam hauv Is Taws Nem tau hloov pauv ntau.
Internet thiab pauv
Lub Ntiaj Teb Wide Web tau hloov pauv lub ntiaj teb kev txiav txim zoo heev. Qhov chaw tau shrunk considerably. Ntau cov ntaub ntawv tam sim ntawd txav mus rau txhua qhov ntawm lub ntiaj teb, hloov qhov xwm txheej hauv kev lag luam, kev nom kev tswv, lub neej ntawm tus kheej. Tau kawg, Internet kuj tseem cuam tshuam kev lag luam. Cov ntaub ntawv hais txog cov khoom thiab cov kev pabcuam tuaj yeem raug xa mus los ntawm koj lub tsev, faib rau ntau tus neeg ib zaug, xa mus rau cov neeg siv khoom txaus siab, tshem tawm cov kev txwv ntau ntawm cov ciam teb, kev txiav txim nyiaj txiag thiab se, kev sib txawv ntawm kev cai lij choj, thiab lwm yam.
Kev lag luam hauv internet tab tom txhim kho ntawm qhov nrawm heev. Qhov no kuj yog pov thawj los ntawmkev txheeb cais, qhov twg feem ntawm kev lag luam e-lag luam nce xyoo los ntawm xyoo. Cov ntaub ntawv tshiab tas li ntau dua thiab zoo dua.
Kev lag luam hauv Is Taws Nem tau dhau los ua txiaj ntsig zoo, yog li muaj ntau tus neeg koom nrog ntau txoj hauv kev lag luam, muaj ntau txoj hauv kev los txhawb cov khoom hauv Is Taws Nem. Niaj hnub no, cov khoom raug muag hauv Is Taws Nem, yuav, muag dua, dropshipped (kev lag luam yam tsis muaj lub tsev khaws khoom) lossis tsuas yog tshaj tawm, tau txais ib feem ntawm qhov muag.
Methodology
Nws yog qhov tsim nyog los txhim kho lub npe ntawm lub tuam txhab kom ua tiav kev muag khoom. Nws kuj tseem tsim nyog los tsim txoj hauv kev los txhawb cov khoom hauv Is Taws Nem. Rau kev lag luam, kev nce qib yog ib txoj hauv kev ntawm kev ua haujlwm uas yog txhawm rau txhim kho kev muag khoom los ntawm kev sib txuas lus tshwj xeeb ntawm cov neeg siv khoom, cov neeg cog lus, cov koom tes thiab cov neeg ua haujlwm. Kev txhawb nqa tsim cov hom phiaj hauv qab no: nce kev thov rau cov khoom lossis kev pabcuam ntawm cov neeg siv khoom thiab txhim kho tus cwj pwm zoo rau lub tuam txhab. Kev tshaj tawm cov khoom lag luam siv cov haujlwm tseem ceeb xws li:
- zoo nkauj ua lag luam, duab zoo: xwm txheej, kev tsim kho tshiab, tus nqi qis thiab cov khoom zoo;
- muaj peev xwm faib cov ntaub ntawv khoom, suav nrog nws cov yam ntxwv, rau cov neeg lag luam wholesale thiab cov neeg siv khoom zoo tib yam;
- kev xav tau ntawm cov khoom (kev pabcuam);
- ua kom txhua tus neeg koom nrog hauv kev muag khoom;
- restructuring txheej txheem ntawm kev pom ib txwm pom ntawm cov khoom;
- kev tshaj tawm cov ntaub ntawv ncaj nceestuam txhab;
- kev faib khoom muaj nqi siab.
Complex rau kev txhim kho kev lag luam yog ib qho kev nthuav dav ntawm kev lag luam thiab cov txheej txheem uas ua rau nws muaj peev xwm muab cov ntaub ntawv hais txog tus neeg lag luam cov khoom lag luam kom tau txais cov neeg siv khoom. Cov txheej txheem zoo li no yog tsim los ntawm ntau txoj hauv kev los txhawb cov khoom, suav nrog hauv Internet.
Uncrate
Uncrate yog thawj zaug thiab qhov tseem ceeb ntawm qhov chaw tswj cov khoom lag luam nrog kev txhawb nqa ncaj ncees. Nws yooj yim dua los txhawb cov khoom thiab kev pabcuam hauv Is Taws Nem. Cov neeg siv nquag ntawm Uncrate nyiam tsis tsuas yog saib cov khoom nthuav, lawv kuj nyiam yuav lawv. Txhawb nqa cov khoom ntawm Uncrate site tuaj yeem pab nce kev muag khoom thiab muab txoj hauv kev tshiab los tshaj tawm koj cov ntaub ntawv hauv ntu ntu.
Tab sis muag ntawm Uncrate tsis yooj yim li. Raws li txoj cai tsis muaj kev xaiv, tab sis tsis raws cai ib qho kev xav tau tseem zoo ib yam: cov khoom yuav tsum yog cov khoom zoo. Uncrate txiav txim siab los qhia txog cov tuam txhab ntiag tug, thaum lwm tus xav tau hu, qhia, thiab xa cov qauv ntawm cov khoom.
Txoj kev lag luam
Targeted marketing, tseem hu ua lo lus ntawm lub qhov ncauj, yog piv rau cov qub txoj kev los txhawb ib yam khoom tshiab nyob rau hauv Internet. Xws li kev lag luam sib xyaw ua ke txhua yam uas yuav xav tau lwm tus neeg tham txog cov khoom lag luam rau cov neeg paub, ua rau muaj kev lees paub thiab muag. Niaj hnub no, koj tuaj yeem siv Internet, vim tias qhov kev lag luam zoo li no cuam tshuam rau kev muag khoom ntau dua.muaj zog dua. Lub Ntiaj Teb Wide Web tso cai tsis tsuas yog txuas cov neeg siv ntau dua, tab sis kuj ua rau nws yooj yim dua rau cov neeg uas mob siab rau coj cov ntsiab lus los ntawm lub tuam txhab, thaum tso cai rau cov tswv los taug qab cov txiaj ntsig ntawm kev lag luam.
Bloggers
theem nyuaj tshaj plaws ntawm kev tshaj tawm kev lag luam yog kev txhawb nqa cov khoom hauv Is Taws Nem thaum tsis muaj cov neeg siv khoom. Yog tias koj tsis muaj koj tus kheej cov neeg siv khoom, koj yuav tsum tau them nyiaj kom loj hlob koj tus kheej lub vev xaib tsheb lossis nyiag lwm tus neeg siv khoom kom txog thaum koj tus kheej cov neeg tuaj saib tsim. Kev pab los ntawm bloggers yog ib txoj hauv kev zoo los hloov koj cov khoom rau hauv cov khoom muaj koob npe thiab yuav khoom. Koj tuaj yeem nrhiav cov bloggers paub zoo thiab xaj ib tsab xov xwm lossis tshuaj xyuas cov khoom los ntawm lawv. Yog tias lawv muaj cov neeg tuaj saib coob uas vam khom qhov kev xav ntawm blogger, qhov no yuav pab qhib lub xaib thiab nce muag.
Kev tshaj tawm hauv xov xwm social media
Qee lub lag luam tsis txawm sim tshaj tawm ntawm cov xov xwm kev sib raug zoo uas twb muaj lawm, txawm hais tias cov txheej txheem no tuaj yeem ua tau zoo heev rau kev tshaj tawm cov khoom hauv Is Taws Nem. Txawm tias qhov kev tshaj tawm tsis zoo tshaj plaws tuaj yeem qee zaum tau txais txiaj ntsig zoo, vim tias lawv pheej yig dua, thiab lawv muaj ntau txoj hauv kev los ua kom lawv tus kheej paub.
Ua ib qho kev sim tshaj tawm hauv lub vev xaib xov xwm uas koj siv los txhawb koj tus kheej cov khoom. Koj tuaj yeem xaj cov ntawv tshaj tawm them nyiaj rau ntawm qhov chaw uas cuam tshuam nrog koj lub lag luam. Siv lub platform los tham txog koj cov khoom thiab tshaj tawm cov luv nqi. Feem ntauQhov tseem ceeb tshaj plaws yog tias koj cov ntawv tshaj tawm tau ua ke nrog lwm cov ntaub ntawv ntawm lub rooj sib tham. Hauv lwm lo lus, tsis txhob tshaj tawm cov tshuaj pleev ib ce tshiab ntawm lub rooj sib tham hauv tsheb lossis pab pawg neeg caij tsheb hauv social media.
Pop-Up Shop
Lub khw muag khoom ib ntus yog lwm txoj hauv kev ua haujlwm thiab txhawb cov khoom hauv online. Yog tias koj lub lag luam faib cov khoom lag luam hauv online, koj tsis tas yuav khiav lub khw muag khoom kom tau txais txiaj ntsig zoo ntawm cib-thiab-mortar muag. Siv lwm txoj kev xaiv - koj tuaj yeem ua lub khw muag khoom ib ntus. Feem ntau, nyob ze (hauv nroog, cheeb tsam, kev lag luam - nyob ntawm koj lub peev xwm) muaj qhov chaw khoob, cov tswv uas yuav zoo siab cia koj ua haujlwm rau ib lub lim tiam lossis ob lossis peb hnub.
Qhib lub khw muag khoom ib ntus yuav muab sijhawm rau tus tswv kom hais lus nrov nrov txog lawv cov khoom, tshwm sim hauv xov xwm hauv zos, coj kom zoo dua ntawm kev lag luam raws caij nyoog, muag cov khoom qub thiab kawm paub ntau ntxiv txog lawv cov neeg siv khoom los ntawm kev tham nrog lawv tus kheej. Tsuas yog nco ntsoov hais tias lub khw yog ib ntus, xa cov neeg siv khoom mus rau hauv online platform thiab nquag faib koj tus kheej cov ntaub ntawv luam tawm.
Blog
Blogging yog ib txoj hauv kev zoo los txhawb koj lub khw thiab txhawb koj cov khoom hauv online. Ib qho blog zoo yuav yog txoj hauv kev zoo los tsav cov neeg siv khoom rau koj lub xaib thiab tsim cov duab cuam tshuam nrog koj cov khoom. Nws kuj tseem tuaj yeem ua rau muaj kev txaus siab ntawm cov xov xwm thiab bloggers uas txiav txim siabsau txog lub tuam txhab tshiab.
Instagram nta
Instagram muaj txog 400 lab tus neeg siv txhua lub sijhawm, yog li tshaj tawm lossis muaj nplooj ntawv lag luam ntawm lub vev xaib social network no yog txoj hauv kev zoo los txhawb cov khoom hauv online. Tsawg kawg yog 50% ntawm cov ntsiab lus uas tshwm hauv Instagram txhua hnub yog cov ntsiab lus lag luam. Txhua lub lag luam tuaj yeem tshaj tawm ntau yam ntaub ntawv hais txog lawv cov khoom hauv lub network no, pom tau tias tsis yog khoom muag.
Muaj ntau txoj hauv kev ua haujlwm nrog Instagram kom loj hlob koj lub khw. Koj tuaj yeem qhia koj cov thwjtim txog qhov zoo ntawm koj cov khoom, tshaj tawm ib tus neeg txhaj tshuaj uas qhia koj cov khoom hauv kev nqis tes ua, khiav kev sib tw, lossis ua haujlwm nrog cov npe nrov Instagram los txhawb koj cov khoom.
YajYajYouTube
YouTube tam sim no suav nrog cov kev tshawb fawb niaj hnub xws li Google thiab zoo sib xws. Qhov no tso cai rau cov tswv lag luam kom tau txais txiaj ntsig zoo los txhawb cov khoom lag luam online.
Koj tuaj yeem txhim kho koj tus kheej kev lag luam los ntawm kev tshaj tawm cov yeeb yaj kiab nthuav thiab muaj txiaj ntsig ntawm koj tus kheej channel. Ntau tus neeg siv khoom yuav tau sim nrhiav koj cov khoom lossis hom npe hauv YouTube. Thiab siv lub npe channel nrog cov ntsiab lus video, koj yuav tswj tau txhua yam khoom.
Vine
Vine tsis zoo li lub platform niaj hnub no, tab sis kev sib raug zoo txuas ntxiv tau siv ntau. Hauv xyoo dhau los, nws muaj txog obntau pua lab tus neeg siv. Lub network qub no ua rau cov tswv smartphone thiab cov lag luam luam tawm thiab saib cov yeeb yaj kiab me me. Muaj ntau lub cib fim rau cov hom lag luam los txhawb lawv cov khoom thiab cov kev pabcuam.
Tshwj xeeb, koj tuaj yeem tshaj tawm cov yeeb yaj kiab hais txog koj tus kheej cov khoom, khiav kev sib tw lossis nyiam cov neeg siv khoom hauv lwm txoj hauv kev. Lossis koj tuaj yeem ncav cuag cov neeg siv Vine nrov thiab pom tias lawv tuaj yeem tshaj tawm koj cov khoom ib ntus. Tus nqi ntawm kev tshaj tawm yog nyob ntawm tus lej ntawm cov neeg siv khoom thiab qhov nrov ntawm tus tswv account.
Contests
Kev sib tw yog ib qho yooj yim thiab pheej yig txoj hauv kev los txhawb koj qhov kev tshaj tawm online. Koj pub koj cov khoom thiab cov kev pabcuam nrog kev ntseeg siab tias cov neeg siv khoom zoo yog koom nrog kev sib tw zoo siab: cov neeg yuav khoom.
Txawm li cas los xij, ib tus yuav tsum tau coj mus rau hauv tus account tias ntau qhov kev sib tw tsis yog qhov kev cia siab tso rau lawv, nyiaj kub hnyiab. Muaj ntau qhov yuam kev uas yuav tsum tau zam thaum tuav kev sib tw nrog lub hom phiaj ntawm kev txhim kho kev lag luam. Txhawm rau pib, koj yuav tsum nkag siab tias lub platform, sijhawm, cov ntaub ntawv thiab kev ua haujlwm uas cov neeg siv khoom muaj peev xwm xav tau los siv los koom nrog hauv kev sib tw yuav tsum tau xav kom ntxaws.
Yog li, cov khoom yuav luag tsis muag lawv tus kheej. Hmoov zoo, muaj ntau txoj hauv kev los nce kev muag khoom hauv Is Taws Nem. Siv ib qho uas ua haujlwm zoo tshaj rau koj thiab mus rau nws.
