Ib daim ntawv qhia yog ib daim ntawv qhia zoo tshaj plaws uas tau mob siab rau ib lossis ntau yam khoom. Nws tuaj yeem nthuav tawm nyob rau hauv daim ntawv ntawm daim ntawv qhia lossis phau ntawv tais diav. Kuj tseem muaj "cov khoom lag luam muaj koob npe" uas tau mob siab rau lub tuam txhab, qhia txog nws keeb kwm thiab ntau yam kev ua tiav.
Qhov tseeb tseem ceeb
Ib daim ntawv qhia yog lub sijhawm los qhia txog kev ua tiav ntawm kev lag luam, nws txoj haujlwm tsim khoom, theem ntawm kev nce qib ntawm kev ua lag luam. Cov hom ntawv ib txwm rau tus qauv flyer yog A4. Qee lub sij hawm muaj cov prospectuses ntawm lwm hom.
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Ib daim ntawv qhia yog cov khoom siv hais txog lub tuam txhab, kev xa tawm ntawm ntau pua mus txog kaum txhiab daim ntawv luam. Cov ntaub ntawv tiav tau muab faib rau hauv kev ua yeeb yam, kev nthuav qhia, kev nthuav qhia. Tsis tas li ntawd, daim ntawv qhia raug muab faib los ntawm cov tub lag luam thiab cov chaw muab kev pabcuam.
Ntse
nplooj ntawv npe ntawm daim ntawv tshaj tawm tus qauv xav tautrademark ntawm lub tuam txhab, nws lub npe. Qhov twg lub tuam txhab logo tau dav paub, nws tsis tas yuav suav nrog lub npe ntawm lub tuam txhab ntawm nplooj ntawv npe ntawm daim ntawv tshaj tawm. Nplooj ntawv kawg, raws li txoj cai, muaj lub npe tag nrho ntawm lub tuam txhab, nws cov ntsiab lus tseem ceeb: chaw xa ntawv, xov tooj, e-mail, fax. Yog hais tias lub tuam txhab muaj ceg loj, lawv kuj sim qhia lawv nyob rau hauv prospectus.
Daim ntawv qhia yog cov ntaub ntawv hais txog cov khoom nws tus kheej, nws thaj chaw ntawm daim ntawv thov, thiab cov yam ntxwv tseem ceeb. Yog tias cov khoom lag luam tshaj tawm hauv daim ntawv tshaj tawm muaj lub hom phiaj tsim khoom, muaj cov qauv tsim, koj tuaj yeem piav qhia txog lub hauv paus ntsiab lus ntawm kev ua haujlwm ntawm cov qauv, sau nws cov khoom tseem ceeb.
Printing
Yuav tsim daim ntawv qhia li cas? Cov piv txwv ntawm cov khoom tiav uas tau nthuav tawm hauv qab no paub meej tias qhov tseem ceeb ntawm kev luam ntawv thiab kev tsim duab kos duab. Txwv tsis pub, nws yuav nyuaj rau kev mloog rau cov khoom tshaj tawm, tsim kom muaj tus cwj pwm zoo ntawm cov neeg siv khoom rau nws.
Daim ntawv qhia zoo yog muab nrog ntau yam duab, kos duab, duab, duab kos duab. Nrog kev pab los ntawm cov ntaub ntawv piav qhia, koj tuaj yeem kawm paub meej txog qhov zoo ntawm cov khoom. Cov khoom siv ntawm cov ntawv tshaj tawm raug xaiv kom cov neeg siv khoom tau yooj yim thiab sai sai tsim lub tswv yim ntawm nws qhov zoo tshaj plaws.
Ntau yam khoom siv tshaj tawm
Cov khoom siv ntawm kev tsim cov khoom tsim nyog yuav tsum ceeb toom rau ntau txoj hauv kev txog cov khoom tshiab,cov kev pabcuam, lawv cov khoom siv. Nws yog tsom rau cov neeg yuav khoom muaj peev xwm, yog ib txoj hauv kev los txhawb cov tswv yim thiab cov khoom lag luam hauv kev ua lag luam. Yuav ua li cas daim ntawv qhia khoom tsim? Cia peb tsom xam cov kev xaiv los muab cov ntaub ntawv.
hom kev tshaj tawm thiab cov ntaub ntawv xov xwm:
- quotation;
- xov xwm;
- prospect;
- xovxwm tso;
- catalogue;
- flyer.
Creation rules
Txoj cai rau tsim pawg tshaj tawm yog dab tsi? Daim ntawv tshaj tawm yog tsim raws li cov txheej txheem:
- lub tswv yim tshaj tawm yuav tsum tau nthuav tawm hauv txoj hauv kev zoo, siv cov lus tsawg kawg nkaus nrog rau cov tuam txhab tshaj tawm lossis cov khoom lag luam;
- Kev luam tawm thiab kos duab ntawm cov ntawv luam tawm yuav tsum yog qhov zoo tshaj plaws
Yog tias daim ntawv tshaj tawm tsis zoo luam tawm, nws yuav tsis tsuas yog nce kev sib tw ntawm lub tuam txhab, tab sis tseem yuav ua rau nws lub koob npe nrov ua lag luam. Qhov zoo ntawm cov khoom tshaj tawm (lub tuam txhab) yuav tsum tau ua kom pom nyob rau hauv ntau qhov chaw ntawm kev tshaj tawm. Tsis tas li ntawd, nws raug nquahu kom ntxiv cov ntsiab lus tshiab txhua lub sijhawm txhawm rau txhawm rau nce kev txaus siab ntawm cov neeg yuav khoom (cov koom tes ua lag luam).
Cov phau ntawv thiab cov ntawv tshaj tawm tau tsim los ua qhov ua kom pom tseeb ntawm txhua qhov muaj peev xwm ntawm cov khoom tshaj tawm. Cov ntaub ntawv tshaj tawm yog teem los ntawm sab laug mus rau sab xis, nrog rau sab saum toj mus rau hauv qab, kom nws yooj yim rau tus nyeem ntawv los kawm. Cov ntawv loj loj tsis raug tso cai.luam nyob rau hauv thim rov qab, uas yog, nyob rau hauv ib tug dub keeb kwm yav dhau nyob rau hauv cov ntawv dawb. Hauv qhov no, cov ntaub ntawv yuav tsum tsis pub ntau tshaj ob kab lus. Rau kev luam ntawv, siv qhov loj me ntawm qhov tsawg kawg nkaus 12 ntsiab lus.
Yog tias daim ntawv tshaj tawm tau tshaj tawm ua ntej cov khoom lag luam nkag mus rau cov neeg siv khoom lag luam, kev tshaj tawm ua ntej tau ua tiav. Nws lub hom phiaj yog kom paub cov neeg siv khoom nrog cov kev pabcuam tshiab lossis cov khoom lag luam.
Thaum tsim cov ntawv tshaj tawm, cov ntawv tshaj tawm, cov ntawv tshaj tawm uas hais txog ib yam khoom, tsim los rau lub hom phiaj ua haujlwm, lawv yuav tsum muaj qhov sib xws sab nraud, muaj kev sib koom ua ke. Hauv qhov no, cov neeg siv khoom yuav txaus siab yuav khoom thiab siv cov kev pabcuam uas muaj.
Cov ntsiab lus luam tawm
Peb tau pom tias daim ntawv qhia yuav tsum zoo li cas. Piv txwv ntawm kev tsim tshuab ntawm ntau cov ntawv qhia tau nthuav tawm saum toj no, tam sim no peb yuav nco ntsoov qee qhov nta ntawm lwm cov ntaub ntawv luam tawm.
Daim ntawv qhia yog ib qho kev nthuav tawm uas tau mob siab rau ib yam khoom lossis ib pawg ntawm cov khoom zoo sib xws. Nws feem ntau hom yog A4. Kev ncig ntawm xws li cov khoom txhawb nqa mus txog ntau pua txhiab daim ntawv. Daim ntawv sau qhia lub npe ntawm lub tuam txhab, nws cov ntaub ntawv tiv tauj. Daim ntawv tshaj tawm yog luam tawm txhawm rau muab cov ntaub ntawv hais txog qhov tsis muaj, thaj chaw ntawm daim ntawv thov ntawm cov khoom lag luam, qhia nws cov yam ntxwv, qhov zoo. Ib daim ntawv tuaj yeem suav hais tias yog ib daim ntawv luv luv ntawm daim ntawv tshaj tawm. Nws yog luam tawm ua ntejProspectus tsim thiab luam tawm. Daim ntawv teev lus tsom mus rau cov duab kos, uas muaj cov ntawv tsawg kawg nkaus. Yog tias daim ntawv nplooj siab rau ib yam khoom uas muaj lub hom phiaj kev lag luam, kev kos duab kos duab yog luam tawm es tsis txhob thaij duab.
Cov phau ntawv tuaj yeem raug hu ua ib qho kev piav qhia zoo, uas suav nrog cov ntawv ntev ntawm ntau qhov quav. Nws yog luam tawm nyob rau hauv ib tug loj ncig, nplooj siab rau ob qho tib si ib yam khoom thiab ib pawg ntawm cov khoom zoo sib xws (cov kev pab cuam). Nws lub hom phiaj tseem ceeb yog ua kom pom cov khoom siv duab. Qee zaum, cov ntawv sau ntawm phau ntawv yog sawv cev los ntawm cov ntawv me me rau cov duab uas tau hais tseg. Ib phau ntawv nthuav tawm tau muab tso rau ntawm phab ntsa, qhov twg nws ua haujlwm raws li cov khoom siv (daim ntawv tshaj tawm).
Ib phau ntawv tshaj tawm yog qhov zoo ntxiv rau daim ntawv qhia. Nws yog ib qho zoo heev illustrated multi-page bound tsab ntawv. Qee tus neeg tshaj tawm staple ib daim nplooj ntawv hauv ib daim ntawv los hloov cov ntaub ntawv ib ntus. Tam sim no, cov neeg tshaj tawm siv ntau hom kev tshaj tawm cov npe. Piv txwv li, yog tias nws yog tsim rau lub tuam txhab kev lag luam, nws cov ntim nce mus txog 500 nplooj ntawv. Nplooj ntawv lub npe ntawm cov catalog muaj cov cim lag luam, lub tuam txhab npe. Yog tias ib pawg ntawm cov khoom tau tshaj tawm, nws yog ib qho tsim nyog los qhia rau lawv txhua tus ntawm lawv tus lej xov tooj uas koj tuaj yeem tso qhov kev txiav txim. Hauv qhov no, koj tuaj yeem ua rau muaj txiaj ntsig zoo ntawm kev tshaj tawm.
Zoo kawg
Tam sim no, cov tuam txhab muaj txausnws yog ib qho nyuaj rau nrhiav tau koj qhov chaw nyob rau hauv cov neeg siv khoom lag luam, kom yeej kev ntseeg siab ntawm cov neeg yuav khoom. Txhawm rau kom cov neeg siv khoom muaj peev xwm thiab cov neeg koom tes tsim tus cwj pwm zoo rau cov khoom muag lossis cov kev pabcuam, nws yog ib qho tsim nyog yuav tsum siv ntau yam kev xaiv rau kev tshaj tawm cov khoom lag luam: daim ntawv qhia, phau ntawv qhia, nplooj ntawv, catalogs.