Branding 2024, Plaub Hlis Ntuj

Hnub no muaj ntau hom kev tshaj tawm, lawv tuaj yeem ua rau sab hauv thiab sab nraum zoov. Nyob ntawm cov hom phiaj, txhua tus neeg siv khoom xaiv ib txoj hauv kev los txhawb lawv cov kev pabcuam lossis cov khoom. Cov hom nrov tshaj plaws thiab ua tau zoo ntawm cov qauv kev tshaj tawm tau piav qhia ntawm no

Nike zaj dab neeg yog zaj dab neeg ua tiav. Lub tuam txhab ncaws pob nto moo tau loj hlob los ntawm qhov yooj yim lub siab nyiam ntawm cov tub ntxhais kawm kom muaj cov khau zoo. Cov dab neeg zoo li no txhawb kom tib neeg siv zog thiab qhia meej tias qhov tseem ceeb hauv lub neej yog kev ntshaw. Nyeem, tau txais kev tshoov siab thiab ua

Lub ntiaj teb niaj hnub no siv txhua yam kev tshaj tawm, suav nrog cov khoom tshwj xeeb, los txhawb thiab txhawb nqa hom. Nws ntau yam yog suav tsis txheeb, thiab txhua pawg ua nws txoj haujlwm thiab kev ua haujlwm, ua raws li cov hom phiaj tau teeb tsa, sib txawv tsis yog hauv cov thev naus laus zis nkaus xwb, tab sis kuj tseem nyob hauv cov khoom siv semantic

Tsis ntev los no, cov kev tshaj tawm nyob tau nrov heev. Lawv nyob ntawm Instagram, VKontakte, Twitch thiab lwm lub platform. Lawv tuaj yeem ua los ntawm txhua tus neeg uas muaj ntau dua lossis tsawg dua qhov tsim nyog thiab ua siab ntev los txiav txim siab txog kev teeb tsa thiab nkag siab yuav ua li cas los tsim kev tshaj tawm hauv YouTube

"Instagram" yog ib daim ntawv thov nrov tshaj plaws rau kev sib txuas lus thiab sib koom cov duab thiab yeeb yaj kiab. Nyob ntawd koj tuaj yeem pom cov phooj ywg ntawm kev txaus siab thiab tsuas yog muaj lub sijhawm zoo saib cov blogs ntawm lwm tus neeg siv. Tab sis txij li ntau tus lej cuav thiab cov neeg ntxub ntxaug tau tshwm sim, ntau tus neeg siv tau ntsib cov lus nug: yuav ua li cas nkaum cov thwjtim ntawm Instagram thiab nws puas tuaj yeem ua qhov no hauv txoj cai?

Txoj hauj lwm ntawm cov blogger nrov El Di pib li cas? Tus ntxhais khwv tau npaum li cas hauv ib hlis? Nws lub npe tiag tiag yog dab tsi? Leej twg yog lub hnub qub YouTube yav tom ntej hauv nws cov hluas? Koj yuav pom cov lus teb rau tag nrho cov lus nug no hauv kab lus hauv qab no

"Instagram" tau ntev tso tseg tsis yog kev sib raug zoo xwb. Tam sim no nws kuj yog ib qho cuab yeej muaj zog rau kev nce qib lag luam. Tag nrho cov no ua tsaug rau "History" muaj nuj nqi. Dab neeg yog qhov muaj txiaj ntsig zoo tsis yog rau cov neeg tshaj tawm xwb, tab sis kuj rau cov neeg siv Instagram tshiab

Nyob hauv peb lub sijhawm, kev sib raug zoo tau dhau los ua ib feem tseem ceeb ntawm txhua tus neeg lub neej. Nws tsis yog qhov xav tsis thoob tias cov tub ntxhais hluas, thiab tsis yog xwb, xav kom tau nyiaj nrog lawv cov blog. Tam sim no muaj ntau tus bloggers, thiab qee qhov ntawm lawv tsis muaj tsawg dua li cov hnub qub. Yog tias koj xav sim koj tus kheej hauv lub luag haujlwm no, tab sis tsis paub yuav pib qhov twg, koj xav tau peb tsab xov xwm

Yog tias koj yog tus neeg siv Instagram nquag, koj muaj ntau tus neeg ua raws thiab tsis muaj sijhawm los tshem tawm cov lus uas muaj cov lus cog tseg, tshaj tawm thiab lwm yam khib nyiab hauv Is Taws Nem, koj yuav ua li cas rau qhov xwm txheej zoo li no? Cov tsim ntawm kev sib raug zoo network tau muab lub peev xwm los kaw cov lus, tab sis tsis yog txhua tus neeg siv paub yuav ua li cas teeb tsa lawv qhov profile kom spammers yuav tsis thab ntxiv lawm. Hauv tsab xov xwm no, peb yuav saib txhua txoj hauv kev los cuam tshuam cov lus ntawm Instagram&q

Tom qab tso tawm thib rau iPhone, cov duab "nyob" tau nrov heev. Animated txhaj tshuaj zoo li nthuav ntau tshaj li niaj zaus txhaj tshuaj. Lawv muab cov ntsiab lus ntawm cov duab thiab video. Ntau tus neeg siv xav tsis thoob yog tias nws tuaj yeem tshaj tawm lub neej duab ntawm Instagram

Nyob hauv lub hnub nyoog ntawm kev siv tshuab niaj hnub, peb ib txwm xav nrog peb cov neeg hlub, ua raws li cov neeg nto moo lub neej thiab paub txog txhua yam xwm txheej uas tshwm sim hauv lawv lub neej. Txhawm rau ua qhov no, cov tsim tawm ntawm Instagram tuaj nrog cov ntawv ceeb toom. Ua tsaug rau lawv, peb yog thawj zaug paub txog cov duab tshiab thiab cov yeeb yaj kiab ntawm peb cov phooj ywg, saib kev tshaj tawm hauv xov xwm ntawm cov neeg ua yeeb yam uas peb nyiam

Hauv kab lus no peb yuav qhia koj tias Ivan Loev yog leej twg, nws cuam tshuam li cas rau Fallout game. Cia peb qhia txog cov yam ntxwv ntawm cov zajlus thiab gameplay. Cia peb qhia koj tias "Stopgeym" yog dab tsi thiab nws yog "noj nrog". Ivan ua lub luag haujlwm li cas hauv lub koom haum no, nws ua dab tsi hauv nws lub sijhawm thiab nws nyiam dab tsi

Pasha Mikus yog tus kws yees duab Lavxias nto moo. Ua tus thawj Lavxias teb sab viner. Nws sai tau txais koob meej thoob plaws hauv lub tebchaws. Tau txais ib lab followers ntawm social media. Xav txog cov biography ntawm Pasha Mikus nyob rau hauv ntau yam ntxiv nyob rau hauv tsab xov xwm

"VKontakte" yog nyob deb ntawm kev sib raug zoo tshaj plaws hauv tebchaws Russia. Peb txhua tus muaj phooj ywg thiab followers ntawm nplooj ntawv. Tab sis thaum cov phooj ywg txo qis, cov lus nug tshwm sim, yuav ua li cas pom tus neeg uas tau so haujlwm ntawm daim ntawv teev npe

Nws feem ntau tshwm sim tias qhov profile muaj ib puas, ob puas, lossis ntau cov duab khaws tseg, tab sis lawv txhua tus tig mus ua qhov tsis tsim nyog thiab tsuas yog siv qhov chaw xwb. Hauv qhov no, tsuas muaj ib qho kev daws teeb meem - tshem tawm lawv. Tab sis tsis txhob zaum thiab tshem lawv ib tug los ntawm ib tug, txoj cai?

Instagram yog ib qho ntawm cov kev sib tham loj tshaj plaws. Txhua hnub lub network no tau mus xyuas los ntawm ntau lab tus tib neeg, thiab cov xov xwm pub muaj ntau ntau cov duab. Tab sis nyob rau hauv 2016, ib tug tshiab qauv tshwm nyob rau hauv Instagram - dab neeg

Nyob rau hauv peb lub sijhawm, khaws daim ntawv teev npe pej xeem suav hais tias yog txoj haujlwm nthuav dav thiab muaj txiaj ntsig zoo. Cov phiaj xwm muaj tswv yim txhim kho mus rau hauv kev lag luam, thiab cov neeg nyiam bloggers tau dhau los ua piv txwv rau lwm tus. Ib qho tsis tuaj yeem tab sis pom zoo nrog cov lus hais tias txoj cai ntawm blogs nrog ntau tus neeg siv khoom tau nce txhua hnub, hloov mus rau hauv lub cuab yeej tiag tiag rau kev cuam tshuam cov neeg nyeem. Yog li, cov bloggers nto moo ntawm peb lub tebchaws - lawv yog leej twg?

Jumla yog qhov kev tswj hwm cov ntsiab lus. Muab sijhawm zoo rau kev kho lub xaib. Nws yog siv los tsim daim npav lag luam, tsaws. Cov ntaub ntawv raug cai muaj cov catalog loj ntawm cov qauv uas koj tuaj yeem xaiv qhov yog

Cov khoom muag tau ua tiav txhawm rau txhawm rau ua kom nws txoj haujlwm sib tw ntawm cov analogues hauv kev ua lag luam. Txog qhov kawg no, cov txheej txheem tsim nyog tau tsim thiab siv. Txog niaj hnub no, peb lub tswv yim tseem ceeb ntawm txoj haujlwm tau tsim thiab siv tau zoo

Txhawm rau txhim kho koj txoj kev lag luam kom tiav, nws yog kev lag luam, ntau yam kev pabcuam lossis lwm yam, koj yuav tsum ua ntej ntawm kev txhawb nqa nws, ua kom nws paub. Thiab advertising plays lub luag haujlwm loj hauv qhov teeb meem no. Nws yog nws leej twg tso cai rau koj nyiam cov neeg siv khoom muaj peev xwm, txaus siab rau lawv. Thiab tam sim no txoj kev loj hlob ntawm haiv neeg thiab kev siv tshuab tso cai rau siv ntau hom kev tshaj tawm uas tuaj yeem ncav cuag yuav luag txhua pawg neeg. Thiab qhov no ua rau nws muaj peev xwm tshaj tawm cov ntaub ntawv hais txog koj tus kheej, txog ib yam khoom, txog kev pabc

Txoj kev lag luam tsis yog daim duab zoo nkauj uas txaus siab rau qhov muag. Nws cov duab yuav tsum tsis tsuas yog tus kheej thiab nco, tab sis kuj yog "tawm ntawm lub sijhawm", "tawm ntawm kev zam" thiab "tawm ntawm kev sib tw"

Tus tsim qauv no tau hu ua tus nplua nuj thiab vam meej tshaj plaws hauv ntiaj teb. Thawj tus neeg European kom kov yeej Asmeskas kev ua lag luam yog tus kws sim tiag tiag, lossi nrhiav cov ntaub zoo meej. Cov dab neeg niaj hnub no yuav hais txog tus tsim ntawm lub tsev zam lub npe nrov Emilio Pucci, uas nws cov qauv psychedelic tsis poob lawv cov koob meej niaj hnub no. Interestingly, ci phantasmagoric motifs tseem nrov hnub no, thiab ntau fashion designers siv prints invented los ntawm Pucci nyob rau hauv lawv collections

Hnub no koj tuaj yeem pom ntau lub khw kas fes logo. Tab sis feem ntau ntawm lawv yog tib yam. Cov lus nug ib txwm tshwm sim vim li cas qhov no yog li ntawd. Puas yog txhua yam hais txog cov neeg tsim qauv uas tau poob lawv txoj kev muaj tswv yim? Hardly. Thiab lub ntsiab lus yog li cas? Koj yuav pom cov lus teb rau cov lus nug hauv qab no

Daim npav ua lag luam yog ib qho ntawm cov neeg nqa khoom feem ntau ntawm cov ntaub ntawv tiv tauj txog ib tus neeg lossis tuam txhab. Feem ntau, nws yog daim duab los qhia, ntawv lossis daim npav yas, feem ntau ntawm cov duab plaub. Qee zaum koj tuaj yeem nrhiav daim npav lag luam CD. Lawv yog tsim los ntawm ib tug me me disk 50 x 90 mm. Kev siv tsawg dua yog daim npav tsim raws li kev tsim tshwj xeeb ua los ntawm ntoo lossis hlau

Kab lus qhia txog cov ntsiab lus tseem ceeb ntawm daim ntawv lo, nws cov khoom siv thiab nta. Koj tuaj yeem tau txais cov ntaub ntawv hais txog kev tsim koj tus kheej daim ntawv lo

Koj qhib koj lub khw, tab sis tsis paub yuav ua li cas kom sawv daws pib pom? Cov lus teb yog yooj yim: koj tsuas yog yuav tsum tau dai ib lub ci ci uas txhua tus yuav pom. Illuminated kos npe yog zoo meej

Pes tsawg zaus hauv ib xyoos peb kaw qhov kev cuam tshuam tsis zoo ntawm lub vev xaib uas peb saib yeeb yaj kiab, tham nrog phooj ywg, lossis mus yuav khoom. Cia peb tham txog qhov xwm txheej ntawm cov ntsiab lus tshaj tawm thiab yuav ua li cas kom nws dawb (zoo, yuav luag)

Ib hom platform los ntawm qhov kev xav ntawm kev xav txhais tau tias cov khoom thiab cov yam ntxwv ntawm lub hom thiab txhua yam txuas nrog nws. Los ntawm qhov pom ntawm daim ntawv thov hauv kev xyaum, qhov no yog cov ntaub ntawv uas lub tuam txhab raug txiav txim siab ntawm cov ntsiab lus kom meej meej thiab txoj haujlwm

Npaj yog ib qho tseem ceeb ntawm cov poj niam duab. Yuav ua li cas kos xim rau cov khoom thiab ua kom nws txaus siab rau cov neeg siv khoom yog paub zoo rau cov tsim ntawm Dior perfumery. Lawv txawj qhia lub tswv yim ntawm cov tshuaj tsw qab los ntawm tus neeg uas ua yeeb yam hauv Dior Jador kev lag luam

Cov haujlwm ntawm cov tuam txhab niaj hnub no tsis tuaj yeem xav txog yam tsis muaj kev tshaj tawm, kev pab cuam rau cov pej xeem ntawm cov yam ntxwv ntawm kev ua lag luam thiab lub koom haum nws tus kheej, nws cov khoom lossis cov kev pabcuam, cov nuances ntawm kev ua lag luam. Muaj ntau txoj hauv kev los ua tag nrho cov saum toj no. Cov keeb kwm yav dhau yog ib qho ntawm lawv. Kab lus no tau mob siab rau kev tsom xam ntawm lub tswv yim, cov qauv ntawm cov ntawv nyeem no thiab yuav sau li cas

Hom, lub cim lag luam, lub npe tuam txhab - tag nrho cov no yog qhov tseem ceeb heev los pib koj txoj kev lag luam nrog. Tab sis ua li cas koj tuaj nrog lub npe? Kuv tuaj yeem ua nws tus kheej thiab dab tsi yog cov cai? Los yog nws zoo dua los tso qhov teeb meem rau cov kws tshaj lij?

Cov npe nrov npe muaj nyob ntawm txhua tus daim di ncauj. Peb tau siv rau lawv tias peb tsis xav txog qhov tseeb tias ib tus neeg ib zaug tuaj nrog cov npe no, tias muaj cov dab neeg tom qab lawv. Lub caij no, "lub neej" ntawm cov hom yog qhov nthuav heev, lawv tab tom sib ntaus sib tua rau qhov chaw nyob rau hauv ib hom "ntaus parades", kev ntsuam xyuas nyob rau hauv cov nqe lus ntawm muaj koob meej thiab tus nqi. Cia peb tham txog cov npe nrov tshaj plaws hauv ntau qhov chaw

Nrog rau cov teeb pom kev zoo li niaj zaus rau kev tshaj tawm nrog nyem-profile thiab crystallights, nyob rau ob peb xyoos dhau los, "magnetic" panels nrog kev hloov pauv sai ntawm cov ntaub ntawv tau tshwm sim. Ib qho kev ntxim nyiam tshaj plaws ntawm lub teeb vaj huam sib luag tuaj yeem hu ua L'EDO series

Lub koom haum niaj hnub no tuaj yeem ua tsis tau nws cov haujlwm yam tsis muaj kev lag luam hnyav. Qhov xav tau rau cov xwm txheej zoo li no yog vim muaj coob tus ntawm cov tuam txhab sib txawv tsim cov khoom lag luam homogeneous

Lub tswvyim ntawm "tus kheej hom" muaj ntau txoj hauv kev zoo ib yam li lo lus "lub koob npe nrov". Nws txhais li cas? Hauv cov ntsiab lus yooj yim, qhov no yog li cas tib neeg pom tias koj yog ib tus neeg, ua lag luam, tus neeg sawv cev ntawm kev sib raug zoo lossis ib lub koom haum, tus neeg nqa khoom ntawm txhua lub hom phiaj. Koj puas yog tus kws tshaj lij? Genius? Koj puas tuaj yeem ntseeg tau? Cov tswv yim twg yog koj txhawb? Koj sawv cev rau leej twg? Cov neeg koom nrog thiab kev xav dab tsi thaum lawv tshaj tawm koj lub npe? Yog tias koj muaj tus kheej hom, ces

Brand - lub cim tshwj xeeb uas tuaj yeem paub qhov txawv ntawm txhua yam khoom los ntawm ntau lwm yam khoom lossis kev pabcuam zoo sib xws

Logo, qhov tseeb, yog lub ntsej muag ntawm txhua lub tuam txhab. Qhov no yog ib hom cim ntawm lub tuam txhab, kev vam meej thiab muaj koob meej ntawm uas nyob ntawm seb, ntawm lwm yam, ntawm no seemingly insignificant lub caij

Tam sim no, kev faib tawm ntawm kev tshaj tawm txuas ntxiv hloov pauv sai. Cov kev hloov tshiab tau raug ua, cov pawg tshiab tshiab tau tawm tuaj. Hauv lub neej niaj hnub no, yuav luag txhua qhov haujlwm ua haujlwm yog raws li kev tshaj tawm. Ob lub koom haum ua lag luam thiab tsis muaj txiaj ntsig txhawb nqa lawv cov kev pabcuam lossis cov khoom lag luam. Txawm hais tias koj cia li tawm hauv tsev los, koj yuav pom tias muaj ntau cov khoom tshaj tawm nyob ib puag ncig koj

Lub kaus yog dab tsi? Lub ntsiab zoo ntawm hom "txheej txheem" ntawm qhov nrov ntawm cov khoom thiab lub ntsiab tsis zoo

Vim li cas thiaj li xav tau kev koom tes? Nws puas tsim nyog siv sijhawm rau nws txoj kev loj hlob thiab dab tsi tuaj yeem ua lub npe nrov?