txhawm rau txhawb koj cov khoom rau cov neeg coob coob, muaj ntau yam kev lag luam. Tag nrho lawv tau koom ua ke hauv lub npe "kev tshaj tawm". Cov khoom lag luam no, nyob rau hauv lem, muaj ntau ntau yam. Ntawm lawv sawv tawm: kev tshaj tawm hauv xov xwm, kev tshaj tawm zais, kev tshaj tawm sab nraum zoov thiab ntau lwm tus. Cov khoom kawg suav nrog hom ntawv tshaj tawm. Qhov no yog qhov kev lag luam nrov nrov hauv Tebchaws Europe. Nyob rau hauv peb lub teb chaws, nws tsuas yog tau nws lub koob meej.
Billboard ua ib feem ntawm lub koom haum txoj cai kev lag luam
Kev tshaj tawm sab nrauv yog ib txoj hauv kev zoo tshaj plaws ntawm kev tshaj tawm cov khoom lag luam. Ua ntej tshaj plaws, hom kev lag luam txoj cai no tso cai rau koj los ua kom cov neeg siv khoom muaj peev xwm nce ntxiv: tom qab tag nrho, muaj ntau tus neeg uas tau saib xyuas cov ntawv tshaj tawm thiab cov ntawv tshaj tawm. Sab nraum zoov advertising pib nws txoj kev loj hlob nyob rau hauv Russia tsis ntev dhau los. Ib qho "cov tub ntxhais hluas" kev taw qhia yog daim ntawv tshaj tawm - qhov no yog daim ntaub thaiv loj, muaj cov kev txhawb nqa thiab cov ncej. Lub tom kawg, nyob rau hauv lem, yog ib daim duab plaub, uas yog sheathed nrog plywood, steel daim hlaulos yog lwm yam khoom siv. Nyob rau tib lub sijhawm, qhov saum npoo ntawm tus ncej yog npog nrog cov sib xyaw tshwj xeeb uas tiv thaiv nws los ntawm huab cua los nag thiab lwm yam tshwm sim. Yog tias koj muab daim ntawv tshaj tawm rau ntawm lub rooj tsavxwm no, nws hloov mus rau hauv daim ntawv tshaj tawm. Qhov no yog ib qho ntawm feem ntau hom kev tshaj tawm sab nraum zoov nyob rau sab hnub poob. Hauv txoj ntsiab cai, qhov txiaj ntsig no tau piav qhia yooj yim. Tom qab tag nrho, yog tias cov ntaub thaiv npog raug ntsia rau hauv qhov chaw, nws yuav pom los ntawm cov neeg sawv cev ntawm txhua pawg neeg sib raug zoo: los ntawm cov tub ntxhais kawm thiab cov menyuam kawm ntawv mus rau cov neeg lag luam thiab cov nom tswv. Tias yog vim li cas daim ntawv tshaj tawm kev tshaj tawm tau zoo heev yog tias koj lub tuam txhab cov khoom lag luam tsom rau kev noj ntau.
Keeb kwm thiab kev loj hlob
Yog peb tig mus rau keeb kwm, thawj daim thaiv zoo li no tau tshwm sim hauv tebchaws Iziv thaum ub. Cov thav duab loj loj nrog cov ntaub pua plag stretched tshaj lawv tau siv rau cov ntaub ntawv xov xwm. Nrog lawv cov kev pab, tib neeg tau kawm txog kev ua yeeb yam thiab kev ua yeeb yam, hais txog kev ua haujlwm ntawm cov neeg ua lag luam mus ntsib, txog kev khiav tawm ntawm cov neeg ua phem thiab cov nqi zog rau lawv ntes, thiab lwm yam. Advertising billboards tuaj rau Russia los ntawm Tebchaws Meskas. Nyob ntawd, cov neeg ua lag luam tau nyiam cov neeg yuav khoom los ntawm kev tso ntau daim nqi ntawm cov ntawv tshaj tawm thiab cov laug cam. Nov yog qhov lawv lub npe tuaj ntawm - billboard.
Soviet billboards
Nws yog qhov tsim nyog tias thawj daim ntawv tshaj tawm tau tshwm sim hauv thaj chaw ntawm CIS thaum lub sijhawm muaj nyob ntawm USSR. Txawm li cas los xij, thaum lub sijhawm ntawd lawv raug hu ua txawv txawv. Billboards - uas yog lub npe ntawm thawj lub ntsiab lus loj ntawm kev tshaj tawm sab nraum zoov. Yog vim li cas rau qhov notom ntej no. Thaum ntxov 90s, thaum cov ntawv loj loj nrog cov ntawv tshaj tawm thawj zaug tshwm sim ntawm txoj kev ntawm USSR, Cov Rooj Tswjhwm Loj tau muab cov kev lag luam tseem ceeb rau hom kev pabcuam no. Raws li kev tshaj tawm rau nws lub koom haum, nws tau tso ib lub cim me me nrog lub npe ntawm nws lub tuam txhab ntawm txhua daim ntawv teev npe. Ua li no, kev nthuav dav ntxiv ntawm lub npe "bigboard" tshwm sim.
Shield sib txawv
Tus lej loj ntawm ntau yam subspecies suav nrog xws li hom kev tshaj tawm sab nraum zoov raws li daim ntawv tshaj tawm. Cov no tsis yog tsuas yog cov ntawv tshaj tawm uas txawv ntawm qhov loj - lawv kuj sib txawv ntawm cov sab, cov duab, tsim, thiab lwm yam plaub lub dav hlau tseem ceeb. Nyob ntawm seb ob sab nyob rau hauv kev sib raug zoo li cas, daim duab peb sab, V-shaped thiab lwm yam shields txawv.
Kev tsim kuj tseem ceeb heev. Nyob ntawm tus cwj pwm no, ob hom kab kos tuaj yeem paub qhov txawv:
1. Tsis sib cais - cov uas sawv cev rau kev sib koom ua ke ntawm kev txhawb nqa thiab tus ncej ntawm daim thaiv;2. Constructors, los yog "transformers". Lawv muaj ob peb qhov chaw thiab yog ib tug haum mobile tsim. Kev txhim kho hom ntawv tshaj tawm no siv sijhawm tsawg thiab siv zog. Nws yog qhov tsim nyog hais tias hom no muaj ntau heev rau cov ntaub thaiv loj.
Thiab, tau kawg, qhov loj me. Muaj ntau daim ntawv tshaj tawm uas sib txawv ntawm qhov dav thiab qhov ntev. Nyob rau thaj tsam ntawm CIS lub teb chaws, qhov dav tshaj plawstau txais billboards ntsuas 3 meters dav thiab 6 meters ntev. Hauv Tebchaws Europe thiab Amelikas, koj tuaj yeem pom daim ntawv tshaj tawm uas nws thaj chaw yog 108 square metres.
Cov lus qhia ua ntej installation
Maj mam, cov ntawv tshaj tawm pib muab tso rau ntawm txoj kev. Qhov no yog vim qhov tsis tu ncua ntawm cov tsheb thauj mus los ntawm kev sib haum xeeb. Kev ceev ntawm lub tsheb loj tuaj, thiab kom cov neeg caij tsheb thiab cov neeg tsav tsheb tuaj yeem pom kev tshaj tawm sab nraum zoov, cov ntawv tshaj tawm pib loj tuaj.
Yog, thiab tam sim no qhov kev tso npe ntawm cov ntawv tshaj tawm tau ua rau ntawm txoj kev tsis khoom loj, txoj kev loj thoob ntiaj teb tseem ceeb, txoj kev hauv nroog thiab lub nplhaib. Raws li txoj cai, cov tsheb khiav ntau dhau los ntawm txoj kev loj no, kev tshaj tawm zoo dua.
Cov ntsiab lus tseem ceeb hauv kev teeb tsa ntawm cov lus tshaj tawm sab nraum zoov
Muaj qee qhov nuances hauv kev tso cov ntawv tshaj tawm. Piv txwv li, nyob rau hauv txoj kev loj thiab ib txoj kev, ib tug ob-txoj kev billboard feem ntau tsis ntsia. Rau cov neeg tshaj tawm, qhov chaw pem hauv ntej, qhia rau tus neeg tsav tsheb thiab cov neeg caij tsheb, yog qhov tseem ceeb thiab qhov tseem ceeb. Nyob rau hauv rooj plaub no, ib tug ib-sided billboard yog ntsia.
Hauv lub nroog, feem ntau tsis yog cov ntawv tshaj tawm nrog kev txhawb nqa, lawv siv cov ntawv tshaj tawm los yog ncab rau ntawm phab ntsa ntawm cov tsev. Nws yog ib qho tseem ceeb uas qee zaum xws li cov ntsiab lus ntawm kev tshaj tawm sab nraum zoov dhau los ua ib qho khoom siv zoo heev uas ua rau txoj kev grey hauv nroog.
