Txoj kev txhawb nqa ib txwm siv sijhawm ntau. Qhov no yog vim qhov tseeb tias nws muaj ntau cov kauj ruam uas yuav tsum tau coj mus rau hauv tus account thiab ua tib zoo ua raws. Yog tias ib qho ntawm cov theem ua kom zoo dua tsis tau, koj tsis tuaj yeem npau suav ntawm kev ua tiav ntawm lub vev xaib nce qib.
Kev ua kom zoo
Txhua tus kws tshaj lij ntawm nws tus kheej faib cov theem ntawm kev nce qib rau ib qhov chaw tshwj xeeb. Ntau yam yuav nyob ntawm seb cov peev nyiaj, kev muaj peev xwm thiab cov ntsiab lus ntawm cov peev txheej. Tab sis ib txoj kev los yog lwm qhov, optimization mus raws tib txoj kev.
Koj ua tus optimizer yuav tsum ua haujlwm ntawm:
- tsom xam ntawm cov vev xaib sib tw;
- qauv tsim;
- sib sau ua ke ntawm semantic core;
- kev ua kom zoo sab hauv;
- linking;
- ntshai;
- crawl budget;
- usability;
- external optimization;
- kev hloov pauv.
Raws li koj tuaj yeem pom, kev siv tau tsis yog thawj qhov chaw hauv qhov no, txawm li cas los xij, theem no tseem ceeb, vim nws ua lub luag haujlwm tseem ceeb hauv kev tsim thawj qhov kev xav.
Zoo
Lub vev xaib siv tau -cov no yog cov yam ntxwv zoo ntawm cov peev txheej thiab nws txoj kev yooj yim. Hauv cov lus yooj yooj yim, qhov no yog txhua yam uas tus qhua pom thaum qhib nplooj ntawv web. Qhov no suav nrog cov ntawv qhia zaub mov kom raug, ua haujlwm ntawm cov xim, siv cov duab kos duab thiab cov duab kos duab, thiab lwm yam.
Nyob rau hauv cov ntaub ntawv no, nws yuav tsum tau muab coj mus rau hauv tus account tias piv txwv ntawm qhov chaw usability yuav txawv, vim hais tias ntau nyob ntawm seb cov ntaub ntawv thiab nws hom. Piv txwv li, yog tias qhov no yog qhov chaw rau cov menyuam yaus uas muaj kev ua si thiab kev lom zem, ces koj yuav tsum siv cov xim ci, cov ntawv loj, cov animations, thiab lwm yam uas tuaj yeem nyiam thiab nyiam cov menyuam yaus.
Yog tias peb tham txog lub vev xaib rau tsoomfwv lub koomhaum, tsis muaj dab tsi zoo li no yuav tsum nyob ntawm no. Cov xim yuav tsum muaj zog thiab txwv, cov ntsiab lus yuav tsum nyob hauv qhov chaw, thiab cov ntaub ntawv yuav tsum tau nthuav tawm kom meej thiab meej.
Main parameters
Yuav ua pov thawj tias lub vev xaib siv tau yog ib qho tseem ceeb ntawm kev ua kom zoo, koj yuav tsum xav txog qhov tseem ceeb ntawm cov txheej txheem no. Cov no suav nrog kev ua haujlwm ntawm:
- kev qhia;
- efficiency;
- memorability;
- mistakes;
- siab.
Txawm hais tias ntau tus kws tshaj lij yuav qhia koj tias qhov tseem ceeb ntawm kev siv tau yog qhov muaj txiaj ntsig. Rau qee qhov qhov no yog qhov tseeb, tab sis lub tswv yim ntawm "cov txiaj ntsig" tuaj yeem ua qhov muag plooj hauv cov ntsiab lus ntawm kev tsim nplooj ntawv web, yog li nws yog qhov zoo dua los ntxiv nws nrog cov khoom tau piav qhia saum toj no. Ua li no, nws yuav muaj peev xwm tsim tau ib daim duab tiag tiag ntawm kev ua haujlwm uas yuav tsum tau them rau hauv cov txheej txheem ntawm kev txhim kho usability.
Kev qhia
Qhov no yog qhov tseem ceeb ntawm kev siv tau zoo, vim tias tus neeg siv kev nyiam ua haujlwm nrog lub xaib nyob ntawm nws. Piv txwv li, thaum tus qhua nkag mus rau nplooj ntawv web, nws yuav tsum tso saib kom raug. Nws tsis muaj teeb meem dab tsi nws siv rau qhov no - TV, smartphone, computer lossis ntsiav tshuaj. Nws kuj tseem ceeb heev uas thaum kawm cov ntsiab lus, nws tsis cuam tshuam nrog cov ntsiab lus pop-up uas tuaj yeem npog ib nrab ntawm cov ntawv nyeem, tshaj tawm lossis cov ntawv sau npe.
Efficiency
Qhov no yog ib qho kev tsis txaus ntseeg, vim nws yog lub luag haujlwm rau kev siv tau ntawm lub interface. Qee cov neeg tuaj saib yuav ntsuas qhov ua tau zoo no, thaum lwm tus yuav rov xa cov khoom ploj lossis rov ua dua.
Txawm li cas los xij, nws yog ib qho tseem ceeb uas cov qhua tuaj yeem nrhiav tau sai sai rau ntu nws xav tau thiab "mus ncig" los ntawm qhov chaw yam tsis muaj teeb meem. Nyob rau tib lub sijhawm, nws zoo dua yog tias tsis muaj dab tsi cuam tshuam nws.
Kev nco
Qhov no kuj yog ib qho kev ntsuas uas tuaj yeem cuam tshuam rau txhua tus ntawm lawv tus kheej. Txawm li cas los xij, koj yuav tau ua haujlwm rau nws kom muaj kev sib tw. Kev nco ua haujlwm raws li hauv qab no: tus qhua yuav tsum yooj yim taug kev hauv lub xaib, txawm tias nws tsis tau mus xyuas nws ntev. Tib lub sijhawm, nws yog qhov zoo dua yog tias koj ua haujlwm ntawm cov ntsiab lus nco: kev sib xyaw tshwj xeeb ntawm cov xim, lub logo zoo nkauj thiab ntxim nyiam, nrog rau lub npe.
Mustakes
Tau kawg, nyob rau theem pib ntawm kev ua yuam kev hauv kev siv lub xaib - qhov no yog ib txwm ua. Ua raws txhua yamyuav tsis yooj yim, tshwj xeeb tshaj yog hais tias nws yog ib tug multi-faceted kev pab cuam nrog ib tug loj tus naj npawb ntawm nplooj ntawv. Txhawm rau kom tsis txhob muaj teeb meem, koj yuav tsum xav txog kev tshem tawm qhov yuam kev. Nws yog ib qho tseem ceeb heev uas cov qhua tuaj yeem tshawb xyuas cov peev txheej yam tsis muaj kev cuam tshuam.
Zoo siab
Lwm yam kev ntsuas ntawm kev siv tau. Nws yog qhov nyuaj tshaj plaws los ua haujlwm ntawm nws thawj theem, thaum lub hom phiaj cov neeg tuaj saib tsis tau kawm tag nrho. Koj yuav tau ua haujlwm txaus siab rau ob peb lub hlis kom coj nws mus rau qhov zoo tagnrho. Nws yog ib qho tseem ceeb heev uas cov neeg siv tom qab mus saib lub site yuav tsum txaus siab rau tag nrho nws cov Cheebtsam: cov ntsiab lus, tsim, navigation, zaub thiab ceev.
Utility
Qhov no yog qhov tseem ceeb ntawm qhov uas koj tuaj yeem nkag siab tiag tiag lub peev xwm thiab yav tom ntej ntawm qhov project. Nws yuav tsum tau ua ke nrog usability thiab ua ib qho kev qhia rau kev txiav txim usability. Nws yog ib qho tseem ceeb uas tau ntsib ob yam xwm txheej:
- Cov peev txheej tau ua raws li tus qhua thov. Txhawm rau ua qhov no, txhua yam yuav tsum tau ua kom ua tiav qhov tseeb ntawm cov ntsiab lus. Tsis txhob dag ntxias neeg coob coob.
- Kev sib tham ntsiag to yuav pab tus qhua kom mloog zoo rau kev nrhiav cov ntaub ntawv raug thiab yuav tsis cuam tshuam nws ntawm lub hom phiaj ua.
lub luag haujlwm tseem ceeb
Website usability yog ib qho tseem ceeb optimization txheej txheem. Nws, zoo li cov ntsiab lus, cuam tshuam rau kev hloov dua siab tshiab. Tam sim no nws tau dhau los ua qhov tshwj xeeb, vim nws muaj feem cuam tshuam nrog kev sib tw zoo kawg. Tam sim no cov peev txheej yuav tsum nqa tsis tau xwbtxiaj ntsig, tab sis kuj zoo nkauj txaus siab thiab, ntawm chav kawm, yooj yim.
Yog tias lub xaib qeeb lossis muab qhov yuam kev, yog tias nws muaj kev ntxhov siab ntau, kev tawm tsam hnyav lossis kev taug kev nyuaj - tus neeg siv yuav tsuas tawm mus. Thiab koj muaj 5 vib nas this los nyiam mloog. Yog tias tus neeg siv khoom nrhiav tsis tau qhov nws xav tau nyob rau lub sijhawm no, nws yuav tawm ntawm nplooj ntawv web.
Analysis
Tam sim no nws tsim nyog txav mus rau cov txheej txheem tseem ceeb sib npaug hauv lub vev xaib siv tau - tsom xam. Yog tias koj paub tias qhov kev ntsuas no ua haujlwm li cas hauv kev sib raug zoo rau kev ua kom zoo, ces koj yuav tsum nkag siab tias nws tseem ceeb npaum li cas los saib xyuas tus neeg siv tus cwj pwm tas li. Txhawm rau ua qhov no, koj yuav tsum tshawb xyuas cov peev txheej ib ntus.
Thaum kev txheeb xyuas kev siv tau, kos:
- main page;
- navigation;
- kev teeb tsa cov ntawv qhia zaub mov los ntawm cov lus nug tseem ceeb;
- scroll map;
- cart;
- feedback.
Tau kawg, koj tseem yuav tau kuaj xyuas tus neeg siv tus cwj pwm hauv Google Analytics los txiav txim seb puas muaj teeb meem nrog kev taw qhia lossis kev ua haujlwm ntawm qhov chaw ntawm lwm lub cuab yeej.
nplooj ntawv loj
Qhov kev ntsuas kev siv tau zoo ib txwm pib nrog nplooj ntawv tseem ceeb. Qhov no yog qhov uas cov qhua ntsib thaum qhib cov peev txheej thawj zaug. Lub vijtsam hauv tsev pab nws nkag siab yog tias nws tau pom qhov nws xav tau, seb nws puas tsim nyog nyob ntawm nplooj ntawv no.
Yuav tsum ua li cas? Nws yog qhov zoo tshaj rau tso cov duab ntawm cov kev pabcuam lossis cov khoom uas koj muab rau ntawm nplooj ntawv tseem ceeb. Nws yog tsim nyog bypassing lub dynamiccov hauv paus ntsiab lus. Nws tseem ceeb heev kom tsis txhob hnov qab txog cov ntaub ntawv tiv tauj thiab lub tawb nqa khoom.
Navigation
Qhov piv txwv ntawm kev siv qhov chaw siv tau coj peb mus rau qhov kev xeem navigation. Nws yuav tsum yooj yim heev thiab nkag siab. Txhua ntu thiab ntu ntu yuav tsum ua raws li cov lus piav qhia. Nws yog qhov zoo tshaj plaws yog tias tsuas muaj ib qho kev thaiv kev thaiv hauv cov qauv kom cov neeg tuaj saib xyuas tsis tawg. Yog li koj yuav tsum tsis txhob ntxiv cov ntawv qhia zaub mov ntxiv rau nplooj ntawv, uas, qhov tseeb, tsis muaj kev txaus siab rau leej twg.
Menu structuring los ntawm cov lus nug tseem ceeb
Qhov no yog qhov tseem ceeb hauv kev tshuaj xyuas thiab hauv kev ua haujlwm ntawm kev siv tau dav dav. Tom qab koj sau cov ntsiab lus semantic, koj yuav tsum tau faib nws kom raug. Qee cov ntsiab lus tseem ceeb yuav tau tshwm sim hauv lub npe ntawm cov ntawv qhia zaub mov. Nco ntsoov, yog tias koj muag cov khoom ua si rau menyuam yaus thiab koj paub tias cov menyuam roj hmab tau tshawb nrhiav ntau dua li tsheb, ces lawv yuav tsum siab dua ntawm cov ntawv qhia zaub mov.
Tsis tas li, tsis txhob hnov qab txog "breadcrumbs" uas pab cov qhua nkag siab txog ntu ntu ntawm nws nyob hauv. Ua tsaug rau lawv, kev taw qhia yooj yim dua.
Scroll map
Nov yog qhov web analytics system uas pab xyuas cov neeg siv tus cwj pwm ntawm nplooj ntawv. Nws qhia cov ntaub ntawv hais txog qhov twg ntawm nplooj ntawv lawv nyob rau feem ntau, cov nyees khawm twg lawv nyem rau, thiab cov ntsiab lus twg lawv saib. Yog li, koj tuaj yeem pom cov ntu lossis cov blocks uas tsis muaj kev txaus siab rau leej twg. Nws yog qhov zoo dua los tshem lawv kom tsis txhob cuam tshuam qhov chaw.
pob tawb
Qhov no yog ib qho tseem ceeb ntawm kev yuav khoom hauv online. Nws yog ib qho tseem ceeb kom muaj peev xwmntxiv thiab tshem tawm cov khoom ntawm lub laub. Nws yog qhov zoo dua yog tias tag nrho qhov kev txiav txim thiab qhov ntau ntawm cov khoom tau qhia. Nws kuj tseem yuav tsum tau muab ib lub pob kom tiav qhov kev yuav khoom, kom tsis txhob cuam tshuam tus qhua.
Feedback
Daim ntawv tawm tswv yim yuav tsum yog thiab yuav tsum ua haujlwm zoo. Nws yog qhov zoo tshaj kom tsis txhob siv cov kab lus tsis tu ncua "Xa peb cov lus nug." Nws yog ib qho tseem ceeb kom txaus siab rau tus neeg siv khoom kom nws xav paub txog cov khoom, kev pabcuam ntxiv lossis kev txhawb nqa. Txhawm rau sau daim foos, lub npe thiab tus lej xov tooj txaus kom cov neeg ua haujlwm tuaj yeem tiv tauj cov neeg yuav khoom, txhua yam ntaub ntawv feem ntau yog superfluous.
Qhov Kev Siv Tau Zoo Tshaj Plaws
Kev siv tau yog mob taub hau rau ntau tus tswv lub vev xaib hnub no. Tib neeg tab tom sim ua haujlwm ntawm qhov teeb meem no, yog li muaj ntau qhov kev pabcuam zoo. Cov portals nrov loj uas paub thoob plaws ntiaj teb tau ua haujlwm tshwj xeeb zoo.
Piv txwv li, Amazon ua txoj haujlwm zoo heev ntawm kev nkag mus tau yooj yim. Nov yog qhov kev pabcuam muag khoom nrov uas muaj ntau yam zoo:
- kev ua kom zoo rau khoos phis tawj thiab smartphones;
- hloov kho rau cov kev daws teeb meem sib txawv;
- daim ntawv thov tshwj xeeb rau xov tooj.
Muaj ntau qhov piv txwv ntawm cov vev xaib nrog kev siv tau zoo, tab sis qhov nthuav yog tias lawv txhua tus muaj qhov sib txawv thiab cov ntsiab lus. Yog li ntawd, nws tsis yog yooj yim mus nrhiav tau cov yam ntxwv zoo ib yam nyob rau hauv lawv. Piv txwv li, Apple cov peev txheej tuaj yeem suav tias yog qhov yooj yim tshaj plaws:
- paj thiab yooj yim tsos;
- yooj yim thiab meej navigation;
- ntshiab tsim uas tsiscuam tshuam.
Nws yog ib qho tseem ceeb uas qhov chaw kawm tau yooj yim. Tsis muaj tus neeg siv yuav nyeem cov lus qhia rau kev siv cov ntawv qhia zaub mov lossis siv sij hawm los nrhiav cov seem uas xav tau. Ib qho piv txwv zoo ntawm cov peev txheej yooj yim yog Microsoft lub vev xaib:
- pom lub logo thiab lub thawv tshawb;
- main navigation menu;
- nthuav qhia zaub mov zais nrog ib lub pob;
- muaj npe ntawm kev sib tham thiab txhua yam khoom.
Nws tseem yog qhov tseem ceeb uas cov peev txheej zoo li qhov tseeb, yog li nws yog qhov zoo dua los muab cov txheeb cais tseeb ntawm cov neeg ua haujlwm, hom, cov neeg siv khoom, patents thiab txhua yam uas ua tau, raws li tau ua tiav ntawm L'Oreal lub vev xaib.
Thiab Nike pab pawg txhim kho cov peev txheej tau ua haujlwm zoo ntawm qhov cuam tshuam. Yog li ntawd, ntawm nplooj ntawv tseem ceeb muaj cov duab ntawm cov neeg ncaws pob. Ntxiv mus, lawv feem ntau muaj hnub nyoog tib yam li cov neeg nyiam tiag tiag ntawm hom.
