Txhawm rau kom nyiam cov neeg yuav khoom rau ib yam khoom, kev tshaj tawm yog siv. Txhawm rau qhia rau cov neeg siv khoom, muaj ntau cov qauv kev tshaj tawm hauv kev tshaj tawm sab nraum zoov. Cov kev sib txawv no qee zaum ua rau tib neeg tsis meej pem. Txhawm rau taw qhia qhov no, thawj qhov koj yuav tsum tau ua yog txheeb xyuas seb cov qauv kev tshaj tawm yog dab tsi, nkag siab lawv qhov zoo thiab qhov tsis zoo.
Cov qauv kev tshaj tawm yog dab tsi?
hom kev tshaj tawm no tau tsim los xyuas kom cov neeg siv khoom tau txais cov ntaub ntawv nws xav tau txog ib yam khoom, hom lossis kev pabcuam. Txhawm rau nyiam cov neeg coob coob, lawv tau muab tso rau hauv tsev thiab ntawm txoj kev. Rau qhov no, ntau hom thiab hom kev tshaj tawm cov qauv tau tsim. Lawv tuaj yeem yog cov ntawv tshaj tawm, cov ntawv tshaj tawm, kev tshaj tawm, kev teeb tsa lub teeb thiab lwm yam.
Ntau yam ntawm cov qauv kev tshaj tawm
Raws li kev lees paub feem ntau, ntau hom kev tshaj tawm feem ntau muab faib ua ob hom - sab nraum zoov thiab sab hauv. Hauv thawj kis, nws ua haujlwm ntau dua los nyiam cov neeg siv khoom tshiab, thiabthib ob, kev tshaj tawm yog twb thawb mus yuav ib yam khoom lossis kev pabcuam.
Sab nraum zoov, dhau los, tuaj yeem muab faib ua hom hauv qab no:
Sawv ib leeg. Cov no yog cov steles, pilars, cov qauv hauv nroog, uas tuaj yeem muab tso rau ze ntawm lub khw lossis chaw ua haujlwm, nrog rau hauv qhov chaw deb ntawm lawv. Hom kev tshaj tawm no feem ntau pom cov qauv kev tshaj tawm uas nyiam cov xim tsis yog thaum nruab hnub, tab sis kuj yog hmo ntuj.
Standard (tus qauv). Tsis zoo li cov uas tsis yog tus qauv, uas muaj tus kheej tsim, lawv tau ua ntau thiab muag npaj ua.
Volumetric-spatial. Hom kev tshaj tawm sab nraum zoov no yog ua raws li tus kheej nyiam ntawm cov neeg siv khoom. Txoj kev no ntawm kev nyiam cov neeg siv khoom tshiab yog qhov zoo heev, cov neeg yuav twv yuav raug hu rau hom kev tshaj tawm no. Tab sis ntawm qhov tsis txaus, ib tus tuaj yeem tawm tus nqi siab heev, uas tsuas yog cov khoom lag luam muaj peev xwm them taus.
Dynamic. Tsim cov duab hloov raws sij hawm.
Lub teeb. Lawv siv cov teeb fluorescent thiab LEDs rau dynamic illumination., Hauv kev lag luam sab nraum zoov, ntau hom kev tshaj tawm racks thiab cov qauv siv. Ntawm txoj kev hauv nroog, koj tuaj yeem pom cov animators hnav khaub ncaws zoo li tus phab ej los ntawm cov duab kos npe nrov.
Steles
Qhov no yog hom kev tshaj tawm sab nraum zoov. Steles raug ntsia ze ntawm cov tsev nyob thiab lwm cov qauv, raws li txoj cai, qhov twgcoob tus neeg hla dhau thiab ntau lub tsheb hla dhau. Cov khoom siv rau kev tsim khoom yog hlau, cov qauv yog tsau rau ntawm lub platform ua los ntawm pob zeb. Qhov tshwm sim thiab kev tsim qauv nyob ntawm lub hom phiaj ntawm kev tsim qauv zoo li no. Yog tias nws lub hom phiaj yog txhawm rau nce qhov tseem ceeb thiab cov duab ntawm lub tuam txhab, ces lub stele yuav tsum muaj xws li qhov siab uas nws tuaj yeem pom ntawm qhov deb txog li 150 meters. Yog hais tias nws yog npaj rau kev tshaj tawm sab nraum zoov, ces nws qhov siab, raws li txoj cai, tsis pub tshaj 3 meters, thaum thaj tsam ntawm kev tshaj tawm yog nyob rau hauv 2 square meters. m.
Media facades
Ib hom teeb pom kev tshaj tawm hauv tsev nyob ntawm cov tsev thiab cov qauv. Nrog kev pab ntawm cov khoom siv hluav taws xob teeb pom kev zoo, lawv nthuav qhia cov ntaub ntawv tshaj tawm. Vim lawv qhov chaw tso, lawv muaj qhov txwv loj.
Nyob rau hauv rooj plaub muaj ntau yam quab yuam majeure, lawv yuav tsum tau nruab nrog lub kaw lus kaw. Kev txhim kho thiab kev ua haujlwm ntawm cov qauv zoo li no yuav tsum tau ua raws li qhov xav tau ntawm kev nyab xeeb hluav taws.
3D ntawv
Hom kev tshaj tawm no tau dhau los ua nrov heev ntawm cov tuam txhab niaj hnub no. Kev tsim cov ntawv sau ntawv tshaj tawm yog qhov pheej yig, thaum tshaj tawm ntawm hom no tau zoo heev thiab them tawm peev hauv nws sai sai.
3D ntawv tuaj yeem yog qhov hloov pauv zoo rau lub thawv teeb pom kev zoo, vim tias lawv yog cov khoom txawb thiab compact, lub teeb hauv qhov hnyav thiab yooj yim rau nruab. Lawv haum rau mounting ntawm ntau qhov chaw. Lawvtuaj yeem siv los tsim kev tshaj tawm sab hauv.
Feem ntau hom kev tshaj tawm no yog ua los ntawm cov khoom sib xyaw, koj tuaj yeem xaiv tus font ntawm ntau hom thiab xim. Ua tsaug rau qhov no, nws hloov tawm los tsim kev tsim qauv zoo. Cov qauv yog illuminated nrog LED qhov muag teev, ua kom nws ci thiab txaus nyiam txhua lub sijhawm ntawm hnub.
Pillars
Hom kev tshaj tawm sab nraum zoov no tau tshwm sim tsis ntev los no. Tus tsim muaj ob lossis peb sab thiab tib tus lej ntawm kev tshaj tawm. Lub teeb nraub qaum yog siv kom tib neeg tuaj yeem pom nws txawm nyob hauv qhov tsaus ntuj.
Pillars yog qhov kev xaiv nruab nrab ntawm daim thaiv lub ntsiab thiab lub vaj huam sib luag. Yog tias koj saib ntawm cov qauv los ntawm saum toj no, nws zoo li daim duab peb sab nrog sib npaug sab uas yog convex lossis concave sab hauv. Feem ntau cov ces kaum ntawm daim duab peb sab yog sib npaug. Feem ntau cov sab ntsuas 2.8x1.4 meters.
Pillars zoo nkauj heev, yog vim li cas lawv feem ntau muab tso rau hauv plawv nroog, ze cov chaw nres tsheb metro lossis hauv thaj chaw keeb kwm uas muaj coob tus neeg hla. Qhov chaw ib txwm muaj rau lawv qhov kev teeb tsa yog ntug ntawm txoj kev taug kev. Yuav kom ib tug neeg kom zoo assimilate cov ntaub ntawv, hom ntawm sab nraum zoov advertising qauv yog ntsia. Hauv daim duab koj tuaj yeem pom nws zoo li cas.
Promotional bench
Lub rooj zaum tshaj tawm tuaj yeem pom nyob txhua qhov chaw, xws li chaw ua si, chaw ua si thiab lwm qhov chaw. Xws li kev tshaj tawm tuaj yeem muab tso rauCov rooj zaum zoo tib yam, nrog rau cov rooj zaum tshwj xeeb tsim, tsuas yog yuav tsum tau nruab rau hauv cov chaw muaj neeg coob coob.
Rooftop banners
Hom kev tshaj tawm zoo heev, cov ntawv tshaj tawm no tuaj yeem pom los ntawm qhov deb, raws li lawv nyiam cov neeg coob coob. Tab sis kuj tseem muaj qee qhov tsis zoo:
- Nqis. Kev txhim kho xws li kev tsim qauv yog qhov nyuaj heev, yog li tus nqi nce siab heev. Nws tseem yog ib qho tsim nyog los ua ib daim ntawv lo ntawm cov ntaub ntawv zoo uas tsis ntshai hnub ci, cua daj cua dub, los nag thiab lwm yam sab nraud.
- Koj xav tau koj tus kheej lub tsev lossis koj yuav tsum tau ua tiav daim ntawv cog lus nrog cov tswv txhawm rau txhawm rau txhim kho kev tshaj tawm ntawm lub ru tsev.
Yog cov xwm txheej no tsis ntshai cov tshaj tawm, qhov no yog txoj hauv kev zoo thiab nrov kom nyiam cov neeg siv khoom tshiab.
Lub teeb lossis lub thawv teeb
Nov yog hom kev tshaj tawm sab nraum zoov niaj hnub no. Lawv tau pom daim ntawv thov nyob rau hauv txhua qhov chaw ntawm txoj kev tshaj tawm. Lightboxes yog cov qauv tsim qauv yooj yim rau ntau lub facades. Lawv nyiam cov neeg nyiam los ntawm qhov tseeb tias thaum tsaus ntuj lawv zoo li ci ntsa iab thiab pom los ntawm qhov deb. Lightboxes feem ntau siv los ntawm cafes thiab khw noj mov ua lub teeb zaub mov. Qhov nruab nrab tshaj tawm sab nraum zoov no yog qhov me me thiab feem ntau ntsia ntawm cov chaw thauj pej xeem nres thiab ntawm kev taug kev uas muaj neeg coob.
Billboards
Ib hom kev lag luam sab nraum zoov, ntsia sab nraum cov tsev thiab cov qauv. Cov ntaub thaiv npog tuaj yeem muaj qhov sib txawv. xam qhov pheej yig tshajkev tshaj tawm cov qauv. Nws yog ntsia raws li hauv qab no: ua ntej, lub hauv paus pob zeb yog tsim, ib qho kev txhawb nqa yog ntsia rau ntawm nws, uas yog txuas nrog lub thav duab ntawm advertising teb.
Ib yam ntawm daim ntawv tshaj tawm yog daim ntawv tshaj tawm 3x6 metres loj, txhais los ntawm lus Askiv li "cov ntawv xov xwm".
Cov qauv ntsuas 1.2 x 1.8 meters yog nrov heev. Lawv raug tsim los nyiam cov neeg taug kev thiab cov neeg taug kev hauv kev thauj mus los hauv pej xeem. Yog tias txoj kev nqaim, ces cov neeg tsav tsheb tau ntxiv rau lawv. Hom ntawv no hu ua "city" (urban). Ntxiv nrog rau cov ntaub thaiv npog, qhov no kuj suav nrog cov thawv nrog cov teeb pom kev zoo LED, uas tau muab tso rau ntawm cov teeb pom kev zoo.
Cov Qauv Tshaj Tawm Sab Hauv Tsev
Ntxiv rau kev tshaj tawm sab nraum zoov, tseem muaj cov chaw tshaj tawm thiab cov qauv siv sab hauv tsev. Ib lub tuam txhab kev hwm tus kheej yuav tsum tso ntau hom kev tshaj tawm sab hauv, uas ua rau kom cov neeg siv khoom txaus siab.
Acrylight
Nov yog lub npe ntawm lub pob tshab acrylic vaj huam sib luag nrog cov duab lossis cov ntawv luam tawm ntawm nws, uas tau teeb pom kev los ntawm ob sab nrog LEDs. Cov duab, ua tsaug rau xws li ib tug backlight, zoo li yuav ntab nyob rau hauv cov huab cua, thiab qhov no tam sim ntawd attracts cov xim ntawm lwm tus neeg. Acrylight yog siv los kho cov plag tsev lag luam, cov ntaub ntawv qhia, chaw txais tos, thiab lwm yam. Lub teeb rov qab tuaj yeem yog xim, thiab yog tias muaj RGB tswj, ces txhua qhov ntxoov ntxoo.
Sab hauv pylon
Hom kev tshaj tawm sab hauv no yog suav tias yog ib qho nrov tshaj plaws thiab siv tau zoo. Feem ntau nws yog siv hauv tsev txhab nyiaj, khw muag khoom thiab lwm qhov chaw uas muab kev pabcuam lossis ntau yam khoom muag. Nws qhov zoo nyob hauv nws qhov me me thiab cov ntsiab lus qhia.
Muaj ob hom kev tshaj tawm xws li: nrog thiab tsis muaj teeb pom kev sab hauv. Hauv thawj kis, kev tshaj tawm zoo li ruaj khov thiab nyiam ntau tus neeg los mloog nws. Hauv qhov thib ob, lub pylon yog txawb, nws tuaj yeem txav los ntawm ib qho mus rau lwm qhov yam tsis muaj kev siv zog ntau. Niaj hnub no nws yog ib qho nyuaj rau xav txog tej yam khoom muag qhov chaw tsis muaj hom kev tshaj tawm no.
Pillar pillar
Ntau yam qub, tab sis tseem cuam tshuam txog hom kev tshaj tawm. Pavement kos npe (raws li nws tseem nrov hu ua, "spotykach") yog ib qho qauv me me ntawm 4 ceg nrog cov ntaub ntawv txog li 1.5 square meters. m. Nyob rau hauv cov ntaub ntawv no, koj siv tau ib tug npaj txhij-ua advertising kos npe rau, los yog koj muaj peev xwm tsuas qhia ib co ntaub ntawv nrog chalk. Piv txwv li, nyob rau hauv ib lub tsev noj mov niaj hnub no muaj luv nqi ntawm ib lub tais tshwj xeeb, tag kis ntawm ib qho txawv kiag li, nyob rau hauv cov ntaub ntawv no, koj tuaj yeem qhia qhov kub ntawm hnub ntawm tus ncej.
Spotykach kuj tseem siv ntau zaus hauv tsev txhab nyiaj, lawv qhia tus nqi pauv lossis lwm yam ntaub ntawv tseem ceeb. Hom kev tshaj tawm no tsis tuaj yeem hu ua tsuas yog sab hauv, cov pavement pavement feem ntau muab tso rau ntawm qhov nkag, yog li lawv nyiam cov neeg tuaj xyuas tshiab, yog vim li cas thiaj li muaj lub npe nrov. Lwm qhov zoo dua ntawm spottykach yog nws qhov pheej yig, ib qho chaw pavement zoo tib yam yog pheej yig heev, uas ua rau nws.daim ntawv nrov tshaj plaws ntawm PR rau lub tuam txhab. Ntxiv mus, qee hom kev tshaj tawm sab nraum zoov, raws li txoj cai tshaj tawm, yuav tsum tau txais kev pom zoo los ntawm cov tub ceev xwm hauv zos, tab sis kev pom tsis tas yuav muaj kev tso cai ntxiv.
Tam sim no koj paub tias hom kev tshaj tawm sab nraud thiab sab hauv tsev tuaj yeem ua tau. Tag nrho cov ntawm lawv txawv heev nyob rau hauv tus nqi, raws li zoo raws li scope. Txhua tus qauv yuav tsum nkag siab tias cov qauv tsim rau kev tshaj tawm lub txhab nyiaj tsis tsim nyog rau qhov chaw lom zem thiab rov ua dua. Hauv qhov no, nws raug nquahu kom nrhiav kev pab los ntawm cov kws tshaj lij uas tau nyob hauv kev lag luam tshaj tawm rau ntau tshaj ib xyoos thiab tej zaum paub tias tus neeg siv khoom xav tau dab tsi. Los ntawm tag nrho cov saum toj no, peb tuaj yeem txiav txim siab yooj yim tias muaj ntau lub hom phiaj thiab hom kev tshaj tawm uas tuaj yeem xaiv rau txhua lub tuam txhab ntawm tus kheej.
