Koj tab tom nrhiav khoom plig rau koj qhov tseem ceeb rau lub Ob Hlis 14th, tej zaum koj tab tom nrhiav kev xaiv rau qhov twg mus so rau lub caij nplooj ntoo hlav, lossis tseem tab tom nrhiav lub khw uas koj tuaj yeem yuav iPhone X tshiab lossis MacBook Pro. Thiab tom qab ib ntus, ntau thiab ntau zaus koj tuaj hla kev tshaj tawm nrog koj cov lus nug tsis ntev los no. Qhov no yog vim pub dawb cov ntsiab lus tshaj tawm. Nws ua haujlwm li cas?
Lub tswvyim ntawm kev tshaj tawm cov ntsiab lus
Tsis muaj kev xyaum yam tsis muaj kev xav, yog li koj tsis tuaj yeem tham txog kev tshaj tawm cov ntsiab lus thiab nws qhov chaw yam tsis tau piav qhia lub tswvyim. Kev tshaj tawm cov ntsiab lus - cov duab lossis cov ntawv xov xwm uas muaj kev tshaj tawm rau cov neeg siv cov lus nug tshawb fawb, yog tias tus tshaj tawm tau cim cov lus nug no hauv kev nce qib. Cov kev tshaj tawm zoo li no tshwm sim rau tus neeg yuav khoom tam sim no thaum nws sim nrhiav cov khoom lag luam, qhia nws txoj kev txaus siab rau cov khoom nrog kev thov thiab, feem ntau yuav, npaj yuav nws. Muaj ob hom kev tshaj tawm cov ntsiab lus: thematic thiab tshawb nrhiav.
Txhua yam hais txog kev tshawb nrhiav cov ntsiab lus tshaj tawm
Tshawb nrhiav cov ntsiab lus tshaj tawm - qhov tshwm sim ntawm cov lus nug tshawb fawb ntawm cov thawj coj tshawb fawb - "Mail. Ru", "Yandex", "Google", thiab lwm yam, lossis kev tshawb nrhiav ntsug, yog tias cov lus thov lossis kab lus yog ib yam li cov lus tseem ceeb ntawm cov ntsiab lus tshaj tawm.
Nyob rau hauv nqe lus dhau los, xws li qhov tshwm sim tsis meej kiag li "kev tshawb nrhiav ntsug" tau hais. Cia peb kawm seb nws yog dab tsi! Hauv Is Taws Nem, feem pua lossis loj yog nyob ntawm qhov chaw tshwj xeeb uas tsis yog qhov chaw kawg rau kev tshawb nrhiav. Tshawb nrhiav cov lus nug ntawm cov kev pabcuam no tau ua nrog rau cov ncauj lus tshwj xeeb (tsis yog tag nrho Is Taws Nem koom nrog hauv kev daws cov lus nug), uas yog, ntsug, piv txwv li, rau cov khoom siv hauv tsev lossis cov tsev xauj tsev, thiab lwm yam.
Txoj kev ntawm thematic contextual advertising
Hom kev tshaj tawm cov ntsiab lus no tau tshwm sim rau ntawm qhov chaw uas yog ib feem ntawm kev sib koom tes ntawm kev tshaj tawm xov xwm, yog tias cov kev taw qhia ntawm kev tshaj tawm txaus siab rau cov neeg siv khoom txaus siab. Thematic advertising ua raws li cov ntaub ntawv ntxiv ntawm cov ntsiab lus ntawm nplooj ntawv uas tau saib los ntawm cov neeg siv khoom. Txawm hais tias tus neeg siv tsis qhia tshwj xeeb rau cov lus nug tshawb fawb no, cov ntsiab lus tshaj tawm tseem nyob hauv thaj tsam ntawm nws qhov kev mloog.
Ntau txoj hauv kev (tshaj tawm) tau tsim los rau kev nthuav tawm cov lus tshaj tawm:
- Targeting - lub kaw lus tshwj xeeb tau txheeb xyuas cov ntaub ntawv ntawm nplooj ntawv thiab nthuav tawm cov tshaj tawm uas ze heev rau cov ntsiab lus ntawm nplooj ntawv.
- Kev coj cwj pwm technologies. Mus tshaj tawm kev tshaj tawmlub tshuab tshawb nrhiav tsim cov txiaj ntsig raws li tus neeg siv kev tshawb nrhiav keeb kwm hauv Is Taws Nem.
- Remarketing. Txoj kev no yog tsom rau kev txheeb xyuas tus cwj pwm ntawm cov neeg siv khoom muaj peev xwm ntawm cov khoom lag luam: cov ntsiab lus tshaj tawm ntawm cov khoom lag luam uas nyuam qhuav tau saib thiab muaj peev xwm ntxiv rau lub laub los ntawm tus neeg siv, thiab lwm yam.
Cov koom tes sib koom tes suav nrog cov chaw uas muaj kev tuaj koom siab thiab cov ntsiab lus zoo. Cov chaw uas tau sau npe rau lawv tus kheej rau kev lees paub rau hauv lub koom haum koom nrog tau txais kev kuaj xyuas nruj kom ua raws li txhua yam kev mob. Muaj cov kev kawm tshwj xeeb ntawm cov ntsiab lus tshaj tawm uas hais txog qhov teeb meem no hauv qhov tob ntxiv.
Secrets of free advertising
Cov ntsiab lus tshaj tawm tsis yog qhov txaus siab pheej yig.
Yog tias koj tsis muaj nyiaj los tso cov ntsiab lus tshaj tawm, ces cov hauv qab no yuav haum rau koj:
- Guest post. Tsis muaj leej twg yuav tsum tso koj qhov kev tshaj tawm rau "ua tsaug". Tab sis cov ntsiab lus zoo (video, ntawv nyeem lossis cov khoom siv yees duab) yog lwm qhov teeb meem. Tsim cov khoom zoo rau kev tso kawm ntawm cov peev txheej nrog txuas rau tus sau.
- Affiliate advertising. Txhua yam yog yooj yim rau lub ntsiab lus ntawm banality, tab sis zoo. Nrhiav ib tus neeg muag khoom nrog cov khoom zoo sib xws lossis cov khoom sib xws thiab pom zoo rau kev tshaj tawm: nws - koj, koj - nws. Ntxiv mus, kev tshaj tawm lossis kev sib koom ua ke PR tuaj yeem ua tiav hauv txoj kev sib txawv, nws yog txhua yam ntawm kev muaj tswv yim!
- Cov lus tshaj tawm. Ib qho kev xaiv zoo rau kev tshaj tawm dawb yog tso koj qhov kev thov rau "Julia" lossis"Avito". Muaj tseeb tiag, ntawm qhov loj me tam sim no koj tsis tuaj yeem tso tshaj tawm ntawm no dawb.
Tau kawg, cov no tsis yog txhua txoj hauv kev tshaj tawm ntawm tus nqi tsawg. Txawm hais tias tsab xov xwm tau mob siab rau cov ntsiab lus tshaj tawm, nws kuj tsim nyog tham txog kev tshaj tawm dawb. Peb yuav tham txog qhov no tom qab.
Kev tshaj tawm pub dawb
Siv cov kev tshaj tawm yav dhau los, koj yuav, tau kawg, ua tiav, tab sis tsis nyob ntawm qhov loj. Yog li ntawd, kom tau txais txiaj ntsig ntau dua, koj tuaj yeem siv yuav luag dawb cov ntsiab lus tshaj tawm.
- Kev tawm tsam kev tawm tsam. Targeted advertising yog ib txoj hauv kev zoo los txhawb koj cov khoom ntawm tus nqi qis tshaj. Txhua yam koj xav tau yog ib pab pawg ntawm VK, Facebook lossis lwm qhov kev sib tham. Txhawm rau siv qhov kev tshaj tawm no, koj yuav xav tau tsuas yog 2-3 txhiab rubles, tab sis ua ntej pib nws, nws yog qhov zoo dua los ua tus tswv phau ntawv ntawm kev tshaj tawm pub dawb.
- Landingpage tuaj yeem hu ua tus kwv yau ntawm kev sib koom tes, uas tau sau txog ua ntej. Cov neeg siv khoom ntawm no raug nqi 2-3 zaug pheej yig dua, thiab nyem tau them, kev tshaj tawm mus rau hauv kev sib tham tshwj xeeb.
Muaj ntau txoj hauv kev, koj tsuas yog xav nrhiav koj tus kheej xwb!
