Yog tias koj saib ze ntawm lub khw qhov rais, koj yuav pom tias txhua yam khoom tau muab tso rau hauv pem teb kev lag luam hauv ib qho kev txiav txim. Cov khoom tsim nyog tau raws li cov yam ntxwv tseem ceeb no:
- txoj haujlwm no yuav tsum yooj yim rau tus neeg yuav khoom pom ntawm lub txee;
- cov khoom yuav tsum pom, nws yuav tsum sawv ntawm cov khoom zoo sib xws;
- cov khoom lag luam yuav tsum txhawb nqa tsis yog nws tus kheej xwb, tab sis kuj yog cov khoom tshiab lossis lwm yam khoom ntawm tib hom.
Kev muag khoom ntawm qee yam khoom hauv ib lub khw yog tswj hwm los ntawm cov neeg sawv cev ntawm tus xa khoom. Cov kws tshaj lij uas txiav txim siab qhov ua tiav ntawm kev nthuav qhia ntau yam ntawm cov txee, qhov tseeb ntawm nws qhov chaw thiab ntsuas qhov muag ntawm cov khoom no yog hu ua cov neeg muag khoom. Cov cuab yeej tseem ceeb ntawm tus kws tshaj lij no yog daim phiaj xwm.
Dab tsi yog lub phiaj xwm
Planogram yog ib qho ntawm cov cuab yeej tseem ceeb los txhawb cov khoom lag luam hauv khw. Nws yog ib daim duab, ib daim duabqhov chaw ntawm cov khoom nyob rau hauv lub txee, nyob rau hauv ib tug tub yees zaub rooj plaub, nyob rau hauv lub khw txee. Nrog kev pab los ntawm nws, tus neeg sawv cev ntawm lub tuam txhab ua lag luam xyuas seb cov khoom puas tau nteg tawm kom raug, seb lub assortment sib raug rau ib hom npe, qhov chaw ntau npaum li cas yog nyob ntawm ib yam khoom. Ib tug planogram feem ntau yog ib daim ntawv tshaj tawm nrog cov duab ntawm cov khoom tsim nyog. Txhua tus neeg muag khoom, thaum nkag mus rau hauv lub khw, muaj cai mus tom qab lub txee thiab rov kho cov khoom raws li cov phiaj xwm tam sim no.
How a planogram is develop
Product planogram yog tsim los ntawm kev txiav txim ntawm cov chaw tsim khoom lossis raws li qhov kev thov ntawm tus tswv lag luam. Qhov no coj mus rau hauv tus account lub hauv paus ntsiab lus hauv qab no:
- qhov kev thov tam sim no rau cov haujlwm saum toj kawg nkaus ntawm hom no;
- qhov muaj qhov tsim nyog yam tsawg kawg nkaus ntawm cov khoom lag luam hauv lub qhov hluav taws xob no;
- tam sim no lossis xav tau tshaj tawm thiab muag khoom;
- koom nrog cov khoom lag luam cuam tshuam rau cov khoom tseem ceeb txhawm rau nce kev muag khoom tom kawg;
- nkag mus rau hauv assortment ntawm cov khoom tshiab lossis cov khoom lag luam nrog cov khoom siv tsawg / txwv ib tsab kom paub tus neeg yuav khoom nrog cov khoom tshiab.
Txhua cov lus nug no tau ua haujlwm los ntawm cov kws tshaj lij ntawm cov chaw muag khoom ntawm cov tuam txhab loj, thiab raws li cov kev txhim kho no, cov phiaj xwm tshwm sim. Ib qho piv txwv ntawm cov khoom noj khoom haus yooj yim hauv khw muag khoom muaj nyob hauv daim duab.
How a planogram ua haujlwm
Tom qab kev txhim kho ntawm cov phiaj xwm hauv daim ntawv tshaj tawm, lawv tau muab rau cov lag luam wholesale thiab cov tuam txhab yuav khoom uas cuam tshuam nrogkev xa khoom mus rau qhov chaw muag khoom. Lawv muab faib rau cov chaw muag khoom ntawm cov neeg xa khoom, uas muab cov phiaj xwm rau cov neeg muag khoom thiab cov neeg muag khoom. Nws yog cov neeg ua haujlwm ntawm cov chaw muag khoom uas yuav tsum tau tswj xyuas qhov chaw ntawm cov khoom ntawm cov khoom no hauv cov khw muag khoom. Txhua lub phiaj xwm yog lub ntsiab lus tseem ceeb rau kev lag luam ntawm cov khw muag khoom noj khoom haus, cov thawj coj thiab cov thawj coj hauv khw muag khoom. Nws yog lawv uas yog lub luag haujlwm rau kev tswj xyuas qhov tseeb layout ntawm cov khoom raws li lub hom phiaj. Yog tias cov khoom raug tso tawm kom raug, nws qhov kev sib hloov tau pom, thiab cov khoom tsim nyog yuav tsum tau rov ua dua tshiab, ces kev muag khoom ntawm cov khoom no nce.
Kev nplua rau kev tsis ua raws li lub hom phiaj
Thaum ua tiav daim ntawv cog lus rau kev xa khoom ntawm cov khoom, qhov yuav tsum tau ua ua ntej yog kev ua raws li cov phiaj xwm thaum tso cov khoom. Rau kev ua tiav ntawm qhov xwm txheej no, tus neeg yuav khoom tau txais nyiaj tshwj xeeb hauv daim ntawv ntawm cov khoom lag luam pub dawb lossis khoom plig nyiaj ntsuab. Lub planogram yog ib qho kev ntseeg siab hauv kev sib tham nrog cov khw muag khoom. Yog tias tus neeg muag khoom tsis tau raws li qhov xav tau ntawm qhov muag, cov kev cai rau kev nthuav tawm cov khoom raws li cov phiaj xwm tsis tau ua raws, yog tias cov neeg muag khoom tsis raug tso cai rau ntawm lub txee, tus neeg muag khoom muaj cai tsis them nyiaj ntxiv, thiab yav tom ntej. muaj cai txiav daim ntawv cog lus thiab tso tseg tsis muab cov khoom xa tuaj rau lub khw.
