Txoj haujlwm ntawm ib lub tuam txhab pib nrog kev tsim lub tuam txhab tus kheej, cov khoom tseem ceeb uas suav nrog kev tsim lub logo. Nws yog lub cim no uas qhia txog kev koom nrog ntawm cov khoom lossis kev pabcuam rau ib lub lag luam tshwj xeeb, qhia txog nws lub tswv yim thiab nqa qee yam semantic load. Cia peb xav txog ntau yam ntxiv tias lub logo yog dab tsi, hom logos thiab cov cai yooj yim rau lawv txoj kev loj hlob.
Lub logo yog cov ntaub ntawv qhia txog lub tuam txhab hauv cov duab nraaj, nws cov cim sawv cev, cov cim cim uas ua rau muaj kev lees paub thiab txoj cai ntawm lub tuam txhab. Hauv lwm lo lus, qhov no yog lub npe luv ntawm lub koom haum, nthuav tawm nyob rau hauv daim ntawv ntawm tus thawj style, siv ib tug tshwj xeeb font, style thiab illustration. Tus nqi ntawm lub logo hauv lub ntiaj teb kev lag luam yog qhov loj heev: nws txawv ntawm lub tuam txhab los ntawm cov lag luam zoo sib xws, nyiam cov neeg siv khoom muaj peev xwm rau nws, "hais" txog nws, tsim thawj qhov kev xav. Tom qab tag nrho, nws yog los ntawm lub logo ntawm cov tuam txhab uas cov neeg siv khoom tsim ib qho kev xav txog lawvkev ua ub no.
Lub zog muaj hwj chim
Lub logo, zoo ib yam li cov cim lag luam, yuav ib txwm thiab txhua qhov chaw hauv qhov pom kev pom zoo nkauj rau cov ntawv taub hau, cov paib, daim npav lag luam, cov ntaub ntawv, khaub ncaws ntawm cov neeg ua haujlwm. Yog li ntawd, nws cov creation yuav tsum tau mus kom ze nrog lub luag hauj lwm tshaj plaws, nrhiav txoj cai sib npaug ntawm pragmatism thiab creativity. Lub logo tsis yog ib lub ntsej muag zoo nkauj tsim rau lub hom phiaj zoo nkauj. Lub cim tsim tau zoo tuaj yeem nyiam cov neeg siv khoom, tawm ntawm cov neeg sib tw tom qab, thiab ua kom muaj kev loj hlob ruaj khov thiab cov nyiaj tau los rau lub tuam txhab. Thaum lub logo ua tsis tiav tsim nyob rau hauv nrawm nrawm yuav poob sai sai ntawm cov kwv tij uas ci ntsa iab, ua rau muaj kev xav tsis zoo ntawm lub koom haum.
Dab tsi yog lub logo: hom logos
nraaj style thiab cim
Qhia cov ntaub ntawv hais txog lub tuam txhab los ntawm cov cim nraaj - duab, duab, kos duab - tsis tas siv cov ntawv nyeem. Cov duab nraaj ntawm lub cim logo sawv cev rau cov ntsiab lus ntawm cov khoom los ntawm kev qhia txog cov haujlwm lossis lub npe ntawm lub tuam txhab. Piv txwv li, lub logo nyob rau hauv daim ntawv ntawm dav dawb hau tuaj yeem qhia lub npe ntawm lub koom haum, "hais" txog nws txoj kev lag luam siab thiab kev coj ncaj ncees, thiab siv los ntawm cov tuam txhab mus ncig ua lub cim ntawm kev nyab xeeb thiab kev vam meej. Cov duab kos duab hauv lawv daim ntawv ntshiab yog siv tsis tshua muaj thiab nyiam los ntawm cov npe nrov. Txawm li cas los xij, nrog kev paub txaus thiab kev txawj ntse, tsim kom muaj txoj cai, ntxim nyiam thiab muaj zog logo tsis yog qhov nyuaj.
Text view
Cov ntawv sau tau siv los ntawm cov tuam txhab ntau dua li cov duab kos. Logos muaj ntau yam sib xws: lub npe luv ntawm lub tuam txhab lossis nws cov haujlwm, cov ntawv luv yog feem ntau qhia hauv cov duab siv cov ntawv tshwj xeeb, cov cim tshwj xeeb (piv txwv li, Coca-Cola, Panasonic, Bosch). Qhov kom zoo dua ntawm cov ntawv logo yog tias nws evokes meej koom haum thiab lub tswv yim meej ntawm lub tuam txhab.
kev sib koom ua ke
Kev sib xyaw ntawm ob hom logos tau nthuav tawm, raws li txoj cai, nyob rau hauv daim ntawv ntawm symbiosis ntawm cov duab nraaj nrog ib qho kev kos duab (slogan, tuam txhab lossis hom npe). Cov tuam txhab lag luam sib koom ua ke yog suav tias yog cov ntaub ntawv tshaj tawm thiab ua tiav rau cov tuam txhab tsis tau tshaj tawm.
Alphanumeric style
Tus qauv no yog qhov feem ntau siv thiab nquag siv los ntawm ntau lub tuam txhab vim lawv cov ntaub ntawv raug. Hom alphanumeric ntawm lub logo yog qhov yooj yim rau kev tsim, raws li cov ntaub ntawv raws li qhov ua tau thiab khaws cia tus kheej ntawm kev sau ntawv txawm tias tom qab ua cov ntawv sau. Piv txwv li: Ford, Kodak, Sony, Motorola.
Cov yam ntxwv tseem ceeb ntawm lub logo ua tiav
Lub logo tsim kom zoo nkauj, hom logos uas koj txiav txim siab xaiv tsis tuaj yeem lav koj cov txiaj ntsig zoo yog tias tus qauv tsim tsis suav nrog qhov yuav tsum tau ua:
- Kev ua haujlwm. Lub hom phiaj tseem ceeb ntawm lub logo yog coj tus neeg siv khoom mus rau tus muag khoom.
- Kev txiav txim siab. Lub cim yuav tsum tau ua nyob rau hauv ib tug discreet thiab concisedaim ntawv, tsis siv ntau cov ntsiab lus me me uas nyuaj rau hloov mus rau ntawv.
- Qhia. Lub logo tsim tau zoo muaj lub ntsiab lus tseem ceeb ntawm cov ntaub ntawv xov xwm hais txog lub tuam txhab, sawv cev ntawm tus ntoo khaub lig ntawm qhov pom tseeb thiab cov duab tiav ntawm nws.
- originality thiab uniqueness. Cov ntawv sau yuav tsum tsis txhob suav nrog lub tswv yim raug nyiag, kev ua phem, cov yam ntxwv zoo sib xws ntawm lwm hom, tab sis txheeb xyuas koj cov khoom lossis kev pabcuam raws nraim.
- Kev txaus siab yog qhov cuam tshuam rau cov neeg siv khoom los ntawm kev xav, kev xav zoo nkauj.
- Kev nco. Tsim lub logo yuav nrhiav tau qhov sib npaug ntawm originality, uniqueness ntawm kos npe thiab yooj yim ntawm kev nkag siab.
- Ua raws li cov duab, xwm txheej, kev coj ua thiab cov hom phiaj ntawm lub tuam txhab.
- Versatility - ib daim duab meej ntawm lub logo ntawm ob daim ntawv thiab daim npav lag luam, cov khoom thiab khoom plig.
Txoj kev tsim cov logos
Thaum tsim lub logo, qhov tseem ceeb tseem ceeb yog txuas nrog cov xim, font thiab cov duab ntawm lub cim, uas tuaj yeem cuam tshuam ncaj qha lossis cuam tshuam rau nws txoj kev xav los ntawm kev xav ntawm lub hlwb.
xim. Cov qauv xim ntawm lub logo yog xaiv raws li qhov cuam tshuam ntawm ib qho ntxoov ntxoo ntawm tib neeg lub siab. Piv txwv li, ntsuab, xiav, xiav xim tsuas yog ib qho kev zoo siab rau ib tug neeg, calming thiab enticing, thaum lub liab thiab ci txiv kab ntxwv palette ua exciting thiab aggressively. Tsis tas li ntawd, koj yuav tsum xav txog lub ntsiab lus thiab kev koom tesxim, thiaj li tsis mus rau hauv ib tug mess. Cov kws tshaj lij pom zoo kom siv tsis pub ntau tshaj peb xim hauv kev tsim ntawm lub cim, tso tseg tag nrho cov duab ntxoov ntxoo, gradations thiab blending
- Tus font, nyob ntawm qhov kev taw qhia ntawm lub tuam txhab, tuaj yeem loj, sib luag, sib xws, siv curls thiab roundings. Nws yuav tsum yooj yim nyeem thiab nkag siab.
- Form. Cov duab pom zoo yog daim duab peb sab, square, lub voj voog thiab kev sib txuas ntawm qhov ntawd. Daim ntawv tsim nyog ntawm lub logo yog holistic, organically haum rau txhua qhov chaw, proportional system ntawm cov cim tsis siv cov ntsiab lus me me.
Lub tuam txhab pib ua lag luam, uas yog nyob rau theem ntawm kev tsim cov neeg koom tes, yuav tsum paub tias lub logo yog dab tsi, hom logos, cov kev xav tau yooj yim thiab cov yam ntxwv ntawm nws qhov kev tsim. Vim tias lub logo tsim tau zoo muaj lub ntsiab lus tseem ceeb ntawm kev lag luam.
