Ntau zaus, cov tswv ntawm lub xaib yuav tsum tau hnov lub tswvyim ntawm "cov ntsiab lus", hais txog yuav ua li cas muab lawv tso rau hauv cov ntawv kom raug, thiab koj yuav tsum tsis txhob hnov qab txheeb xyuas lawv, vim tias tsis muaj dab tsi nyob mus ib txhis. Tab sis koj pib qhov twg thiab koj yuav tsum paub dab tsi txog kev tshawb fawb lo lus tseem ceeb thiab yuav ua li cas nrog nws?
Cov lus tseem ceeb yog dab tsi?
Tshawb nrhiav cav, muab qee qhov kev tshaj tawm ntawm cov vev xaib rau qee qhov kev thov, xa mus rau cov lus tseem ceeb uas lawv pom hauv cov ntawv nyeem, kab lus thiab cov kab ntawv me me, ua tsaug rau lawv nkag siab qhov chaw muaj dab tsi, cov ncauj lus dab tsi nws muaj thiab seb nws tuaj yeem muab qee yam rau cov neeg siv.
Piv txwv li, yog tias koj sau ib lo lus lossis kab lus hauv qhov tshawb nrhiav - "khoom ua si", "yuav khoom ua si", "ua ib qho khoom ua si nrog koj tus kheej tes", ces lub tshuab tshawb nrhiav yuav tso tawm cov npe ntawm cov peev txheej. yuav pom cov lus no nyob qhov twg.
HF, MF thiab LF - nws yog dab tsi?
Ua ntej koj pib muab cov lus tseem ceeb hauv cov ntawv thiab cov ncauj lus, koj yuav tsum paub tias lawv tuaj yeem sib txawv ntawm lawv qhov zaus. Piv txwv li, yog tias koj txheeb xyuas cov ntsiab lus tseem ceeb rau cov lus nug "cov khaub ncaws", koj tuaj yeem pom tias lo lus no yog qhov nrov tshaj plaws, thiab yog li ntawd high-frequency. Yog tias koj kawm cov kab lus "cov menyuam yaus cov khaub ncaws hauvRostov", ces qhov kev thov rau nws yuav tsawg dua, uas txhais tau hais tias nws yog tsawg zaus.
Yuav qhia tias lo lus twg nyob rau qeb twg:
- High zaus, lossis HF, - tus naj npawb ntawm kev thov ib hlis dhau 5000.
- Mid-frequency, lossis MF, - kom muaj nuj nqis ntawm 1000 txog 5000.
- Tsawg zaus, lossis LF, - kom muaj nuj nqis tsawg dua 1000.
Tau kawg, los ntawm qhov no nws yuav tsum nkag siab tias qhov kev thov ntau dua, qhov kev sib tw siab dua, thiab nws yuav nyuaj rau cov tub ntxhais hluas cov peev txheej nrog cov ntsiab lus zoo li no txhawm rau txhawm rau txhawm rau tshawb nrhiav cov nplooj ntawv thawj zaug, yog li kev xaiv thiab kev tshuaj xyuas cov ntsiab lus ntawm nplooj ntawv yuav tsum ua kom raug.
Yuav ua li cas thiaj nrhiav tau cov lus tseem ceeb
Txhawm rau sau koj qhov chaw nrog cov ntsiab lus zoo, koj yuav tsum xaiv cov ntsiab lus zoo nrog kev pab los ntawm Yandex thiab Google, uas yuav pab koj nkag siab qhov txaus siab rau cov neeg siv khoom niaj hnub no thiab cov neeg sib tw ua yeeb yam li cas.
Yog tias koj xaiv thiab txheeb xyuas cov ntsiab lus siv Yandex, koj yuav xav tau Yandex. Wordstat cov kev pabcuam, uas yuav qhia txog cov txiaj ntsig tshawb nrhiav rau qee cov lus thiab kab lus. Qhov no yuav pom pom nyob rau hauv ob kab, qhov twg ntawm sab laug nws yuav qhia cov lus nug thiab tus lej, piv txwv li muaj pes tsawg tus neeg siv tau txaus siab rau lo lus no, thiab sab xis hauv Wordstat add-on nws qhia cov lus nug uas cov neeg siv nkag nrog rau. xav tau.
Ua haujlwm nrog Google yog qhov nyuaj me ntsis, vim tias koj yuav tsum siv cov kev pabcuam AdWords, tab sis ua ntej hauv nwsKoj yuav tsum nkag mus rau hauv nrog tus account ua haujlwm. Hauv ntu "Tools", koj tuaj yeem xaiv lo lus tseem ceeb.
Pib nrog, koj tuaj yeem tsim cov npe ntawm txhua lo lus uas cov kev pabcuam muab, tab sis yav tom ntej nws yuav pom tseeb tias qee cov lus tsis haum txhua, vim koj tsuas muag, piv txwv, thiab ua tsis tsim khoom. Qee qhov kev thov tsawg zaus kuj yuav ploj mus, vim tias, piv txwv li, koj tsis ua haujlwm ib puag ncig, tab sis tsuas yog hnub ua haujlwm. Thiab tam sim no qhov no yuav yog qhov kev tshuaj xyuas ntawm cov ntsiab lus ntawm "Yandex" lossis Google, txij li lub sijhawm no koj nkag siab tias lub tuam txhab tuaj yeem muab dab tsi, yuav npaj li cas rau yav tom ntej, thiab lwm yam.
Kawm sib tw
Ua ntej koj pib txheeb xyuas cov ntsiab lus ntawm cov neeg sib tw, nws tsim nyog nkag siab txog kev txiav txim siab qib kev sib tw, thiab dab tsi cuam tshuam rau nws. Ua ntej tshaj plaws, koj tuaj yeem saib cov chaw sib tw uas nyob hauv TOP thaum muab qhov kev thov tshwj xeeb, thiab kawm lawv los ntawm ntau lub kaum ntse ntse. Qhov no yuav siv sij hawm me ntsis, ob peb qhov kev pab cuam thiab qee qhov kev paub, suav nrog kev nkag siab txog qhov kev txhim kho sab hauv thiab sab nraud yog dab tsi, lawv zoo npaum li cas nrog rau lwm qhov chaw, thiab seb lub vev xaib twg tuaj yeem sib tw nrog lawv.
Internal optimization
Ntau yam cuam tshuam rau lub xaib thiab nws qhov kev tshaj tawm, thiab lub luag haujlwm tseem ceeb ntawm cov neeg tsim thiab txhawb nqa nws yog ua kom nplooj ntawv cuam tshuam raws li qhov ua tau, piv txwv li kom ze li qhov ua tau rau cov lus nug tseem ceeb:
- Yuav tsum muaj tus lej ntawm cov ntsiab lus, ob qho tib si ncaj qha thiab diluted.
- headers.
- Subheadings.
- Images.
- Links.
- Npe thiab suav sau.
Txawm tias txhua yam no muaj nyob rau ntawm nplooj ntawv txhawb, tsis txhob hnov qab txog qhov raug sau, piv txwv li coj mus rau hauv tus account meta tags: lub npe, piav qhia thiab lo lus tseem ceeb.
Kev ua kom zoo sab nraud
Txhua lub tshuab tshawb nrhiav muaj nws tus kheej algorithm uas nws xaiv qhov chaw rau cov lus nug. Rau qee qhov, kev ua kom zoo dua sab hauv yog qhov tseem ceeb, rau lwm tus, sab nraud, xws li, piv txwv li, Google them nyiaj ntau rau qhov no. Yog li kev ua kom zoo sab nraud suav nrog xws li:
- Link zoo.
- Ntau qhov txuas ntawm qhov chaw zoo.
- Muaj kev sib txuas hauv social networks.
Site Trust
Cais, nws tsim nyog sau cia ib pliag raws li kev ntseeg siab ntawm lub xaib lossis qee qhov ntsuas tsis tuaj yeem ntsuas tau raug, tab sis tib lub sijhawm nws tuaj yeem ntsuas tau siv ntau qhov txiaj ntsig: hnub nyoog ntawm lub xaib thiab sau npe, thaj tsam thaj chaw twg muaj, cov kev sib txuas sab nraud, lawv qhov zoo thiab tus lej, cov neeg siv khoom siv (tus naj npawb ntawm kev mus ntsib, saib, ntev nyob, thiab lwm yam)
Ntau cov khoom tiav, kev tshuaj xyuas ntawm cov ntsiab lus tau ua tiav, qhov zoo dua ntawm qhov chaw yuav saib, qhov siab dua nws yuav raug ntsuas los ntawm ob lub tshuab tshawb nrhiav thiab cov neeg siv. Tag nrho cov kev txwv no ntawm koj cov neeg sib tw tuaj yeem txheeb xyuas manually los ntawm kev saib cov nplooj ntawv code thiab nyeem cov ntawv, nrog rau ntawm cov chaw thib peb kom kawm txog cov cim xws li TIC, hnub nyoog, tus naj npawb ntawm cov qhua, thiab lwm yam.
Tshuaj ntsuam cov ntsiab lus ntawm cov neeg sib tw
Wordstat tuaj yeem pab ntau thiab txiav txim siab qhov zaus ntawm cov lus nug, tab sis tsis yogyuav qhia rau koj paub tias qhov kev thov sib tw yog li cas thiab seb nws puas siv los ntawm lwm tus. Txhawm rau ua qhov no, koj yuav tsum tau siv phau ntawv ua haujlwm thiab nkag mus rau cov lus tsim nyog hauv qhov tshawb nrhiav bar. Tom qab lub tshuab tshawb nrhiav muab cov npe ntawm cov chaw, koj tuaj yeem tshawb xyuas lawv.
Piv txwv li, nkag mus rau cov lus nug "yuav khaub ncaws hauv Krasnodar" muab cov npe uas koj yuav tsum kawm tsawg kawg tsib qhov chaw. Thaum txheeb xyuas tus neeg sib tw lub vev xaib rau cov lus tseem ceeb, cov ntsuas hauv qab no tuaj yeem raug coj mus rau hauv tus account:
- Kev nkag ncaj qha lossis dilute yog siv.
- Siv rau ntawm nplooj ntawv tseem ceeb lossis nplooj ntawv sab hauv.
- Qhov txuas twg yuav qhia lo lus no: nyeem tau lossis nkag tsis tau.
- Siv npe lossis piav qhia, lossis ob qho tib si.
Dhau li ntawm qhov no, koj yuav tsum coj mus rau hauv tus account xws li cov ntaub ntawv raws li tus naj npawb ntawm cov chaw nrov. Nws yog qhov nyuaj thiab txawm tias yuav luag tsis tuaj yeem sib tw nrog cov peev txheej xws li xov xwm portals, Wikipedia, YouTube. Yog tias lawv siv cov ntsiab lus no rau kev nce qib, ces nws yuav tsim nyog siv lwm lo lus tseem ceeb.
Koj tuaj yeem txheeb xyuas qhov kev sib tw ntawm kev thov los ntawm cov duab, yeeb yaj kiab thiab cov ntsiab lus tshaj tawm. Yog tias muaj ntau lab tus duab rau cov lus nug "cov menyuam yaus cov khaub ncaws", ces muaj cov duab tsawg dua rau cov lus nug xws li "cov menyuam yaus cov khaub ncaws hauv Rostov-on-Don".
Tom qab cov txiaj ntsig ntawm lub tshuab tshawb nrhiav tau txheeb xyuas, koj tuaj yeem mus rau cov vev xaib kom pom kev txhim kho sab hauv thiab nkag siab tias vim li cas cov tshuab tau muab rau thawj qhov chaw.
Keyword tsom xam software
Hnub no muaj ntau yamtxoj hauv kev thiab lub sijhawm los tsim kom muaj lub ntsiab lus zoo thiab txheeb xyuas cov ntsiab lus tuaj. Qhov no tuaj yeem ua tiav manually, raws li tau piav qhia saum toj no, siv Yandex lossis Google lo lus tsom xam, lossis siv qee cov kev pabcuam thiab cov kev pabcuam. Tab sis nws tsim nyog nco ntsoov tias yog tias qhov kev pabcuam pub dawb, nws yuav tsis muab cov ntaub ntawv muaj txiaj ntsig ntau, yog li nws tsim nyog them rau qee qhov kev pabcuam kom tau txais daim ntawv qhia ntxaws ntxiv.
Muaj qee qhov kev sib sau ua ke, lawv pub dawb, tab sis qhov tsis raug thiab txwv tsis pub muab cov ntaub ntawv. Piv txwv li, Webeffector, ua ntej yuav siv nws, koj yuav tsum tau sau npe, thiab ces nias lub pob "Tshiab Tuam Txhab". Ib daim ntawv yuav tshwm nyob rau hauv uas koj yuav tsum tau qhia cov ntsiab lus ntawm kev txaus siab, nce qib cheeb tsam, nplooj ntawv chaw nyob. Tom ntej no, koj yuav tsum tau nyem rau ntawm lub pob "Tsim ib lub tuam txhab", thiab cov kev pab cuam yuav muab ib tug tej yam pob nyiaj siv rau kev nce qib, raws li nws yuav paub meej tias kev sib tw qhov kev thov yog li cas.
Ob qhov kev pabcuam hauv qab no tau them, tab sis raug dua. Piv txwv li, Seolib, qhov twg koj kuj yuav tsum tau qhia lub cheeb tsam thiab cov npe ntawm cov ntsiab lus tseem ceeb. Rau txhua lo lus, tus nqi ntawm kwv yees li 3 rubles raug them, thiab qhov kev zov me nyuam yuav muab qee qhov kev ntsuas rau cov lus xaiv. Yog li, cov kab lus "cov vaj tsev xauj tsev" muaj qhov qhab nia siab thiab qhov kev sib tw nruab nrab, thaum cov lus "qis ib chav tsev pheej yig" muaj kev sib tw qis dua.
Seobudget tuaj yeem tsis tsuas yog txheeb xyuas cov lus tseem ceeb xwb, tab sis kuj tseem muaj cov nplooj ntawv ntawm cov neeg sib tw lub vev xaib. Qhov kev pabcuam lo lus tseem ceeb no yog ntau duatag nrho, cov txheej txheem tuaj yeem siv sijhawm li 10 feeb thiab raug nqi me ntsis ntxiv ($ 10 ib lo lus lossis nplooj ntawv).
Ua tsaug rau cov kev sib sau ua ke thiab cov kev pabcuam no, koj tuaj yeem tshem tawm tag nrho qee cov ntsiab lus, vim tias lub sijhawm yuav siv rau lawv, tab sis lawv yuav tsis coj cov txiaj ntsig, ib qho ntxiv, qhov no yuav txuag nyiaj txiag thaum txhawb nqa.
Vim li cas txheeb xyuas cov neeg sib tw
Kev tshuaj xyuas cov neeg sib tw niaj hnub no tsuas yog tsim nyog, vim tias kev sib tw loj heev, thiab txhua tus siv zog ua kom zoo dua. Koj ib txwm yuav tsum paub qhov muaj zog thiab qhov tsis muaj zog ntawm tus neeg sib tw txhawm rau kom muaj peev xwm ua ntej lossis tsawg kawg yog ntes tau yog tias koj yog lub tuam txhab pib.
Kev tshuaj xyuas cov ntsiab lus uas cov neeg sib tw tso rau hauv lawv qhov chaw qhia tau tias lub tuam txhab cuam tshuam nrog cov neeg siv li cas. Qhov no tuaj yeem qhia tau tias cov channel twg raug siv los nyiam. Piv txwv li, koj tuaj yeem pom ib lub tuam txhab tsis yog hauv cov npe ntawm cov peev txheej, tab sis kuj yog cov ntsiab lus tshaj tawm, lossis tsis yog siv cov ntawv nyeem nkaus xwb, tab sis kuj yog video. Koj tseem tuaj yeem paub txog qhov tshwj xeeb ntawm cov khoom, piv txwv li cov khoom twg nrov, uas tau muag tas li ntawm tus nqi luv.
Thaum tshuaj ntsuam, tsis txhob hnov qab txog cov "tus uas ua pa koj rov qab" thiab sim mus ncig koj, vim hnub no tus neeg sib tw tau nyob qib 30 hauv kev tshawb fawb, thiab tag kis nws twb nyob rau saum kaum, vim nws tau txhim kho qee yam, thiab lub tshuab tshawb nrhiav pom nws.
Lub ntsiab lus tseem ceeb yog thaum kev tshuaj xyuas, koj tsis tas yuav luam koj cov neeg sib tw, tab sis koj yuav tsum tsim koj tus kheej cov khoom thiab koj tus kheej cov yam ntxwv uas yuav pab koj ua tau zoo dua lwm tus. Txhawm rau ua qhov no, siv ntau li ntau tautxoj hauv kev, koom nrog kev txhim kho sab hauv thiab sab nraud, tsim cov ntawv zoo thiab cov ncauj lus, qhov twg cov ntsiab lus yuav raug muab faib kom raug.
Qee cov lus qhia
Tshawb nrhiav cov ntsiab lus thiab lawv cov kev tshuaj xyuas yuav tsum ua kom raug, tab sis lawv kuj yuav tsum tau siv kom raug hauv cov ntawv thiab cov ncauj lus, tsis txhob hnov qab txog qhov ntom ntom. Tus naj npawb ntawm cov lus yuav tsum tau muab tso rau hauv nplooj ntawv kom cov kev tshawb fawb xyaw tsis xav txog cov peev txheej no ua qhov chaw tshaj tawm, tab sis txhua tus webmaster muaj nws tus kheej lub tswv yim ntawm cov ntsiab lus ntawm cov ntsiab lus ceev tsom xam.
Tab sis yog tias peb xav txog kwv yees thiab xaiv cov lus nug sib txawv nrog ntau zaus, ces yuav tsum muaj 4 txog 9 lo lus rau 1000 tus cim, lossis 2% ntawm tag nrho cov ntawv. Nyob rau tib lub sijhawm, koj yuav tsum tsis txhob siv tib lo lus txhua lub sijhawm, koj yuav tsum muaj peev xwm dilute nws nrog lwm cov lus thiab prepositions, thiab kom nws txhua tus haum zoo rau hauv cov ntawv nyeem, thiab tus neeg siv tuaj yeem nyeem cov ntaub ntawv tseem ceeb rau nws tus kheej.. Koj yuav tsum siv cov lus uas nyeem tau nkaus xwb: piv txwv li, "yuav tus menyuam roj hmab hauv Moscow" lossis "yuav tus menyuam roj hmab Moscow" muaj qhov sib txawv, thiab tau kawg, koj yuav nyiam thawj qhov kev xaiv ntau dua.
Tsis txhob hnov qab tias lo lus tseem ceeb tuaj yeem suav nrog hauv lub npe thiab sub title, hauv cov lus piav qhia ntawm nplooj ntawv, thiab tseem siv tau los ua cov ntawv sau npe hauv qab daim duab hauv kab lus, raws li kev piav qhia ntawm cov khoom lossis kev pabcuam.
