Yog tsis muaj daim duab meej meej ntawm tus neeg siv khoom muaj peev xwm, nws tsis tuaj yeem muaj peev xwm sau cov lus pom zoo ua lag luam rau kev muag khoom lossis kev pabcuam, thiab nws tseem nyuaj dua los daws nws. Lub portrait ntawm tus neeg yuav khoom yog lub hom phiaj cov neeg tuaj saib uas feem ntau yuav txaus siab rau koj qhov kev thov. Nws tau muab tso ua ke siv qhov siab tshaj plaws ntawm cov ntaub ntawv hais txog cov neeg siv khoom xav tau ntawm cov khoom.
Kev sib cais ntawm kev lag luam ntu
Nws tsim nyog pib lub ntsiab lus nrog qhov tseeb tias muaj ob txoj kev lag luam - b2b thiab b2c. Thawj qhov kev xaiv yog kev lag luam rau kev lag luam, thiab qhov kev xaiv thib ob yog rau cov neeg yuav khoom. Hauv thawj kis, raws li txoj cai, tsis muaj lus nug txog kev kos duab ntawm cov neeg tuaj saib lub hom phiaj, txij li cov neeg tuaj saib paub txog txhua tus, nws tsuas yog siv zog rau kev nyiam cov neeg siv khoom. Tab sis qhov thib ob yog dab tsi yuav tau tham ntxiv. Rau b2c, nws yog ib qho tseem ceeb kom raug txheeb xyuas cov neeg tuaj saib, tsis hais nws yog kev lag luam online lossis offline.
Ntxiv rau, nws tseem ceeb kom paub tias cov neeg tuaj saib lub hom phiaj yog dab tsitej zaum yuav muaj ntau tshaj ib qho kev ua. Cov kws tshaj lij tshwj xeeb yeej ib txwm faib cov pab pawg tseem ceeb thiab ob peb qhov thib ob rau kev ua haujlwm.
Cov ntsiab lus ntawm cov neeg siv khoom muaj peev xwm portrait
Ua ntej yuav mus rau cov lus qhia rau kev kos duab ntawm tus neeg siv khoom, nws yuav tsum nkag siab txog qhov tsis sib xws ntawm lub tswv yim nws tus kheej. Ib daim duab ntawm tus neeg siv khoom muaj peev xwm yog cov duab sib sau ua ke ntawm tus neeg uas txaus siab rau koj qhov kev thov. Thaum tsim cov duab no, koj pom qhov "kos" hauv lub taub hau ntawm tus neeg yuav khoom, uas txhua yam kev lag luam ntawm koj lub koom haum yuav tau taw qhia. Cov duab ntawm cov neeg tuaj saib lub hom phiaj tuaj yeem muaj ntau tus yam ntxwv sib txawv, vim tias ntau ntawm lawv, qhov tseeb ntau daim duab yuav tig tawm.
Cov haujlwm tseem ceeb los piav qhia cov neeg tuaj saib lub hom phiaj
Txhua tus neeg lag luam uas tau ntsib nrog txoj haujlwm piav qhia cov neeg tuaj saib lub hom phiaj thawj zaug nug nws tus kheej ob peb nqe lus nug:
- Koj txiav txim siab li cas koj lub koom haum cov neeg tuaj saib yog leej twg?
- Lub sijhawm twg ntawm kev txhim kho lub tswv yim yuav tsum xaiv cov neeg tuaj saib?
- Koj puas tau txais cov ntaub ntawv los tsim kom muaj kev sib raug zoo ntawm tus neeg siv khoom?
- Tus yam ntxwv los tsim tus neeg yuav khoom yog dab tsi?
- Cov lus piav qhia yuav tsum ntxaws npaum li cas?
Tau kawg, cov no tsis yog txhua lo lus nug, tab sis yeej yog qhov yooj yim tshaj plaws. Tom ntej no, peb yuav txheeb xyuas txhua lub ntsiab lus kom ntxaws ntxiv. Yog li cia peb pib.
Target Audience
Nws tuaj yeem yog qhov dav - piv txwv li, txhua tus neeg siv khoom noj mis nyuj, lossis nqaim (tsuas yog cov neeg uasyuav tsev cheese tsis muaj rog ntawm tus nqi qis). Qhov dav ntawm lub voj voog no, qhov ntau qhov kev piav qhia yuav tsis yooj yim, vim nws nyuaj rau txiav txim siab cov yam ntxwv ntawm cov neeg tuaj saib.
Koj yuav tsum tsim cov duab ntawm cov neeg siv khoom lag luam raws li tus qauv ntawm cov neeg sawv cev ci ntsa iab, sim piav qhia cov yam ntxwv zoo sib xws uas yuav paub qhov txawv ntawm koj lub tuam txhab cov neeg siv khoom los ntawm cov neeg tuaj saib hauv khw. Thaum tsim cov duab ntawm koj tus neeg yuav khoom, nws yog qhov yuav tsum tau piav qhia tsis yog cov neeg siv khoom ib txwm, tab sis kuj tseem yog cov neeg uas tseem tsis tau yuav cov khoom.
Nyob rau theem twg ntawm lub tswv yim yuav tsum xaiv cov neeg tuaj saib?
Pib kos ib daim duab ntawm cov neeg siv khoom yuav tsum yog tom qab kev tshuaj xyuas thiab ntu ntawm kev ua lag luam, uas yog, nyob rau theem ntawm kev tsim lub tswv yim tso. Hauv kev xyaum, cov xwm txheej feem ntau tshwm sim thaum nws tsim nyog los txheeb xyuas cov neeg tuaj saib lub hom phiaj yam tsis muaj lub tswv yim lag luam, qhov no yog qhov tseeb tshwj xeeb rau cov kws tshaj lij uas nyuam qhuav pib ua haujlwm hauv lub koom haum tshiab. Hauv qhov no, koj tuaj yeem ua raws li hauv qab no:
- Qhia cov neeg sib tw tseem ceeb ntawm lub tuam txhab.
- Ua kev sib piv ntawm koj lub tuam txhab cov khoom thiab cov neeg sib tw muab dab tsi.
- Xa paub tsis meej tus neeg yuav khoom rau cov neeg sib tw.
- Piav tus nqi ntawm cov khoom.
- Txhob paub leej twg yog tus neeg siv khoom tam sim no thiab ua siab ncaj rau nws.
- Qhia koj tus neeg siv khoom zoo.
- Tsim cov duab ntawm cov neeg siv khoom raws li cov ntaub ntawv tau txais.
coj mus qhov twgdetails
Txhawm rau tsim cov duab ntawm cov neeg siv khoom muaj peev xwm, nws yuav tsum tau teb qee cov lus nug:
- leej twg yuav thiab leej twg tsis?
- Vim li cas ho yuav los tsis yuav?
- Nyob zoo li cas lawv xaiv, lawv yuav thiab siv li cas?
- Cov neeg siv khoom xav li cas txog lub koom haum cov khoom?
- siv kev paub.
Cov peev txheej hauv qab no yuav pab koj nrhiav cov lus teb rau tag nrho cov lus nug no:
- Cov lus qhia tshwj xeeb tshaj tawm txog cov neeg yuav khoom niaj hnub no.
- pab pawg neeg hauv ntau yam kev sib raug zoo (kev lag luam thiab kev lag luam hauv Internet).
- Cov neeg siv khoom uas twb muaj lawm, piv txwv li los ntawm qhov muag mus rau offline. Hais kom lawv ua ib daim ntawv ntsuam xyuas luv luv, qhov zoo tshaj yog pab pawg tsom.
- Tus kheej qhov chaw uas koj tuaj yeem nruab cov txee tshwj xeeb nrog kev txheeb xyuas tsheb.
- Wordstat (kawm txog cov ntsiab lus siab zaus thiab qis zaus). Tom qab, los ntawm txoj kev, yuav qhia koj ntau yam ntaub ntawv hais txog cov duab ntawm cov neeg tuaj saib lub hom phiaj thiab lawv cov kev ntshaw.
- Tus thawj tswj hwm muag uas cuam tshuam nrog cov neeg siv khoom thiab cov khoom lag luam uas twb muaj lawm (yog tias lub lag luam tau nce thiab ua haujlwm). Los ntawm txoj kev, los tswj kev ua haujlwm ntawm cov neeg ua haujlwm, koj tuaj yeem ntiav cov neeg yuav khoom paub tsis meej.
- Cov lag luam tsis sib tw uas, piv txwv li, yog nyob hauv lwm lub nroog, tab sis txaus siab qhia kev paub thiab kev paub txog cov neeg siv khoom.
- Cov koom haum tshuaj ntsuam tshwj xeeb. Tej zaum koj yuav muaj hmoo thiab tswj kom nrhiav tau tus neeg muaj peev xwm ua lag luam uas yuav ua tiav kev tshawb nrhiav cov ntaub ntawv ntxiv rau kev kos duab ntawm cov neeg tuaj saib lub hom phiaj.
yam ntxwv piav qhia cov hom phiaj
Txhua tus yam ntxwv ntawm lub hauv paus ntawm cov duab ntawm tus neeg yuav khoom tsim tuaj yeem muab faib ua ntau pawg.
geography
Ntawm no koj yuav tsum tau teeb tsa thaj chaw thaj chaw uas cov lus tshaj tawm yuav tshaj tawm. Ntawm no nws yog ib qho tsim nyog los txiav txim seb qhov twg ntawm lub teb chaws / cheeb tsam / cheeb tsam muaj peev xwm cov neeg siv khoom nyob thiab nyob. Nws tsis muaj txiaj ntsig rau kev tshaj tawm thoob plaws lub tebchaws thaum koj cov khoom lossis kev pabcuam tsuas yog muaj nyob hauv cov nroog loj, xws li Moscow thiab St. Petersburg.
ntsuas kev noj qab haus huv- pej xeem
Nws tuaj yeem muab faib ua peb yam:
- Txiv neej poj niam. Cov neeg sawv cev ntawm poj niam thiab txiv neej yog coj los ntawm ntau lub hauv paus ntsiab lus, raws li, thiab lawv txiav txim siab sib txawv. Yog li ntawd, txhawm rau kos ib daim duab ntawm tus neeg siv khoom hauv kev lag luam, nws yog ib qho tsim nyog ua ntej los txiav txim siab rau leej twg cov khoom tsim nyog. Feem ntau nws tshwm sim tias nws haum rau ob leeg, raws li, cov neeg tuaj saib lub hom phiaj yog txiv neej thiab poj niam.
- Hnub nyoog ntawm cov neeg yuav khoom. Qhov no yog qhov loj loj, vim tias txhua qhov kev tshaj tawm muaj nws cov hnub nyoog qeb. Nws yog tsis yooj yim sua kom muab cov lus teb tsis meej rau lo lus nug no, nws yuav tsim nyog los tsim ib co qauv, piv txwv li, hnub nyoog ntawm cov neeg siv khoom yog cov tub ntxhais hluas hnub nyoog 25 txog 35 xyoo. Cov kws tshaj lij kev lag luam tau faib tib neeg lub neej ntev mus rau ntau theem (lub sijhawm kawm ntawv, cov tub ntxhais kawm, kev pib ua haujlwm, kev ua haujlwm zoo thiab nws txoj kev loj hlob, kev ua haujlwm tiav, nyiaj laus). Nws yog nyob rau theem noraug coj thaum sau cov duab ntawm cov neeg tuaj saib, txij li txhua qhov kev pabcuam lossis cov khoom muaj nws cov hnub nyoog qeb, uas lawv yuav raug muag zoo dua.
- Kev kawm. Qhov kev ntsuas no yuav pab kom nkag siab tias tus neeg yuav khoom tsim tau zoo li cas. Ntau lub phiaj xwm tshaj tawm cov phiaj xwm ua rau lawv faib raws li nws, nws tuaj yeem faib rau cov neeg uas muaj ib lossis ntau dua kev kawm thiab cov nyiaj tau los nruab nrab. Feem ntau, qhov piv txwv ntawm cov neeg siv khoom portrait no yog siv los ntawm cov koom haum uas muab cov khoom thiab kev pabcuam rau cov neeg muaj nyiaj.
xwm txheej nyiaj txiag
Ib qho tseem ceeb tshaj plaws thaum xav txog cov duab ntawm tus neeg yuav khoom yog los txiav txim siab qib nyiaj tau los ntawm koj cov neeg yuav khoom. Ntawm no nws yog ib qho tseem ceeb kom nkag siab txog yam kev txheeb xyuas uas koj suav rau, thiab cov ntsiab lus dab tsi cov neeg siv khoom raug coj los ntawm.
Yog tias cov neeg yuav khoom muaj peev xwm tau nyiaj tsawg, ces nws tsis pom zoo kom teem tus nqi siab rau cov khoom. Thiab kuj tseem tsim nyog nkag siab tias cov neeg uas tau nyiaj tsawg tau them nyiaj zoo rau tus nqi, qhov tseeb dua, nws yog tus nqi uas yog qhov tseem ceeb rau lawv thaum xaiv qhov kev thov.
xov xwm channel
Nov yog ib qho ntawm cov lus nug tseem ceeb tshaj plaws thaum tsim cov duab ntawm cov neeg siv khoom muaj peev xwm. Ntawm no koj yuav tsum tsim los ntawm qhov chaw tshwj xeeb uas koj cov neeg siv khoom yav tom ntej tau txais cov ntaub ntawv thiab cov lus teb rau lawv cov lus nug. Cov no yuav yog qhov sib txawv kiag li:
- Internet search engines.
- Social networks.
- ntawv xov xwm.
- magazines thiab ntau dua.
Yog tias peb xav txog kev tshaj tawm online, ces nws yog qhov tsim nyog los tsim cov portals uas koj cov neeg siv khoom tuaj xyuas, cov no tuaj yeem yog qhov chaw ntawm ntau cov lus qhia, piv txwv li, nqaim tsom ib qho.
Yog tias koj yuav koom nrog kev nyiam cov neeg siv khoom hauv lub khw ntawm cov peev txheej hauv online, ces koj yuav tsum tau xyuam xim rau cov chaw tshwj xeeb uas cov neeg uas muaj lub siab nyiam sib sau ua ke thiab sib tham txog cov teeb meem uas cuam tshuam rau lawv. Tib qhov chaw tom qab siv tau rau koj cov phiaj xwm tshaj tawm.
piav qhia meej npaum li cas cov neeg tuaj saib tau piav qhia
Thaum tsim cov duab ntawm tus neeg yuav khoom, nws yog qhov tsim nyog los piav qhia tus neeg sawv cev zoo tshaj plaws. Nyob rau hauv tus txheej txheem, sim siv tag nrho cov pab pawg ntawm cov tsis tau hais los saum toj no. Tsuas yog nyob rau hauv rooj plaub no cov lus piav qhia yuav yog tiag tiag portrait. Tom qab kawm cov ntaub ntawv no, ib daim duab txawv yuav tsum tsim nyob rau hauv ib tug neeg lub taub hau. Qhov zoo tshaj plaws, ib qho collage ntawm ntau cov duab yuav tsum tau ntxiv rau cov lus piav qhia kom ua tiav cov duab. Nws yog qhov zoo dua los npaj ob txoj kev xaiv: luv luv, raws li 4-5 cov txheej txheem, uas tso cai rau koj cais cov neeg tuaj saib lub hom phiaj ntawm tag nrho lub khw, thiab ua tiav ib qho nrog cov ncauj lus kom ntxaws tshaj plaws, nws tus cwj pwm, nta, tus cwj pwm, thiab lwm yam.
Daim duab yuav ua tiav thiab nthuav dav yog tias nyob rau hauv tus txheej txheem ntawm kev tsim koj sim piav qhia txog kev txhim kho vector ntawm cov neeg tuaj saib lub hom phiaj hauv hom uas twb muaj lawm thiab hauv txoj kev nws yuav tsum zoo meej. Xws li cov lus piav qhia yuav pab kom nkag siab txog cov kev hloov pauv tseem ceeb uas yuav tsum tau ua hauv kev txhim kho thiab kev txhawb nqa ntawm cov khoom.
cov lus qhia ib ntus rau kev kos duab ntawm tus neeg yuav khoom
Tom tau pom cov lus teb rau tag nrho cov lus nug saum toj no thiab ua tub rog nrog cov ntaub ntawv tsim nyog, koj tuaj yeem pib tsim cov duab ntawm tus neeg muaj peev xwm ib kauj ruam. Txoj kev npaj no tsim nyog txawm tias cov neeg uas tseem tsis tau muaj kev tsim cov neeg siv khoom. Hauv qhov no, kev tshuaj xyuas tuaj yeem siv cov ntaub ntawv ntawm cov neeg paub uas feem ntau yuav txaus siab rau koj qhov kev thov. Thiab twb yog thaum koj muaj thawj tus neeg yuav khoom tiag tiag (thaum thawj theem, nws txaus los txheeb xyuas thawj 10 tus neeg), koj yuav tsum rov ua cov txheej txheem. Yog li cia peb pib:
- Saib qhov profile ntawm lub social network. Los ntawm cov peev txheej nrov xws li Vkontakte lossis Facebook, nws yooj yim heev kom tau txais qee cov ntaub ntawv - poj niam txiv neej, hnub nyoog thiab qhov chaw nyob ntawm tus neeg muaj peev xwm. Qhov no yog cov ntaub ntawv tsim nyog heev uas yuav tsum tau nkag mus rau hauv lub computer hauv lub phaj tshwj xeeb.
- Kev tshuaj xyuas nplooj ntawv thiab pab pawg uas cov neeg siv khoom yog cov tswv cuab thiab cov neeg siv npe. Cov ntaub ntawv no kuj yuav tsum tau nkag mus rau hauv lub rooj tsim yav dhau los. Vim li cas qhov no yuav tsum tau? Tom qab kos duab ntawm cov neeg tuaj saib lub hom phiaj, cov nplooj ntawv thiab cov pab pawg no tuaj yeem siv los ua cov ntaub ntawv xov xwm. Qhov no txhais tau tias tshaj tawm koj cov khoom ntawm nplooj ntawv khaws tseg.
- Peb qhov chaw nyiam. Muaj cov ntaub ntawv hais txog cov peev txheej twg cov neeg siv khoom feem ntau siv, koj tuaj yeem tso koj qhov kev thov rau lawv tib yam. Nws ib txwm ua haujlwm tau zoo heev.
- Teb ntawm kev ua si. Lub sijhawm no kuj yog feem ntau ua taukawm los ntawm daim ntawv nug, thiab qhov muaj ntawm cov ntaub ntawv no tso cai rau koj nkag siab txog lub peev xwm thiab kev xav tau ntawm cov neeg siv khoom.
- Sau cov lus nug thiab teeb meem uas tus neeg siv khoom muaj. Qhov no yuav pab "cuam" koj qhov kev thov rau lawv qhov kev txiav txim siab.
- Tsim tus neeg siv khoom tus duab raws li cov ntaub ntawv tau txais. Tag nrho cov ntaub ntawv tau muab sau tseg rau hauv ib daim ntawv nug sib cais- rooj rau txhua tus neeg siv khoom. Raws li qhov tshwm sim, koj yuav muaj cov duab npaj txhij ntawm tus neeg yuav khoom hauv koj txhais tes.
Ua haujlwm tus neeg siv khoom piv txwv
Ntawm no yog TA cov duab zoo li cas:
Cov neeg tuaj saib rau tsev neeg kev puas siab puas ntsws hauv kev xyaum ntiag tug. Ib qho piv txwv ntawm cov neeg siv khoom portrait hauv qhov no zoo li qhov no:
- Cov poj niam hnub nyoog 22 txog 44 los ntawm cov nroog loj.
- Lawv txaus siab rau kev puas siab puas ntsws thiab ua raws cov xov xwm ntawm pab pawg hauv kev sib tham txog cov ncauj lus zoo sib xws.
- Muaj tsawg kawg 3 qhov kev txaus siab.
- kev ua kis las.
- Lawv mob siab rau kev xav, kev xav ntawm sab ntsuj plig thiab kev loj hlob ntawm tus kheej.
- siab lossis nruab nrab khwv tau.
2. Ib qho piv txwv ntawm cov neeg siv khoom kos duab rau lub khw muag khaub ncaws hluas hauv online los ntawm cov neeg tsim qauv.
- Cov poj niam thiab txiv neej hnub nyoog 20 txog 35 los ntawm cov nroog loj thiab cov nroog loj.
- xav tau kev zam thiab tiam sis.
- Txhua tus muaj txoj haujlwm ruaj khov lossis tab tom kawm hauv tsev kawm qib siab, nrog rau kev ntseeg lub neej.
- Ua ntau yam kis las,koom nrog kev sib tw, yog cov tswv cuab ntawm pab pawg cuam tshuam hauv kev tes hauj lwm.
