Tej zaum txhua tus neeg siv Is Taws Nem pom tias kev tshaj tawm "tau ntse dua" nrog qhov txaus ntshai, tsis txaus ntseeg qhov nrawm. Nyob rau hauv qhov tseeb, nws yog tsim nyog mus saib lub site ib zaug, raws li nws advertising pib cia haunt koj. Tau kawg, tsis muaj mysticism hauv qhov no - tsuas yog siv tau zoo ntawm cov txheej txheem kev lag luam xws li remarketing (los yog retargeting).
remarketing yog dab tsi
Qhov tseeb, kev lag luam rov qab yog tus kheej banner advertising, piv txwv li kev tshaj tawm tsom rau tus neeg siv tshwj xeeb tom qab mus xyuas qee qhov chaw uas siv cov thev naus laus zis no. Remarketing tso cai rau koj los qhia kev tshaj tawm rau cov neeg siv uas twb tau mus xyuas koj lub vev xaib lossis app txhawm rau coj tus neeg tuaj yeem rov qab los. Remarketing technologies txawv ntawm cov pa banner tshaj tawm nyob rau hauv lawv cov kev sib sib zog nqus tus kheej, uas yog raws li tus neeg siv cov kev ua ub no nyob rau hauv Internet. Yog li ntawd, chav tshaj tawm feem ntau yuav ua rau koj nyiam tshaj plaws.
Lub hom phiaj tseem ceeb ntawm kev lag luam rov qab, zoo li lwm yam kev tshaj tawm thev naus laus zis, yog txhawm rau txhim kho kev muag khoom. Ib qho tseem ceebTus yuam sij rau kev ua tau zoo ntawm kev lag luam rov qab yog tias qhov kev tshaj tawm no tsis tshua muaj kev cuam tshuam los yog tsis lees paub.
Yuav ua li cas remarketing txawv ntawm retargeting?
Feem ntau, cov ntsiab lus ntawm "remarketing" thiab "retargeting" yog tib yam. Ob qho tib si ntawm cov thev naus laus zis no yog cov txheej txheem kev lag luam hauv online muaj zog uas tau muab los ntawm Google AdWords (thaum rov ua lag luam) thiab Yandex. Direct (nyob rau hauv rooj plaub ntawm retargeting). Qhov sib txawv tsuas yog nyob rau hauv lub npe thiab me ntsis hauv kev ua haujlwm, uas tseem dav dua hauv Google AdWords. Tab sis lawv muaj tib lub hauv paus ntsiab lus ntawm kev nqis tes ua: koj mus rau qhov chaw uas siv AdWords lossis Direct nce qib technology; ntxiv kev tshaj tawm ntawm lub xaib no pib "chaw" koj; koj, tsis tuaj yeem sawv ntsug, nyem rau ntawm tus chij thiab - voila! - dhau los ua tus neeg siv khoom ntawm lub tuam txhab no.
Kev rov ua lag luam ua haujlwm li cas?
Yuav kom siv cov thev naus laus zis rov ua lag luam, thaum tsim lub vev xaib, koj yuav tsum tau kos ib qho me me ntawm java code rau hauv nws uas tsis cuam tshuam rau kev ua haujlwm ntawm cov peev txheej. Qhov no yog qhov tsim nyog kom txhua zaus koj nkag mus rau qhov chaw, tus neeg rau zaub mov tsim cov ncuav qab zib tsis qhia npe thiab xa lawv mus rau browsers ntawm cov qhua. Cov neeg siv feem ntau tsis paub txawm tias, tab sis raws li lawv txuas ntxiv mus rau hauv lub vev xaib, cov chaw muab kev tshaj tawm tso koj cov ntawv tshaj tawm rau ntawm nplooj ntawv lawv mus.
Kev lag luam thev naus laus zis hauv kev xyaum
Cia peb muab piv txwv ntawm kev lag luam rov qab. Hauv 2016, ib lub tuam txhab me tau koom nrogkev lag luam hauv tsev so, halved tus nqi ntawm kev tshaj tawm sab nraum zoov, thiab siv cov nyiaj khaws cia los txuas cov kev pab cuam remarketing rau cov zaub network. Yog li ntawd, qhov ntim ntawm kev txiav txim tau nce ntau thiab cov txiaj ntsig tau nce ntxiv. Nws yog qhov nthuav tias thaum nqis peev 28 txhiab rubles hauv cov ntsiab lus tshaj tawm, lub tuam txhab tau txais ntau tshaj li ib lab nyiaj.
Ntxiv rau qhov taw qhia cov piv txwv zoo ntawm kev lag luam rov qab, nws yog qhov txaus kom nco qab txhua lub khw online nrov. Hauv cov xwm txheej no, kev siv cov cuab yeej kev lag luam hauv online no tso cai rau koj los ua kom muaj npe nrov, txhawb nqa ntau yam kev mus ntsib hauv lub xaib, thiab tseem nce ROI.
Remarketing Benefits
- Cia cov neeg muas zaub npaj yuav. Cov kev pabcuam AdWords tso cai rau koj los muab cov ntaub ntawv rau tus neeg siv txog koj lub tuam txhab tom qab nws mus ntsib koj lub xaib, lossis tom qab nws nkag mus rau cov lus nug uas cuam tshuam nrog cov kev pabcuam koj muab. Txawm li cas los xij, nws feem ntau yuav pom koj qhov kev tshaj tawm thaum lub sijhawm koj tshaj tawm tuaj yeem txaus siab rau nws tshaj plaws.
- AdWords tso cai rau koj los kho koj cov npe neeg siv raws li qhov tseem ceeb ntawm koj qhov kev tshaj tawm. Piv txwv li, koj tuaj yeem xaiv cov npe sib cais ntawm cov neeg tuaj saib uas tau ntxiv cov khoom rau hauv lub laub, tab sis vim qee yam tsis ua kev yuav khoom.
- Dav. Google AdWords hloov cov neeg siv ntau dua 2 lab cov peev txheej online thiab cov ntawv thov mobile rau hauv koj cov neeg siv khoom muaj peev xwm.
- Tswj tus nqi zoo. Kev siv onlineauctions, AdWords technology xam tus nqi zoo tshaj plaws rau kev tshaj tawm raws li cov ntaub ntawv hais txog tus neeg siv pom nws. Kev nkag mus rau kev sib tw yog pub dawb.
- Kev nkag mus rau kev txheeb cais kev sib tw tso cai rau koj los ntsuas qhov ua tau zoo ntawm koj qhov kev tshaj tawm.
Google AdWords Remarketing
Google AdWords muaj ntau hom kev tshaj tawm kev lag luam rov qab:
Kev lag luam tawm tshiab yog qhia tawm rau cov neeg siv uas yav dhau los tau nyob hauv koj qhov chaw thaum lawv xauj lwm cov peev txheej ntawm cov duab network lossis ua haujlwm nrog cov ntawv thov mobile.
Dynamic remarketing yog ib txoj hauv kev zoo dua ntawm kev tshaj tawm hauv online, uas cov neeg siv khoom pom tau tshaj tawm rau cov khoom lag luam uas nws xav tau hauv koj lub tuam txhab lub vev xaib. Dynamic remarketing muaj qhov zoo hauv qab no tshaj li tus qauv remarketing:
- xav txog kev hloov pauv hauv koj cov khoom;
- muaj peev xwm los txiav txim siab qhov zoo tshaj plaws muab rau txhua qhov kev tshaj tawm uas siv cov lus pom zoo;
- txiav txim siab qhov kev tshaj tawm kev ua tau zoo rau cov qhua tshwj xeeb thiab lub platform;
- Ua kom zoo tshaj qhov twv ntawm txhua qhov kev tshaj tawm.
Remarketing hauv mobile applications. Tom qab siv koj lub mobile app, cov neeg siv yuav tuaj yeem pom koj cov ntawv tshaj tawm ntawm lwm lub platform thiab apps.
Remarketing lists for search ads. Yuav kom nyiam rov qab mus rau koj qhov chaw hu ua "tawm ntawm tus nuv"cov neeg yuav khoom, koj tuaj yeem qhia lawv tshaj tawm thaum lawv siv cov tshuab tshawb nrhiav kom pom cov khoom thiab cov kev pabcuam zoo. Txhawm rau ua qhov no, koj yuav tsum teeb tsa cov npe remarketing kom zoo rau kev tshawb fawb tshaj tawm.
Remarketing rau video. Cov neeg uas tau saib koj cov yeeb yaj kiab hauv YouTube lossis sau npe rau koj cov yeeb yaj kiab channel yuav tuaj yeem pom koj cov ntawv tshaj tawm thaum lawv saib lwm cov yeeb yaj kiab, thiab ntawm cov chaw thiab cov ntawv thov ntawm Display Network.
Siv email chaw nyob hauv remarketing. Koj tuaj yeem ntxiv email chaw nyob muab los ntawm koj lub vev xaib cov neeg tuaj saib rau koj daim ntawv teev npe rov ua lag luam. Tom qab ntawd lawv yuav pom koj qhov kev tshaj tawm thaum siv Google Search, YouTube thiab Gmail.
