Kev lag luam kev lag luam yog ib feem ncaj qha ntawm lub koom haum ntawm kev tsim khoom thiab kev lag luam ntawm cov khoom lag luam uas ib feem ntawm tib neeg xav tau. Kev lag luam yog tsim los txuag cov peev txheej ob qho tib si hauv kev tsim cov khoom siv thiab hauv lawv qhov muag.
Txhawm rau npaj cov dej num ntawm cov lag luam, cov tuam txhab thiab cov tuam txhab koom nrog hauv kev tsim thiab xa tawm ntawm qee yam khoom siv, cov kws tshaj lij ua ntau yam kev tshawb fawb txog kev lag luam. Lawv siv sijhawm ntev, tab sis tso cai rau koj kom tau txais cov ncauj lus kom ntxaws thiab txhim khu kev qha txog cov khoom lag luam thiab cov kev xav tau ntawm tib neeg hauv lawv, qhia raws li feem pua.
Marketing strategies
Txoj kev tshawb fawb qee cov ntaub ntawv sib raug rau cov tswv yim tsim kho ntawm ib lub tuam txhab tshwj xeeb. Rau niaj hnub loj-scale ntau lawm thiab muag tuam txhab uas muag (distributors), lub variant ntawm ib tug haumxeeb lag luam txoj kev loj hlob zoo yog nthuav. Hauv lwm lo lus, lub hom phiaj kawg ntawm kev tsim khoom thiab muag khoom yog qhov siab tshaj plaws ntawm kev ua lag luamniches ntawm ib yam ntawm cov khoom raug rau siab thov.
Hom kev txhim kho lub tuam txhab no txhais tau hais tias qhov ntws ntawm cov khoom siv los ntawm qhov ua tau lossis qhov xav tau uas twb muaj lawm. Kev thov tsim khoom. Lwm qhov kev xaiv kuj tseem ua tau, thaum muaj cov khoom siv, tab sis nws yog qhov tsim nyog los tsim qhov kev thov rau kev hloov pauv tshiab.
Nyob rau hauv thawj rooj plaub, kev tshawb fawb vaj huam sib luag tso cai rau koj los txiav txim siab txog qhov kev tso tawm ntau ntawm cov khoom thiab npaj cov khoom ntim yav tom ntej.
Lub tswvyim ntawm kev tshawb fawb vaj huam sib luag
Panel kev tshawb fawb hauv kev lag luam yog ib txoj hauv kev los kawm cov neeg siv khoom lag luam. Cov ntsiab lus ntawm kev tshawb fawb yog cov khoom lag luam nrog cov txheej txheem zoo; Cov txiaj ntsig ntawm cov kev tshawb fawb yog cov txheej txheem kev xav txog cov khoom thiab cov kev nyiam ntawm cov neeg siv khoom muaj peev xwm.
Yog tias peb ua kom yooj yim cov laj thawj ntawm kev tshawb fawb vaj huam sib luag rau kev nkag siab, nws pom tseeb tias ua ntej tso cov khoom tshiab rau hauv kev tsim, ib lub tuam txhab yuav tsum muaj lub tswv yim ntawm:
- puas yog haiv neeg xav tau cov khoom no;
- tus cwj pwm ntawm cov neeg siv khoom yav tom ntej yog dab tsi rau cov khoom tshiab.
Yog li, nws yog qhov tseeb tias cov kev tshawb fawb vaj huam sib luag yog tus cwj pwm los ntawm kev hu ua kev tshawb fawb ntawm qee lub vaj huam sib luag - cov pab pawg neeg sib raug zoo. Kom meej meej, lawv nyiam thiab xav tau.
Ntau yam ntawm cov vaj huam sib luag
Txoj kev tshawb fawb vaj huam sib luag tshuaj xyuas ntau hom vaj huam sib luag, uas tso cai rau koj los txiav txim qhov tshwj xeeb ntawm kev tso tawm cov khoom. Lawv raug cais nyob rau hauv qhov kev txiav txim:
- tus neeg siv khoom - kev tshawb fawb suav nrog kev kawm ntawm cov pawg ntawm cov neeg uas tuaj yeem haus cov khoom; feem ntau ib feem ntawm lub zej zog raug coj los yam tsis muaj qhov tshwj xeeb - kev faib hais txog kev koom nrog ib qho;
- koom haum - kev kawm ntawm cov neeg siv khoom loj hauv lub ntsej muag ntawm cov tuam txhab thiab cov koom haum, koom tes hauv kev tsim khoom lossis muag khoom;
- tus kheej-kev lag luam - kev kawm txog kev xav tau ntawm cov khoom hauv qee ntu hauv zej zog, piv txwv li, cov txheeb xyuas raws li cov kws tshaj lij (xib fwb, kws kho mob, neeg ua haujlwm).
Vaj huam sib luag rau kev sau cov ntaub ntawv
Kev tshawb fawb vaj huam sib luag yog ib hom kev sib zog ua haujlwm ntawm cov ntaub ntawv tau txais los ntawm cov neeg lag luam uas siv cov txheej txheem tshwj xeeb ntawm kev ua haujlwm nrog cov tib neeg. Cov no suav nrog:
- nug txog kev ua ub no (kev sib tham tus kheej, thov xov tooj, xa ntawv xa tuaj, e-mail sau ntawv, tsom ntsoov rau kev txaus siab ntawm pawg neeg xaiv);
- daim ntawv ntsuam xyuas yeem;
- kev sib tham.
Panel cov ntaub ntawv sau tuaj yeem yog ob lub sijhawm luv thiab ntev.
Panel kev tshawb fawb yog kev tshawb fawb ntawm cov kev xav ntawm tsis tsuas yog qee pawg ntawm cov neeg ntawm ib pawg, tab sis kuj ntawm cov koom haum hauv cheeb tsam (cheeb tsam, cheeb tsam, cheeb tsam, lub teb chaws).
theem ntawm kev ua lag luam vaj huam sib luag
Panel kev tshawb fawb kev lag luam yog ua raws li hauv qab no:
- txiav txim siab rau pawg neeg sib raug zoo los kawmCov neeg siv khoom txaus siab;
- teeb tsa thaj chaw txwv rau kev tshawb fawb;
- txiav txim siab qhov loj me ntawm lub vaj huam sib luag - piv txwv raws li cov txheej txheem tshwj xeeb, kev xaiv tsa random, quota mus kom ze;
- ncaj nraim nrog cov neeg sawv cev ntawm pawg vaj huam sib luag;
- khaws daim ntawv teev npe ua haujlwm hais txog qhov kev tshuaj xyuas tau kawm;
- cov ntsiab lus ntawm cov ntaub ntawv, suav ntawm qee qhov ntsuas;
- xaus lus ntawm kev ua haujlwm tau zoo;
- txiav txim siab txoj kev txhim kho ntawm lub tuam txhab yav tom ntej.
Tus naj npawb ntawm cov theem ncaj qha nyob ntawm qhov ntim ntawm kev tshawb fawb vaj huam sib luag hauv kev lag luam. Kev sau cov ntaub ntawv tuaj yeem ua tau los ntawm ntau tus neeg ua yeeb yam, uas ua rau cov saw hlau ua ntu zus ntawm pab pawg tshuaj ntsuam.
Cov txiaj ntsig ntawm kev tshawb fawb vaj huam sib luag
Kev tshawb fawb vaj huam sib luag yog ib qho haujlwm uas suav nrog kev txheeb xyuas cov ntaub ntawv dav. Cov ntaub ntawv tshwj xeeb tuaj yeem tau txais txog txhua yam kev xav tau ntawm kev tshawb fawb. Ntxiv mus, lawv tuaj yeem nqa tawm ob qho tib si ua ntej kev tsim tawm tshiab, thiab thaum lub sijhawm muag cov khoom tsim tawm.
Cov txheej txheem vaj huam sib luag yog qhov tseeb tshaj plaws thiab tso cai rau koj taug qab:
- xov khoom;
- kev hloov pauv ntawm cov neeg siv khoom thov;
- tawm ntawm kev xav tau tshiab;
- Kev ntseeg siab ntawm cov neeg siv khoom kawg rau qee yam khoom.
Yog li, cov kws tshaj lij cuam tshuam nrog cov ntsuaspob tshab kev lag luam.
Qhov tsis zoo ntawm vaj huam sib luag txoj kev ua cov ntaub ntawv
Ntau lub vaj huam sib luag tshawb fawb yog ua haujlwm ntawm pab pawg sib koom ua ke ntawm cov kws tshaj lij nrog ib lub hom phiaj tshwj xeeb. Kev them nyiaj rov qab ntawm tag nrho pab pawg neeg ua haujlwm tsis yog ib txwm tsim nyog. Qee zaum, yuav tsum tau them nyiaj ntxiv rau cov kws tshaj lij sab nraud.
Panel kev tshawb fawb tsis yog lub hom phiaj ib txwm yog tias cov ntaub ntawv tau txais los ntawm kev sib tham hauv xov tooj thiab kev sib tham.
Kev txhim kho ntawm daim ntawv nug thiab daim ntawv nug, nrog rau lawv ua tiav thiab ua tiav, siv sijhawm ntau heev.
Rau tus kheej kev sib cuag nrog cov neeg sawv cev ntawm pawg neeg kawm kev sib raug zoo, yuav tsum muaj kev txawj ntse ntawm kws kho mob hlwb.
Cov txiaj ntsig tshawb fawb tuaj yeem muaj qhov ntsuas tau zoo tsuas yog tias cov kws tshaj lij ua haujlwm no yog cov kws tshaj lij.
Pab kev kawm piv txwv
Rau qhov piv txwv ntawm kev ua haujlwm ntawm lub vaj huam sib luag sau thiab ua cov ntaub ntawv, peb yuav muab ib qho piv txwv tshwj xeeb:
- tuam txhab uas tshawb fawb tau ua tiav yog lub Hoobkas khoom noj me nyuam mos;
- kev tshawb fawb - khoom noj ntxiv rau menyuam mos;
- kev kawm vaj huam sib luag - cov niam txiv ntawm cov menyuam hnub nyoog 1-5;
- kev tshawb fawb cheeb tsam - thaj chaw tshwj xeeb ntawm lub tebchaws;
- vaj huam sib luag qhov ntev - ib daim ntawv ntsuam xyuas ntawm cov neeg tuaj saib rau cov ntsiab lus muag ntawm lub tuam txhab cov khoom tshiab, ib daim ntawv ntsuam xyuas tus kheej txog kev nyiam ntawm cov niam txiv txheeb ze rau cov khoom tshiab;
- phau ntawv saukev ua tau zoo ntawm cov neeg siv kawg nyiam;
- cov ntsiab lus ntawm cov ntaub ntawv hais txog qhov ntsuas tau zoo, kev ntseeg tau ntawm kev ntim khoom, cov qauv hnyav, nyiam saj;
- kev ua tiav ntawm qhov zoo thiab qhov tsis zoo ntawm cov khoom los ntawm cov neeg siv khoom ntawm lub tuam txhab cov khoom;
- daim ntawv qhia txog qhov kawg ntawm cov neeg siv khoom nyiam txog cov lus qhia sau tseg;
- xaus lus hais txog daim duab tiag ntawm kev muag khoom;
- hloov lub tuam txhab kev lag luam tawm tswv yim - tshem tawm qhov tsis txaus, txhim kho daim ntawv qhia, nthuav cov khoom xyaw.
Kwv yees qhov no yuav tsum yog lub koom haum ntawm kev ua haujlwm ntawm lub tuam txhab niaj hnub, tsom rau cov ntsuas kev ua haujlwm siab.
Qhov kev mob siab rau txoj haujlwm no feem ntau poob rau ntawm kev lag luam. Yog tias tsis muaj ib qho ntawm cov qauv kev lag luam, ces kev tshawb fawb yog ua los ntawm cov thawj coj ntawm cov chaw muag khoom thiab muag khoom.
Summarize
Tam sim no koj muaj lub tswv yim tias kev tshawb fawb vaj huam sib luag yog ib txoj hauv kev los nrhiav thiab ua cov ntaub ntawv tsim nyog ntawm qee theem ntawm kev tsim khoom lossis muag khoom.
Yuav kom tau txais daim duab tiav ntawm lub tuam txhab kev ua tau zoo, kev sau cov ntaub ntawv mob siab tuaj yeem siv sijhawm ntau dua ib xyoos. Kev tshawb fawb tuaj yeem koom nrog los ntawm ob peb tus neeg mus rau ntau lub kaum ob tus kws tshaj lij - nws txhua tus nyob ntawm qhov loj ntawm chav tsev nyob hauv kev kawm. Kev tshawb fawb vaj huam sib luag tuaj yeem ua tau dav dav lossis tshwj xeeb rau ib qho tshwj xeebkos npe.
Kev ntsuas lub hom phiaj ntawm cov khoom tsim tawm rau qee pawg neeg siv khoom tso cai rau peb txheeb xyuas cov txheej txheem tsis suav nrog. Txhawm rau ua kom cov ntim ntau lawm thiab nthuav cov kev lag luam muag khoom, cov chaw tsim khoom tuaj yeem hloov kho raws sijhawm, yog li kev txhim kho tsis yog tsuas yog ntim cov khoom, tab sis kuj muaj cov khoom sib xyaw.
Txawm hais tias txhua qhov zoo ntawm txoj kev tshawb fawb vaj huam sib luag, nws tsis yog ib txwm ua tau kom tau txais cov ntaub ntawv tseeb. Yog li ntawd, ntau tus kws tshaj lij siv txoj kev tshawb xyuas cov ntaub ntawv no nrog rau lwm txoj hauv kev zoo dua.
Lub hom phiaj ntawm kev tshawb fawb kev lag luam yog tus yuam sij rau kev ua haujlwm ntawm pab pawg neeg tshwj xeeb. Qee lub sij hawm nws yuav siv sij hawm ntau xyoo los tsim ib qho, ntau lub tuam txhab muaj txiaj ntsig zoo rau cov neeg ua haujlwm.
