Yuav kom nkag siab tias UTM cov cim npe yog dab tsi thiab tsim lawv li cas, koj yuav tsum xub paub seb vim li cas lawv thiaj xav tau. Koj puas paub qhov twg thiab los ntawm qhov chaw twg lossis tshaj tawm cov tsheb ntau tshaj plaws tuaj rau koj lub xaib? Tau kawg, koj tuaj yeem ua raws li qhov sib txuas sib txawv hauv koj cov ntaub ntawv Google Analytics. Tab sis nws yeej ib txwm zoo kom muaj kev xaiv taug qab siab heev.
Yog tias UTM cov cim ntxiv, nws tso cai rau koj ntsuas qhov twg koj cov tsheb khiav los ntawm thiab tau txais cov txheeb cais nrog ntau yam nthuav dav. Yog tias koj tsis siv UTM, koj tseem yuav pom lub hauv paus ntawm kev khiav tsheb, tab sis qhov no feem ntau tsis muaj cov ntaub ntawv tsim nyog uas tsis tso cai rau koj kom paub meej tias qhov tshwj xeeb tshaj tawm, tweet, nplooj ntawv lossis qhov txuas tau xaiv los ntawm tus neeg siv mus rau. koj qhov chaw. Qhov no ua rau cov neeg lag luam khawb lawv lub taub hau uas cov chaw khiav tsheb ua haujlwm thiab qhov tsis ua.
Yuav ua li cas tso UTM cim npe? Qhov no yog dab tsi UTM (Urchin Tracking Module) tsis xav tau rau. Tab sis ua ntej koj yuav tsum teeb tsa Google Analytics lossis lwm qhov zoo sib xwsservice.
Using UTM tags
Yog li, cia peb saib seb cov npe UTM yog dab tsi. Cov no yog cov cim npe uas zoo li cov kab lus ntawm cov ntawv tom qab URLs uas txuas nrog koj cov kev sib txuas txawm tias koj hloov mus rau lwm lub network thiab ib puag ncig. Cov kev txwv no tshwm sim tom kawg ntawm qhov chaw nyob. Yog tias tus neeg tuaj saib nyem rau ntawm koj qhov txuas UTM-tagged los ntawm ib qhov chaw los qhia rau lwm qhov chaw, lawv tseem yuav suav tias yog ib feem ntawm thawj qhov chaw cov neeg tuaj saib.
Hnub no, UTM yog qhov paub zoo tshaj plaws raws li kev taug qab hom uas Google siv rau URLs nrog rau kev tshaj tawm. Nws zoo li qhov no: www.site.com/?utm_source=parameter. Cov ntawv tom qab cov lus nug kos yog UTM parameter.
Teeb tsa UTM tag rau kev tshaj tawm
Thaum tus neeg siv nyem rau ntawm qhov kev tshaj tawm nrog qee qhov UTM tsis txwv, lawv raug coj mus rau nplooj ntawv nrog lawv ntxiv rau URL. Google Analytics thiab lwm tus neeg taug qab pom cov kev txwv ntxiv no thiab khaws cia rau tom qab siv.
Los ntawm tag koj qhov URLs nrog UTM cim npe, koj tuaj yeem tau txais daim duab tiav ntawm koj cov neeg tuaj saib cuam tshuam nrog koj lub vev xaib. Muaj ib txoj hauv kev los ntxiv lawv rau koj qhov URLs - qhov no yog daim ntawv hloov kho URL uas koj tuaj yeem sau rau hauv Google Analytics pab chaw:
- Thaum tsim UTM cim npe rau koj qhov kev tshaj tawm, nrhiav "Add UTM Parameters".
- Cia li nyem rau ntawm lub pob ntsuab thiab ntxiv koj cov kev txwv hauv lub qhov rais tshiab.
Tab sis rau tag layoutkoj tuaj yeem siv lwm yam cuab yeej los tsim lub hom phiaj URL rau kev sib tw sib txawv. Cov kev pabcuam yooj yim feem ntau tsuas muaj ib lub qhov rais rau nkag mus tsis tau. Tab sis feem ntau cov neeg lag luam paub txog siv Google URL builder.
Yuav ua li cas los tsim URLs kev cai nrog Google URL builder
Yuav kom nkag siab tias UTM tag yog dab tsi, koj yuav tsum sim tsim lawv. Cia peb pib los ntawm kev tsim URLs kev cai rau koj qhov kev sib tw thiab tom qab ntawd mus rau kev siv UTM tags.
Txhua tus ntawm lawv muaj nws tus kheej qhov ntsuas. UTM tsis tsuas yog cov cim npe uas koj ntxiv rau qhov URL. Thaum ib tus neeg nyem rau ntawm qhov URL uas tau teev tseg UTM cov cim, cov cim npe no raug xa mus rau Google Analytics rau kev taug qab. Google URL builder UTM tag yog ib txoj hauv kev zoo los tsim URLs uas muaj txiaj ntsig zoo tshaj plaws hauv kev tsav cov neeg tuaj saib rau koj cov ntsiab lus.
Fill in the kab:
- lub npe phiaj xwm (lub npe phiaj xwm);
- utm_source (qhov chaw sib tw, piv txwv li utm_source=google);
- utm_medium (traffic channel, e.g. utm_medium=email);
- lub sijhawm sib tw (lub sijhawm sib tw);
- cov ntsiab lus
Txhua tus muaj lub hom phiaj tshwj xeeb.
UTM tag tsis: lawv yog dab tsi thiab lawv yog dab tsi rau
Muaj ntau ntau txoj hauv kev uas koj tuaj yeem siv nrog kev tshaj tawm: utm_source, utm_medium thiab utm_campaign. Lub npe nyob rau hauv cov ntaub ntawv no ua hauj lwm raws li ib tug identifier rau ib tug tshwj xeeb phiaj los nqis tes, khoom los yog muab. Nwsxav tau rau lub tshuab hluav taws xob UTM tag. Cov phiaj xwm phiaj xwm yog tus xa mus rau koj nplooj ntawv, xws li Google lossis Facebook. Feem ntau, qhov no yog lub platform lossis cov cuab yeej uas koj siv los tso qhov kev tshaj tawm lossis txuas. Lub tsheb ciav hlau yog ib qho kev lag luam nruab nrab uas siv los nqa tsheb. Yog li, tsis zoo li lub hauv paus, nws taug qab hom tsheb, xws li banner ad, email, lossis Facebook tshaj tawm.
xaiv tsis tau
Lub sijhawm sib tw yog qhov kev xaiv tsis tau, tab sis thaum tsim kev sib tw, nws tso cai rau koj taug qab cov ntsiab lus them nyiaj ntawm kev tshaj tawm lossis qhov chaw txuas rau blog. Cov ntsiab lus yog lwm qhov kev xaiv ntawm UTM tag generator. Qhov parameter ua rau nws yooj yim kom paub qhov txawv ntawm kev tshaj tawm ntawm cov channel sib txawv, xws li Reddit. Qhov no muaj txiaj ntsig zoo thaum ua A / B kuaj nrog cov duab sib txawv lossis luam tawm.
Thaum koj sau rau hauv qhov xav tau, nyem lub pob "Tiav". Tam sim no koj paub yuav ua li cas ntxiv UTM tag rau lub vev xaib chaw nyob.
Muaj ob peb yam ntxiv txog kev teeb tsa. Thaum koj xa ib qho kev tshaj tawm, UTM parameters yuav suav nrog hauv qhov nyem URL. Koj tuaj yeem taug qab cov ntsiab lus no hauv Google Analytics thiab siv cov lej taug qab txawm tias koj siv lub platform twg. UTM yuav ua rau koj nkag siab zoo dua ntawm qhov chaw tsheb khiav los ntawm, los ntawm tus qauv URL.
UTM cov txheej txheem tsim qauv
Tsis muaj txoj hauv kev los tsim UTM cov cim npe hauv qhov ntsuas thiab nws qhov ntsuas,tab sis muaj ob peb yam uas yuav tsum nco ntsoov:
- Tsim lub rooj sib tham lub npe hu ua tus qauv. Qhov no yuav pab taug qab lawv hauv kev sib tw.
- Ua siab rau koj cov kev xaiv.
- Sau tag nrho koj cov kev txwv hauv cov ntawv qis.
- Ua tus kheej thiab tsis txhob rov ua tib lo lus tseem ceeb ib zaug ntxiv. Qhov no tuaj yeem ua rau cov ntaub ntawv nyuaj nyeem.
Tshawb nrhiav UTM tsis nyob hauv Google Analytics
Tom qab tau txais nyem rau ntawm kev tshaj tawm, koj tuaj yeem taug qab lawv hauv Google Analytics:
- Ntawm sab laug ntawm cov ntawv qhia zaub mov, nrhiav qhov chaw tsheb.
- Click rau lawv, tom qab ntawd nyem lub pob phiaj xwm.
- Nyob hauv lub rooj uas tshwm, nrhiav kem nrog rau qhov xav tau.
Tag nrho cov ntsiab lus uas tau muab rho tawm los ntawm utm_campaign parameter, koj tuaj yeem taug qab los ntawm nws hom. Tam sim no koj tuaj yeem pom nyob rau hauv qhov kev tshaj tawm koj qhov kev tshaj tawm tau tshwm sim thiab nyob rau hauv xov xwm twg, thiab lwm yam. Nov yog txoj hauv kev zoo kom tau txais cov ntawv tshaj tawm meej hauv Google Analytics.
UTM tags hauv Mixpanel thiab Kissmetrics
Muaj lwm yam cuab yeej xws li Mixpanel thiab Kissmetrics uas ua rau nws yooj yim rau kev ua haujlwm nrog UTM tags.
Mixpanel yog dab tsi? Nws yog ib qho cuab yeej rau cia li taug qab UTM cim npe. Yog tias koj tau siv tagged txuas, Mixpanel yuav cia li txuag lawv li thawj kov cov khoom, piv txwv li "thawj kov khoom", thiab tseem sau cov neeg siv ua haujlwm ntawm lub xaib. Qhov no muaj txiaj ntsig zoo thaum sim nkag siab qhov twg koj cov neeg siv khoom tuaj ntawm, nrog rau tau txaiscov ntaub ntawv hais txog lawv tus cwj pwm thiab taug qab txhua qhov kev ua.
Yog tias koj xav tau qib siab, ntxiv qhov tshwj xeeb Javsacript code rau koj qhov chaw uas yuav tso cai rau koj khaws cov cim UTM kawg, uas yog, qhov kawg kov, muab sijhawm rau koj kom pom tag nrho cov duab ntawm cov neeg siv kev sib cuam tshuam nrog qhov chaw. Zoo li feem ntau cov cuab yeej tshuaj ntsuam xyuas, Kissmetrics taug qab UTM suav nrog thawj zaug thiab zaum kawg kov yam tsis muaj kev teeb tsa ntxiv.
Kev siv tag
Lub tuam txhab thev naus laus zis loj tau tshawb fawb txog kev sib koom ntawm cov neeg siv rau cov neeg siv thiab pom tias 82% ntawm kev sib koom hauv online yog ua los ntawm kev theej thiab pasting URL. Qhov no txhais tau hais tias koj tuaj yeem teeb tsa UTM cim npe, tab sis lawv yuav muab cov ntaub ntawv tsis raug txog kev sib pauv hauv kev sib tham. Muaj peev xwm daws tau - ntxuav qhov URL thiab hloov UTM tag tom qab kev sib pauv ntawm cov platforms. Tab sis yog tias qhov URL huv ntawd tau muab faib rau cov kev sib raug zoo ntiag tug xws li WhatsApp, nws yuav tshwm sim raws li kev tsheb ncaj qha hauv kev tshuaj xyuas. Ntxiv dua thiab, qhov no yog kev qhia tsis tseeb ntawm cov ntaub ntawv. Tag nrho cov no ua rau kev nkag siab tias yog tias koj xav ua UTM tag, ces tsis yog tag nrho cov ntsiab lus daws yuav ua tau zoo. Tab sis lawv yeej ua rau koj cov phiaj xwm kev lag luam tsis muaj kev ntxhov siab.
Cov yuam kev hauv UTM tags
Txuas tag nrog UTM cim npe yuav tsum ua kom yooj yim rau kev txheeb xyuas kev lag luam thiab cov channel thiab pab koj nkag siab zoo dua koj cov qhua thiab lawv tus cwj pwm yuav khoom. Tab sis yuav ua li cas yog tias koj twb taug qab koj cov phiaj xwm thiabsawv daws muaj teeb meem txhais cov ntsiab lus?
Nws tshwm sim tias cov ntaub ntawv uas tau sau tseg tsis ua rau muaj kev nkag siab lossis tsis sib xws li qhov xav tau. Yog tias nws tsuas yog nyuaj los nrhiav ib qho kev sib tw tshwj xeeb, nws muaj peev xwm ua yuam kev thaum ua haujlwm nrog UTM cim npe. Wb mus saib qee qhov ntau tshaj.
Ua haujlwm nrog e-mail
Email thiab software tuaj yeem muab ob npaug rau hauv cov ntawv txuas. Qee tus ntawm lawv tsim lawv tus kheej UTM tsis zoo xws li "utm_medium=email chaw nyob" thiab ntxiv rau qhov kawg ntawm qhov txuas, uas tuaj yeem cuam tshuam koj cov cim npe. Muab hais tias qhov kev teeb tsa zaum kawg yuav hla thawj zaug thaum muaj qhov sib npaug, txhua qhov kev mus ntsib rau qhov sib txuas yuav raug taug qab los ntawm tus kws kho mob cov cim npe.
Yog tias koj tshawb nrhiav cov phiaj xwm tshwj xeeb hauv koj qhov kev tshuaj ntsuam xyuas software, koj yuav pom tias cov tsheb khiav tsis tshwm sim raws li koj xav tau. Txhawm rau tiv thaiv qhov no tshwm sim, nco ntsoov tias koj paub txog txhua qhov tshwj xeeb hauv koj tus email software ua ntej koj pib thiab tsim koj cov kev txuas nrog lawv hauv siab. Ceev faj tshwj xeeb yog tias koj tab tom khiav kev sib tw nrog lwm lub hom phiaj lossis cov chaw muab kev pabcuam. Txawm hais tias koj tus email tsis tuaj yeem ntxiv nws tus kheej UTM cim npe, koj tus khub yuav ua rau lawv tus kheej.
tsis meej pem hauv qhov ntsuas
Qhov chaw tsheb thiab cov channel tsis tuaj yeem sib xyaw tau yooj yim vim tias thaum tsim URLs nrog UTM-daim ntawv lo feem ntau tsis quav ntsej. Qee lub khw muag khoom siv UTM cov cim npe kom paub qhov txawv ntawm hom kev tsheb khiav hauv ib qho channel. Tab sis qhov no yog kev siv cov ntawv tsis raug. Nws yuav ua rau cov ntaub ntawv txheeb xyuas tsis raug lossis tsis muaj txiaj ntsig.
Qhov chaw tsheb thiab cov channel tsis yog npaj los muab cov ntaub ntawv sib txawv. Siv tus qauv Google Analytics tus qauv yuav pab koj kom tsis txhob muaj qhov yuam kev no.
Lwm qhov xwm txheej yog thaum cov khw muag khoom lag luam sau npe qhov chaw raws li channel thiab channel raws li qhov chaw. Hauv qhov no, koj yuav tsum sau cov kab kom raug. Lwm qhov sib txawv ntawm qhov yuam kev yog duplication ntawm cov channel thiab qhov chaw hauv tib qhov URL. Hauv qhov no, yog tias koj yuav siv email ua tus channel, tsis txhob siv email ua qhov chaw thiab qhia hom email xwb.
Siv cov cim tshwj xeeb hauv UTM tags
Kev siv tsis raug ntawm "&", "=", "?" thiab "" nyob rau hauv qhov tsis sib xws ntawm UTM cov cim npe, koj tau ua qhov yuam kev ntau tshaj plaws uas tiv thaiv kev txheeb xyuas qhov tseeb ntawm kev sib tw:
- Vim tias URLs lossis UTM tags yuav tsum tsis txhob siv qhov chaw, lwm cov cim yuav tsum cais ob lossis ntau lo lus. Txawm li cas los xij, lub ampersand twb muaj lub ntsiab lus txhais (thaum nws los txog rau kev txuas mus txog qhovtwg, tus cwj pwm no cais UTM tsis), yog li nws yuav tsum tsis txhob siv rau lwm yam hauv qhov txuas ntawd.
- Siv “+”, “-”, lossis “_” yog tias koj xav cais ob lossis ntau lo lus kom paub meej txog qhov tseeb thiabtsom xam ntawm koj li kev ua lag luam.
- Thov nco ntsoov tias qee zaum "+" tuaj yeem hloov mus rau qhov chaw hauv qee qhov kev tshuaj xyuas.
- Xwb, koj tuaj yeem siv "% 26" los cais cov lus hauv ib qho UTM lossis.
- thawj UTM tag yuav tsum ua ntej los ntawm cov lus nug thiab lwm cov cim yuav tsum tau ua ntej los ntawm ampersand. Yog li yog tias lo lus nug cim twb muaj nyob rau hauv URL, koj tsis tas yuav ntxiv nws dua ua ntej UTM tsis.
- Cov cim “=” thiab “” kuj tsis tuaj yeem siv rau hauv tus nqi UTM.
Kev sib xyaw tus lej qis thiab tus lej loj hauv ib lub cim
Google Analytics UTM tags yog cov ntaub ntawv nkag siab, yog li piv txwv li "Pleev" thiab "Spy" yuav raug sau sib txawv. Txiav txim siab ntawm tus qauv npe meej rau cov npe phiaj xwm, cov chaw, thiab lwm yam, thiab tom qab ntawd lo rau nws txhua zaus koj tsim qhov txuas tshiab tagged.
Nws raug nquahu kom siv tus lej qis rau cov tsheb thauj mus los thiab channel raws li cov cuab yeej pib sau npe tam sim no ua qhov no.
Ua raws li cov cai yooj yim no yuav pab koj tsim cov npe UTM zoo tshaj plaws rau txhua qhov kev lag luam.
