Lub tswv yim ntawm kev tshaj tawm yog qhov tshwj xeeb xa tawm ntawm qee cov ntaub ntawv, uas cov neeg siv khoom them nyiaj. Nws yuav tsum ua kom ntseeg tau tias cov khoom yuav tsum tau yuav, thiab cov kev pabcuam lossis cov tswv yim yuav tsum tau siv. Kev tshaj tawm txoj haujlwm yog ua los ntawm ntau lub tuam txhab tshaj tawm siv ntau yam xov xwm.
Kev lag luam tshaj tawm yog ib qho chaw uas cov khoom siv thiab kev thov rau cov kev pabcuam hais txog kev sib ntsib. Hauv qhov kev lag luam no, kev tshaj tawm cov neeg siv khoom sib cuam tshuam nrog cov tshaj tawm, nws cov neeg tsim khoom thiab cov neeg muag khoom. Cov khoom ntawm lawv txoj kev sib raug zoo yog cov khoom, kev pabcuam lossis cov ntaub ntawv.
Advertisers yog cov chaw tsim khoom, muag khoom, lossis lub tuam txhab uas faib cov tshaj tawm.
Tus tsim tawm yog tus neeg muab cov ntaub ntawv tso rau hauv daim ntawv uas nws yuav coj mus rau pej xeem.
A distributor yog ib lub koom haum uas muab kev tshaj tawm hauv txhua txoj kev, los ntawm kev txhais tau li cas, hauv txhua daim ntawv.
Cov neeg siv khoom yog cov neeg uas txhua yam haujlwm ntawm cov tuam txhab saum toj no tau qhia.
Lub tswv yim ntawm kev tshaj tawm kuj txhais tau tias yog txoj hauv kev sib txuas lus, nws yog ib txoj hauv kev muag khoom, ua tus neeg nruab nrab ntawm cov neeg tsim khoom thiab cov neeg siv khoom. Kev tshaj tawm yog tus yam ntxwv raws li tus txheej txheem ntawm kev yaum tus neeg yuav khoom los yuav cov khoom tshwj xeeb no.
Lub tswv yim ntawm kev tshaj tawm qhia tias nws qhov kev ua yog tsom rau ntau pawg ntawm cov pej xeem: menyuam yaus, cov hluas, hluas, cov neeg laus, cov neeg laus. Ntxiv mus, txhua yam khoom yog tsim los rau qee pawg neeg siv khoom. Yog li ntawd, manufacturers, tau tso tawm cov khoom, tsim ib lub tswv yim los nyiam cov neeg yuav khoom los yuav lawv cov khoom. Cov kev pabcuam kev lag luam tau koom nrog cov tswv yim no. Kev tshaj tawm yog tsim los txhawb kev muag khoom ntawm ib qho chaw, nyiam cov pej xeem rau qhov no, thiab cov pej xeem txaus siab yuav nws.
Kev pabcuam muag khoom thiab sawv cev rau lub tswv yim ntawm kev tshaj tawm. Nws tuaj yeem muab rau pej xeem hauv ntau txoj hauv kev. Cov ntaub ntawv ntawm qhov xwm txheej no tau muab tso rau hauv ntawv xov xwm, hauv TV, hauv Is Taws Nem, xov tooj cua tshaj tawm. Tam sim no muaj ntau qhov kev tshaj tawm ntawm txoj kev hauv nroog, rau qhov no lawv siv cov paib, cov ntawv tshaj tawm, banners, billboards.
Lub xeev thiab nws lub cev tuaj yeem siv kev tshaj tawm hauv zej zog (lub tswv yim, lub hom phiaj thiab kev ua haujlwm ntawm nws tau txhais hauv Txoj Cai Lij Choj ntawm Lavxias "Ntawm Kev Tshaj Tawm"). Qhov no yog cov ntaub ntawv uas tau xa mus rau lub voj voog tsis kawg ntawm cov pej xeem los ntawm txhua txoj kev thiab txhais tau tias thiab yog tsom rau kev ua tiav cov hom phiaj kev siab hlub hauv lub xeev nyiam.
Kev tshaj tawm hauv internet tau nrov heev tam sim no. Thiab nws tsis yog kev huam yuaj, vim hais tias lub social network yogyuav luag txhua lub tsev. Nws muaj peev xwm xa cov ntaub ntawv rau ntau tus neeg siv. Cov ntsiab lus tseem ceeb ntawm kev tshaj tawm hauv Internet qhov chaw:
- banner advertising - tso rau ntawm qhov chaw, muaj qhov txuas rau tus tshaj tawm;
- contextual advertising yog ib hom kev tshaj tawm uas tso tawm rau ntawm qhov chaw thematic thiab sib raug rau cov ntsiab lus ntawm nplooj ntawv;
- nrhiav kev tshaj tawm, tso tawm hauv cov txiaj ntsig tshawb.
Tab sis nws nyuaj rau hais tias txoj kev twg yog qhov zoo tshaj plaws. Txhua tus ntawm lawv muaj nws tus yam ntxwv thiab yog tsom rau kev ua tiav ib qho txiaj ntsig. Txhawm rau xaiv txoj hauv kev tshaj tawm, koj yuav tsum kawm cov yam ntxwv, txoj hauv kev thiab lub hom phiaj ntawm lub tswv yim hauv nqe lus nug.
