Raws li kev ua haujlwm thev naus laus zis, nws tau dhau los ua cov haujlwm tsim nyog yam tsis tau tawm hauv tsev. Tam sim no koj tuaj yeem ua haujlwm hauv Web, thiab ntau tus tau xav ntev ntev hauv daim teb no. Txoj hauv kev zoo tshaj plaws kom tau nyiaj hauv Is Taws Nem yog tsim koj tus kheej lub vev xaib lossis blog. Ua tsaug rau qhov kev tshaj tawm tau muab tso rau hauv cov peev txheej, nws tus tswv tuaj yeem ua kom tau txais txiaj ntsig zoo. Muaj tseeb, cov tswv yim no tsuas yog ua haujlwm thaum lub xaib lossis blog nyob rau thawj nplooj ntawv ntawm kev tshawb nrhiav. Yooj yim muab, cov nyiaj tau los ntawm nws tus tswv yog nyob ntawm tus naj npawb ntawm cov neeg tuaj xyuas cov peev txheej.
Thiab thawj yam uas koj yuav tsum paub thaum pib ntawm cov haujlwm no yog qhov kev tshawb nrhiav algorithms ua haujlwm li cas, tshwj xeeb tshaj yog cov algorithms ntawm Yandex, lub tshuab tshawb nrhiav loj tshaj plaws ntawm Runet.
Kev tshawb nrhiav algorithms yog dab tsi?
Tshawb nrhiav algorithms, tseem hu ua Yandex algorithms, yog hom lej lej uas tus neeg siv cov lus nug tsis paub. Kev tshawb nrhiav neeg hlau daws cov qauv no: hloov cov nqi sib txawv rau qhov tsis paub thiab xaiv qhov tsim nyog tshaj plaws.
Yog tias peb ua kom yooj yim lub ntsiab lus, peb tuaj yeem qhia nws raws li hauv qab no: kev tshawb nrhiav algorithm yogib qho kev pab cuam tshwj xeeb uas siv qhov "teeb meem", nyob rau hauv peb cov ntaub ntawv, cov lus nug tshawb nrhiav, thiab muab nws "kev daws teeb meem", uas yog, nws qhia cov npe ntawm cov chaw nrog cov ntaub ntawv uas tus neeg siv xav tau.
Kev daws qhov "teeb meem", lub algorithm saib tag nrho cov ntsiab lus ntawm nplooj ntawv, txheeb cov ntaub ntawv tau txais thiab tsim cov txiaj ntsig tshawb fawb uas tus neeg siv xav tau. Ua tsaug rau kev tshawb nrhiav algorithm, cov neeg hlau tuaj yeem txheeb xyuas cov ntsiab lus ntawm txhua qhov chaw. Raws li cov ntaub ntawv tau txais, txoj haujlwm ntawm qhov chaw hauv qhov kev tshawb fawb tau txiav txim siab.
Dab tsi cuam tshuam rau kev tshawb nrhiav algorithm?
Raws li koj tuaj yeem pom, cov txiaj ntsig tshawb rau tib cov lus nug hauv cov tshuab tshawb nrhiav sib txawv. Yog li, Yandex algorithm yog qhov txawv ntawm Google. Piv txwv li, rau lub purity ntawm qhov kev sim, peb yuav qhib ob tabs: ib tug search engine los ntawm Yandex, lwm yam los ntawm Google. Yog tias koj nkag mus rau cov lus nug "yuav ua li cas mus rau Nyiv rau qhov chaw nyob mus tas li" hauv qhov tshawb nrhiav, koj tuaj yeem pom tias thawj qhov chaw hauv Yandex tshawb fawb tau nyob rau hauv qhov chaw thib ob hauv Google tshawb nrhiav.
Tshawb nrhiav cav algorithms yog nyob rau hauv kev zais nruj, lawv txheeb xyuas tib qhov chaw tsis muaj, tab sis tsis muaj leej twg paub qhov twg lawv tau saib xyuas ntau dua thiab qhov twg lawv tsis tshua nyiam. Txawm SEOs nug cov lus nug no.
Parameters uas algorithms ua haujlwm nrog
Raws li twb tau hais lawm, Yandex txoj kev tshawb nrhiav algorithms raug coj los ntawm qee qhov tsis muaj. Feem ntau, lawv tuaj yeem muab faib ua ob pawg. Qee qhov kev txwv yog lub luag haujlwm rau cov ntsiab lus semantic ntawm cov peev txheej, lawv tuaj yeem ua raws li kev caihu nws "text". Lwm tus yam ntxwv ntawm cov yam ntxwv (tsim, plugins, thiab lwm yam). Nws yog conditionally muaj peev xwm xaiv lawv li "engineering-functional". Kom meej meej, nws tsim nyog rhuav tshem tag nrho cov kev txwv rau hauv pawg thiab muab tso rau hauv ib lub rooj.
| "Text" | "Engineering and Functional" |
| Cov lus qhia | Hnub nyoog, lub npe sau npe, qhov chaw. |
| Nyob zoo ntawm lub ncauj lus thiab tus nqi ntawm cov ntawv ntawm txhua nplooj ntawv. | Ntau nplooj ntawv thiab lawv "qhov hnyav" |
| Ratio of keywords to total text. | Muaj kev daws teeb meem |
| Qhia suav thiab cov ntsiab lus tsis sib xws | Tus naj npawb ntawm kev tshawb nrhiav ib lo lus tseem ceeb thiab zaus ntawm cov ntaub ntawv hloov tshiab. |
| Font size and type | Kev nthuav tawm cov ntaub ntawv multimedia, ntas, flash modules thiab meta tags |
| Tus lej ntawm cov ntawv txuas hauv ntawv | Style of headings, subheadings and COP |
| Cov lus tseem ceeb phim rau ntu cov npe uas lub xaib tau sau npe. | Comments rau hauv code, nplooj hom, duplicates |
Ranking
Cov kev ntsuas no ua lub luag haujlwm tseem ceeb hauv kev ntsuas qib algorithms. Qhov qeb duas algorithm yog ib txoj hauv kev los nrhiav tus nqi ntawm txhua nplooj ntawv. Cias muab, yog tiaslub vev xaib muaj kev ua tau zoo hauv txhua qhov kev txwv no, tom qab ntawd nws yuav siab dua hauv cov txiaj ntsig tshawb fawb.
Yandex's ranking algorithms hloov yuav luag txhua xyoo. Cov tseem ceeb muaj npe tom qab lub nroog. Lub npe ntawm lub tswv yim tshawb nrhiav tshiab pib nrog tsab ntawv kawg ntawm lub npe ntawm cov algorithm dhau los. Yog li, lub tshuab tshawb nrhiav tsim cov algorithms:
- "Magadan" (2008).
- "Nkauj" (2008).
- "Arzamas" (2009).
- "Snezhinsk" (2009).
- "Konakovo" (2010).
- "Obninsk" (2010).
- Krasnodar (2010).
- Reykjavik (2011).
- "Kaliningrad" (2012).
- "Dublin" (2013).
- "Nachalovo" (2014).
- "Odessa" (2014).
- "Amsterdam" (2015).
- "Minusinsk" (2015).
- "Kirov" (2015).
Dhau li ntawm lawv, peb ntxiv Yandex tshawb nrhiav algorithms tau tso tawm hauv ob xyoos dhau los. Thiab tseem muaj cov algorithms tshwj xeeb AGS-17 thiab AGS-30, lub luag haujlwm tseem ceeb ntawm uas yog nrhiav cov peev txheej uas tsis ua raws li qhov yuav tsum tau ua. Cias muab tso, cov algorithms no nrhiav cov chaw uas tsis muaj cov ntsiab lus tshwj xeeb thiab muaj ntau cov ntsiab lus, thiab tom qab ntawd siv kev nplua rau lawv. Thiab tam sim no me ntsis txog txhua algorithm.
Algorithms 2008-2011
Hauv ob xyoos, Yandex tau tsim plaub qhov kev tshawb nrhiav algorithms uasqualitatively txawv ntawm yav dhau los, thawj versions. Hauv xyoo 2008, thawj zaug hauv kev tshawb fawb qeb duas, lawv tau pib coj mus rau hauv tus account lub uniqueness ntawm cov ntsiab lus ("Magadan"). Thawj zaug, ib qho kev qhia tshiab uas tau coj mus rau hauv tus account lub xub ntiag ntawm cov lus nres ("Nakhodka").
Nyob rau xyoo 2009, Yandex tshawb nrhiav algorithm pib coj mus rau hauv tus account tus neeg siv lub cheeb tsam, ib tug tshiab classifier ntawm geo-dependent thiab geo-independent queries tshwm sim. Cov qauv hauv cheeb tsam rau xaiv cov lus teb ("Arzamas") tau txhim kho tau zoo. Qhov teeb meem tau hloov pauv ntau, 19 cov qauv tshiab hauv cheeb tsam qeb duas tau tshwm sim thiab cov txheej txheem qeb duas geo-independent tau hloov kho ("Snezhinsk", "Konakovo").
Hauv xyoo 2010, cov algorithms ntawm Yandex tshawb fawb xyaw nquag tsim cov qauv tshiab rau cov lus nug ntawm geo-dependent thiab geo-independent ("Obninsk", "Krasnodar"). Xyoo 2011 tau cim los ntawm qhov pib ntawm kev tsim cov kev tshaj tawm tus kheej, cov lus nyiam ntawm cov neeg siv Is Taws Nem tau pib coj mus rau hauv tus account.
Nrhiav qeb duas 2012-2014
Nyob rau xyoo 2012, tus kheej ntawm kev tshawb nrhiav tau hloov pauv loj: lawv pib coj mus rau hauv tus account qhov nyiam ntawm cov neeg siv nyob rau lub sijhawm ntev, qhov cuam tshuam ntawm cov chaw uas nquag mus xyuas (Kaliningrad) nce. Hauv xyoo 2013, Yandex algorithm twb txawj hloov kho cov txiaj ntsig tshawb fawb rau qhov kev txaus siab ntawm tus neeg siv tshwj xeeb thaum lub sijhawm sib tham, suav nrog cov txiaj ntsig luv luv ("Dublin"). Hauv xyoo 2014, kev txiav txim siab ntawm kev sib txuas rau kev thov kev lag luam raug tshem tawm thaum qeb lus teb ("Pib").
Amsterdam, Minusinsk, Kirov
Nyob rau hauv qhov kev tshawb fawb tau, ib daim npav nrog cov ntaub ntawv pib tshwm rau ntawm qhov tshwm sim thaum koj hla qhov txuas ("Amsterdam"). Thawj zaug, txoj haujlwm ntawm Yandex algorithm yog txo qis cov peev txheej uas muaj ntau qhov sib txuas SEO. Lub xub ntiag ntawm qhov txuas txuas txuas ntxiv tau dhau los ua qhov laj thawj tseem ceeb rau kev poob haujlwm. Lub "Minusinsk" algorithm ntawm "Yandex" pib loj heev tshem tawm SEO txuas, ib tug me ntsis tom qab lub accounting ntawm link yam raug xa rov qab, tab sis tsuas yog nyob rau hauv Moscow cheeb tsam.
Nyob rau hauv qhov thib peb algorithm xyoo no, randomization ntawm cov lus nug cuam tshuam tau qhia. Yooj yim muab, thaum muab cov lus nug, koj tuaj yeem txheeb lawv los ntawm hnub tim, qhov chaw, lossis cheeb tsam ("Kirov").
Vladivostok thiab Palekh
Vladivostok algorithm, uas tau pib ua haujlwm thaum ntxov 2016, pib coj mus rau hauv tus account qhov kev hloov pauv ntawm cov peev txheej rau cov khoom siv txawb, thiab cov txiaj ntsig ntawm kev tshawb nrhiav mobile tau nce.
Palekh algorithm, uas tau nthuav tawm thaum lub Kaum Ib Hlis, tsim nyog saib xyuas tshwj xeeb. Nws lub ntsiab lus tseem ceeb yog sib piv cov ntsiab lus ntawm cov lus nug thiab cov nplooj ntawv siv cov neural networks - kev txawj ntse uas simulates kev ua haujlwm ntawm tib neeg lub hlwb. Ua tsaug rau qhov no, qhov kev tso tawm ntawm qhov tsis tshua muaj kev thov tau nce ntxiv. Thaum pib, cov txheej txheem no ua haujlwm tshwj xeeb nrog cov npe nplooj ntawv, tab sis, raws li cov neeg tsim tau hais, dhau sijhawm nws yuav kawm kom "nkag siab" cov ntawv nws tus kheej. Lub algorithm ua haujlwm raws li hauv qab no:
- Lub kaw lus suav nrog kev txheeb cais rau hauv tus accountphim qhov kev thov thiab lub npe, yog li ua kom qhov tseeb ntawm cov txiaj ntsig tshawb fawb.
- Ua haujlwm nrog cov ntawv xov xwm no hu ua "semantic vector". Txoj hauv kev no rau kev tshawb nrhiav qeb duas pab nrhiav cov lus teb rau cov lus nug uas tsis tshua muaj. Ib qho algorithm uas tau kawm kom nkag siab cov ntawv nyeem tuaj yeem tsim cov txiaj ntsig uas yuav tsis muaj ib lo lus zoo sib xws nrog cov lus nug, tab sis, txawm li cas los xij, lawv tag nrho sib luag hauv cov ntsiab lus.
Muab nws yooj yim, Yandex sim tsim "ntse" thev naus laus zis uas tshawb nrhiav cov lus teb tsis yog los ntawm cov ntsiab lus, tab sis ntawm cov ntsiab lus ntawm cov ntawv nws tus kheej.
Baden-Baden
Yandex algorithm tshiab, tso tawm thaum Lub Peb Hlis 2017, tau dhau los ua qhov kev sib tw tiag tiag hauv kev tshawb fawb qeb duas. Hauv kev tshawb nrhiav, cov chaw uas muaj txiaj ntsig, nkag siab thiab nyeem tau cov ntsiab lus tau pib tshwm hauv thawj qhov chaw. Lub luag haujlwm tseem ceeb ntawm qhov algorithm no yog muab cov neeg siv tsis nrog cov ntawv uas phim qhov kev thov, tab sis nrog cov ntaub ntawv tsim nyog.
Thaum lub sijhawm ua haujlwm ntawm Baden-Baden, cov peev txheej nrog rov ua kom zoo dua thiab cov ntaub ntawv tsis zoo tau txo qis hauv kev tshawb nrhiav. Cov kws tshaj lij tau paub tseeb tias cov haujlwm ntawm cov khw muag khoom online yuav poob, vim tias muaj ntau cov lus rov qab thiab cov lus piav qhia ntawm cov khoom, uas yog qhov zoo ib yam. Tab sis cov neeg tsim khoom ntawm lub algorithm tau coj mus rau hauv tus account tias muaj cov ncauj lus tshwj xeeb uas qhov kev rov ua dua ntawm cov lus cognate yog qhov kev zam. Yog li ntawv dab tsi yuav raug rau txim? Nws yog qhov zoo dua los pom qhov no nrog piv txwv.
Cov ntawv uas tsis phim qhov kev tshawb nrhiav algorithm
Thaum ntxov, kev tshawb nrhiav neeg hlau tau coj mus rau cov chaw ua haujlwm saum toj kawg nkaus uas muaj cov ntsiab lus tseem ceeb. Tab sis cov ntawv ntawm cov vev xaib no feem ntau zoo li cov lus nug diluted nrog "dej" ntawm cov ntawv tsis zoo. Thiab cov piv txwv hauv qab no yog pov thawj ntawm qhov ntawd:
"Nike nthuav tawm cov khoom ua si suav tsis txheeb txhua xyoo. Nkawm khau, khau ntaub, khau khiab, Nike suit, Nike T-shirt, luv, Nike tracksuit, ris, Nike sweatpants, ncaws pob - cov no thiab lwm yam khoom muaj nyob rau hauv tej lub tuam txhab khw. Nike cov poj niam, txiv neej thiab cov me nyuam collections qhia lub ntsiab ntawm lub hom. Nike apparel yog qhov tshwj xeeb ntawm txhua yam khoom uas tuav lub siab ntawm lub hom."
Cov ntawv zoo li no tsis muaj txiaj ntsig, lawv tsis muaj dab tsi ntau dua li cov kaus mom nrog cov lus nug tseem ceeb. Qhov no yog qhov chaw tshiab algorithm sib ntaus. Cov ntsiab lus tsis zoo yuav poob nws txoj haujlwm. Muaj peb lub ntsiab lus rau cov ntsiab lus tsis zoo:
- Luag logic hauv ntawv.
- Ntau lo lus tseem ceeb.
- Kev muaj nyob rau hauv cov ntawv nyeem ntawm cov kab lus tsis zoo uas tshwm sim vim qhov tshwm sim ncaj qha ntawm cov ntsiab lus.
Tau kawg, tsis muaj leej twg tso tseg SEO optimization, cov ntsiab lus tseem ceeb ntawm kev tshawb fawb xyaw tseem zoo ib yam. Tab sis txoj hauv kev, uas muaj 15-20 cov lus nug tseem ceeb ntawm 1000 tus cim, tau ntev dhau los. Lub "Baden-Baden" algorithm tsom rau qhov zoo ntawm cov ntsiab lus.
Search results
Ib qho chaw tseem ceeb hauv kev nrhiav cov ntaub ntawv yogtso tawm algorithm. SERP yog nplooj ntawv ntawm cov txiaj ntsig uas phim cov lus nug tshwj xeeb. Lub algorithm rau muab "Yandex" yog tsim nyob rau hauv xws li ib txoj kev uas nws muaj peev xwm xam qhov tshwm sim ntawm nrhiav tau cov lus teb muaj feem xyuam tshaj plaws thiab tsim ib tug output ntawm kaum kev pab cuam. Nyob rau hauv rooj plaub thaum qhov kev thov yog complex, ces 15 cov lus teb yuav pom nyob rau hauv cov zis.
| 1. Resource language |
| 2. Cov ncauj lus muaj koob npe thiab tus nqi ntawm cov ntawv ib nplooj. |
| 3. Qhov piv ntawm cov lus tseem ceeb rau tag nrho cov ntawv nyeem. |
| 4. Tus naj npawb ntawm cov lus hais thiab cov ntsiab lus tsis sib xws |
| 5. Font loj thiab hom |
| 6. Tus lej ntawm qhov txuas hauv cov ntawv |
| 7. Sib piv cov ntsiab lus rau ntu ntawm cov npe uas lub xaib tau sau npe. |
Qhov tseeb, nws ua haujlwm zoo li no: yog tias lub algorithm yog "paub" nrog rau qhov kev thov thiab muaj cov lus teb cuam tshuam rau nws, ces qhov tso tawm ntawm kaum cov lus teb raug tsim. Nyob rau hauv rooj plaub thaum lub cav tshawb nrhiav tsis tuaj yeem nrhiav cov lus teb zoo li no, 15 qhov txuas yuav raug nthuav tawm hauv cov txiaj ntsig tshawb fawb.
Ntawm no, qhov tseeb, tag nrho cov hauv paus ntawm kev tshawb nrhiav algorithms ua haujlwm li cas. Txhawm rau kom lub xaib xav tau zoo, nws yuav tsum tau sau nws nrog cov ntsiab lus zoo, cov ntaub ntawv thiab nyeem tau hauv cov txiaj ntsig tshawb nrhiav.
