Cov ntsiab lus tshaj tawm yog cov ntawv tshaj tawm uas tshwm sim thaum koj nkag mus rau cov lus nug tshwj xeeb. Yog li, qhov tshaj tawm tau muab tso rau ntawm nplooj ntawv nrog lub ntsiab lus tshwj xeeb.
Qhov zoo ntawm hom kev tshaj tawm no tau txais txiaj ntsig los ntawm ntau tus tswv ntawm lub xaib, vim tias cov ntawv tshaj tawm no tsis cuam tshuam rau cov neeg siv, tab sis nyiam nyiam lawv mus rau ib qho kev pabcuam lossis cov khoom lag luam.
Tau kawg, tsis yog txhua qhov xwm txheej muaj lub sijhawm lossis xav tiv tauj cov kws tshaj lij hauv kev tshaj tawm lub vev xaib. Hauv qhov no, kev tshaj tawm cov ntsiab lus tau ua tiav ntawm nws tus kheej, uas muaj nws qhov zoo:
- muaj peev xwm kawm ntxaws ntxaws ntawm kev tshaj tawm, tsim lawv raws li cov lus nug tseem ceeb;
- kev tswj hwm ntawm cov peev nyiaj faib rau kev tshaj tawm;
- tam sim hloov cov nyiaj siv cov txheej txheem paub zoo (piv txwv li, dhau ntawm Yandex. Money);
- tsis tas yuav hloov nyiaj txiag rau cov kws tshaj lij, uas qee zaum siv sijhawm ob peb hnub, uas txhais tau tias kev tshaj tawm cov ntsiab lus raug ncua rau lub sijhawm no.
Tau kawg, muaj qhov tsis zoo rau qhov kev xaiv no:
- txhua qhov kev txiav txim siab yuav tsum tau txiav txim siab ntawm nws tus kheej, thiab nws nyuaj rau tau txais cov lus qhia tshwj xeeb hauv qhov no;
- qhov nyuaj ntawm kev ntsuas cov txiaj ntsig tau los ntawm kev txheeb xyuas lub vev xaib;
- pheej hmoo ntawm kev siv nyiaj tsis zoo.
Yog tias koj txiav txim siab ua cov ntsiab lus tshaj tawm ntawm koj tus kheej, peb xav kom koj ua ntej kawm tag nrho cov lus nug thiab cov nuances. Yog tias ua tau, koj tuaj yeem tau txais kev kawm them nyiaj lossis pub dawb.
System rau automated tswj ntawm contextual advertising (SAUKR)
hom kab ke no yog qhov txuas ntxiv rau lub ntsiab system (Pib, Yandex. Direct), uas tso cai rau kev tshaj tawm cov ntsiab lus zoo dua.
Tsis muaj lwm txoj hauv kev tshwj xeeb rau SAUKR hauv Runet, txij li lwm hom tshuab (R-Broker.ru, eLama.ru, TNXcontext.ru, Blondinka.ru) tsuas yog cov koom haum raug cai, tab sis lawv tsis ua haujlwm. rau tus neeg siv, tab sis tsuas yog nthuav dav ntau qhov muaj peev xwm. SAUKR, dhau los, yuam Yandex. Direct los txhim kho kev ua haujlwm.
Raws li tau hais los saum toj no, cov ntsiab lus tshaj tawm feem ntau muab tso rau ntawm Yandex thiab Pib. Tus naj npawb ntawm cov kev xav hauv cov kev tshawb fawb no nyob ntawm qee qhov nuances:
- hnub ua haujlwm lossis hnub so;
- txoj haujlwm tshaj tawm (saum toj no cov txiaj ntsig tshawb fawb lossis mus rau sab xis ntawm kev thov);
- qhov zoo ntawm kev xaiv cov nqe lus tseem ceeb (txiav txim siab nyob ntawm qhov chaw kawm);
- caij nyoog ntawm kev thov rau ib yam khoom lossis kev pabcuam.
Pib cov ntsiab lus tshaj tawm, koj yuav tsum ua cov hauv qab no:
- xaiv cov lus tseem ceeb uas koj cov ntawv tshaj tawm yuav tshwm sim;
- sau cov ntawv tshaj tawm;
- xaiv cov nplooj ntawv tsaws uas tus neeg siv tau txais tom qab nyem rau ntawm qhov tshaj tawm;
- teeb tsa cov yam ntxwv ntawm kev tshaj tawm kev tshaj tawm, suav nrog thaj av thiab sijhawm, cov tswv yim pom, thiab ntau dua;
- saib xyuas cov phiaj xwm tshaj tawm thiab hloov kho, yog tias tsim nyog.
Cov ntsiab lus tshaj tawm yog muab tso rau ntawm tus khiav hauv txoj kev zoo ib yam, thiab qhov ua tau zoo tsuas yog nyob ntawm qhov raug tsim tawm thiab qhov teeb tsa tsis raug.
Raws li koj tuaj yeem pom, tsis muaj teeb meem tshwj xeeb ntawm no, tab sis peb qhia koj kom kawm cov kev cai ntawm txhua lub tshuab tshawb nrhiav kom koj tsis txhob nkim sijhawm kho qhov yuam kev tom qab.
