Txhua qhov peev txheej muaj cov ntsiab lus tseem ceeb, uas tau muab tso ua ke los ntawm tus kws saib xyuas lub vev xaib siv cov ntsiab lus, nqe lus thiab txuas. Tus kws tshaj lij paub txog tias ua ntej saturating lub xaib nrog cov ntsiab lus, koj yuav tsum nkag siab tias yuav tsum muaj dab tsi hauv nws, uas yog, tus neeg siv tab tom nrhiav dab tsi los ntawm kev tshawb fawb cav, hauv lwm lo lus, txhawm rau txheeb xyuas cov lus nug. Txhawm rau muab cov lus qhia ib ntus rau nws qhov kev siv, koj yuav tsum nkag siab tias qhov kev tshawb nrhiav yog dab tsi.
lo lus tseem ceeb thiab tshawb nrhiav
Ib lo lus tseem ceeb lossis kab lus yog qhov peb nkag mus rau hauv Google lossis Yandex search bar. Los ntawm tus yuam sij no, lub tshuab tshawb nrhiav tau txheeb xyuas cov ntsiab lus tseem ceeb ntawm cov vev xaib thiab xa rov qab cov uas cuam tshuam tshaj plaws, piv txwv li, ua tau raws li cov txheej txheem tshawb nrhiav. Txoj haujlwm ntawm cov peev txheej yog txiav txim siab los ntawm nws qhov kev hloov kho tsis tu ncua, rov txuas dua, ntim ntawm cov ntaub ntawv siv, thiab ntau ntxiv. Tab sis lub luag haujlwm tseem ceeb, tau kawg, yog ua si los ntawm kev ua tiav ntawm qhov chaw uas muaj peev xwm, cov ntawv tseem ceeb nrog cov nqe lus tseem ceeb.
ntsuas ntsuas
Yuav ua li cas to taub dab tsi, qhov twg thiab thaum twg tus neeg siv tab tom nrhiav, thiab cov yuam sij twg siv rau hauv cov ntawv nyeem? Koj tuaj yeem nqa phau ntawv sau thiab sau ntau tshaj plawshauv koj lub tswv yim, cov kev xaiv tsim nyog uas tus neeg siv tuaj yeem "tsav" rau hauv qhov kev tshawb nrhiav, lossis koj tuaj yeem ua kom yooj yim rau theem no thiab siv cov ntsiab lus tseem ceeb los ntawm kev tshawb fawb xyaw:
- rau Google - adwords.google.com;
- rau "Yandex" - wordstat.yandex.ru;
- rau Rambler - adstat.rambler.ru;
- rau Xa Ntawv - webmaster.mail.ru.
Kev tshuaj xyuas cov lus nug tshawb fawb thiab cov chaw sib tw pib nrog cov kauj ruam no - sau cov npe ntawm cov lus tseem ceeb.
Nrhiav tus yuam sij
Tau txiav txim siab rau koj tus kheej lub tshuab tshawb nrhiav qhov twg koj xav ua ntej, koj yuav tsum mus rau ib qho ntawm cov kev pabcuam uas tau hais los saum toj no. Piv txwv li, yog tias koj tab tom txheeb xyuas cov lus nug tshawb fawb hauv Yandex, tom qab ntawd koj yuav tsum mus rau lub vev xaib wordstat.yandex.ru, qhia thaj chaw uas koj nyiam (ib lub nroog tshwj xeeb, lub tebchaws, lossis xaiv txhua cheeb tsam) thiab nkag mus rau lo lus tseem ceeb hauv lub vev xaib. nrhiav bar. "Yandex Analytics" yuav tso tawm 2 cov npe rau peb - thawj zaug yuav qhia txhua yam uas tau tshawb nrhiav nrog cov lus nkag, qhov thib ob - cov lus sib txuas thiab cov lus nug zoo ib yam li cov uas koj tab tom nrhiav. Ntxiv rau, txhua kab yuav qhia pes tsawg zaus qhov kev thov no tau nkag rau lub hli. Koj xaiv qhov nrov tshaj plaws thiab ze rau hauv lub ntsiab lus rau koj tus yuam sij thiab ntawm lawv lub hauv paus tsim cov ntsiab lus ntawm koj qhov chaw, uas yog, sau cov ntawv siv cov lus tseem ceeb no.
Google tshawb nrhiav kev tshuaj xyuas muaj tib lub hauv paus ntsiab lus ntawm kev ua, tshwj tsis yog tias saib cov txheeb cais ntawm no koj yuav tsum tausau npe ua tus tshaj tawm. Tab sis koj yuav tuaj yeem saib tsis tau tsuas yog cov lus nug nrov tshaj plaws, tab sis kuj yog qib kev sib tw rau cov lus tshawb nrhiav, nrog rau kwv yees tus nqi ib nyem rau kev tshaj tawm.
Nws yog ib qho tseem ceeb uas kev soj ntsuam ntawm cov lus nug tshawb fawb tau ua tiav rau txhua yam khoom thaum nws los txog rau lub khw hauv online. Piv txwv li, ntawm ib lub xaib nrog lub ntsiab lus tsim kho, nws tsis txaus los taug qab cov txheeb cais tsuas yog rau lo lus "rauj". Qhov no yuav tsum tau ua rau txhua yam khoom hauv assortment.
Compilation ntawm semantic core
Nws yog ib qho tseem ceeb kom nkag mus rau cov yuam sij tau txais hauv cov ntawv nyeem:
- lawv yuav tsum tshwm sim ntau zaus hauv ntau hom lus, suav nrog qhov tshwm sim ncaj qha thiab diluted, hauv qhov hloov kho, siv cov lus sib txuas;
- cov duab yuav tsum muaj cov lus qhia rau cov lus tseem ceeb;
- key yuav tsum tshwm hauv headers thiab enumerations;
- muaj cov kab lus hauv cov ntawv sau bold lossis italicized.
Cov ntsiab lus saum toj no qhia tias cov ntawv nyeem tau yoog rau cov neeg siv nruab nrab uas yuav nyeem nws. Qhov no txhais tau hais tias ib lub xaib uas muaj cov ntsiab lus zoo li no yuav ua rau muaj kev ntseeg ntau dua ntawm qhov kev tshawb nrhiav, uas yuav tso cai rau nws los tuav cov kab saum toj kawg nkaus ntawm cov lus nug.
Ua haujlwm nrog kev tshawb nrhiav
Yog li, peb muaj lub vev xaib uas muaj cov ntsiab lus nrov nrov. Nws puas tuaj yeem nres qhov ntawd? Tau kawg tsis. Kev tshawb nrhiav cov ntaub ntawv txheeb xyuas tsis tshua muaj zog thiab hloov pauv tas li raws li kev xav tau, raws caij nyoog, tiam sis, thiab lwm yam. Yog li ntawd, kev txheeb xyuas cov lus nug tshawb fawb yuav tsum tau ntsuas kev khiav tsheb tsis tu ncua thiab ua haujlwm nrog.nrhiav.
Yog li, koj yuav tsum ntsuas seb txoj haujlwm ntawm cov peev txheej tau hloov pauv li cas tom qab suav nrog cov yuam sij. Ua li no, lawv tig mus rau kev saib xyuas cov kev pabcuam - LoadImpact, Energoslon, thiab lwm yam. Lawv yuav qhia tias qhov chaw twg yog qhov chaw nyob hauv qhov kev tshawb nrhiav rau ib kab lus tseem ceeb. Piv txwv li, rau cov lus nug "tsev khw Moscow" - 5th qhov chaw, "muas lub tsev ntaub ntawv Moscow" - 3rd qhov chaw. Thiab yog li nws yog ntshaw ua rau txhua tus yuam sij xaiv. Tsuas yog nyob rau hauv txoj kev no koj yuav nkag siab tias qhov twg yog qhov xav tau thiab cov ntawv twg koj xav tau kom ua tiav.
Kev ntsuas kev ua tau zoo
Txoj hauv kev zoo tshaj plaws los txheeb xyuas cov lus nug tshawb fawb thiab kev tshaj tawm kev tshaj tawm yog Yandex. Metrica. Peb kawm tau dab tsi los ntawm nws?
- Cov ntsiab lus ncaj qha. Los ntawm nws, peb yuav pom tias lo lus tseem ceeb (khoom, kev pabcuam) tus neeg siv tau tshawb nrhiav feem ntau hauv feem pua. Rau kev txhim kho kev lag luam, koj tuaj yeem tso siab ntxiv rau txoj haujlwm nrov, thiab tsis txhob nkim lub zog ntawm kev nce qib ntawm qhov tsis tsim nyog.
- Koj cov neeg tuaj saib. Nrog kev pab los ntawm "Yandex-Crypt" nws ua ib qho kev soj ntsuam zoo ntawm cov neeg tuaj saib hauv qhov chaw - lawv poj niam txiv neej, hnub nyoog, kev sib raug zoo (peb feem ntau sau cov ntaub ntawv no hauv cov ntawv sau npe), lawv mus xyuas qhov chaw twg, lawv xav tau dab tsi hauv kev tshawb nrhiav..
- Ua haujlwm nrog cov neeg tuaj saib tsis tu ncua. Los ntawm kev txhim kho "Yandex. Metrics" txee, koj tuaj yeem taug qab qee cov neeg siv, piv txwv li, cov neeg uas mus txog lub laub, ua kev yuav khoom, lossis siv sijhawm tsawg kawg 3 feeb ntawm qhov chaw, thiab lwm yam.
- "Metrica" muab kev tshuaj xyuas tag nrho ntawm cov nyiaj tau los, feem ntaurau ib lub sijhawm, thiab ntiav (ib tus neeg siv tshwj xeeb lossis ib cheeb tsam tshwj xeeb). Yog li koj tuaj yeem nkag siab tias leej twg tau txais txiaj ntsig ntau dua rau cov lus nug tshawb fawb.
- Kev tshuaj xyuas cov lus nug tshawb fawb yuav tsum tau ua nyob rau hauv tandem nrog kev ntsuam xyuas ntawm cov peev nyiaj uas koj siv rau kev tshaj tawm. Nrog kev pab los ntawm "Metrica" koj tuaj yeem ntsuas qhov hloov dua siab tshiab los ntawm nias thiab tshaj tawm cov phiaj xwm.
- Tim npe hu. Nrog rau qhov tshwj xeeb no, koj tuaj yeem ua tib zoo taug qab cov channel tshaj tawm twg coj koj cov neeg tuaj saib ntau tshaj plaws, uas txhais tau tias txoj kev no koj txhim kho koj cov peev nyiaj thiab siv cov cuab yeej tshaj tawm zoo xwb.
- Kwv yees cov qauv qub tuaj yeem siv los txheeb xyuas cov lus nug hauv Google.
Kev sib tw yooj yim
Ib qhov peev txheej ua kom zoo tshaj plaws, ntsuas thiab nqis nrog kev pab ntawm kev ntsuas thiab lwm tus pabcuam, sau thiab hloov kho tsis tu ncua, tuaj yeem, txawm tias txhua qhov kev siv zog, tsis dais txiv hmab txiv ntoo thiab tsis nkag mus rau TOP ntawm cov lus nug tshawb fawb. Vim li cas qhov no tshwm sim? Tej zaum vim muaj ib tug zoo dua peb. Puas yog nws muaj peev xwm taug qab cov chaw zoo li no thiab, yog tias tsis muaj lawv qhov kev tso cai, ua qhov kev soj ntsuam zoo ntawm cov lus nug ntawm cov neeg sib tw? Tau kawg, yog.
Muaj ob txoj hauv kev - yooj yim thiab nyuaj. Thawj zaug yog qhov yooj yim heev, tab sis qee zaum ua haujlwm tau zoo thiab tsis xav tau lub sijhawm loj thiab nyiaj txiag. Siv koj lo lus tseem ceeb, koj yuav tsum nrhiav 5 TOP sites los ntawm kev tshawb fawb cav thiab ntsuas lawv raws li 2 yam - cov ntsiab lus zoo thiab siv tau. Cov ntsiab lus qhia nthuav,nyeem tau, cov ntaub ntawv, cov ntawv muaj txiaj ntsig, cov duab zoo lossis cov xov xwm multimedia thiab lwm yam uas lub xaib tau sau nrog. Usability yog qhov kev pom dav dav ntawm cov peev txheej, qhov yooj yim ntawm qhov chaw ntawm cov yuam sij, ib qho kev nkag siab ntawm qhov chaw daim ntawv qhia, kev tawm tswv yim, kev muaj peev xwm them rau ntawm qhov chaw, cov nyees khawm rau kev sib txuas rau kev sib raug zoo, mobile version, uas yog, txhua yam uas. qhia rau tus neeg siv: "Peb xav muab koj nrog kev yuav khoom yooj yim thiab qab ntxiag". Txawm tias qhov kev nyeem tau ntawm fonts thiab nplooj ntawv keeb kwm yav dhau tuaj yeem cuam tshuam seb tus neeg siv nyob hauv koj qhov chaw lossis txav mus rau cov neeg sib tw.
Yog tias koj tau soj ntsuam cov neeg sib tw raws li cov txheej txheem no thiab tuaj rau qhov xaus tias txhua yam nyob rau hauv kev txiav txim, koj yuav tsum tau mus rau qhov thib ob, txoj kev sib sib zog nqus ntawm kev ntsuas lwm tus lub xaib.
Kev ntsuas tob ntawm cov neeg sib tw
Ua li no, koj yuav xav tau cov kev pabcuam tshwj xeeb thiab cov ntawv sau, xws li Inserp, Yazzle thiab lwm yam. Nrog lawv cov kev pab, koj tuaj yeem ntsuas tag nrho cov txiaj ntsig zoo thiab ntau qhov ntsuas ntawm qhov chaw sib tw - TIC thiab PR ntawm lub xaib, tus naj npawb ntawm nplooj ntawv hauv qhov ntsuas, hnub nyoog sau npe, backlinks, txuas nyiaj txiag thiab ntau ntxiv. Paub cov ntaub ntawv no, koj tuaj yeem ua qhov kev tshuaj xyuas tib yam li rau koj tus kheej qhov chaw, thiab tseem nkag siab seb koj puas tuaj yeem sib tw nrog cov peev txheej no.
Saib koj tus kheej los ntawm qhov muag ntawm tus neeg siv
Kev tshuaj xyuas cov lus nug tshawb fawb yuav ua tiav thaum kawg yog tias koj tuaj yeem ntsuas koj tus kheej cov peev txheej txaus. Ua ntej, tsis nco qab tias koj yog tus tswv (webmaster) ntawm lub xaib, thiab sim ntsuas nws raws li cov hauv qab no:
- Puas yog cov peev txheej thauj khoom sai thaumhais txog nws?
- Koj puas nyiam tus qauv tsim, nws yooj yim siv, nws puas meej qhov twg nyem?
- Puas muaj favicon (ib lub cim ntawm browser tab) uas ua rau lub xaib pom ntau dua thiab ruaj khov dua li lwm tus?
- Lub vev xaib zoo li cas hauv lwm tus browsers, ntawm cov saib sib txawv?
- Lub xaib tau tshwm sim hauv lub xov tooj ntawm tes li cas?
- Nyeem tag nrho cov ntawv. Puas yog lawv nkag siab, lawv puas nqa cov ntaub ntawv thauj khoom? Koj puas xav nyeem? Puas yog tus font yooj yim, nyeem tau, sib piv rau cov keeb kwm yav dhau ntawm nplooj ntawv?
- Nws puas yooj yim nrhiav koj cov neeg sib cuag, nqe lus ntawm kev xa khoom thiab kev them nyiaj? Puas yog daim duab qhia chaw pom tseeb?
- Puas muaj navigation? Thaum nyob rau tib nplooj ntawv, tus neeg siv puas tuaj yeem rov qab mus rau cov npe hauv paus?
- Yuav nug ib lo lus nug, tawm kev tshuaj xyuas? Puas muaj kev tawm tswv yim?
- Puas yog cov txiaj ntsig ntawm cov khoom tseem ceeb? Koj puas xav yuav lawv?
- Puas yog cov duab zoo txaus? Lawv puas xav txog qhov zoo ntawm cov khoom?
- Puas yog teev npe? Feem ntau cov neeg siv tawm ntawm qhov chaw vim lawv tsis tuaj yeem ntsuas seb nws puas kim dua lossis pheej yig dua ntawm no.
- Muaj xov xwm hais txog kev tshaj tawm, cov tuaj tshiab tau ntxiv los yog lawv tsis muaj hnub? Tej zaum peb yuav tsum tshem lawv tawm kom tsis txhob muab cov neeg siv lub tswv yim ntawm qhov chaw tuag?
Kev daws teeb meem
Saib koj tus kheej los ntawm qhov muag ntawm tus neeg siv khoom thiab ntsuas txhua qhov muaj peev xwm ntawm cov neeg sib tw, koj tuaj yeem hloov pauv koj txoj haujlwm hauv TOP ntawm kev tshawb fawb. Yuav ua li cas? Txhawm rau pib, ua ib daim ntawv teev cov lus nug tshawb nrhiav pom tias tsis muaj dab tsi. Sim kho qhov no kom ntau li ntau tau. Sau cov sab ntawdcov neeg sib tw uas zoo li koj qhov zoo. Sim siv lawv hauv koj qhov kev xyaum. Piv txwv li, hloov tus qauv tsim, hloov qee cov ntawv, ntxiv cov duab lossis tus nqi.
Tsis pub dhau ib hlis lossis ob, txheeb xyuas koj tus kheej cov peev txheej dua rau nws qhov chaw hauv kev tshawb nrhiav, siv cov ntsuas ntsuas, ntsuas qhov nce ntawm cov neeg siv lub sijhawm no. Saib seb qhov tshwm sim hloov li cas.
Siv qhov xaus
Kev tshuaj xyuas cov lus nug tshawb fawb rau seo-optimizers yog txoj hauv kev zoo tshaj plaws los txhawb koj lub xaib mus rau TOP. Tsuas yog los ntawm kev nkag siab yuav ua li cas "pum" lub vev xaib nrog cov ntsiab lus nrov thiab nrhiav tom qab, cov ntawv nyeem, txuas, cov duab thiab lwm yam ntsiab lus, nws siv li cas, nws txawv ntawm cov neeg sib tw, koj tuaj yeem ua tiav cov txiaj ntsig tau zoo.
