Hnub no txhua lub lag luam sawv cev hauv Is Taws Nem (thiab qhov no yog qhov tseeb, ib lub tuam txhab lossis lub koom haum uas tsis xav kom poob nws cov neeg tuaj saib ntawm "online") tau them nyiaj ntau rau kev tshawb fawb cav optimization. Qhov no yog txoj hauv kev zoo, uas tuaj yeem pab txo qis cov nqi nce qib, txo cov nqi tshaj tawm thiab, yog tias qhov kev xav tau tshwm sim, yuav tsim qhov tshiab ntawm cov neeg siv khoom rau kev lag luam. Ntawm cov cuab yeej los ntawm kev nce qib yog kev muab tso ua ke ntawm cov ntsiab lus semantic. Txog nws yog dab tsi thiab nws ua haujlwm li cas, peb yuav qhia hauv kab lus no.
Dab tsi yog "semantics"
Yog li, cia peb pib nrog lub tswv yim dav dav ntawm lub ntsiab lus semantic yog dab tsi, thiab lub tswv yim ntawm "sau semantics" txhais li cas. Ntawm ntau qhov chaw hauv Is Taws Nem mob siab rau kev tshawb fawb cav optimization thiab kev txhawb nqa lub vev xaib, nws tau piav qhia tias cov ntsiab lus tseem ceeb tuaj yeem raug hu ua cov npe ntawm cov lus thiab cov kab lus uas tuaj yeem piav qhia tag nrho nws cov ntsiab lus, muaj peev xwm thiab ua kom pom tseeb. Nyob ntawm seb qhov project loj npaum li cas, nws yuav muaj qhov loj (thiab tsis yog li ntawd) semantic core.
Nws ntseeg tias txoj haujlwm yog sausemantics yog qhov tseem ceeb yog tias koj xav pib txhawb koj cov peev txheej hauv kev tshawb fawb xyaw thiab xav tau "nyob" kev tshawb nrhiav tsheb. Yog li ntawd, tsis muaj qhov tsis ntseeg tias qhov no yuav tsum tau ua nrog tag nrho qhov hnyav thiab lub luag haujlwm. Feem ntau, cov ntsiab lus sib dhos kom raug yog qhov tseem ceeb rau kev ua kom zoo ntxiv ntawm koj qhov project, txhawm rau txhim kho nws txoj haujlwm hauv "kev tshawb fawb xyaw" thiab kev loj hlob ntawm cov cim xws li kev muaj koob meej, kev qhia ntawv qhia, tsheb, thiab lwm yam.
Semantics hauv kev tshaj tawm kev tshaj tawm
Qhov tseeb, sau cov npe ntawm cov ntsiab lus zoo tshaj plaws piav qhia koj qhov project yog qhov tseem ceeb tsis yog tias koj tab tom nrhiav kev txhawb nqa. Thaum ua haujlwm nrog cov ntsiab lus tshaj tawm hauv cov tshuab xws li Yandex. Direct thiab Google Adwords, nws yog ib qho tseem ceeb sib npaug los ua tib zoo xaiv cov "cov ntsiab lus" uas yuav ua rau kom tau txais cov neeg siv khoom txaus siab tshaj plaws hauv koj lub niche.
Rau kev tshaj tawm, cov ntsiab lus zoo li no (lawv xaiv) kuj tseem ceeb rau qhov laj thawj uas lawv tuaj yeem siv los nrhiav kev siv tau ntau dua los ntawm koj pawg. Piv txwv li, qhov no yog qhov tseem ceeb yog tias koj cov neeg sib tw ua haujlwm tsuas yog cov lus tseem ceeb kim, thiab koj "bypass" cov niches thiab nce mus rau qhov chaw uas muaj tsheb thauj mus los rau koj qhov project, txawm li cas los xij txaus siab rau koj qhov project.
Yuav ua li cas sau semantics tau?
Qhov tseeb, niaj hnub no muaj cov kev pabcuam tsim kho uas tso cai rau koj los tsim cov ntsiab lus semantic rau koj qhov project hauv ib feebfeeb. Qhov no, tshwj xeeb, yog qhov project rau kev txhawb nqa tsis siv neeg ntawm Rookee. Cov txheej txheem rau kev ua hauj lwm nrog nws yog piav nyob rau hauv ib tug nutshell: koj yuav tsum tau mus rau lub sib txuas nplooj ntawv ntawm lub system, qhov twg nws yog npaj los sau tag nrho cov ntaub ntawv hais txog cov ntsiab lus ntawm koj lub xaib. Tom ntej no, koj yuav tsum nkag mus rau qhov chaw nyob ntawm cov peev txheej uas koj xav tau los ua ib qho khoom siv los sau cov ntsiab lus semantic.
Cov kev pabcuam tau txheeb xyuas cov ntsiab lus ntawm koj qhov project, txiav txim siab nws cov ntsiab lus, tau txais cov kab lus thiab cov lus tshaj plaws uas qhov project muaj. Vim li no, ib daim ntawv teev npe raug tsim rau koj ntawm cov lus thiab kab lus uas tuaj yeem hu ua "qhov tseem ceeb" ntawm koj lub xaib. Thiab, qhov tseeb yuav tsum tau hais, sau semantics txoj kev no yog qhov yooj yim tshaj; sawv daws ua tau. Ntxiv mus, Rookee system, los ntawm kev txheeb xyuas cov ntsiab lus tsim nyog, tseem yuav qhia koj txog tus nqi ntawm kev nce qib rau ib lo lus tseem ceeb, nrog rau kev kwv yees txog kev tshawb nrhiav ntau npaum li cas koj tuaj yeem tau txais yog tias koj txhawb cov lus nug no.
Manual compilation
Yog tias peb tham txog kev xaiv cov lus tseem ceeb hauv hom tsis siv neeg, qhov tseeb, tsis muaj dab tsi los sau txog ntawm no tau ntev: koj tsuas yog siv cov kev ua tiav ntawm kev npaj ua tiav uas ua rau koj rau cov ntsiab lus raws li cov ntsiab lus ntawm koj qhov chaw. Qhov tseeb, tsis yog nyob rau hauv txhua rooj plaub qhov txiaj ntsig ntawm txoj hauv kev no yuav haum koj 100%. Yog li ntawd, peb xav kom koj tig mus rau phau ntawv version. Peb tseem yuav tham txog yuav ua li cas sau semantics rau ib nplooj ntawv nrog peb tus kheej tes hauv kab lus no. Txawm li cas los xij, ua ntej ntawd, koj yuav tsum tau tso ob peb phau ntawv. Tshwj xeeb, koj yuav tsum nkag siab tias koj yuav koom nrog hauv phau ntawv sau cov ntsiab lus ntev dua li kev ua haujlwm nrog kev pabcuam tsis siv neeg; tab sis tib lub sijhawm, koj yuav tuaj yeem ua qhov tseem ceeb ntawm kev thov rau koj tus kheej, tsis yog nyob ntawm tus nqi lossis kev ua tau zoo ntawm lawv qhov kev nce qib, tab sis tsom rau qhov tshwj xeeb ntawm koj lub tuam txhab, nws cov vector thiab cov yam ntxwv ntawm cov kev pabcuam muab.
Kev txhais cov ntsiab lus
Ua ntej tshaj plaws, thaum tham txog yuav ua li cas sau semantics rau nplooj ntawv manually, koj yuav tsum tau them sai sai rau cov ntsiab lus ntawm lub tuam txhab, nws cov haujlwm. Cia peb muab piv txwv yooj yim: yog tias koj lub vev xaib sawv cev rau lub tuam txhab muag khoom seem, tom qab ntawd lub hauv paus ntawm nws cov ntsiab lus yuav, tau kawg, yog cov lus nug uas muaj qhov siv ntau tshaj plaws (qee yam xws li "auto parts ford").
Raws li cov kws tshaj lij hauv kev tshawb nrhiav cav nce qib hais, koj yuav tsum tsis txhob ntshai siv cov lus nug ntau zaus ntawm theem no. Ntau tus optimizers yuam kev ntseeg tias muaj kev sib tw ntau hauv kev tawm tsam rau cov nquag siv no, thiab yog li cov lus nug tseem ceeb dua. Hauv kev xyaum, qhov no tsis yog ib txwm muaj, txij li kev rov qab los ntawm tus qhua tuaj rau qhov kev thov tshwj xeeb xws li "yuav lub roj teeb rau Ford hauv Moscow" feem ntau yuav siab dua los ntawm tus neeg nrhiav qee cov ntaub ntawv dav dav txog roj teeb.
Nws tseem ceeb heev uas yuav tsum tau ua tib zoo saib xyuas qee cov ntsiab lus tshwj xeeb ntsig txog kev ua haujlwm ntawm koj lub lag luam. Piv txwv li, yog tias koj lub tuam txhab nyob hauv kev lag luam wholesale, cov ntsiab lus semantic yuav tsum tso cov ntsiab lus xws lixws li "kev muag khoom", "yuav hauv ntau" thiab lwm yam. Tom qab tag nrho, tus neeg siv uas xav yuav koj cov khoom lossis kev pabcuam hauv cov khw muag khoom yuav tsuas yog tsis txaus siab rau koj.
Peb tsom ntsoov rau tus qhua
kauj ruam tom ntej hauv peb txoj haujlwm yog tsom mus rau yam uas tus neeg siv tab tom nrhiav. Yog tias koj xav paub yuav ua li cas muab tso ua ke cov semantics rau ib nplooj ntawv raws li cov neeg tuaj saib tab tom nrhiav, koj yuav tsum tau saib cov lus nug tseem ceeb uas tus qhua ua. Rau qhov no, muaj cov kev pabcuam xws li Yandex. Wordstat thiab Google Keyword External Tool. Cov phiaj xwm no ua cov lus qhia rau cov kws tshaj lij hauv web hauv kev nrhiav tsheb hauv Is Taws Nem thiab muab lub sijhawm los txheeb xyuas cov niches nthuav dav rau lawv cov haujlwm.
Lawv ua haujlwm yooj yim heev: koj yuav tsum "tsav" cov lus nug tshawb fawb rau hauv daim ntawv tsim nyog, raws li qhov koj yuav tshawb nrhiav qhov cuam tshuam, tshwj xeeb dua. Yog li, cov ntsiab lus siab zaus uas tau teeb tsa hauv cov kauj ruam dhau los yuav los ua ke ntawm no.
Kev lim
Yog tias koj xav sau semantics rau SEO, txoj hauv kev zoo tshaj plaws rau koj yog txhawm rau tshem tawm "ntxiv" cov lus nug uas yuav tsis haum rau koj qhov project. Cov no, tshwj xeeb, suav nrog qee lo lus tseem ceeb uas cuam tshuam rau koj cov ntsiab lus semantic ntawm morphology, tab sis txawv ntawm lawv cov ntsiab lus. Qhov no kuj tseem yuav suav nrog cov lus tseem ceeb uas yuav tsis ua kom zoo rau koj qhov project lossis yuav ua tsis raug.
Yog li ntawd, ua ntejtxhawm rau sau cov semantics ntawm cov ntsiab lus, nws yuav tsum tau tshem tawm cov tsis tsim nyog. Qhov no ua tau yooj yim heev: los ntawm tag nrho cov npe ntawm cov ntsiab lus muab tso ua ke rau koj qhov project, koj yuav tsum xaiv qhov tsis tsim nyog lossis tsis tsim nyog rau lub xaib thiab tsuas yog tshem tawm lawv. Hauv cov txheej txheem ntawm kev lim dej, koj yuav teeb tsa qhov tsim nyog tshaj plaws ntawm cov lus nug uas koj yuav raug coj los ntawm yav tom ntej.
Ntxiv rau qhov kev tshuaj ntsuam semantic ntawm cov ntsiab lus nthuav tawm, kev saib xyuas yuav tsum tau them nyiaj rau lim lawv los ntawm tus lej thov.
Qhov no tuaj yeem ua tiav siv tib lub Google Keyword Tool thiab "Yandex. Wordstat". Los ntawm kev nkag mus rau hauv daim ntawv thov, koj yuav tau txais tsis tsuas yog cov ntsiab lus ntxiv, tab sis kuj nrhiav seb muaj pes tsawg zaus qhov no lossis qhov kev thov no tau ua thaum lub hli. Txoj kev no koj yuav pom qhov kwv yees ntawm kev tshawb nrhiav tsheb uas tuaj yeem tau txais los ntawm kev nce qib ntawm cov ntsiab lus no. Feem ntau ntawm tag nrho cov, nyob rau theem no, peb txaus siab rau qhov kev tsis lees paub ntawm kev siv tsis zoo, tsis muaj npe nrov thiab cov lus nug tsawg zaus, kev nce qib uas yuav yog tus nqi ntxiv rau peb.
Txoj kev thov hla nplooj ntawv
Tom qab koj tau txais cov npe ntawm cov ntsiab lus tsim nyog tshaj plaws rau koj qhov project, koj yuav tsum pib sib piv cov lus nug no nrog rau nplooj ntawv ntawm koj qhov chaw uas yuav tshaj tawm rau lawv. Qhov tseem ceeb tshaj plaws ntawm no yog txiav txim siab seb cov nplooj ntawv twg muaj feem cuam tshuam rau cov lus nug tshwj xeeb. Ntxiv mus, qhov kev hloov kho yuav tsum tau ua rau qhov txuas qhov hnyav hauv ib nplooj ntawv tshwj xeeb. Cia peb hais tias qhov piv yog qee yam zoo li no: qhov kev sib tw ntau dua cov lus nug, ntau nplooj ntawv suav nrog hauv qab noxaiv rau nws. Qhov no txhais tau hais tias hauv kev ua haujlwm nrog cov neeg sib tw tshaj plaws, peb yuav tsum siv lub ntsiab, thiab rau cov uas tsis tshua muaj kev sib tw, nplooj ntawv ntawm qib peb ntawm zes yog qhov tsim nyog, thiab lwm yam.
kev sib tw sib tw
Tsis txhob hnov qab tias koj tuaj yeem ib txwm "peep" yuav ua li cas nce qib ntawm cov chaw nyob hauv "sab saum toj" txoj haujlwm ntawm kev tshawb fawb xyaw rau koj cov lus nug tseem ceeb tau ua tiav. Txawm li cas los xij, ua ntej peb sau cov semantics ntawm cov neeg sib tw, peb yuav tsum txiav txim siab seb qhov chaw twg peb tuaj yeem suav nrog hauv daim ntawv teev npe no. Nws yuav tsis suav nrog cov peev txheej uas muaj los ntawm koj cov neeg sib tw ua lag luam.
Tej zaum, los ntawm qhov pom ntawm kev tshawb fawb xyaw, cov tuam txhab no txhawb nqa lwm cov lus nug, yog li peb pom zoo kom ua tib zoo saib cov khoom xws li morphology. Tsuas yog sau rau hauv daim ntawv tshawb fawb nrog cov lus nug los ntawm koj cov ntsiab lus semantic - thiab koj yuav pom koj cov neeg sib tw hauv cov txiaj ntsig tshawb fawb. Tom ntej no, koj tsuas yog yuav tsum tau txheeb xyuas lawv: saib cov kev txwv ntawm cov npe sau npe ntawm cov chaw no, sau cov semantics. Cov txheej txheem no yog dab tsi, thiab nws yooj yim npaum li cas rau kev siv cov tshuab automated, peb tau piav qhia saum toj no.
cov lus qhia dav dav
Ntxiv rau txhua yam uas tau piav qhia saum toj no, kuv kuj xav qhia qee cov lus qhia dav dav uas tau muab los ntawm cov kws paub txog kev ua haujlwm zoo. Thawj qhov yog qhov yuav tsum tau ua nrog kev sib xyaw ua ke ntawm kev thov siab thiab tsawg zaus. Yog tias koj tsom mus rau ib pawg ntawm lawv, kev tshaj tawm kev tshaj tawm yuav ua tsis tiav. Nyob rau hauv rooj plaub koj xaivtsuas yog "siab zaus" xwb, lawv yuav tsis tau txais koj cov neeg tuaj saib zoo uas tab tom nrhiav qee yam tshwj xeeb. Ntawm qhov tod tes, qhov kev thov tsawg zaus yuav tsis muab rau koj qhov xav tau ntawm kev khiav tsheb.
Koj twb paub sau semantics. Wordstat thiab Google Keyword Tool yuav pab koj txiav txim siab seb cov lus twg raug tshawb nrhiav nrog rau koj cov lus tseem ceeb. Txawm li cas los xij, tsis txhob hnov qab txog cov lus sib koom ua ke thiab typos. Cov pawg ntawm kev thov no tuaj yeem muaj txiaj ntsig zoo yog tias koj siv lawv hauv koj qhov kev nce qib. Ob qho tib si rau thawj thiab thib ob, peb tuaj yeem tau txais qee qhov kev khiav tsheb; thiab yog tias qhov kev thov tsis tshua muaj kev sib tw, tab sis tsom rau peb, xws li kev khiav tsheb kuj yuav siv tau raws li qhov ua tau.
Qee cov neeg siv feem ntau muaj lus nug: yuav ua li cas sau semantics rau Google / Yandex? Nws txhais tau hais tias optimizers yog coj los ntawm ib qho kev tshawb fawb cav, txhawb lawv qhov project. Qhov tseeb, txoj hauv kev no yog qhov ncaj ncees, tab sis tsis muaj qhov sib txawv tseem ceeb hauv nws. Yog lawm, txhua qhov kev tshawb fawb xyaw ua haujlwm nrog nws tus kheej lim thiab cov ntsiab lus tshawb nrhiav algorithms, tab sis nws nyuaj heev los twv seb qhov chaw twg yuav nyob qib siab dua. Koj tsuas tuaj yeem pom qee cov lus pom zoo ntawm cov tswv yim txhawb nqa yuav tsum tau siv yog tias koj ua haujlwm nrog PS tshwj xeeb, tab sis tsis muaj kev cai thoob ntiaj teb rau qhov no (tshwj xeeb tshaj yog hauv daim ntawv pov thawj thiab tshaj tawm rau pej xeem).
Kev sau cov ntsiab lus rau kev tshaj tawm kev tshaj tawm
Koj yuav muaj lus nug txog yuav ua li cas sau semantics rau "Direct"? Peb teb: feem ntau, cov txheej txheem sib raug raws li tau piav qhia saum toj no. Koj yuav tsum txiav txim siab: cov lus nug koj qhov chaw muaj feem cuam tshuam rau, nplooj ntawv twg yuav txaus siab rau cov neeg siv ntau tshaj (thiab rau cov lus nug tseem ceeb), cov ntsiab lus twg yuav muaj txiaj ntsig tshaj rau koj, thiab lwm yam.
Qhov tshwj xeeb ntawm yuav ua li cas sau semantics rau "Direct" (los yog lwm yam kev tshaj tawm aggregator) yog tias koj yuav tsum tau categorically tsis kam tsheb tsis yog cov ncauj lus, txij li tus nqi ib nyem yog ntau dua li qhov kev tshawb fawb cav kev ua kom zoo. Rau qhov no, "tso cov lus" (lossis "cov lus tsis zoo") yog siv. Txhawm rau kom nkag siab yuav ua li cas sib sau ua ke cov ntsiab lus semantic nrog cov ntsiab lus tsis zoo, xav tau kev paub tob dua. Hauv qhov no, peb tab tom tham txog cov lus zoo li no uas tuaj yeem nqa tsheb mus rau koj qhov chaw uas koj tsis nyiam. Feem ntau cov no tuaj yeem yog cov lus "dawb", piv txwv li, thaum nws los txog rau lub khw hauv online uas qhov ua ntej yuav tsis muaj dab tsi pub dawb.
Sim sau cov ntsiab lus tseem ceeb rau koj qhov chaw koj tus kheej, thiab koj yuav pom tias tsis muaj dab tsi nyuaj ntawm no.
