Ib txoj hauv kev zoo tshaj plaws niaj hnub los txhawb koj txoj kev lag luam hauv Is Taws Nem yog siv cov ntsiab lus tshaj tawm. Cov no yog tshwj xeeb tshaj tawm cov tshaj tawm uas tus neeg siv pom thaum nws nkag mus rau cov lus nug tshawb fawb hauv Google, Yandex, thiab lwm yam kev tshawb fawb cav. Yog li ntawd, lub ntsiab kom zoo dua ntawm cov lus no yog obviously lawv lub hom phiaj. Ib tug neeg pom ib qho kev tshaj tawm ntawm cov ncauj lus uas nws nyiam, uas txhais tau hais tias nws muaj feem yuav mus xyuas cov peev txheej no. Lwm qhov txiaj ntsig zoo li cas qhov kev qhia no muaj thiab yuav ua li cas cov ntsiab lus tshaj tawm yuav tsum tau teeb tsa hauv Google Adwords kom nws nqa tau ntau tshaj plaws mus rau qhov chaw?
Txoj txiaj ntsig ntawm kev tshaj tawm cov ntsiab lus
Ntxiv rau cov lus qhia meej, kev tshaj tawm cov ntsiab lus muaj ntau qhov zoo tsis txaus ntseeg:
- nws yog qhov pom tau thiab ua rau cov neeg siv nyiam los ntawm thawj lub vib nas this tom qab nws tau txais cov txiaj ntsig tshawb fawb, yog li nws muab 100% kev pabcuam ntawm cov neeg tuaj saib lub hom phiaj;
- nws yog tus nqi ntau dua li luam tawm, TV thiab xov tooj cua tshaj tawm vim tias koj tsuas yog them rau cov neeg siv nyem (hloov pauv) thiab tsis yog rau tag nrho cov kev xav, tab sisnws txhais tau hais tias koj txo tus nqi rau cov neeg uas tsis txaus siab rau koj qhov kev tshaj tawm;
- xws li kev tshaj tawm yog sai, nws khiav thaum nruab hnub thiab kho sai li sai tau;
- Google muaj cov neeg tuaj saib coob, uas yeej yuav nce tus naj npawb ntawm kev mus ntsib koj qhov chaw;
- qhov ua tau zoo ntawm qhov kev tso kawm no yog ib qho yooj yim los taug qab siv Google Adwords, cov chaw uas yuav nthuav tawm hauv qab no.
Raws li qhov kev tshawb fawb tshwj xeeb no, hauv Google koj tuaj yeem xaiv yam koj xav them rau - rau kev pom, nyem lossis hloov pauv (piv txwv li cov neeg siv uas ua qee yam tsis yog saib - muab cov khoom ntxiv rau lub laub, tau sau npe, yuav ib yam dab tsi, thiab lwm yam).
Yog tias cov txiaj ntsig no tau ntseeg koj, koj tuaj yeem mus rau thawj kauj ruam ntawm kev tsim cov ntsiab lus tshaj tawm. Feem ntau, txhua txoj haujlwm tau muab faib ua cov txheej txheem npaj (xaiv cov ntsiab lus thiab cov ntsiab lus tsis zoo, tsim cov ntawv tshaj tawm thiab kev pom rau nws) thiab kev siv, piv txwv li tso Google Adwords tshaj tawm, teeb tsa, xaiv nyiaj txiag, thiab lwm yam.
Kauj Ruam 1 - tshawb fawb lo lus tseem ceeb
Txhawm rau xaiv cov ntsiab lus - cov uas tus neeg siv tuaj yeem pom koj qhov kev tshaj tawm, koj yuav tsum siv lub sijhawm tshwj xeeb. Koj tuaj yeem pom nws hauv Google Adwords nqis. Txhawm rau khaws cov "cov yuam sij", nws tsis yog qhov tsim nyog yuav tsum tau puzzle tshaj li cas tus neeg yuav khoom tuaj yeem tshawb nrhiav qhov no lossis cov khoom ntawd. Nws yog txaus kom nkag mus rau lub npe thiab pom cov kev hloov pauv, raws li kev txheeb cais, feem ntaufeem ntau txaus siab rau cov neeg siv. Piv txwv li, cov lus nug tseem ceeb "cov khoom me me" kuj tseem tshawb rau "cov khoom ua si me me", "khw rau strollers", "cov menyuam yaus ntiaj teb". Qhov ze ntawm cov yuam sij yog qhov koj muab, qhov ntau dua koj yuav tau txais koj tus neeg yuav khoom.
Kauj Ruam 2 - xaiv cov ntsiab lus tsis zoo
Google Adwords ad teeb tsa tseem yuav hais kom koj qhia cov ntsiab lus tsis zoo, piv txwv li cov neeg siv yuav tsum tsis pom koj qhov kev tshaj tawm, yog li koj tsis tas yuav them nyiaj rau qhov tsis tsim nyog. Lawv nyob ntawm tib lub hauv paus ntsiab lus raws li cov tseem ceeb. Piv txwv li, yog tias koj muaj menyuam yaus lub khw muag khoom hauv Kemerovo, cov lus nug "cov khoom ua si menyuam yaus" haum rau koj, "yuav cov menyuam yaus cov khoom ua si Moscow" tsis yog, yog li ib qho ntawm koj cov lus tsis zoo yuav yog "Moscow". Raws li txoj cai, tsis tsuas yog cov qauv ntawm thaj chaw raug cais tawm. Nws tuaj yeem yog ib qho khoom lag luam uas koj tsis pauv (piv txwv li, strollers lossis menyuam yaus lub tsheb kauj vab), kev sib txuas ntawm "nrog rau kev xa khoom", "txoj kev hloov nyiaj hauv txhab nyiaj" thiab ntau ntxiv.
Kauj Ruam 3 - xaiv pob nyiaj
Tom qab cov lus rau kev tshaj tawm tau txiav txim siab thiab nws tau tsim, koj tuaj yeem mus rau qhov tseem ceeb ntawm nws qhov chaw tso. Txhawm rau ua qhov no, mus rau Google Adwords, "Kev Sib Tw" teeb tsa, "Bids thiab Budget" tab. Ntawm no peb yuav txiav txim siab qhov siab tshaj plaws CPC thiab qhov xav tau ntawm cov kev xav uas yuav tsim koj cov peev nyiaj tshaj tawm. Ntawm no peb yuav xaiv qhov peb xav them rau - rau kev pom, nyem lossis hloov dua siab tshiab, thiab qhia txog hom phiaj xwm kev tshaj tawm, piv txwv li nws yuav nyob qhov twgtso tawm kom pom - hauv kev tshawb fawb lossis kev tshaj xov xwm.
Ntau tshaj tawm
Nws yog ib qho tseem ceeb uas koj tuaj yeem hloov cov ntawv nyeem thiab twv rau ib qho kev tshaj tawm txhua lub sijhawm. Tom qab tag nrho, los ntawm kev txheeb xyuas cov txheeb cais tsis tu ncua, koj yuav txiav txim siab rau koj tus kheej qhov twg coj koj cov txiaj ntsig zoo tshaj plaws.
Qhov txiaj ntsig zoo rau kev tshaj tawm ua tiav raws li CTR yog qhov txo tus nqi los ntawm Google. Qhov no txhais li cas? Qhov tseeb yog tias nws muaj txiaj ntsig zoo rau Google los tso cov tshaj tawm uas xav tau zoo. Yog li ntawd, qhov ntau dua tus naj npawb ntawm clicks nyob rau hauv kev sib raug zoo rau impressions, ntau dua koj twv, uas txhais tau hais tias lub siab dua txoj hauj lwm ntawm cov lus tshaj tawm ntawm nplooj ntawv thiab tus nqi qis dua.
Plaub kauj ruam - thaj chaw chaw
Raws li tau hais los saum no, koj tuaj yeem tshem tawm thaj chaw koom nrog siv cov ntsiab lus tsis zoo. Txawm li cas los xij, tau kawg, nws yog qhov nyuaj rau tshem tawm txhua lub nroog uas tsis haum rau koj. Ua li no, nws yooj yim dua los teeb tsa thaj av lossis lub nroog uas koj yuav ua haujlwm hauv qhov chaw, thiab hauv kev tshawb nrhiav koj yuav yog qhov tseem ceeb rau cov neeg siv los ntawm thaj chaw no. Yog lawm, yog tias qhov no yog qhov teeb tsa hauv Google Adwords ntawm lub tuam txhab franchise, ces nws yog qhov zoo dua los xaiv thaj chaw loj dua, piv txwv li, CIS lub teb chaws, tshwj xeeb tshaj yog tias koj muaj ntau ceg thiab chaw ua haujlwm sawv cev.
Lwm qhov chaw
Yog li dab tsi ntxiv Google Adwords muab? Qhov chaw muaj lwm qhov nthuav dav. Hauv kev tshaj tawm, ntxiv rau qhov txuas mus rau cov peev txheej, tus lej tiv tauj thiab qhov chaw nyob tuaj yeem muaj. Koj tuaj yeem hais qhia ntau yam kev tsim nyog, xws li "cov luv nqi" lossis"free shipping". Yog tias koj muaj kev sib tw dav dav nrog ntau pawg khoom, koj tuaj yeem qhia pawg hauv qhov ad.
Nco ntsoov teem caij pib thiab xaus ntawm cov ntsiab lus tshaj tawm.
Tau kawg, kev tshaj tawm nws tus kheej nyob ntawm qhov chaw sib cais, txij li kev ua tiav ntawm kev tshaj tawm kev tshaj tawm tag nrho yuav nyob ntawm seb nws nthuav tawm cov peev txheej thiab nws nyiam cov neeg siv ntau npaum li cas. Nws tuaj yeem yog cov ncauj lus nthuav dav lossis cov duab ci ntsa iab, qhov muag pom, lossis tej zaum qhov kev nthuav qhia rau tus neeg yuav khoom.
Yog tias koj tsis ntseeg koj tus kheej lub peev xwm los tsim kev tshaj tawm zoo, koj tuaj yeem xav teeb tsa Google Adwords tshaj tawm rau Justclick. Nws yog dab tsi? Qhov no yog qhov yooj yim thiab muaj txiaj ntsig zoo uas pab koj tsim cov nplooj ntawv rau cov khw muag khoom online, teeb tsa kev tshaj tawm, xa ntawv, saib xyuas thiab txheeb xyuas qhov ua tau zoo ntawm cov phiaj xwm, suav nrog cov uas koj yuav teeb tsa hauv Google Adwords.
