"Instagram" yog tus tuaj tshiab rau lub ntiaj teb kev sib raug zoo. Thiab txawm hais tias nws muaj tus lej loj zuj zus ntawm cov neeg siv, nws tseem tsis tau muaj nws tus kheej cov cuab yeej los txhawb kev lag luam. Txawm hais tias niaj hnub no muaj ntau txhiab tus lej lag luam online ntawm Instagram uas ua rau kev muag khoom zoo. Tab sis tseem ua ntej! Nws siv Facebook thiab Vkontakte ntau xyoo los tsim cov cuab yeej tshaj tawm thiab kev lag luam. Niaj hnub no, koj tuaj yeem khwv tau nyiaj ntawm kev tshaj tawm hauv Instagram siv tus thawj tswj kev tshaj tawm Facebook.
Define strategy
Ua ntej koj teeb tsa kev tshaj tawm ntawm Instagram, koj yuav tsum txiav txim siab seb lub hom phiaj ntawm lub tuam txhab no yuav ua li cas. Niaj hnub no muaj ntau lub tswv yim, tab sis tsuas yog ob qho tseem ceeb tshaj plaws rau kev sib tham.
- Subscribe rau ib tus account. Ntawd yog, lub hom phiaj tsis yog muag tam sim ntawd. Qhov tseem ceeb tshaj plaws yog kom nyiam thiab txaus siab rau tus neeg muaj peev xwm kom nws, yog tias tsim nyog, tam sim ntawd siv kom zoo dua ntawm cov khoom lossis cov kev pabcuam.
- Mus saib qhov chaw lossis hu ua "muag hauv pliaj." Tsis yog txoj hauv kev zoo tshaj plaws los tshaj tawm ntawm Instagram, tab sis nws kuj ua tau zoo.
Create an account
Txhawm rau pib tsim kev tshaj tawm ntawm Instagram, koj yuav tsum muaj tus account Facebook. Yog tias tsis muaj, ces koj yuav tsum sau npe thiab sau nplooj ntawv nrog cov ntaub ntawv tsawg kawg ntawm koj tus kheej. Los ntawm Facebook, kev tshaj tawm ntawm Instagram yuav raug tsim thiab tswj.
linking accounts
Yog li, tus account Facebook tau tsim, tam sim no koj yuav tsum txuas nws mus rau qhov uas twb muaj lawm ntawm Instagram. Qhov no tshwm sim los ntawm tus thawj tswj kev lag luam business.facebook.com, nyob rau hauv uas koj kuj yuav tsum tau rau npe los ntawm txhaj rau "Tsim ib tug account" zaub mov. Tom ntej no, nyem "Company Setup" thiab ntawm no xaiv "Instagram Accounts" thiab sau daim foos dua. Linked.
txhawm rau txheeb xyuas nws txoj kev vam meej, koj yuav tsum mus rau Facebook Ads tus thawj tswj hwm. Koj tuaj yeem teeb tsa kev tshaj tawm ntawm Instagram txawm tias siv nws lossis siv lub zog siab tshaj Power Editor vaj huam sib luag. Cov cuab yeej no muaj ntau yam nta thiab tsim los tswj ntau tus account tib lub sijhawm.
Xaiv hom phiaj
Thaum tsim cov phiaj xwm tshaj tawm ntawm Instagram, qhov tseem ceeb tshaj plaws yog xaiv lub hom phiaj thiab lub hom phiaj rau lub tuam txhab tshaj tawm yav tom ntej. Los ntawm txhaj rau ntawm cov ntawv qhia zaub mov "Tsim ib qho kev tshaj tawm" hauv Adsmanager, tag nrho cov npe ntawm cov hom phiaj tau muab, nrog kev pab los ntawm Facebook thiab Instagram yuav ntxiv nws tus kheej txhim kho kev tshaj tawm.
Muaj peb lub tswv yim:
- koob meej. Ntawd yog, lub hom phiaj tseem ceeb yog rau kev tshaj tawm kom nco qab thiab lees paub los ntawm cov neeg coob coob.
- Leads. Tsom ntsoov rau kev sib cuag ncaj qha thiab cuam tshuam nrog cov neeg siv khoom muaj peev xwm.
- Kev hloov pauv. Ib qho tshwj xeeb yuav tsum tau ua los ntawm tus neeg siv khoom.
Tom qab ntawd, yog tias muaj kev xav hloov qee yam, ces koj tuaj yeem teeb tsa kev tshaj tawm ntawm Instagram, nrog rau teeb tsa lub hom phiaj tshiab ntawm tuam txhab, hauv ob peb lub clicks.
Tsab tuam txhab tshaj tawm
Instagram ad pauv muaj ntau qhov chaw uas tau xaiv tom qab lub hom phiaj raug xaiv thiab lub npe ntawm kev tshaj tawm kev tshaj tawm tau xav txog:
- Kev hloov pauv. Koj yuav tsum tau teeb tsa ib qho kev nqis tes ua, thaum lub sij hawm cov hlau lead yuav raug txiav txim siab ua tiav. Ua li no, siv "Site" ntawv qhia zaub mov thiab Difene ib tug tshiab kev cai hloov dua siab tshiab submenu. Ntawm no peb qhia qhov txuas mus rau nplooj ntawv kawg, tom qab ntawd cov lej uas peb tau txais yuav tsum muab tso rau hauv qhov chaw nruab nrab ntawm daim ntawv.
- yam ntxwv dav dav ntawm cov neeg tuaj saib. Koj yuav tsum xaiv cov neeg tuaj saib kom nruj raws li qhov ua tau, qhov ua tiav ntawm lub tuam txhab tshaj tawm yog nyob ntawm qhov no.
- Cov neeg tuaj saib. Rautshiab advertising phiaj los nqis tes, cov khoom no yog redundant. Tom qab ntawd, tau kawm paub meej txog cov hauv paus ntsiab lus ntawm yuav ua li cas tshaj tawm hauv Instagram thiab muaj lub voj voog ntawm cov neeg siv khoom niaj hnub, hauv cov ntawv qhia zaub mov no koj tuaj yeem qhia lawv cov ntaub ntawv, raws li Facebook tuaj yeem tsim ib pawg neeg.
- Chaw. Peb xaiv qhov chaw ntawm cov neeg siv khoom muaj peev xwm. Koj tuaj yeem xaiv qhov txwv ntawm ib qho kev sib hais haum.
- hnub nyoog.
- Gender.
- Lus. Cov ntsiab lus no yuav tsum tsis muaj lus pom. Txhua yam yog yooj yim heev.
- Txoj kev teeb tsa ntawm cov neeg tuaj saib. Cov khoom teeb tsa no yuav tsum tau muab sijhawm thiab saib xyuas ntau li ntau tau. Xaiv cov yam ntxwv hauv daim ntawv teev npe, ntawm sab xis lub kaw lus tam sim ntawd suav cov kwv yees kwv yees ntawm cov neeg tuaj saib lub hom phiaj. Ntawm no koj tuaj yeem teeb tsa kev tshaj tawm kev tshaj tawm hauv txoj hauv kev kom tau txais txiaj ntsig siab tshaj plaws nrog kev siv nyiaj tsawg.
- Tsim. Ntawm no koj tuaj yeem sau npe cov kev txaus siab thiab kev coj cwj pwm ntawm tib neeg. Nws tsis muaj qhov zais cia tam sim no tias kev sib tham hauv zej zog ntes cov kev ua ntawm lawv cov neeg siv txhua feeb thiab tom qab ntawd ua ntej tshaj tawm cov xov xwm lossis tshaj tawm uas cuam tshuam rau lawv qhov kev thov thaum ntxov.
- Kev sib txuas. Hauv kab lus no, ua ntej tshaj tawm ntawm Instagram, koj tuaj yeem txuas cov neeg siv npe los ntawm pawg Facebook. Tab sis qhov no yog muab hais tias nws muaj.
Nyob
Kawm cov lus nug "Yuav ua li cas teeb tsa kev tshaj tawm ntawm Instagram", koj yuav tsum teeb tsa qhov chaw ntawm lub tuam txhab tshaj tawm yav tom ntej raws li.
Devices. Koj yuav tsum xaiv seb hom kev tshaj tawm ntawm cov khoom siv yuav raug qhia. Qhov kev xaiv tsis zoo - tsuas yog PC, tsuas yog mobile lossis txhua qhov chaw.
Txoj kev ntsuas. Rau cov neeg pib tshiab, koj yuav tsum tsis txhob hloov pauv dab tsi ntawm no, vim nws tseem tsis tau muaj peev xwm los twv kom raug tus cwj pwm ntawm cov neeg siv khoom.
Vim tias kev tshaj tawm kev tshaj tawm yuav raug coj mus rau Instagram nkaus xwb, koj yuav tsum hla cov khoom "Qhia tawm hauv Facebook ib yam". Txij li thaum nws yuav tsis tuaj yeem cais cov txiaj ntsig ntawm kev tshaj tawm cov phiaj xwm sib cais hauv txhua qhov kev sib raug zoo.
pob nyiaj thiab Teem caij
Nov yog kauj ruam kawg hauv kev teeb tsa cov phiaj xwm tshaj tawm ntawm Instagram. Ntawm no tus nqi thiab lub sijhawm ntawm kev tshaj tawm kev tshaj tawm tau txiav txim siab.
- Nyiaj thiab sijhawm. Yog li, ntawm no koj tuaj yeem tau txais cov lus teb rau lo lus nug "Yuav ua li cas tshaj tawm ntawm Instagram tus nqi?".
- pob nyiaj. Koj tuaj yeem teem caij rau ib hnub lossis tam sim ntawd rau tag nrho lub sijhawm ntawm lub tuam txhab. Tus nqi qis kawg nkaus rau cov nyiaj ruble yog 60 rubles, thiab rau nyiaj duas - $ 5.
- Tshooj. Koj tuaj yeem xaiv lub sijhawm tshwj xeeb ntawm lub tuam txhab lossis kev tshaj tawm txuas ntxiv.
- Kev ua kom zoo. Cov kab lus hauv qab no tsim cov kev nqis tes ua uas yuav pom tau tias muaj txiaj ntsig.
- Conversion window. Lub sij hawm uas tus neeg siv yuav tsum txiav txim siab tsim ib qho kev txiav txim.
- Bet nyiaj. Nws yog qhov zoo dua los xaiv tus nqi "Auto". Txwv tsis pub, yog tias qhov kev sib tw raug txo kom txuag tau nyiaj, ces qhov kev tshaj tawm yuav tsis tshwm sim thaum kawg.
Thaum xaiv cov khoom me "Yuav ua li cas them rau", nws yog qhov zoo tshaj plaws los xaiv qhov kev xav. Nov yog qhov kev xaiv ua ntej yeej.
Cov chaw txuas ntxiv yog qhov yooj yim heev thiab koj tsis tas yuav hloov dab tsi.
Koj tuaj yeem xav txog ib lub npe rau kev tshaj tawm uas los rau hauv siab.
Cov lus tshaj tawm
Koj tuaj yeem txuas koj qhov kev xav thiab tsim cov ntawv tshaj tawm tshiab lossis siv cov kev xaiv tshaj tawm yav dhau los.
- Format. Slides, video lossis duab. Cov tsos ntawm txhua tus qauv tuaj yeem pom hauv tus account tus kheej rau kev teeb tsa kev tshaj tawm kev tshaj tawm. Tau xaiv ib hom ntawv, koj yuav tsum ua tib zoo nyeem nws cov yam ntxwv ntawm kev ua haujlwm kom koj tsis tas yuav rov ua dua qhov kev tshaj tawm ob peb zaug tom qab. Cov ntawv ntawm daim duab yuav tsum tsis pub ntau tshaj 20% - qhov no yog lwm qhov xwm txheej ntawm Facebook.
- Page thiab post. Qhia qhov txuas thiab sau cov ntawv caw.
- Facebook Page. Xaiv ib tus account Facebook uas twb tau tsim lawm.
- Instagram account. Xaiv nplooj ntawv sawv cev ntawm qhov kev tshaj tawm yuav tshwm sim. Tus account yuav tsum yog tiag tiag thiab nquag.
- qhov chaw nyob. Txuas ntawm nplooj ntawv uas tus neeg siv yuav mus tom qab nyem rau ntawm qhov ad.
- Header. Nws yuav tsis raug pom, yog li cov khoom tuaj yeem hla tau yooj yim.
- Text. Txhua lo lus, hom twg, qhov tseem ceeb yog ua kom koj xav nyem rau ntawm qhov ad.
- Hu rau kev nqis tes ua. "Ntau" lossis lwm yam ntawm koj tus kheej txiav txim siab.
Ntawm no yog qhov tsim tawm. Koj tuaj yeem saib cov txiaj ntsig kawg thiab twb paub ntau npaum li cas kev tshaj tawm ntawm Instagram tus nqi, yog li koj tuaj yeem tsim kev sib tw thiab tos kom tau txais txiaj ntsig.
Yuav ua li cas kom tsis txhob tshaj tawm ntawm Instagram
Cov lus piav qhia saum toj no piav qhia meej yuav ua li cas tsim kev tshaj tawm ntawm Instagram, tab sis muaj qee tus neeg siv ntawm qhov no thiab lwm lub network uas tsis tuaj yeem sawv tag nrho cov ntawv tshaj tawm no thiab xav tshem tawm lawv. Yog li, peb teb cov lus nug "Yuav ua li cas tshem tawm kev tshaj tawm ntawm Instagram?". Thiab rau tag nrho version thiab rau daim ntawv thov mobile, tsuas muaj ib txoj kev. Koj yuav tsum nyem rau ntawm lub ces kaum sab xis ntawm qhov ad nws tus kheej thiab xaiv "Hide" sub-khoom, tom qab teb cov lus nug tus qauv: "Vim li cas koj tsis xav pom cov lus no ntxiv lawm?" Thiab yog nws! Ads disabled.
Qhov tsis zoo ntawm txoj kev no yog pom tseeb tam sim. Nws muaj nyob rau hauv qhov tseeb tias tsis yog txhua qhov kev tshaj tawm ntawm Instagram raug muab tso rau hauv txoj kev no, tab sis tsuas yog tshaj tawm ntawm ib tus neeg siv tshwj xeeb.
Yuav ua li cas tshem tawm kev tshaj tawm ntawm Instagram ib zaug thiab rau tag nrho? Txoj kev zoo li no tseem tsis tau muaj. Ntawd yog, txhawm rau txo qhov zaus ntawm qhov tshwm sim ntawm cov ntawv tshaj tawm hauv xov xwm pub, nws yuav siv sijhawm li ib lub lim tiam los taug qab lawv thiab zais lawv ib qho los ntawm ib qho. Kev ua siab ntev me ntsis - thiab kev tshaj tawm yuav tsis tshwm sim hauv qhov kev tshwm sim pub.
Txoj kev sib raug zoo "Instagram" txhua hnub nce tus lejnws cov neeg siv, tsis hais seb nws muaj kev tshaj tawm lossis tsis. Tsis tsuas yog tus naj npawb ntawm tus kheej cov nyiaj tau loj hlob, tab sis kuj muaj cov chaw lag luam. Instagram yog lub sijhawm tiag tiag los tsim koj tus kheej kev lag luam nrog tsis muaj peev txheej. Tsis muaj qhov tsis ntseeg, nws yuav sai sai no nws cov cuab yeej tsim thiab txhawb nqa kev lag luam.
