Cov tswv ntawm cov khw hauv online tau paub txog lub tswvyim ntawm "kev lag luam hluav taws xob", lawv yeej paub cov lus teb rau lo lus nug "e-commerce - nws yog dab tsi". Tab sis yog tias koj saib mus rau hauv lub ntsiab lus, ces muaj ntau yam nuances tshwm sim thiab lo lus no yuav siv lub ntsiab lus dav dua.
E-commerce: nws yog dab tsi?
Lub tswv yim dav dav yog raws li hauv qab no: e-lag luam tau nkag siab tias yog ib txoj hauv kev ua lag luam, uas suav nrog ntau txoj haujlwm uas siv cov ntaub ntawv digital xa mus rau hauv kev muab khoom lossis kev pabcuam / ua haujlwm, suav nrog hauv Internet.
Yog li, qhov no yog kev lag luam kev lag luam uas tau ua los ntawm kev sib txuas lus hluav taws xob.
E-commerce system (kev lag luam hluav taws xob) yog ib hom kev siv tshuab uas muab cov tswv cuab hauv qab no hauv Is Taws Nem:
- tuam txhab tsim khoom thiab cov chaw muag khoom / kev pabcuam - muab lawv cov khoom hauv online rau cov neeg yuav khoom, nrog rau kom tau txais thiabua cov neeg xaj xaj;
- cov neeg siv khoom (cov neeg yuav khoom) - nrhiav thiab xaiv cov khoom thiab cov kev pabcuam ntawm cov txheej txheem hauv Internet ntawm tus nqi uas lawv nyiam thiab tso xaj.
Ntau zaus, cov tsev txhab nyiaj tau koom nrog hauv pob khoom no kom them nyiaj hluav taws xob.
Cov khoom tseem ceeb ntawm e-commerce
E-commerce suav nrog:
- kev lag luam;
- data exchange;
- messaging (siv e-mail, facsimile, data-to-fax);
- nyiaj hloov pauv;
- khoom siv hluav taws xob, cov npe, cov ntawv xov xwm;
- cov ntaub ntawv sau;
- xov xwm pabcuam;
- daim ntawv hluav taws xob;
- kev pabcuam xov xwm;
- nkag mus hauv internet, thiab lwm yam.
E-Commerce Cov txiaj ntsig thiab txiaj ntsig
Hmoov tsis zoo, txawm tias nyob rau hauv lub hnub nyoog ntawm kev siv tshuab siab, muaj cov neeg tswj hwm hais tias: "Kuv tsis nkag siab kiag li kev lag luam e-lag luam tshiab, nws yog dab tsi, thiab vim li cas nws thiaj xav tau txhua? Kuv nyiam ua haujlwm li qub."
Zoo kawg, tsuas muaj ob peb tug xwb, thiab yog cov "dinosaurs" no tseem khaws cia, ces lawv ua lawv txoj kev lag luam raws li "lus ntawm qhov ncauj" thiab tsuas yog "rau lawv tus kheej", yam tsis tawm mus. mus rau hauv cov chaw virtual. Qhov ntim ntawm e-lag luam tau loj hlob sai, zoo li kev loj hlob ntawm cov neeg siv khoom lag luam e-lag luam, nws cov kev tshuaj xyuas tsuas yog qhov zoo. Qhov no yog vim muaj ntau qhov zoo thiab cov txiaj ntsig:
- Kev lag luam thiab kev lag luam (kev pauv pauv) tus nqi txo qis;
- teeb meem daws tauthaj chaw deb ntawm thaj chaw thaj chaw ntawm tus neeg muag khoom thiab tus neeg yuav khoom;
- cov xwm txheej tau tsim los tsim kev sib cuam tshuam ncaj qha ntawm cov neeg koom nrog kev lag luam;
- tshwm sim ntawm qhov muaj peev xwm nkag mus rau lub ntiaj teb kev lag luam rau cov lag luam me thiab nruab nrab;
- kev lag luam dhau los ua pob tshab: txhua tus neeg koom nrog kev lag luam tam sim tau txais tag nrho cov ntaub ntawv lawv txaus siab rau: cov nqi khoom, nqe lus xa khoom, muab los ntawm cov tuam txhab sib tw;
- tawm ntawm kev lag luam "tawm ntawm qhov ntxoov ntxoo": qhov teeb meem ntawm kev ua txhaum cai ntawm kev ua lag luam, zam kev them se, thiab lwm yam yog daws tau.
E-commerce platform thiab muaj kev hloov pauv
Kev lag luam E-lag luam yog ua los ntawm cov koom haum raug cai, ob leeg ntiag tug thiab pej xeem, nrog rau ntawm cov koom haum raug cai thiab cov tib neeg.
Lub platform rau kev ua haujlwm ntawm cov neeg koom nrog e-lag luam yog, ua ntej ntawm tag nrho cov khw hauv online.
Ua tsaug rau qhov muaj nyob ntawm e-lag luam, cov kev lag luam hauv qab no thiab kev lag luam muaj rau cov neeg koom ua lag luam:
- tsim kev sib raug zoo ntawm cov neeg muaj peev xwm thiab cov neeg xa khoom;
- ua tiav ntawm kev sib pauv hluav taws xob ntawm cov ntaub ntawv;
- Muab kev muag khoom ua ntej thiab tom qab muag kev txhawb nqa rau tus neeg siv khoom uas yuav khoom hauv lub khw hauv online (los ntawm cov yam ntxwv ntawm cov khoom lossis cov kev pabcuam, cov lus qhia rau kev siv, xaus nrog kev tawm tswv yim thiab kev tshuaj xyuas cov neeg siv khoom);
- kev muag khoom / kev pabcuam / haujlwm;
- kev them nyiaj hluav taws xob rau kev yuav khoom (ntawm kev hloov nyiaj hauv hluav taws xoblos ntawm ib lub txhab nyiaj);
- tswj kev xa khoom, suav nrog tus neeg yuav khoom;
- tswj hwm cov xwm txheej ntawm daim ntawv thov thiab cov kev pabcuam muab.
Scope of e-commerce
Cov haujlwm ntawm kev ua lag luam e-lag luam yog ntau haiv neeg:
- Internet marketing;
- khw muag khoom online;
- kev lag luam uas suav nrog xaj khoom (lossis kev pabcuam), tau txais thiab them rau nws;
- kev koom tes ntawm ntau lub tuam txhab ntawm ib lub vev xaib;
- koom haum tswj hwm kev lag luam (se, kev lis kev cai, kev pom zoo, thiab lwm yam);
- accounting;
- shipping thiab khoom;
- feedback los ntawm cov neeg siv khoom, tshuaj xyuas.
Tam sim no ntawm e-commerce
E-lag luam tau ua nyob rau theem hauv qab no:
- regional;
- teb chaws;
- international.
Qhov sib txawv tseem ceeb hauv lub koom haum ntawm kev lag luam kev lag luam ntawm txhua qib no tsis yog nyob rau hauv cov khoom siv thev naus laus zis (vim tias kev lag luam e-lag luam tau ua hauv Is Taws Nem thiab yog ntiaj teb nyob rau hauv qhov xwm txheej), tab sis nyob rau hauv txoj cai lij choj.
Nyob rau hauv kev lag luam txawv teb chaws (raws li kev lag luam hauv tsev), nws yog qhov nyuaj dua rau kev siv lub lag luam e-lag luam. Qhov no yog vim qhov sib txawv ntawm kev sau se, kev sau nyiaj, cov nqi kev lis kev cai, kev cai lij choj ntawm txawv teb chaws.
Ecommerce Pawg
qeb kev lag luam no tuaj yeem ua taumuab faib ua 4 hom e-lag luam:
- business-rau-ua lag luam;
- business-to-consumer;
- business-to-administration (kev tswj hwm kev lag luam);
- consumer-to-administration (tus neeg siv khoom thiab kev tswj hwm).
Piv txwv li, kev lag luam-rau-kev lag luam yog hais txog cov tuam txhab uas siv Is Taws Nem los txiav txim nrog cov neeg xa khoom, tau txais thiab sau nqi, thiab ua cov nyiaj them poob haujlwm.
Kev lag luam-rau-tus neeg siv khoom yog lub khw muag khoom hauv online tshaj plaws rau cov tib neeg, hauv lwm lo lus, nws yog lub khw muag khoom hluav taws xob. Nws yuav tsum raug sau tseg tias qhov no yog hom kev lag luam ntau tshaj plaws tam sim no.
Hom "kev tswj hwm kev lag luam" suav nrog txhua txoj haujlwm ua haujlwm ntawm cov koomhaum raug cai thiab tsoomfwv cov koomhaum. Hauv tebchaws Russia, qhov piv txwv zoo tshaj yog qhov chaw ntawm kev pabcuam se (xav tias muaj peev xwm ntawm kev sib pauv hluav taws xob) lossis qhov chaw ntawm kev yuav khoom thiab kev sib tw.
Hom "cov neeg siv khoom thiab kev tswj hwm" nyuam qhuav pib nthuav tawm: cov no yog tag nrho cov kev hloov pauv ntawm cov tib neeg thiab tsoomfwv cov koomhaum. Paub zoo nyob rau hauv Russia kev pab cuam "Electronic tsoom fwv" los yog "Portal ntawm pej xeem cov kev pab cuam", piv txwv li.
Yog li, cov ntsiab lus tseem ceeb ntawm kev lag luam e-lag luam tau raug txhais, nws yog dab tsi, muaj peev xwm thiab cov neeg koom nrog tseem ceeb.
ePN ua piv txwv ntawm kev ua lag luam e-lag luam zoo
Ib qho piv txwv nto moo thiab nrov tshaj plaws ntawm e-lag luam hauv Russiayog e-Commerce Partners Network (ePN).
ePN yog lub platform tshaj tawm uas coj los ua ke ntau yam kev koom tes ntawm qee qhov kev lag luam loj tshaj plaws (piv txwv li, eBay, AliExpress).
Txoj kev ua haujlwm tau npaj raws li hauv qab no:
- ib tus webmaster (qhov no tuaj yeem yog blogger lossis lwm tus tswv ntawm nws tus kheej lub vev xaib) sau npe hauv qhov system;
- gets own link;
- tso ib txoj cai tshwj xeeb ntawm nws nplooj ntawv web - kev tshaj tawm rau cov xaiv nom e-Commerce Partners Network tshwm;
- saib xyuas qhov chaw hloov pauv;
- khwv tau ib feem pua ntawm txhua qhov kev yuav khoom ntawm tus qhua rau nws qhov chaw uas tau nyem rau ntawm qhov txuas txuas.
WP e-Commerce
Ntau tus neeg tam sim no mob siab rau kev lag luam e-lag luam, feem ntau yog vim muaj lub siab xav tsim lawv tus kheej lub vev xaib, lub khw hauv online tshwj xeeb los muag lawv cov khoom. Txhawm rau ua kom tau raws li qhov xav tau loj hlob no, cov neeg tsim khoom tau tsom mus rau tsim cov qauv kev lag luam e-lag luam (e-commerce templates). Dab tsi yog nws peb yuav xav ntxiv.
Ib qho piv txwv yog WordPress e-commerce. Nws yog lub laub khw muag khoom plugin rau WordPress (ib qho ntawm lub vev xaib nto moo tshaj plaws kev tswj hwm kev tswj hwm, npaj rau kev tsim thiab teeb tsa blogs). Nws yog muab tag nrho dawb xwb thiab tso cai rau cov neeg tuaj xyuas qhov chaw ua kev yuav khoom ntawmlub website.
Hauv lwm lo lus, qhov plugin no tso cai rau koj los tsim lub khw hauv online (raws li WordPress). Qhov plugin e-lag luam no muaj tag nrho cov cuab yeej tsim nyog, teeb tsa thiab kev xaiv kom tau raws li qhov xav tau niaj hnub no.
