Yuav ua li cas thiaj nrhiav tau qhov chaw tsheb khiav?

Cov txheej txheem:

Yuav ua li cas thiaj nrhiav tau qhov chaw tsheb khiav?
Yuav ua li cas thiaj nrhiav tau qhov chaw tsheb khiav?
Anonim

Kev khiav hauv Is Taws Nem tsis muaj dab tsi tab sis cov lej ntawm txhua tus neeg tuaj saib rau lub vev xaib. Txog rau tam sim no, txhua yam yog npaj rau hauv txoj hauv kev uas kev khiav tsheb yog tus yuam sij rau qhov txiaj ntsig ntawm qhov project. Cov tsheb sib txawv tuaj yeem nqa nyiaj sib txawv, tab sis ib yam yog tib yam: koj ib txwm xav tau ntau dua li koj muaj tam sim no. Peb yuav sim ua kom npog cov ncauj lus ntawm kev khiav tsheb kom ntau li ntau tau, teb tag nrho cov lus nug tseem ceeb uas cov neeg pib webmasters muaj txog kev khiav tsheb.

Traffic sources

Kev tsheb tsis tuaj yeem tsim tawm tsis muaj dab tsi, ib yam li koj tsis tuaj yeem nqa thiab luam nyiaj xwb. Cov neeg tuaj saib yuav tsum tau nyiam los ntawm lwm qhov, qhov loj dua uas twb tau yeej lawv cov neeg tuaj saib. Cia wb mus saib seb qhov chaw tsheb thauj mus los muaj nyob rau hnub no:

  • search engines;
  • social networks;
  • mobile messengers;
  • browser bookmarks;
  • portals thiab forums;
  • offline advertising;
  • kev tshaj tawm online;
  • lwm qhov chaw.
tsheb qhov chaw
tsheb qhov chaw

Nws yog ib qho tseem ceeb uas koj yuav tsum tau txiav txim siab rau txoj hauv kev kom tau nyiaj ntxiv rau koj qhov project hauv Is Taws Nem txhawm rau xaiv qhov tsim nyog kev loj hlob lub tswv yim. Yog tias koj npaj kom tau nyiaj los ntawm kev muag khoom, ces txhua qhov chaw ntawm kev tsheb, suav nrog kev tshaj tawm, yog qhov zoo rau koj. Tab sis rau cov ntsiab lus platforms, qhov no tsis muaj txiaj ntsig, vim tias lawv cov qauv kev lag luam cuam tshuam nrog kev ua nyiaj ntawm kev muag kev tshaj tawm, thiab kev muag khoom ntawm tus nqi siab dua yog ib zaj dab neeg sib txawv kiag li. Yog li ntawd, peb yuav xub saib qhov chaw khiav tsheb dawb.

Yuav ua li cas thiaj tau txais qhua dawb

Tus neeg siv Is Taws Nem tuaj yeem mus los ntawm ib lub vev xaib mus rau lwm qhov siv qhov txuas pom lossis siv lub tshuab tshawb nrhiav. Ob qho kev xaiv muab ntau txoj hauv kev pub dawb kom tau txais kev khiav tsheb. Hauv qab no peb yuav muab piv txwv yooj yim ntawm kev tau txais kev tsheb los ntawm qhov chaw loj tshaj:

  1. Tshawb nrhiav cav. Txhawm rau kom tau mus rau saum cov txiaj ntsig tshawb fawb, txoj hauv kev yooj yim tshaj plaws yog xaiv cov ntsiab lus tshwj xeeb ntawm cov lus nug tshawb fawb. Rau cov kev thov no, nws yuav tsum tau sau cov ntawv uas yuav tsom rau ib lo lus tseem ceeb.
  2. Social zoo li "Vkontakte" thiab "Facebook" tso cai rau koj los tsim cov pab pawg neeg nyiam. Los ntawm kev sau cov pab pawg no nrog cov ntsiab lus nthuav thiab tawm qhov txuas mus rau nws hauv lwm cov pej xeem, koj tuaj yeem tau txais cov neeg siv npe uas tuaj yeem hloov mus ua cov neeg tuaj saib rau koj lub portal.
  3. Cov tub txib rau cov khoom siv txawb txhawb nqa kev ua haujlwm chatbot. Koj tuaj yeem tsim qee hom bot nrog cov lus teb txawv txawv, thiab tib neeg yuav xa ib qho txuas mus rau nws. Yog li kojtau txais cov neeg tuaj saib uas tuaj yeem hloov mus rau hauv kev tsheb mus rau koj cov peev txheej.
  4. Yog tias koj twb muaj tus lej tsheb ntau los ntawm ntau qhov chaw, ua haujlwm kom tau cov neeg los bookmark koj qhov chaw thiab mus saib nws tsis tu ncua.
  5. Portals ntawm kev txaus siab, xws li "Peekaboo" lossis "Habrahabr", muaj cov neeg tuaj saib zoo heev. Yog tias koj tsim koj tus kheej nyob ntawd, koj tuaj yeem tshaj tawm koj qhov chaw lossis cov khoom lag luam.
  6. Tib neeg tseem tawm mus saib daim ntawv tshaj tawm. Txoj kev tshaj tawm no ua haujlwm zoo ntawm kev tshaj tawm nyiaj txiag loj.
  7. Kev tshaj tawm online muaj ntau yam, thiab nws yog qhov zoo dua los tso siab rau tus kws tshaj lij, piav qhia koj lub hom phiaj thiab lub hom phiaj kom meej.
qhov chaw khiav tsheb dawb
qhov chaw khiav tsheb dawb

New traffic sources

Ib qhov chaw tshiab ntawm kev khiav tsheb rau koj lub portal tuaj yeem yog, piv txwv li, tsheb khiav los ntawm cov ntawv thov mobile.

Cov neeg tuaj saib rau lub khw hauv online tuaj yeem nyiam siv cov khoom siv xws li "Yandex. Market", uas qhia cov neeg siv cov khw muag khoom nrog tus nqi qis tshaj. Yog tias koj tsis xav tau lossis tsis tuaj yeem txo tus nqi, tsuas yog hloov tus lej ntawm lub xaib, thiab thaum sib txuas lus nrog tus neeg siv khoom hauv xov tooj, sim piav qhia rau nws tias tus nqi siab dua me ntsis ntawm lub xaib. Ntau tus neeg muas zaub tsis xav nrhiav lub khw muag khoom dua thiab pom zoo rau kev yuav khoom. Koj tseem tuaj yeem siv upselling (upselling) rau cov neeg siv khoom los ntawm cov khoom siv zoo li no.

qhov chaw tsheb tshiab
qhov chaw tsheb tshiab

Xov xwm sib sau, txawm tias qub li lub ntiaj teb, tab sis muaj ntau lub vev xaibmasters tseem underestimate lawv qhov tseem ceeb. Yog tias koj ntxiv koj cov ntawv xov xwm rau ntau tus neeg sib sau ua ke, ces koj tuaj yeem tau txais feem ntau ntawm cov tsheb khiav los ntawm lawv. Tom qab tag nrho, tib neeg xav nyeem cov xov xwm nyob rau hauv ib qho chaw, thiab tsis nyob hauv Internet nrhiav me ntsis ntawv.

Cov ntsiab lus tshaj tawm

Nyob rau hauv qee qhov kev lag luam niches, yuav luag tsis muaj kev cia siab ntawm kev tawg mus rau hauv qhov kev tshawb fawb saum toj kawg nkaus, yog li kev tshaj tawm cov ntsiab lus dhau los ua qhov kev xaiv tsis muaj kev cuam tshuam. Kev teeb tsa lub ntsiab lus yog ib qho kev kos duab rau cov uas ua. Nws yog ib qho tsim nyog los txheeb xyuas cov npe loj ntawm cov lus tseem ceeb, lim cov khoom tsim nyog rau hauv daim ntawv dawb, thiab khaws cov ntsiab lus tsis zoo. Tom qab ntawd koj yuav tsum tau tsom rau cov neeg tuaj saib, xaiv cov ntaub ntawv tshaj tawm, ua cov ntawv xeem, thiab ntau ntxiv. Nyob rau hauv ib lo lus, nws yog qhov zoo dua rau delegate kev tshaj tawm kev tshaj tawm rau tus neeg paub, lossis zoo dua rau lub koom haum tshaj tawm. Tom qab tag nrho, tom qab ntawd koj yuav muaj kev sib txuas tsis tu ncua nrog tus neeg ua yeeb yam thiab kev ntseeg siab tias tag kis cov tsheb ciav hlau yuav tsis raug thaiv, thiab koj tseem yuav tau txais qhov tsim nyog ntim ntawm cov neeg tuaj saib rau lub xaib.

Teaser tshaj tawm thiab tsom mus rau hauv kev sib raug zoo kuj tseem muaj cov haujlwm zoo sib xws. Yog tias koj xav kom tau txais cov neeg siv khoom lossis kev lag luam tau txais txiaj ntsig, npaj ua haujlwm ntawm qhov tsis sib xws ntawm koj qhov kev tshaj tawm.

Yuav ua li cas thiaj nrhiav tau tus neeg sib tw txoj kev tsheb khiav

Qhov kev nkag siab yooj yim tshaj plaws thiab kev pabcuam nrov yog Similarweb.com

qhov kev pabcuam no tso cai rau koj los tshawb pom qhov kwv yees qhov ntim ntawm cov neeg tuaj saib txhua hli, kev sib koom ua ke los ntawm lub tebchaws thiab cov tsheb thauj mus los, kev xa mus thiab kev koom tes hauv zej zog. "Similarweb" yog pab tau rauib qho kev kwv yees ntxhib ntawm tus neeg sib tw, tab sis nws cov lej zoo li tsis raug. Koj tuaj yeem tshawb xyuas qhov no los ntawm kev txheeb xyuas koj lub vev xaib nrog nws.

Qee lub sij hawm ntawm qhov chaw koj tuaj yeem pom Cov Ntawv Sau Npe Nyob Hauv Internet uas tsis muaj tus password tiv thaiv. Hauv qhov no, koj tuaj yeem saib cov txheeb cais ntawm cov peev txheej zoo li no yam tsis muaj teeb meem. Tab sis hmoov zoo li no los hla tsis tshua muaj, vim tsis muaj leej twg xav qhia cov ntsiab lus thiab cov nplooj ntawv uas lawv tau txais kev tsheb ntau tshaj plaws.

Cov kev pabcuam hauv qab no tseem tuaj yeem pab ua haujlwm ntawm kev kawm paub ntxiv txog cov peev txheej ntawm lwm tus neeg txoj kev tsheb:

  • Alexa.com;
  • Compete.com;
  • Semrush.com;
  • Quantcast.com.

Ntxiv rau cov kev pabcuam tus qauv no, muaj lub sijhawm uas lub vev xaib koj xav tau tam sim no raug muag rau Telderi.ru qhov chaw sib pauv. Tom qab ntawd koj tuaj yeem sau rau tus neeg muag khoom thiab tau txais tag nrho cov txheeb cais tsim nyog yam tsis tas yuav tsum yuav.

Yuav ua li cas txheeb xyuas tau txais tsheb khiav

Yuav kom tsis txhob tsim lub log, sim Yandex. Metrica cov kev pabcuam txheeb cais, lossis koj tuaj yeem siv Google Analytics ua qhov kev pabcuam rau kev txheeb xyuas cov tsheb khiav. Ob lub cuab yeej muaj zog heev thiab tso cai rau koj taug qab cov hom phiaj nyuaj, teeb tsa utm cim npe, thiab ntau dua.

"Yandex. Metrica" muaj ntau tus neeg siv-phooj ywg interface, uas tso cai rau tus tswv ntawm lub xaib los ntawm nws tus kheej nrog cov ntaub ntawv tsim nyog, ua cov ntaub ntawv hlais, qhia txog qee lub hnub thiab ntsuas, thiab lwm yam. kev pabcuam los ntawm Google tau koom ua ke nrog koj cov ntsiab lus tshaj tawm Ad Words.

google analytics tsheb qhov chaw
google analytics tsheb qhov chaw

Target traffic source

Google Analytics cov kev pabcuam txheeb xyuas muab lub hom phiaj teeb tsa ua haujlwm. Lub hom phiaj ntawm qhov kev nkag siab no tuaj yeem yog ib qho kev txiav txim siab kom ua tiav kev hloov dua siab tshiab. Qhov no tuaj yeem tso qhov kev txiav txim, sau npe rau ntawm qhov chaw, ua ib qho repost, thiab lwm yam. Cov hom phiaj xaiv tau zoo tso cai rau koj los soj ntsuam cov txheeb cais yav tom ntej kom txaus thiab tau txais cov qauv neeg sawv cev tiag tiag, yam tsis tau teeb tsa lub hom phiaj nws nyuaj los tham txog qhov kev ntsuam xyuas kom raug ntawm kev ua haujlwm ntawm Internet lag luam.

Cov hom phiaj tau ua tiav ntawm qib kev nthuav qhia thiab tuaj yeem txhais tau tias yog cov ntxaij vab tshaus lossis nplooj ntawv saib los ntawm cov neeg tuaj saib, lossis qee tus ntawm lawv. Lub hom phiaj tej zaum yuav muaj tus nqi nyiaj txiag. Hauv qhov no, tus nqi hloov pauv yuav raug cais tawm los ntawm tus nqi ntawm txhua qhov kev hloov pauv, uas yuav tso cai rau koj los saib xyuas cov hom tseem ceeb tiag tiag. Qhov no tuaj yeem yog, piv txwv li, qhov siab tshaj plaws lossis yam tsawg kawg ntawm kev pauv nyiaj ntawm lub xaib.

Muaj 5 hom hom phiaj, uas peb teev hauv qab no hauv cov lus.

kev txheeb xyuas qhov chaw
kev txheeb xyuas qhov chaw

Yuav ua li cas teem lub hom phiaj hauv Google Analytics

Txhawm rau ntxiv lub hom phiaj tshiab rau Google Analytics, koj yuav tsum mus rau pawg thawj coj saib xyuas, tom qab ntawd ntu lub hom phiaj - "Ntxiv lub hom phiaj". Tom ntej no, ua raws li cov lus qhia:

  1. Qhia lub npe thiab hom. Lub hom phiaj tuaj yeem yog, piv txwv li, nplooj ntawv yuav qhib hauv qhov browser tom qab tso daim ntawv xaj khoom, lossis sau npe rau tsab ntawv xov xwm email.
  2. Koj yuav tsum qhia qhov URL ntawm nplooj ntawv hom phiaj. Thaum twgxav tau, koj tuaj yeem muab txoj hauv kev rau lub hom phiaj ua thiab tus nqi ntawm qhov kev hloov pauv no.
  3. Tsim ib lub hom phiaj.

Koj tuaj yeem saib cov lus ceeb toom ntawm cov hom phiaj ua tiav thiab kev hloov pauv kev ua tau zoo hauv ntu "Conversions" los ntawm kev xaiv "Cov Hom Phiaj" sub-khoom nyob rau ntawd. Ntawm no peb yuav pom cov ntaub ntawv hais txog cov hom phiaj ua tiav thiab tus nqi hloov pauv, thiab cov ntaub ntawv hais txog tus nqi ntawm cov hom phiaj hauv cov ntsiab lus nyiaj txiag kuj yuav muaj. Ntawv qhia zaub mov "Daim Ntawv Qhia Lub Hom Phiaj" muab cov ntaub ntawv rau koj hauv daim duab.

Qhov "Tshaj Tawm - Cov Lus Tshaj Tawm" tso cai rau koj taug qab cov txiaj ntsig ntawm kev tshaj tawm los ntawm pawg tshaj tawm, kev tshaj tawm, cov ntsiab lus, cov lus nug.

hu ncaj

qhov chaw tsheb ncaj qha nce ntau cov lus nug ntawm cov neeg siv kev txheeb cais los ntawm Google. Lo lus ncaj qha txhais los ntawm lus Askiv txhais tau tias " ncaj qha", nyob rau hauv cov ntsiab lus ntawm kev tuaj koom, qhov no yog ib tug qhua uas ncaj qha mus rau koj qhov chaw, uas yog, los ntawm bookmarks.

direct traffic qhov chaw
direct traffic qhov chaw

Cov hits ncaj qha tuaj yeem yog qhov qhia tau tseeb ntawm qhov zoo ntawm cov peev txheej kev tshaj tawm offline, muab rau koj siv lawv. Yog tias tsis yog, ces txawm zoo dua, cov no yog koj cov neeg nyeem tsis tu ncua.

Tshaj tawm qhov chaw tsheb

Kev txheeb xyuas qhov xwm txheej cuam tshuam ua haujlwm nrog Google Analytics.

Nov yog ib daim ntawv qhia uas feem ntau siv los tshuaj xyuas. Qhib nws los ntawm kev xaiv "Traffic sources" nyob rau hauv cov ntawv qhia zaub mov, thiab ces xaiv "Tag nrho cov tsheb". Thawj qhov uas ntes koj lub qhov muag yog daim duab ntawm tag nrho cov kev hloov pauv,faib los ntawm ib hnub, nrog rau cov ntaub ntawv hais txog qhov chaw.

Rau cov ncauj lus kom ntxaws, nyem rau ntawm qhov chaw, xaiv nws los ntawm cov npe dav dav. Tam sim no koj yuav muaj peev xwm txheeb xyuas kom meej txog ib qho kev khiav tsheb los kawm tej yam uas tsis pom ntawm tag nrho cov duab. Cia peb siv lub lim los ntawm qhov ntsuas ntxiv.

phiaj xwm tsheb
phiaj xwm tsheb

Tom ntej no, koj tuaj yeem teeb tsa qhov tsis muaj raws li koj nyiam, sim ntau yam kev txheeb cais, lees paub thiab tsis lees paub lawv.

Tsis txhob pheej hmoo koj cov nyiaj

Kev txheeb cais yog ib qho kev qhuab qhia kev ywj pheej uas muaj ntau yam teeb meem, thaum qhov tseeb ntawm qhov tseeb yuav tsum tau txhais txawv dua li qhov zoo li peb. Yog li ntawd, cov nyiaj ntau dua koj siv rau cov kev them nqi tsheb, qhov ntau koj pheej hmoo txhais cov ntaub ntawv ntawm cov qauv kev txheeb cais. Yog li ntawd, nws yog qhov zoo dua los muab cov haujlwm zoo li no rau cov kws tshaj lij.

Pom zoo: