Landing Page (dav) yog ib qhov chaw, feem ntau muaj ib nplooj ntawv, positioned raws li ib tug siab converting los yog muag zoo. Nplooj ntawv tsaws tuaj yeem muaj ntau nplooj ntawv, tab sis hauv kev txiav txim siab classic nws yog ib nplooj ntawv peev txheej. Qhov no yog precisely lub feature ntawm tsaws nce qib. Ib nplooj ntawv nplooj ntawv yog tsim los cuam tshuam rau tib neeg txoj kev xav, thawb tus neeg siv los ua kev txhawb siab: hu rau tus lej, nyem, tso qhov kev txiav txim, yuav khoom tam sim no.
Landings yog ib feem tseem ceeb ntawm kev tshaj tawm kev tshaj tawm rau cov khoom tshwj xeeb lossis kev muab nrog tus nqi "kub", thiab tseem siv los nyiam cov neeg tuaj saib lub hom phiaj los ntawm cov ntsiab lus tshaj tawm "Google Adwords", "Yandex. Direct", social networks thiab mailing lists.
Qhov no yog dab tsi?
Landing Page yog nplooj ntawv ywj pheej uas txhawb nqa:
- kev faib tawm ntawm ib qho kev pabcuam lossis khoom;
- tsim ntawm lub hauv paus subscription.
Thaum tsim nplooj ntawv tsaws, koj yuav tsum siv ntau yam cuam tshuam uas yuav "sov" tus neeg siv rauKev txiav txim siab sai (ua kev yuav khoom, nkag mus rau cov ntaub ntawv kom tau txais nyiaj ntxiv, kawm chav kawm, saib webinar, thiab lwm yam).
Los ntawm tus neeg siv lub ntsiab lus ntawm Kev Pom Kev Thaj Av yog nplooj ntawv uas nws tau txais tom qab nyem rau ntawm daim duab, qhia, tshaj tawm thiab lwm yam. Nplooj ntawv tsaws yog txawv kiag li ntawm lub khw hauv online, vim tias rau kev siv cov khoom tshwj xeeb lossis kev tshaj tawm, nws tus kheej nplooj ntawv yog tsim los siv ntau yam cuam tshuam.
Ntau yam ntawm nplooj tsaws
- Independent. Qhov no yog hom ntau tshaj plaws ntawm ib nplooj ntawv. Nws txoj haujlwm tseem ceeb yog txhawb kom tus neeg siv yuav khoom / kev pabcuam lossis ua lwm yam kev pom zoo los ntawm cov peev txheej.
- Microsite. Qhov no yog ib qhov chaw (feem ntau yog cais los ntawm lub ntsiab ib) nrog ntau tshaj 5 nplooj ntawv, nrog rau cov ntaub ntawv hais txog ib yam khoom los yog kev pab cuam.
- Main portal. Ib lossis ntau nplooj ntawv siv tau los ua nplooj tsaws.
- Lendo site. Nws yog ib lub portal uas muaj tag nrho cov nplooj ntawv tsaws nplooj.
Txoj Kev Tsim Nplooj Nplooj
tsaws tuaj yeem ua tau ntau txoj hauv kev:
Free generators thiab templates. Txog hnub tim, Is Taws Nem nthuav tawm ntau tus neeg tsim qauv sib txawv thiab cov qauv, uas koj tuaj yeem yooj yim tsim cov nplooj ntawv tsaws. Cov nplooj ntawv nto moo tshaj plaws tsim thiab txhawb nqa yog LPgenerator. Txoj kev nozoo tagnrho rau cov koom haum uas muaj peev xwm tab sis muaj cov kws tsim qauv thiab kev lag luam ntawm cov neeg ua haujlwm
- Pab los ntawm cov kws tshaj lij. Txoj haujlwm tsim thiab SEO nce qib ntawm nplooj ntawv tsaws tuaj yeem raug xaiv. Piv txwv li, xaj cov ntsiab lus los ntawm tus kws sau ntawv, tsim los ntawm tus tsim qauv, thiab kev koom ua ke nrog lub cav los ntawm tus tsim software. Nyob rau tib lub sijhawm, lub tuam txhab yuav tsum muaj tus neeg lag luam muaj peev xwm saib xyuas qhov project ntawm txhua theem. Qhov zoo ntawm cov qauv no suav nrog, ua ntej ntawm tag nrho cov, tus nqi qis thiab cov txiaj ntsig zoo, txij li txhua theem yuav ua tiav los ntawm tus kws tshaj lij. Qhov tsis zoo suav nrog kev pheej hmoo siab ntawm kev xaiv tsis raug ntawm cov kws tshaj lij.
- Cov koom haum tshwj xeeb. Txoj kev tsim cov nplooj ntawv tsaws no suav nrog kev hu rau ib lub koom haum uas yuav ua txhua yam haujlwm: kawm cov neeg sib tw, xaiv lub tswv yim, suav nrog kev tshaj tawm kev tshaj tawm, daws txhua yam kev sib koom ua ke thiab ua tiav qhov project. Tus neeg siv khoom tsuas yog yuav tsum tau sau cov lus qhia luv luv, thiab lub koom haum yuav tsim thiab txhawb nqa nplooj ntawv turnkey. Qhov zoo ntawm kev koom tes nrog lub koom haum suav nrog kev ua haujlwm zoo thiab txuag lub sijhawm, thaum qhov tsis zoo yog tus nqi siab.
- Cov neeg ua haujlwm uas yuav ua lub luag haujlwm tsim thiab txhawb nqa nplooj ntawv tsaws. Qhov no yog ib qho kim heev, tab sis tib lub sij hawm siv tau zoo. Peb tus kheej pab neeg ntawm copywriter, designer, software developer thiab marketer yuav muaj peev xwm mus siv tag nrho thiab txhawb qhov project.
Kuv puas tuaj yeem tsim nplooj ntawv tsaws kuv tus kheej
Nws yog qhov ua tau los tsim nplooj ntawv tsaws ntawm koj tus kheej, rau qhov no koj yuav tsum muaj qee yam kev paub hauv kev txhim kho lub vev xaib, tshuaj xyuas thiab tsim qauv. Txawm li cas los xij, yog tias tsis muaj cov txuj ci zoo li no, koj tuaj yeem siv kev pabcuam tshwj xeeb (lawv tau hais los saum toj no), uas muaj cov qauv npaj ua tiav, qhov twg txhua yam uas tseem tshuav yog nkag mus rau cov ntawv nyeem thiab teeb tsa hosting thiab domain.
Tsim nplooj tsaws ntawm koj tus kheej, koj tuaj yeem txuag sijhawm thiab nyiaj txiag. Koj tuaj yeem nrhiav cov peev txheej hauv Is Taws Nem nrog cov qauv ntawm ntau lub ncauj lus, nrog cov txheej txheem kev teeb tsa sai thiab software uas tso cai rau koj los kho.
Pab puas tuaj yeem ua nplooj ntawv tsaws dawb
Raws li kev txaus siab ntawm nplooj ntawv tsaws nce zuj zus ib hnub dhau ib hnub, cov neeg tsim khoom kuj tseem tsis nyob twj ywm, muab cov neeg siv cov tswv yim tshiab thiab cov cuab yeej raws li cov qauv. Daim ntawv teev cov peev txheej pub dawb:
- Koj tuaj yeem tsim nplooj ntawv tsaws ntawm lub vev xaib setup.ru tom qab kev sau npe yooj yim.
- Siv Adobe Photoshop software.
- Siv KompoZer constructor.
Qhov kev xaiv kawg yog qhov zoo tshaj plaws rau cov neeg uas tsuas muaj kev txawj ntse hauv cheeb tsam no thiab tsis xav nkim sijhawm kawm cov txheej txheem nyuaj. Tsis tas li ntawd, koj tuaj yeem ua kom zoo dua lub sijhawm sim dawb ntawm lpgenerator.ru thiab wPPage constructors.
Landing Optimization
Txoj kev txhim kho tsuas yog ib feem ntawm kev ua tiav, nws yog qhov tseem ceeb kom ua tiavua kom zoo. Ib nplooj ntawv cov peev txheej muaj ib qho, tab sis qhov teeb meem tseem ceeb heev - lawv nyuaj heev los kuaj xyuas los ntawm kev tshawb fawb xyaw. Cov chaw puv puv muaj cov ntsiab lus tshwj xeeb, cov qauv sib txuas nrog cov ntaub ntawv hais txog qhov ntim ntawm nplooj ntawv, muaj peev xwm txuas thiab ntau dua.
Cov qauv ib-nplooj tsis tso cai rau kev ua haujlwm zoo hauv kev ua kom zoo dua qub hauv kev txiav txim siab ib txwm, uas yog, "ntse" cov peev txheej hauv Is Taws Nem rau kev tshawb nrhiav cav. Qhov teeb meem no tau daws los ntawm Google tus qauv siv JavaScript thiab PushState txoj kev.
Koj xav tau dab tsi rau qhov no?
txhawm rau txhim kho koj nplooj ntawv tsaws, ua cov hauv qab no:
- Sib tsaws tsaws rau hauv ob peb lub blocks.
- Txhua tus ntawm lawv yuav tsum muaj nws tus kheej qhov taw qhia, ntawv nyeem, npe, npe thiab URL.
Hauv lwm lo lus, cov blocks yuav tsum muaj tib yam khoom uas ib tus neeg nplooj ntawv ntawm lub portal puv puv muaj. Nyob rau hauv cov ntaub ntawv no, tus neeg hlau yuav suav hais tias lub tsaws nplooj raws li me ntsis tshwj xeeb. Cov neeg tuaj saib tsis zoo li yuav ntes tau lub sijhawm no, tsuas yog cov neeg ceev faj tshaj plaws yuav pom tias nyob rau hauv tus txheej txheem ntawm scrolling, URL thiab lub npe hloov pauv hauv kab. Tab sis ntawm no nws yuav tsum nkag siab tias txhawm rau ua tiav cov haujlwm no, qee qhov kev paub hauv thaj tsam ntawm SEO thiab kev teeb tsa nrog JavaScript yuav xav tau.
SEO tsaws nplooj ntawv tshaj tawm
Yuav ua li cas thiaj tsim nplooj ntawv nrov? Txhawb nqa nplooj ntawv tsaws hauv kev tshawb fawb xyaw lossis SEO ntawm koj tus kheej yog txoj haujlwm ua tiav, txawm tias nws feem ntau tshwm sim.hnov tias kev tshawb nrhiav cav kho ib nplooj ntawv tsis zoo. Qhov tseeb, nws tsis zoo li ntawd. Yog tias nplooj ntawv ua tau raws li qee yam xwm txheej thiab muaj cov ntaub ntawv ntau tshaj plaws ntawm cov khoom / kev pabcuam raug muag, ces koj tuaj yeem ua tiav cov txiaj ntsig zoo hauv nplooj ntawv SEO nce qib.
Tau kawg, zoo li hauv txhua qhov chaw, muaj ob peb "tab sis". Ua ntej tshaj plaws, ntau yam yuav txiav txim siab los ntawm kev sib tw ntawm qhov kev xaiv. Yog tias cov khoom txhawb nqa tau raug xaiv rau kev lag luam siv nplooj tsaws, uas twb muaj ntau lub khw hauv online thiab cov vev xaib, ces txawm tias cov peev nyiaj loj loj yuav tsis tuaj yeem pab txhawb nqa nplooj ntawv tsaws.
Kuv yuav ua li cas?
Tab sis cov no yog tag nrho cov yam ntxwv, thiab yog tias peb txav mus rau qhov kev tshaj tawm nplooj ntawv tsaws, ces ntawm no txhua yam tuaj yeem piav qhia los ntawm taw tes. Yog li, cia peb saib cov lus qhia ua ntu zus los txhawb kev tsaws ntawm koj tus kheej:
- Lub hauv paus ntawm Nplooj Ntawv Ua tiav yog cov ntsiab lus. Ntawd yog, cov lus piav qhia ntawm cov khoom yuav tsum muaj qee cov ntaub ntawv rau cov neeg siv: cov ntsiab lus, duab, tshuaj xyuas video, tshuaj xyuas, thiab ntau dua.
- Txoj kev tsaws nplooj ntawv nrog kev pab ntawm qhov txuas loj. Txhawm rau rub lub vev xaib ib nplooj ntawv, koj yuav xav tau qhov txuas loj, uas tuaj yeem yuav ntawm lwm qhov chaw. Tus naj npawb ntawm kev sib txuas yuav nyob ntawm qhov kev sib tw ntawm cov khoom muag, nrog rau hauv cheeb tsam, tus naj npawb ntawm cov neeg sib tw hauv kev ua lag luam, thiab lwm yam. Ib txoj hauv kev zoo los ua kom koj tus kheej paub, nrog rau tau txais qhov txuas loj los ntawm lwm cov peev txheej, yog tso raulawv lub ntsiab lus ntawm koj cov khoom. Muaj cov cuab yeej tshwj xeeb thiab cov kev pabcuam rau qhov no. Lwm qhov kev xaiv (siv sij hawm ntau dua, tab sis tib lub sijhawm nthuav dav) yog kev tshawb nrhiav ntawm nws tus kheej rau cov vev xaib ntawm cov ncauj lus zoo sib xws thiab hu rau cov thawj coj ncaj qha nrog kev xav tso koj cov ntaub ntawv rau lawv. Tau kawg, qhov no yog ua rau tus nqi. Hauv kev tshuaj xyuas, koj yuav tsum tau ntxig ntau qhov txuas mus rau lub xaib. Yog tias cov kev xaiv xaiv tau nrov, ces koj tuaj yeem yooj yim tau txais cov neeg tuaj xyuas los ntawm lawv, leej twg tuaj yeem dhau los ua cov neeg siv khoom. Txoj kev txhawb nqa no yog qhov ua tau zoo tshaj plaws thiab ntuj. Koj tau txais cov kev sib txuas nyob mus ib txhis, uas koj them ib zaug, thaum muab Nplooj Ntoos Zej Zog nrog cov phiaj xwm tsheb.
Lwm txoj kev xaiv - qiv txuas. Cov chaw muab cov ntawv txuas no tsuas yog rau lub sijhawm them nyiaj xwb. Lawv qhov txiaj ntsig yog nyob rau hauv lawv cov peev txheej, txawm li cas los xij, kev nplua loj tuaj yeem siv rau cov nplooj ntawv tsaws rau kev siv txoj kev nce qib no
Internal Optimization Landing Page
Nyob rau hauv qhov tseem ceeb, nplooj ntawv tsaws yog qhov chaw uas cov neeg siv yuav tau txais los ntawm txhua qhov chaw ntawm kev nyiam: kev tshawb fawb xyaw, kev tshaj tawm, cov peev txheej thematic, thiab lwm yam. Yog li ntawd, nws yog ib qho tseem ceeb heev kom optimize nws tsis tsuas yog rau kev tshawb fawb xyaw, tab sis kuj rau tib neeg. Dab tsi yog qhov xav tau rau qhov no? Yuav ua li cas tsis muab rau cov neeg sib tw? Koj yuav tsum ua raws li cov cai hauv qab no:
- Cov ntsiab lus zoo, cov lus piav qhia khoom, kev siv infographics.
- Video tshuaj xyuas.
- Reviews. ATTsis ntev los no, lawv lub xub ntiag yog ib qho tseem ceeb rau cov neeg tuaj saib.
Ua tus thawj, sau rau hauv txoj kev siv tau thiab zoo nkauj, rau tib neeg, tsis yog tshuab. Tsis txhob muab koj lub npe khoom tso rau hauv txhua kab lus - tsis yog tib neeg lossis cov tshuab tshawb nrhiav nyiam nws.
Qhov tshwm sim thiab kev ua haujlwm
Yog li, yog tias koj muaj qee qhov kev paub txog nplooj ntawv tsaws, koj tuaj yeem tsim thiab txhawb nqa koj tus kheej, rau qhov no koj tsuas yog yuav tsum siv cov tsim tshwj xeeb thiab cov qauv npaj ua. Tab sis tsis txhob hnov qab tias ua koj tus kheej tsis yog ib txwm pub dawb, thiab qee qhov kev siv nyiaj me me tuaj yeem ua kom nrawm nrawm ntawm cov txiaj ntsig. Tsis tas li ntawd, kev nce qib tsaws tuaj yeem tso siab rau lub koom haum tshwj xeeb. Yuav xaiv dab tsi yog nyob ntawm koj.
