E-mailing yog suav tias yog txoj hauv kev yooj yim thiab pheej yig kom nyiam cov neeg siv khoom. Nws yog nquag siv los ntawm cov neeg ua lag luam hauv Internet thiab tsis yog xwb. Yuav ua li cas thiaj ua tau ib daim ntawv teev npe los ntawm Email, yuav ua li cas nce nws cov txiaj ntsig, dab tsi myths cuam tshuam nrog nws - nyeem tsab xov xwm.
Major misconceptions
Nws feem ntau lees txais tias kev xa ntawv yog qhov yooj yim thiab yooj yim. Nws yog txaus kom muaj ib tug database ntawm chaw nyob thiab tsis tu ncua xa ntawv nrog rau kev yuav no los yog hais tias. Txawm li cas los xij, saib hauv koj lub thawv. Muaj pes tsawg email koj mus rau spam? Koj rho tawm ntau npaum li cas txawm tsis qhib nws? Thaum twg yog zaum kawg koj yuav khoom tom qab tau txais email zoo li no?
Kev paub txog kev xa Cov Email ntau npaum li cas tsis txaus kom tau txais txiaj ntsig zoo.
Ua ntej, qhov chaw nyob hauv paus yuav tsum raug cai, cov neeg yuav khoom lossis tau txais los ntawm tus khub yuav tsis ua raws li qhov koj xav tau. Qhov zoo tshaj plaws, cov hom phiaj yuav tsum tau sau.
Thib ob, cov ntawv yuav tsum muaj cov ntaub ntawv nthuav dav thiab muaj txiaj ntsig. Qhov tseem ceeb sib npaug yog qhov kev nthuav qhia ntawm cov khoom siv. Koj yuav tsum tau sau ntawv zoo li koj xav nyeem tsab ntawv. Tseem ceeb heevcov xov xwm, txwv tsis pub leej twg yuav qhib tsab ntawv xov xwm.
Ib txoj kev npaj tseem ceeb. Koj yuav tsum paub ua ntej thaum twg thiab dab tsi koj yuav qhia rau koj cov neeg nyeem txog.
Los ntawm qhov no ua raws li cov lus xaus yooj yim. Koj yuav tsum kawm yuav ua li cas ua email marketing txoj kev yog. Nyeem phau ntawv, koom nrog hauv kev cob qhia thiab, tau kawg, sim xyaum, nrhiav koj tus kheej txoj hauv kev thiab txoj hauv kev.
Yuav ua li cas email kev lag luam zoo
Lub hom phiaj ntawm email los ntawm ib lub tuam txhab yog muag koj cov khoom. Tab sis muaj ntau txoj kev mus rau qhov ntawd.
Maxim Ilyakhov, tus sau thiab tus editor ntawm ib qho ntawm cov npe nrov tshaj plaws hauv Is Taws Nem (los ntawm Megaplan), txheeb xyuas peb txoj hauv kev.
- thawj txoj kev yog ua si. Ib yam dab tsi tsis tseeb yog tsim - tus hero ntawm cov ntawv. Cov dab neeg tau hais rau nws sawv cev, nws kuj tuaj yeem qhia nws txoj kev xav lossis kev xav txog ib yam dab tsi. Lub hom phiaj ntawm cov ntawv no yog, ua ntej ntawm tag nrho cov, kom lom zem rau cov neeg nyeem, tab sis kuj muab cov khoom lag luam thiab. Ua si thiab muag yuav tsum sib cais. Raws li qhov piv txwv, peb tuaj yeem nco qab qhov kev nthuav dav nrog kev lag luam.
- Txoj kev tom ntej yog kev txawj ntse. Nws yog lub tswv yim no uas tau ua raws li hauv Megaplan mailing list. Cov ntawv yog ib hom kev lag luam magazine uas muaj cov ntaub ntawv tseem ceeb. Cov ntawv sau los ntawm cov kws sau ntawv lossis luam tawm los ntawm lwm qhov chaw. Ua tsaug rau txoj hauv kev no, cov neeg tuaj saib kev ncaj ncees thiab cov duab kws tshaj lij ntawm lub tuam txhab raug tsim.
- Qhov kev xaiv thib peb yog muag ncaj qha. Nws suav hais tias yog qhov ua tsis tau zoo tshaj plaws ntawm txhua qhov ua tau. Cov no yog cov emails uas feem ntau xaus rau hauv spam. Txawm nrog xws limus kom ze, tsuas yog 20% ntawm cov ntaub ntawv yuav tsum tau muag, thiab 80% - pab tau. Txwv tsis pub, txoj kev yuav tsis ua haujlwm.
Yuav ua li cas los tsim lub hauv paus thiab tsis ua spammer?
Xaiv daim ntawv xa ntawv yog txoj kab nqes. Cov ntawv yog qhov cuam tshuam tiag tiag ntawm tus kheej qhov chaw. Cov neeg tsis nyiam nws, yog li lawv nias lub pob "Spam" thiab yws. Nws yog ib qho tseem ceeb kom ntseeg tau tias cov ntaub ntawv nthuav dav thiab cuam tshuam rau cov neeg nyeem.
Yuav ua li cas rau email kev lag luam muaj txiaj ntsig? Tsis txhob sau txog koj lub tuam txhab lossis koj cov khoom zoo npaum li cas. Siv cov ncauj lus dav dav uas yuav nyiam koj cov neeg tuaj saib. Txog kev vam meej, hais txog lub neej nyob ib puag ncig, qhia kev ua haujlwm zais cia thiab cov tswv yim. Cia koj cov emails pab tib neeg daws teeb meem, txawm tias lawv tseem tsis tau yuav ib yam dab tsi.
Kev xa ntawv zoo yog cuam tshuam ncaj qha rau qhov zoo ntawm lub hauv paus. Txais qhov tseeb tias qhov siab tshaj ntawm 20% ntawm qhov chaw nyob yuav tig mus ua haujlwm, thiab 80% yog cov thawv pov tseg uas tsis tau kuaj xyuas. Cov ntaub ntawv yuav zoo dua yog tias nws suav nrog cov neeg uas tau kos npe rau lawv tus kheej, vim tias lawv xav tau qee yam. Txhawm rau sau cov chaw nyob tsuas yog, koj yuav tsum kho cov npe xa ntawv raws li qhov project loj uas yuav tsum tau nqis peev ntawm lub sijhawm thiab kev siv zog.
Nyob zoo
Ib txwm, koj yuav tsum tiv tauj cov neeg tuaj saib tsis tu ncua. Yog tias koj tsis npaj ua qhov no, ces tsis txhob pib. Feem ntau, cov ntawv tuaj ib hlis ib zaug lossis ib zaug hauv ib lub lis piam. Nws yog qhov zoo dua los xa cov khoom zoo, tab sis feem ntau tsawg dua qhov tsis zoo, tab sis feem ntau.
Nws ntseeg tau tias qhov ua tau zoo tshaj plaws yog nyob rau hauv thaj tsam ntawm ob emails hauv ib lub lis piam mus rau ib tus email rau ob lub lis piam. Kev thov rov hais dua tsis tu ncua raug pom tias yog qhov tshwm sim ntawm kev tsis txaus ntseeg, thiab yog tias koj nco qab koj tus kheej tsis tshua muaj, lawv tuaj yeem hnov qab kiag li.
Technical points
Yog li, koj tau txiav txim siab txog cov ntsiab lus ntawm cov ntawv thiab tsis tu ncua, sau cov ntaub ntawv ntawm chaw nyob. Tom ntej no yog dab tsi? Kuv yuav xa email li cas?
Yog tias lub hauv paus me me, ces nws yog txoj haujlwm tiag tiag los xa ntawv yam tsis muaj kev pabcuam them nyiaj. Yuav ua li cas ua koj tus kheej email lag luam? Yooj yim heev.
Thaum koj ua tiav koj tus email, sau rau hauv To, Cc, thiab Bcc teb. Cov chaw nyob yuav tsum tau muab cais los ntawm commas. Muaj qhov txwv ntawm tus naj npawb ntawm cov neeg tau txais. Piv txwv li, hauv Mail.ru tsis tuaj yeem muaj ntau tshaj peb caug ntawm lawv.
Dhau li ntawm qhov tseeb tias txoj kev no siv sijhawm, muaj lwm qhov txaus ntshai nyob hauv nws. Spam filters kho cov lus nrog ntau tus neeg tau txais kev pab raws li tsis tau thov. Txhawm rau hla qhov kev tiv thaiv no, koj yuav tsum xa cov lus tsis nyob hauv ntau, tab sis xa txhua cov lus sib cais. Nrog lub database loj, qhov no tsuas yog tsis yooj yim sua ua manually. Yuav ua li cas sau ntawv xov xwm email hauv qhov xwm txheej zoo li no? Koj yuav tau mus rau kev pab ntawm kev xa ntawv tshwj xeeb.
Yuav ua li cas xa txhua tus los ntawm Email: txuas rau cov kev pabcuam
Peb qhov nrov tshaj plaws niaj hnub no yog: SmartResponder, Sau npe, UniSender. Tag nrho peb yog domestic. Ua tsaug rau qhov no, lawv muaj ib tug Lavxias teb sab-lus interface thiabKev txhawb nqa kev hais lus Lavxias teb sab, uas yooj yim heev.
Tsis tas li, lawv txhua tus muab cov ntaub ntawv raug cai rau cov kev pabcuam, uas tseem ceeb heev rau cov koomhaum raug cai.
UniSender thiab Smart Responder yog kev ywj pheej. Yog tias cov ntaub ntawv me me thiab muaj ob peb tsab ntawv, koj tuaj yeem siv cov kev pabcuam dawb.
Ntxiv rau e-mail, los ntawm cov kev pabcuam no koj tuaj yeem xa SMS. Nws kuj tseem ceeb heev uas muaj kev nkag mus rau cov txheeb cais: pes tsawg tsab ntawv qhib, pes tsawg tus xa mus rau spam, pes tsawg tus neeg tau hloov mus rau qhov chaw, thiab lwm yam.
Lwm qhov txiaj ntsig ntawm cov kev pabcuam yog tias lawv nquag qhia lawv cov neeg siv yuav ua li cas xa email rau cov neeg tsis paub txog kev siv tau zoo. Koj yuav tau txais cov ntawv, phau ntawv hnub tom ntej tom qab koj mus dhau cov txheej txheem sau npe.
Tam sim no koj tsis tsuas paub yuav ua li cas los tsim ib tsab ntawv xov xwm email, tab sis kuj muaj cov ntaub ntawv hais txog yuav ua li cas kom nws nthuav, zoo thiab pab txhawb koj txoj kev lag luam.
